Tag Archives: Eastern Washington University

2024: Making Moves

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It was a questionable start. On January 1, I attended mass at St. Paschal Catholic Church. As Fr. Kevin Oiland chanted the Eucharistic prayer, a point in the mass that requires the faithful to be dialed in and reverent, I couldn’t take it anymore. Asking God for his forgiveness, I did the unthinkable and dashed out of the service.

I was sick.

The rest of my New Year’s Day was spent in bed or at the toilet throwing up. It was quite the miserable way to begin 2024 and I couldn’t shake what it might mean for the remaining 365 days (leap year) to follow. I wondered aloud to Sidney: Hopefully this isn’t an omen for the rest of the year…

Thankfully, it wasn’t.

2024 has been a blessed year for our family.

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I always say that even-numbered years bring about more change and surprises for my family than odd-numbered years. In 2024, this observation held true once again, at least from a professional standpoint. Duties, habits, commutes, and school drop-off routines were dramatically altered when I accepted the director of marketing position with Eastern Washington University.

But aside from that somewhat major development, the rest of our year was pretty low key. How low key? Consider that our family, at least up through yesterday, didn’t get on an airplane once nor did we visit any other state besides neighboring Idaho. Despite the lack of travel, we still managed to stay busy…

In January, Sloan figured a new way to generate revenue when she lost her first tooth. Speaking of my first-born, the next month Sloan asked me for the third-straight year to be her date at the St. Mary daddy-daughter dance. Also in February, Beau celebrated his fourth birthday with a Bluey-themed party and a few weeks later, Sid and I would present at our first Engaged Encounter retreat. Spring arrived and Beau played t-ball while Sloan hit the soccer field again. A Taylor Swift-themed birthday party for a certain 7-year-old was epically pulled off by Sidney. A new niece arrived in May when my brother and sister-in-law welcomed their first child, Olivia.

In January, Sloan lost her first tooth!

As is typically the case, things sped up during the second half of the year. A trip to Walla Walla to celebrate my aunt’s 60th birthday in June unofficially kicked off our summer. Wedding season also commenced this month as multiple couples Sid and I mentored entered into the sacrament of holy matrimony. Our family made memories volunteering at Hoopfest. In July, Sid’s parents visited from South Carolina and had their stay happily extended due to the CrowdStrike snafu. When the month ended, so did my employment with Washington State University. I would begin at EWU on August 1. After working my first week, we took a family vacation to Leavenworth. The fall was filled with festivals, galas, and birthday parties. Thanksgiving and Christmas were both celebrated with my family but the year is ending in South Carolina as the kids were given a surprise trip to visit “Gami and Dada” in South Carolina.

Sid’s parents visited us in July.

So that is the quick two-paragraph rundown of the events of 2024 but what about the themes? I am glad you asked. I can pinpoint two…

The first theme is emergence. Sid and I “put ourselves out there” by leading retreats and honing our public speaking skills. From a work perspective, taking a higher level job and overseeing more people also took a leap of faith. Sloan’s bravery increased as she became more comfortable in the water and fearless when it came to thrill rides. Beau shook off nerves and competed on his first sports team.

Sidney presenting at the March 1-3 Engaged Encounter weekend while Fr. Pat Kerst and Joe Schroeder look on.

We also faced disruption in 2024. As I mentioned earlier, our solid routines were turned upside down when I changed jobs. Sidney and I pretty much flip-flopped the household/kid duties we championed for the past couple years. It was tough at times but we managed and are now relatively comfortable with our roles. While we faced our own personal disruption, the nation was simultaneously facing its own. The presidential election was bitter and it polarized Americans. I followed the race extremely closely and was shocked when President-Elect Trump cruised to an 86-point Electoral College landslide victory over Kamala Harris.

Taking a job at Eastern Washington University caused some major adjustments to our daily routines and how we care for the kids.

In addition to those two unique themes of 2024, the same three values I highlight every year continued to be key for the Resers…

It all starts with family. With the four of us pretty much staying put this year, we had lots of time to spend together. Our house was a refuge as we spent lots of time reading, baking, and praying inside it. We cheered each other on at sporting events, volunteered together, and explored our Spokane community. A couple road trips resulted in precious bonding and our vacation to Leavenworth provided us with memories we will always hold dear. The Summer Olympics captivated our household and gave us hours of entertainment in which we learned about competition, the world, and pride for our country. Holidays, family dinners, and watch parties for my extended family became a tad more crowded this year. My niece, Olivia, was born in May but don’t worry—my parents had no issue finding extra room to accommodate the Reser family’s newest addition 😂. Sidney’s family also added a new face with nephew Patrick! I couldn’t be happier that Sid and the kids are spending time with him and everyone else in Myrtle Beach as this year comes to a close.

Sloan and Beau meet Olivia for the first time.

When it comes to our faith, it was another solid year. There might not be a greater blessing than sending our kids to the school that is connected to our parish. I’ll tell you what, Jesus was spot on when he lauded the purity of a child’s faith. It seems like each day that Sloan and Beau attend St. Mary School, they come home and teach me something about the bible or saints. Speaking of saints, Sloan was named a Future Saint of the Week in 2024. She also served as a lector, attended Catholic Summer Camp, and spoke of her faith development in the St. Mary promotional video. As a family we made a pilgrimage to the St. Francis of Assisi crèche in Spokane, attended every St. Mary Family Faith Night we could, and served as greeters at mass. Sid and I continued to grow with our Young Adult Catholic group, mentored more engaged couples for marriage, and presented at Engaged Encounter retreats. We celebrated the 13th ordination of Fr. Jeff Lewis, said goodbye to Fr. Kevin Oiland, and collaborated with Fr. Pat Kerst. Although I still continue to ask God every night to increase my faith, I feel I am making progress thanks in large part because of those I have around me.

My brother and I receive a blessing from Fr. David Gaines right outside of Our Lady of Lourdes Cathedral during Bloomsday 2024.

Because of my supportive family and a strong faith, it allows Sid and me to pursue our careers with zeal. I couldn’t be prouder of the year my wife had with Traveler’s Insurance. She led multiple teams of international customer service employees, helped launch brand new software, participated in the company’s 24-hour Innovation Jam, and added so much to the daily workplace culture. I split my year between two great public Washington higher ed institutions. At WSU, my strategy to revamp our YouTube presence and the effort I led to recognize our system’s top graduating seniors earned award recognition from the Council for Advancement and Support of Education (CASE). I was also proud of the #CougCounties social media campaign I introduced that spanned the state of Washington. At EWU I played a role in our brand evolution, assisted with the launch of our comprehensive fundraising campaign, and produced our holiday video. Over the past 12 months, the accomplishments at both universities were made possible by empowering bosses and talented team members.

Just like at WSU, when I started at EWU, I was connected with some awesome colleagues. This photo is of our film crew for the holiday video (L-R: Luke Kenneally, Sean Nelms, Me, Ginny Baxter).

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Wow, have I gone on long enough? I think so. But what do you expect? Like I said in my first blog post of the year, 2024 was an “every four years type of year.” As we lived our busy lives, a slate of 12 months highlighted by an extra day, the Summer Olympics, and a Presidential Election transpired in the background. It was a lot.

Thank you to everyone who helped make this year a great one for my family.

As 2024 comes to a close, I am thankful for the many fruits yielded over the past 365 days (with the 366th day coming tomorrow). I am also mindful of the sorrows. Sidney lost her Uncle Tony and although he was mostly out of my family’s picture for the past 23 years, my Uncle Cliff passed away earlier this month. With 2025 almost here, let’s pray for health and peace. Thank you to my readers for an awesome year and I will see you all on the other side of the ball dropping. Don’t Blink.

My Top 10 Blog Posts of 2024

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It is hard to believe that I am about to do this for the 11th time 😱. An idea I hatched in 2014 to highlight some of my favorite entries from the past 12 months eventually became an annual tradition I coin “The Big Blog Post.” At the end of December, I recognize 10 blog posts from the past year that I feel stand out.

But what “stands out”?

Good question! The posts I choose for inclusion in this prestigious list are entries that stand out to me. A spot on the countdown is not earned from analytics, reader comments, or social media reaction. Rather, I curate this list based on posts that exerted special effort in their production and/or ones that I wouldn’t mind reading again 10 years from now.

In 2024 I wrote 187 entries, an output that trumps my previous year’s yield for the fifth consecutive time (2019: 165 posts, 2020: 172 posts, 2021: 173 posts, 2022: 180 posts, 2023: 185 posts). With more blog posts to choose from since 2018, it was a challenging task to signal out just 10.

With that said, I still managed to do it. Here we go…

10. Back In The Office…Literally (October 2) – When you switch jobs, a lot of things change. What an understatement when it came to my most recent career move! Just transitioning from a strategist to a director position was a handful, but there was something else that really took adjusting. You see, I went from a primarily work from home arrangement to an in-person assignment. This blog post was a thoughtful look at what changed with the transition. From the commute to packing lunches to attending meetings, I had to re-acquaint myself with the face-to-face professional world. This post was fun because it resonated with other professionals who were going through the same transition as me and it also highlighted what didn’t change.

I returned to the office on a permanent basis in 2024.

9. Annoying My Front Seat Passenger (April 24) – Sidney and I have different approaches when it comes to operating a motor vehicle. When we are driving solo, to each their own! But when one of us is relegated to the passenger seat? Well, the one not behind the wheel can sometimes get a little annoyed. In this brief blog post, I mention a handful of things I do while driving that irks my #1 front seat passenger. From using the horn to blowing hot air at face level to turning all the appliances off upon reaching our destination, things can get a little tense between the two of us. This post made the countdown because I genuinely enjoyed writing it and mostly because I think other couples can relate. Speaking of driving, toward the end 2023 I received a speeding ticket. In 2024 I took a driver safety course to get the infraction removed from my driving record. During that class, I learned a lot. Buckle up everyone!

Sidney isn’t always smiling when she is driving with me. I explained why in one of my top posts from 2024.

8. Our Leavenworth Summer Vacation (August 11) – How can you deny a blog post filled with so much happiness a spot on this countdown? Well, you can’t. In August, my family traveled to Leavenworth for the first time to enjoy several sunny days in the Bavarian-themed town. The post covered 10 themes from the trip that ranged from big picture to mundane. But it is perhaps those “mundane” themes (i.e. family time in hotel room) I pinpoint that brought the most joy to a fabulous vacation.

We had an amazing time in Leavenworth.

7. Managing A Hall of Famer (September 23) – Earlier this year, Monte from the University of Montana was inducted into the Mascot Hall of Fame. This accomplishment was noteworthy to me because I managed the popular grizzly bear during my first job in higher education. More than 10 years after I left the UM Athletics Department, I was able to reflect on my time as Monte’s boss and share some of the behind-the-scenes triumphs and struggles from overseeing a highly touted mascot program. This post connected me with past Monte performers (both before and after my time at UM) who appreciated my perspective.

I wrote about what it entailed to manage a hall of fame mascot in one of my top posts of 2024.

6. Hoopfest 2024: All About Family (July 1) – How special is Hoopfest? My post related to the event in 2023 took the top spot in that year’s countdown and my 2022 post—surprise—ranked sixth…just like this one. There is just something special about the camaraderie that develops over a Hoopfest weekend and it was definitely evident again at this year’s tournament. For the first time since 2015, I was a court monitor. Just like that tourney nine years ago, Sidney was once again at my side to keep score. But I had some additional “helpers” this year. Sloan joined us for the whole weekend and Beau tagged along on Sunday. This post captured how special it was to have my entire family volunteering for an event that is dear to my heart. I sure was happy to document the relationships we made with the teams assigned to my court and the fun we had when I wasn’t monitoring the action.

Hoopfest 2024 was such an awesome weekend! My family and I volunteered together to make the event better.

5. Presenting With My Wife At Engaged Encounter (March 4) – In 2024, my wife and I completed a couples goal. After preparing for eight months, we worked together to deliver numerous presentations over the course of a weekend. We did this through Engaged Encounter, a Catholic ministry program for engaged couples that culminates in weekend retreats. As a “presenting couple,” Sid and I offered six presentations dealing with marital cornerstones to 13 engaged couples. This blog post addresses the preparation, teamwork, community, and faith that characterized our blessed experience. In fact, after reading this entry, it will probably come as no surprise that we ended up presenting at the May Engaged Encounter retreat as well.

Sidney presenting at the March 1-3 Engaged Encounter weekend while Fr. Pat Kerst and Joe Schroeder look on.

4. 2024 EWU Holiday Video: Leveraging the Brand (December 9) – At one point earlier this month, I mentioned to someone that I had served as marketing director at Eastern Washington University for 4.5 months. They responded by saying it must feel like 4.5 years! Indeed, I became an Eagle at a very busy time. Among other things, I helped with our brand evolution launch and the kickoff of the public phase of our fundraising campaign. But perhaps nothing was as fun (and taxing) as embracing producer responsibilities for our 2024 holiday video. In this post I detailed the pressure of creating a higher ed holiday video but also the joy of working with my team members on something that proved to be very popular. In the end, our strategy to use our holiday video to leverage our brand positioning turned out to be the perfect call.

A celebratory photo of our crew after filming wrapped on November 6 (L-R: Luke Kenneally, Sean Nelms, Me, Ginny Baxter).

3. Most Rewarding Video (January 2) – From a holiday video to a cherished personal video! In 2023, I set a goal to create a 1 Second Everyday video. After sitting on the sidelines for years and watching other people do it, I finally put in the effort myself and it was 100% worth it. In this blog post, I wrote about my inspiration for doing it. I was frank about the challenges and intricacies of undertaking such an ambitious project. I also addressed the beautiful result and how I shared it with my family and friends. At the same time, I also encouraged others to not take as long as I did to attempt #1SE. I truly believe this blog post is a great testament to the charm of #ISE and there is no doubt that my enthusiasm shines through. To watch my 2023 video, tap here.

Our Reser Family #1SE is a little over 6 minutes long and can be viewed on YouTube.

2. My Top 10 Favorite Moments Working For Washington State University (July 23) – When I left WSU in July of this year, I commemorated my time as a Coug extensively through this blog. I detailed the main theme during my employment at WSU (expect the unexpected) and I also gave a heartfelt thanks to all my colleagues who made my time on the Palouse such a pleasure. But my favorite “goodbye” piece was a list that counted down my top 10 WSU moments. Just like choosing my top 10 blog posts is difficult, identifying my top Coug moments was certainly a challenge. Even though I had done a similar exercise when I left the University of Montana and Coastal Carolina University, narrowing down those special moments never gets easier. With that said, once my list was finalized and published, I couldn’t have been more happy and proud of my time at WSU.

Working at WSU was a pleasure and the top 10 moments I enjoyed during my tenure as a Coug prove that.

1. Thirty Years of Fun (September 18) – Perhaps this wasn’t the #1 blog post you had on your bingo card, but like I mentioned, this list isn’t determined by most views. This particular post just meant a lot to me. In 1994, my family installed a basketball goal in our driveway and when the 30th anniversary rolled around this September, the hoop was still standing strong. By that time, a new generation had laid claim to the Reser family landmark— my kids and my sister’s kids. I can’t overstate the importance of the hoop to the street I grew up on nor can I even imagine how many baskets have went through the cylinder. This blog post traced the history, detailed the antics, and explained the competitive spirit that epitomized “Reser Court.” Throughout the entry, photos are featured that range from the hoop’s beginning to its heyday to its current peaceful existence as a refuge for young grand kids. In one photo, Beau is shown placing his hand in the hand print I made 30 years ago when the hoop was installed. I like to think the words and images collaborate to bring to life a blog post that will hold a special place not just in the hearts of my family but all people who know the magic that can happen on an ordinary driveway.

My family stands underneath the basketball hoop we installed in 1994. The entry I wrote to commemorate its 30th anniversary is my top post of 2024.

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That will do it for this year’s countdown. I humbly thank you for your interest in Don’t Blink and the results of this specific post. Although I make a big deal about the control I reserve over these rankings, I would still love feedback about whether your favorite post made the final cut. Once again, I appreciate your dedicated readership. Don’t Blink.

Past Annual Top Blog Post Entries
My Top 10 Blog Posts of 2023
My Top 10 Blog Posts of 2022
My Top 10 Blog Posts of 2021
My Top 10 Blog Posts of 2020
My Top 10 Blog Posts of 2019
My Top 10 Blog Posts of 2018
My Top 10 Blog Posts of 2017
My Top 10 Blog Posts of 2016
My Top 10 Blog Posts of 2015
My Top 10 Blog Posts of 2014

2024 EWU Holiday Video: Leveraging The Brand

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To watch the 2024 #EWU Holiday Video, tap here.

A Higher Ed Phenomenon

If you work in the marketing and communications side of higher education, it is inevitable: you will eventually help out with a holiday video. For years, colleges and universities have flexed their creative muscles to make unique and memorable productions that put their audiences in a festive spirit.

In my higher ed career, I have worked on many such videos for various institutions. Each one has been different. From celebratory to sentimental to audience choice to trendy, I have played roles in holiday videos that run the gamut when it comes to theme.

This year, I had the privilege of working on a holiday video that boasted a completely original/innovative approach while overseeing a large role in its production.

As I mentioned above, there are many different angles that higher ed institutions take with holiday videos. Usually, they aim to either make their audience laugh, cry, or feel inspired. Parodies, sing-a-longs, annual recaps, and presidential voice-overs are some of the common forms these videos take to elicit the desired reaction/emotion.

This is the story of how we leveraged our brand positioning through a holiday video that we titled internally as “Where Have All the Acorns Gone?”

A Strategic and Unique Direction

This year at Eastern Washington University, we went a totally different direction. Instead of creating a slapstick laugh fest or a sentimental tearjerker, we opted for a more strategic option. We decided to leverage our new brand positioning.

As I wrote about in September, EWU positioned itself as the region’s polytechnic. Although it took an immense amount of work to launch, that was just the beginning. Since President Shari McMahan kicked off our brand positioning effort 2.5 months ago when she premiered our brand anthem video, we have devoted tireless efforts to establishing ourselves as Washington’s leader in applied learning through strategic marketing. But while paid digital ads, radio spots, and student recruitment posters are just some of the traditional ways we have established our positioning, we have employed savvier methods too.

President McMahan has obliviously played an immense role in our entire brand positioning effort. But she also played a crucial role in our holiday video, too. This photo shows us working with President McMahan on her opening scene.

Where Have All the Acorns Gone?

Enter our 2024 holiday video. We used this highly anticipated piece of content to drive home Eastern Washington University’s standing as the region’s polytechnic. We teamed up with our creative agency, idfive, to make something that would prominently feature our students while telling a story that exemplifies how #EWUIsPolytech.

The gist of the script is this: Set to the cadence of The Nutcracker’s “Dance of the Sugar Plum Fairy,” a rumor circulates around EWU that there is an acorn shortage. Since the nut is a distinguishing feature of our campus, students from different academic backgrounds try to reverse the scarcity. Eleven different academic programs use hands-on techniques specific to their disciplines to solve the source of the shortage and return acorns to their normal abundance on campus. At the end of the video, the teamwork has paid off as a holiday celebration takes place in President McMahan’s office with a bowl of overflowing acorns.

The rumor is started when a student overhears President McMahan jokes about an acorn shortage but “can’t detect the sarcasm through the thick wooden door.”

Bringing the Vision to Life

Filming took place at the beginning of November. Our multimedia specialist Luke Kenneally handled filming, digital marketing supervisor Ginny Baxter provided incredible insight/hands-on magic as our art director, and I served as the producer. Sean Nelms from idfive joined us as the director.

It was such a satisfying experience working with these talented professionals for three (long) days. Our camaraderie was strong as we shared the same goal of creating the absolute best video possible. Over the course of those three days, we worked with 30+ student cast members as we crisscrossed the Cheney campus and filmed additional scenes in Spokane’s Catalyst and SIERR buildings. We also seized the opportunity to collaborate closely with President McMahan as she played crucial on-screen parts at the beginning and end of the video.

A celebratory photo of our crew after filming wrapped on November 6 (L-R: Luke Kenneally, Sean Nelms, Me, Ginny Baxter).

The Big Debut

Late last week, we debuted the 2024 EWU holiday video. My colleagues in higher ed know that there is much anxiety prior to such a release. No matter how hard a central marketing and communications office plans/works on a project like this, there is always the chance for biting criticism and mockery. After all, holiday videos are typically ultra-creative pieces and an out-of-the-box output doesn’t always resonate with all. In our case, would a holiday piece built upon a brand positioning strategy that was seen by some as controversial drive any of our loyal Eagles away?

Thankfully, my natural marketing director pessimistic concerns were unfounded. To this date, I have not seen a single negative comment on our digital channels nor heard sarcastic/WTF feedback from my internal EWU network. The roll out went smoothly and as of Monday evening, the video has garnered 30,000 views across our platforms.

Our EWU holiday video received an overwhelmingly positive response on social media and has already garnered more than 30,000 views across platforms.

Outcomes and Gratitude

The best outcome of all is that the positive reaction to the holiday video is in turn continued positive support for our brand evolution as the region’s polytechnic. People are embracing our applied learning platform and the reception of this major production proved to be a positive referendum on it. Our strategy worked.

Teamwork is imperative to produce a successful holiday video. To that end, I am grateful to so many. Our President’s Office was incredible. They helped with logistical support, allowed us to set up early in their offices, and provided full access to the star of the video—President McMahan. Idfive brought loads of creativity throughout the entire process and served as the perfect partner. The faculty, staff, and students I coordinated with from the academic departments were eager to help and so accommodating. Eric Limburg, our associate vice president for University Relations, guided the project with superb leadership. Finally, my deepest gratitude goes to my team members who stopped everything to devote three days to the shoot. Ginny Baxter and Luke Kenneally showed up each day with the best mix of positivity and motivation while Shelley Stickelmeyer worked behind the scenes to make sure our crew was taken care of and props were ordered.

When we finally settled on the script, it was rather daunting. There were just so many moving pieces and logistics. But with the commitment of so many at EWU, we pulled it off. As the video confidently and accurately states, there’s nothing on earth that can stop this polytechnic. Don’t Blink.

Halloween Night Thursday Rundown

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Happy Halloween! Who is ready for a night of screams and treats? This post is historic because it is only the second time I have written a Thursday Rundown on October 31. The first time was five years ago in 2019. Before you hit the neighborhood to trick-or-treat, let me offer up five random topics…

Red Tie Gala – Earlier this month, we kicked off the public phase of Eastern Washington University’s comprehensive fundraising campaign—Build Our Future. This was another project I had the opportunity to work on the moment I stepped on campus. The public-facing effort launched with the Red Tie Gala on Oct. 18. This was such a nice event because not only did it generate enthusiasm for this very important phase of the campaign but it was also a celebration of the work completed up to this point. The cherry on top was that I got to bring Sidney. Not only did we have a nice date night, but she got to meet my boss and team. EWU has raised $67M of its $100M goal.

The Red Tie Gala was a blast! Sidney got to meet my boss, Eric Limburg (and we both got to meet his wife, Tara), and she also met members of my team. What a fun time we had supporting Eastern Washington University.

Earlier And Earlier Every Year – I remember back in the day when it used to be pushing it if Santa showed up a couple days before Thanksgiving. Now he is showing up several days before Halloween! In fact, not only did my kids fist bump with Kris Kringle this past Saturday, they said “hello” to Mrs. Claus too. To be honest, this isn’t totally unprecedented. Santa dropped candy in Sloan’s trick-or-treat basket back in 2021, too.

Beau, Sloan, and my niece had a Santa encounter at a trunk-or-treat over the weekend.

Pumpkin Carving – Although the carving of pumpkins is perhaps the one thing I don’t love about Halloween, it doesn’t mean we don’t do it. Sidney always takes the lead on this festivity with the kids. This year, Sloan and Beau got their pumpkins during a Halloween party at Brick West, a brewery in downtown Spokane. They might be smaller in size than carving pumpkins from grocery stores, but they definitely did the trick.

Sid and the kids busy carving pumpkins earlier this week.

River Park SCARE – We didn’t just do trunk-or-treats this past weekend. Cognizant of the fact that cavities aren’t good, I took the kids to other spooky events that weren’t candy-based. One such opportunity was River Park SCARE. It took place in River Park Square, our area’s downtown mall, and offered tons of fun activities. The event offered Lego building, bath bomb creation, balloon making, and princess meeting. It was a nice change of pace from the sugar-paved road of the trunk-or-treat circuit.

Sloan and Beau having fun at the River Park SCARE event.

Candy Inflation – With the prices you see below, I think we might have to opt for more tricks than treats. Or, in my case, we might just have to turn the light out at our house and dash over to my parents’ where they already have their candy stash for trick-or-treaters. Call me a cheapskate, but candy prices for a single bag are getting a little out of control. Granted, what you see below is chocolate and it is packed with 200 pieces but inflation is definitely real.

I encountered this expensive bag of candy at Safeway.

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Have an awesome night, everyone! Stay safe, make memories, and be kind to all the little goblins and ghouls. Don’t Blink.

Another One Rides The Bus

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Every university I have worked at has offered a special perk to its employees. At the University of Montana we received free football tickets, at Coastal Carolina University we enjoyed early release on summer Fridays, and at WSU I benefitted from a very liberal work-from-home schedule.

My favorite perk at Eastern Washington University? A bus pass.

I ride the 661 to the EWU campus a lot. I board the bus at the Jefferson Park and Ride in downtown Spokane.

My new employer provides faculty, staff, and students with a Spokane Transit Authority bus pass. With so many people living in Spokane and with EWU boasting a Spokane campus, it just makes sense for the university to encourage ridership on the STA routes that provide service to/from Cheney.

My vantage point most mornings when I am on the STA bus.

I have seized the opportunity. I try to take the bus 2-3 times per week as I capitalize on the dependability, sustainability, and, for the most part—comfort—that is offered. It serves as a happy arrangement in multiple respects…

First, it saves my vehicle from wear and tear. It is 27 miles from my home to my office. The bus stop where I board is 12 miles away at a park-and-ride in downtown Spokane. Thus, a normal 54-mile round trip for my Ford Escape is reduced to a 24-mile round trip. Sparing my car 30 miles per day adds up. It means less mileage, less gas, and less chance for an accident. It also eliminates driving for an extended time on I-90, my least favorite part of the commute.

Next, there is the convenience aspect. If you know anything about parking on a college campus, it can be scarce and expensive. Taking the bus has allowed me to bypass both those issues. When I use STA, I am dropped off at Eagle Station, the EWU-branded main campus bus plaza that is a convenient two-minute stroll to the building I work in. There is no stress, no driving around in circles, and no time drain.

The Eagle Station is the top bus stop on campus. It is a 2-minute walk to my office.

I also really appreciate the time I am given back that would otherwise be spent behind the wheel. A one-way trip from the park and ride to campus is 20 minutes. That means I have 40 minutes at my disposal on any given day I ride the bus. I use it to catch up on text messages, read the newspaper, check email, and format blog posts.

Finally, taking the bus just connects me better to EWU. Whether I am waiting at the stop or riding in my seat, I am surrounded by Eastern staff, faculty, and students. It has been a great way to solidify/build connections while reminding myself of the diverse EWU community.

It is hard not to smile when you are on the bus.

Thank you to Eastern Washington University for offering this option to all Eagles. Also, hats off to the bus drivers who are always so pleasant! Don’t Blink.

B-Roll Thursday Rundown

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How is your spooky season going? Well, if your fright-o-meter is already at capacity, you might want to skip this rundown because my writing is really scary! Here are tonight’s five topics…

More Face Painting – Back in August, I devoted a whole blog post to face painting and how my kids are infatuated with the art. Sloan and Beau couldn’t pass up the opportunity once again this past weekend. At Saturday’s Autumn On the Ave event in the Union district and at the Brick West Pumpkin Fest on Sunday, the kids took advantage of the free face painting stations. Both artists were really talented as the faces of Sloan and Beau became canvases for Spider-Man, a unicorn, and a turtle.

The kids naturally gravitated toward the face painting stations while we were out in the community last weekend.

In the EWU Classroom – A project I have spearheaded at work is the updating of our photo and b-roll libraries. On Tuesday and today, I worked with crews to gather student affairs-based content and academic-based content. Today was all about academics as we visited seven different classrooms/labs on both the Cheney campus and Spokane campus. From ceramics to robotics to biology to photography (and so much more), we captured a lot! It was really cool to see the students so focused and to observe the professors engaging with them. Can’t wait to put all this incredible content to use in our marketing materials.

It was a packed day as we visited seven different Eastern Washington University classrooms/labs.

National Pasta Day – Today is National Pasta Day and I actually wrote an entire post to commemorate this special date last year. I celebrated by listing my top 5 favorite pasta noodles (I am sure you are so surprised, right?). You can tap the link for my entire list but I will throw you a bone—or a pasta noodle—by revealing my #1 noodle: it’s angel hair! I appreciate how I can effortlessly twirl this angelic type of pasta on my fork and it seems like all sauces naturally pair well with it.

I like nothing more than bowl of pasta and a glass of milk.

Flavored Cotton Candy – On Friday night, Sloan and I enjoyed a daddy-daughter high school football date night. We went to nearby University High School to watch the Titans defeat Ferris High School. Sloan most likely won’t remember the final score nor the homecoming halftime show, but I do think she will remember the cotton candy stand. Besides the giant servings, this stand was particularly memorable because of the different flavors you could order. Whether you wanted green apple, POG, or even bacon-flavored cotton candy, it was like you were in a Baskin-Robbins with the variety. Sloan opted for watermelon.

Sloan and I pose for a photo with her watermelon cotton candy at the 10/11/24 football game at University High School where the host Titans defeated Ferris High School.

The Office That Ages – As Donald Trump and Kamala Harris battle for the White House, they know that if they win the presidency, unimaginable stress will be waiting for them. And, as we have seen throughout history, that stress will definitely show physically. Make no mistake about it, being President of the United States will age you and Abraham Lincoln is perhaps the most popular example. This photo shows him in 1860 compared to 1865. In my honors humanities class as a junior in high school, my end-of-year project was a study on the aging effects of the presidency. My two group members and I constructed a White House replica and filled it with before and after photos of past U.S. Presidents. We supported our thesis that presidents age more rapidly than an average American with literature, mathematics equations, and death rate data (of course if we did this study today, Jimmy Carter would have skewed our results).

Abraham Lincoln in 1860 (left) vs. Abraham Lincoln in 1865 (right).

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I hope you will be doing the monster mash all weekend long. Thanks for reading and we will catch up on Monday. Don’t Blink.

2024 Birthday Gifts

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I always like to share the birthday, Christmas, and Father’s Day gifts I receive from my wife and kids. They never fail to give useful and sentimental presents that fit my tastes to a T. Here is what I received for my birthday last week…

Sloan – My all-time favorite candy is Twizzler Bites and/or Nibs. For me, they are really enjoyable to snack on whether I am at a game or watching Netflix. But not only did she give me licorice but she also gave me a candy bar that I didn’t even know Reese’s was still making. I loved Fast Breaks when they hit the market in 2001 but haven’t had too many opportunities to indulge the last many years. Making both these candy gifts even sweeter was that I was on a “cleanse” for six weeks that didn’t allow sweets. She also added a box of tissues as I fill my pockets with them every day. Last but not least, Sloan sentimentally gave me a mini Jenga set. When we were in Leavenworth this summer, we played many rounds of giant Jenga. We made so many great memories that she wanted to remind me of them by gifting me the mini version.

These are the gifts that Sloan gave me.

Beau – Well, Beau took Sloan’s lead…or did Sloan take Beau’s lead? Whatever the case might be, Sidney told me our children went back and forth on who was going to give me the candy/tissues. So, in the end, they both decided to get me the same goods (which was totally fine by me!). But they did branch out with the games they gifted me. While Sloan opted for Jenga, Beau gave me a version of “Would You Rather…?”.

These are the gifts that Beau got me for my birthday.

Sidney – My wife simply nailed it. I have started to build my EWU wardrobe but it consists mostly of polos. Sid helped me diversify my closet by giving me a couple selections that are more casual. On my birthday, she gave me my first EWU pullover, something that is very timely as it is now autumn in the northwest. She also hit it out of the park with another EWU “first” for me—a ball cap! Not only is it a style I like, but it actually fits on my head in a manner that doesn’t make me look like a doofus. Don’t know what it is, but many hats just don’t look good on me. Can’t wait to wear it on Saturdays!

These are the birthday gifts that Sid got me for my birthday.

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Much thanks to Sid, Sloan, and Beau. Not only do these three humans “get me,” but they are also generous and thoughtful. Love you! Don’t Blink.

Back In The Office (literally)

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I have now worked at Eastern Washington University for two months. Over the past 60 days, many differences have become apparent between my new gig at EWU and previous higher ed jobs I have held. Duties, structure, and procedures are all examples of this contrast. But perhaps there is one glaring difference between working at EWU and my last stop at WSU…

I am now working entirely in the office vs. mostly remote. Returning to five days on-site has definitely been an adjustment, but not in an overall negative sense. But you want to know one thing that has not changed? My attire. Throughout four years of working primarily at home, I always dressed as if I was working at the office. My wife told me I was crazy but it helped me to take my job more seriously.

However, while my wardrobe didn’t change (except from replacing crimson with red), lots of other things did. Here are five adjustments I have made since returning to the office full time…

I am back in the office!

Packing A Lunch – When I worked from home, I would take a break around noon and stroll into the kitchen. I would pull out some leftovers from the previous evening or heat up some chicken nuggets and sit down to watch Netflix. Ha! Not anymore. I am back to making peanut butter sandwiches the night before. However, it all works out because I also prepare sack lunches for my kids, so I am able to knock out midday meals for the three of us all at once.

Meeting Time – Of course a major dynamic shift is that most of my meetings are now in-person. Speaking with people face-to-face is definitely more enriching than over Zoom but the biggest adjustment I have had to make is just taking care to be punctual. I became so used to Zoom calls and the convenience of hopping on the meeting right when it started (i.e. if a meeting was at 9 a.m. I would log on right at 9 a.m) that at first I didn’t provide myself extra time to walk to the meeting site once I started at EWU. I know it sounds weird but it is true. And even though most of my meetings take place in a conference room inside the building I work in, it still takes a couple minutes to leave my office and walk up the stairs.*Sigh* Remote work to in-person problems.

Commute – Perhaps the biggest adjustment of all has been driving to/from work each day. While employed at WSU, I worked from home four days per week and the only driving I did on those days was taking my kids to/from school. Over the past two months, I have driven to Cheney (and back) each day, about a 36-minute commute in average traffic. Having that daily time in my vehicle to just chill/think is nice but so was walking out of my at-home office into our living room at 5 p.m.

Co-Worker Interaction – When I worked remotely, I never felt a disconnect with my colleagues. Even through Zoom, we developed genuine relationships—both personal and professional. But now that I am back in the actual office, that same relationship development and the opportunity for social interaction is so much more enhanced. I don’t have to wait for a Zoom meeting to chat with someone…people are literally just a few feet outside my door. You greet people when filling up your water bottle, mingle with co-workers at lunch, and join the occasional gatherings that take place in the lobby area of our offices. Work is truly social again.

What My Job Is All About – When it all comes down to it, working in the office is so great because it has brought me back to campus full time. What’s so great about campus? Well, besides the beauty, squirrels, and dining options there is one other big thing…STUDENTS. Most of us who work in higher education do it for the students and when I was working primarily from home, I didn’t get to be around them much. Now, on a daily basis, I get to be inspired again by the enthusiasm, youth, and intelligence of the population that makes it possible for me to even have a job.

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I know it is a good thing that I have returned to the office. I always said that the WFH arrangement I had at WSU probably wouldn’t last forever. Making the switch on my own via a job change was better than having it one day taken away from me. However, soon enough, I will have the chance to work one day from home per week. I am looking forward to having that brief taste of working remotely. But you better believe I will still be dressing up in my EWU polo and khakis once those days start 😂. Don’t Blink.

Feeling On-Brand At EWU

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Fitting In

I definitely feel like an Eagle now. A major project championed by our University Relations Department flew into market last week. Its reveal proved a perfect way to mark my two-month anniversary at Eastern Washington University.

Last Tuesday, we officially launched EWU’s evolved brand positioning as the region’s polytechnic. Our university is owning our time-honored commitment to applied learning while continuing to invest in additional opportunities for all students across all disciplines to engage in hands-on experiences. By allowing students to do their craft while at EWU, we equip them for more opportunities once they enter the workforce. After all, there is a reason why 75% of our graduates find jobs related to their major.

We launched EWU’s evolved brand positioning last week. We are now the region’s polytechnic.

Hey, I Know About This

I had a really interesting perspective with the development of the evolved brand when I started at EWU. While still at WSU—where we were coincidentally working on debuting a major branding campaign ourselves—it was made public that EWU would embrace the positioning of the region’s polytechnic. Although it was months away from launch, the future of brand marketing at Eastern Washington University was now revealed. From this outside-looking-in vantage point, I paid close attention as the institution provided updates on the work, faculty offered feedback, and the media covered the developments/debate closely.

Yes, there was some controversy about the branding direction EWU was headed. However, it didn’t faze me.

You see, I was well aware of the shift to the region’s polytechnic long before I even applied to EWU. To be honest, I saw promise with the positioning. I firmly believe that the key to successful branding is differentiation. Often, I bring up the example of attending a higher ed marketing conference where a slide was shown with brand tag lines on one side and university logos on the other. The presenter asked if we could draw lines from each marketing tag line to the respective college it belonged to. It was just about impossible. All the tag lines were so generic (i.e. “Driven to Discover,”Here is How,” Creating Bold Futures,” etc.) that you couldn’t differentiate which mantra belonged to which university.

EWU wasn’t going to have an identity issue at all with the region’s polytechnic. At the same time, it wasn’t going to be easy. In addition to the massive amount of work required for any brand evolution, the push back element was  very real.

And here is the actual slide I referenced in the previous paragraph. I couldn’t help but take a photo of it during the 2023 AMA Symposium for Higher Ed.

Joining the Effort

And that’s where I came in. Launching any type of brand is a marathon and I entered the race toward the home stretch. It takes a lot of time to successfully introduce any type of branding campaign—usually at least a year. Research, discovery, platform development, expression, and launch are just some of the major components. With my hire date roughly two months before launch, I entered the picture as we were finalizing our brand platform and building assets.

Basically, I jumped on the band wagon once all the hard work was already completed 😂.

To be fair, the home stretch was grueling and there were still plenty of challenges to navigate. However, the major effort put forth by those on the University Relations team and others across the university prior to me setting foot on campus was significant. I was impressed with what everyone had done.

I was also very humbled by how gracious my team treated me. My UR colleagues truly knew how to make me feel part of the brand squad, even if it could have seemed like the new guy was swooping in at the last minute to snatch glory for himself. My boss and co-workers provided me with in-depth context, valued my opinion, and tolerated my many questions.

Assisting Where I Could

They also allowed me to contribute. Providing input at strategy meetings, participating in calls with our marketing consultants (shout out to idfive!), approving brand assets/resources, and LISTENING were all ways I got my feet wet with the brand evolution.

As the days passed and crunch time drew near, I became very invested in our brand evolution and felt genuine camaraderie with my EWU team. I had the opportunity to build our paid media plan for the brand’s roll out, write brand-related content for the web, develop the SEM strategy, and deal with launch logistics. Again, small contributions compared to what my team had already done—and continued to do—but exciting nonetheless.

Our evolved brand positioning officially launched on Sept. 24, 2024.

Let’s Launch!

The official launch came on Sept. 24 during Convocation, a start-of-the-academic-year event where the EWU president addresses faculty and staff. Toward the end of the program, President McMahan talked about Eastern’s new positioning and then premiered the two-minute brand anthem video. The centerpiece of the brand evolution roll out, our team exerted a lot of effort to perfect it. The video was met with resounding applause and at that moment we went live with our paid and organic plans. We were finally in market.

Although executing the launch took a big weight off our shoulders, the crucial work is now just beginning. Incorporating, explaining, supporting, and feeding EWU’s new positioning is something that our University Relations team and the rest of the institution will focus on each day moving forward.

A successful branding initiative requires differentiation and I think we nailed it. I am proud of my team for their tireless work and grateful that they allowed me to be part of the effort

Set For Success

I believe in the unique way that we are now presenting Eastern Washington University. Positioning ourselves as the region’s polytechnic will deliver us more attention from prospective students and their parents who are looking for colleges that offer hands-on learning and real-life experiences. Even though we aren’t changing who we are, just boldly stating who we are, I think our fresh approach is going to make EWU standout in a very crowded and competitive market.

Once again, much gratitude to my team members who worked so hard on this brand positioning and welcomed me with open arms. Working with Eric Limburg, Ginny Baxter, Amy Bradberry, Melodie Little, and so many others down the stretch was a rewarding experience. But in the end, a change of brand positioning goes way beyond just marketing. I recognize everyone else at EWU who helped us become the region’s polytechnic through their vision, research, planning, support, and time. Cheers to forward-thinking. Don’t Blink.

Part of the EWU Team

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I am now officially an Eastern Washington University Eagle. I have put in my first three days, met my team, walked the campus, and even participated in my first few meetings.

Check the ID, I am an official EWU employee.

And oh yeah, I have also sported the red and white…

I love my college gear and I have an initial wardrobe of EWU polos. This is what I wore on my first day.

I was given a very warm welcome on my first day. My boss brought in donuts and everyone came out to the gathering area and welcomed me. The rest of the day continued with the same warm sentiment as my new colleagues weren’t shy about stopping by my office to introduce themselves. Speaking of my office, it was completely ready for me when I walked in with a swag bag on my desk, a welcome message on the white board, and a case of my favorite soda waiting for me.

I had a warm welcome awaiting me when I strolled into my office on Aug. 1.

For those of us who have switched jobs and been fortunate, there is a feeling of excitement and relief that is evident after the first few days. With initial nerves out of the way and a better understanding of the environment you will be working in, you start to feel confident in your decision and hopeful that you can contribute. I think I am at that spot right now.

I work in the Hargreaves Building on the Eastern Washington University campus.

Of course a lot more is expected out of me than just feeling “hopeful” but that will come. As I have mentioned in previous blog posts, the best attribute I can bring to the table at this specific time is the ability to listen. I have learned much from my EWU colleagues just over the past few days but there is much more learning to do—and that requires listening.

I feel very fortunate to have this opportunity at EWU.

I have been welcomed and accepted by Eastern Washington University. This initial embrace has made me even more determined to make a positive impact. The ball is now in my court to reciprocate this good will and do my best. Don’t Blink.