A Final Family Myrtle Beach Visit

Good morning! I would like to begin this post by acknowledging that today is Ash Wednesday. With the beginning of Lent now at hand, it is important to remember that the journey over the next 40 days is meant to be experienced both personally and communally. May your 2020 Lenten season be filled with meaning and sacrifice.

With that said, something else is special about this day. My mom and sister are coming to town! In just minutes, they will be landing in Myrtle Beach. The trip is significant in multiple ways, primarily for the reason that they will meet Beau for the first time.

My mom and sister are in route to see Beau.

Their mini vacation is meaningful in other aspects as well. This will be the final time I have family visit me in Myrtle Beach prior to our move. My parents will tell you that even though South Carolina is far away from where they live, at least it was always a fun and warm place to visit!

While my mom has made multiple trips to Myrtle Beach, this will be just the second time my sister has visited. The first time Miranda came to Myrtle was nearly four years ago for our wedding. In fact, that was the sole time she has ever met Sidney’s family. Speaking of time passing, Sidney and I haven’t seen my sister in more than a year. It is time to catch up!

Their visit will also coincide with major moments in the faith journeys of Sidney and Beau. It will be a very special day tomorrow morning at St. Andrew and my mom and sister will be there to witness it.

Beau has a big day coming up tomorrow and will be able to share it with my mom and Miranda.

Finally, it just isn’t “the Beau show.” I know my mom and sister can’t wait to hug Sloan again. And, although it might just be a rumor, I think they might be a little bit excited to see these new parents of two as well. Although their time in South Carolina will be short––they are leaving Saturday morning––it will definitely be sweet. Don’t Blink.

Experiments at the Picnic Table

Just because I have made sure to get Sloan out of the house every day during our transition period doesn’t mean we haven’t had any fun inside of it. On Sunday, we conducted a couple of “experiments” at Sloan’s picnic table.

I found a website that listed various educational activities that toddlers could enjoy. Out of the 35 options listed, we made a goal to complete two of them.

Figuring that Sidney would forgive me if I did one “messy” experiment, I chose one that was very hands-on and another that was more of a demonstration. We went to the grocery store and pulled baking soda, vegetable oil, strawberry cake mix, and food coloring. With our supplies purchased, we headed back to the house.

We came back to the store with these ingredients.

Our first mission was to make strawberry ice cream dough. The recipe promised that a fluffy, strawberry-licious product would result. Well, at least it was strawberry-licious.

This is what the strawberry ice cream dough was supposed to look like.

Much to Sloan’s astonishment, I instantly turned the contents of a liquid measuring glass pink by adding a few drops of food coloring. Pushing the pink water to the side, Sloan helped me rip two packages of baking soda into a white plastic bin. We then poured an entire box of strawberry cake mix on top of it. Next, we brought the measuring cup back into play and started pouring the water into the bin. We used a wooden spoon to mix the concoction, adding water intermittently.

Sloan mixing the baking powder and cake mix.

When it was all said and done, we added the water a little too intermittently. There was nothing fluffy or “doughy” about our creation, instead, it was more of a thick strawberry paste. Thinking on my feet to salvage the experiment, I spinned it to capture the imagination of Sloan.

The strawberry ice cream dough sure didn’t turn out fluffy.

“Hey look, it’s strawberry slime!”

Toddlers LOVE slime. They think it is the greatest thing ever while parents cringe at the mere mention of the five-letter word. Even though it goes against our parental values to encourage slime, on this Sunday afternoon I rolled with it.

Sloan had a lot of fun playing with the slime….even though it wasn’t supposed to be slime.

Although the strawberry ice cream dough didn’t turn out how I envisioned it, the mixture did feel soothing and it smelled really good. Best of all, Sloan loved it.

The encore of our Sunday experiment session was ocean water. I initially thought what we were about to do was unique but Sidney set me straight––apparently ocean water is just as common in elementary school science lessons as dissecting frogs is for middle school ones.

I took a Diet Sunkist 2-liter bottle that had a small amount of soda left and dumped it down the drain. I brought the empty container to Sloan’s picnic table. I then re-introduced what Sloan liked most about the first experiment…food coloring! I put fresh water in the measuring glass and added a few drops of blue dye. I then used a funnel to deposit the colored water into the soda bottle. Next, I took the bottle of vegetable oil and sent it down the funnel into the bottle as well.

Sloan and I making “Ocean Water.”

Sidney then came over to our station and shook the bottle up. The water and oil separated, creating an intense blue dreamy scene inside the bottle. It looked cool, but Sid quietly suggested that next time we should pick up glitter to add in as well.

We sent Sloan to the bathtub to wash off the slime that covered her arms. While Sid watched her, I was able to throw the slime (container and all) and bottle of ocean water into a trash bag and dump it in our big garbage bag outside. Although the experiments didn’t run perfectly, Sloan had fun and the cleanup was mini

Chillin’ Like Villains

I think when it is all said and done, I will have to write a blog post summarizing February 2020. It has been a major month in our lives and, if you can believe it, a few significant moments still await before March begins on Sunday.

But until the second half of the week arrives, we are trying to catch our breath.

Between wrapping things up at #CCU, Beau’s birth, his stint in the NICU, and our first week at home as a family of four, it has been a crazy few weeks in the Reser household.

Things are going to slow down a bit over the next 48 hours.

With Beau doing well and Sloan adjusting seamlessly to her little brother, some of the trial and error from last week has dissipated. Combine that with no work obligations for the both of us (don’t be jealous) and we have a couple days of carefree living to enjoy. I imagine this small window of time will be devoted to more Netflix binge watching, adventures with Sloan, and cuddle time with Beau.

It was a wonderful initial week as a family of four.

Things will pick up again mid-week with Ash Wednesday and a special visit from my mom and sister. A huge day for our family will follow on Thursday. Friday and Saturday will be eventful as well. Then, once March arrives, it will be all about packing for a move.

So please excuse us for pressing on the brake for the next 48 hours. We can’t thank our family and friends enough for looking after us throughout this hectic but blessed month. Have a great week, everyone. Don’t Blink.

Farewell, CCU

Reality has finally sunk in. I have reached the end of my time at Coastal Carolina University, a place that has provided me with fulfilling work and lasting memories. It has been a nearly six-year journey, one that has encompassed the better half of my professional career. It is impossible to properly convey in a blog post all what CCU has meant to me, but at the very least I can use it to offer a few final thoughts before I close this chapter.

It has been an honor to wear this name tag.

I feel blessed that I worked at CCU during its glory years. When I started in May 2014, Coastal Carolina was an FCS-institution on a nice, quiet campus. By the time 2018 rolled around, enrollment had steadily increased, fundraising broke records, several state-of-the-art buildings had been erected, Ph.D. programs were being offered, a major NCAA championship had been won, and the athletic program had joined the BCS. These years of upgrades, milestones, and increased prestige served as a breeding ground for a social media program to explode.

I had the good fortune of being at the right place at the right time under a leadership team that made a dedicated commitment to social media. I had the freedom to think and act creatively with marketing and communication professionals who helped turn ideas into reality. From day one, it was an absolute blast.

I had the privilege to develop a Chanticleer social media voice, interview students, cover events, design campaigns, provide comfort in times of vulnerability, lecture in classes, chat with the media, jump head-first into paid digital advertising, and so much more. The backdrop for all this excitement was a special Feel the Teal culture that you just won’t find at other places.

Looking back at my time at CCU it all seems almost too good to be true. Not because the university is just minutes from the beach or because the school colors are some of the best in the nation, but because of something else. Something not so superficial.

I am talking about my University Marketing and Communication team.

My wish is to go out giving credit to the people who helped me on a daily basis; the people who literally optimized their talents to make our social media program better even when they had a thousand other things to do. If not for them, #CCUSocialMedia is not what it is today.

Let me start with Bill Plate (department vice president, now at Utah State), the man whose innovativeness and vision made me not think twice about moving across the country. Bill took marketing at CCU to new heights, placing a premium on social media. He taught me more than just marketing—he taught me that effective leadership is about humility, levelheadedness, and trust in the team. Thanks for hiring me, Bill.

Bill Plate with Martha Hunn at Bill’s going away lunch. Both these individuals are incredible leaders who earned the respect of the University Marketing and Communication team.

The first person I ever met at CCU was Martha Hunn (chief communication officer). She picked me up from the hotel for my on-campus interview in March 2014 and immediately I thought this person has it together. She taught me how to be poised and composed when the media came calling and always made sure I had everything I needed on the social media front when major university statements were released.

Another photo of the two leaders who shaped University Marketing and Communication…Bill Plate and Martha Hunn.

For the majority of my time at CCU, I had the good fortune of reporting directly to Lindsi Glass (associate vice president for marketing and branding, now at Utah State). You won’t find anyone more creative, smart, and FUN! Lindsi allowed me to flex my social media muscle while at the same time expanding my horizons in the marketing world beyond just social. She was a tremendous team player, someone who effortlessly connected with everyone in the department and threw the best Kentucky Derby parties ever. If not for Lindsi, I would not have had my career moment late last year when we presented in Las Vegas. Lindsi and I understood each other and shared character traits, making for a great working relationship and paving the way for a personal support system as well.

Lindsi and I could always relate with each other.

Perhaps one of the best developments during my time working in University Marketing and Communication was when Judy Johns was elevated to director of photography. This was a game changer for not only our social media program but for CCU as a whole. Not only did she modernize Coastal’s photography operation and build a team that clicks (no pun intended) on all cylinders, but, like Lindsi, she is the epitome of a team player.

Judy Johns (to my left) always went out of her way to help me.

Scott Dean and Tad Robinson, the other two professional photographers of the unit, would literally drop anything they were doing to help me, whether it be to take a photo or find one.

During my time as a Chanticleer, the emphasis in social media switched to video. David Russell, newly installed as the director of video production at the time, didn’t hesitate to throw the talents of his unit behind #CCUSocialMedia. If I asked David to assign one of his videographers to a social media project and no one was available, he would step in himself. On a personal note, David and his wife, Robin, went out of their way to provide support to Sid and I after Sloan was diagnosed with Pyloric Stenosis. I will never forget that.

Most of the time when David would assign a videographer to a social media project, he would turn to Geoff Insch. My best friend in the entire department, Geoff and I collaborated on numerous projects during my time at CCU. He knows how to create video for social media and is damn good at it. Geoff did everything I ever asked of him and we had a lot of fun together. I will miss his positive attitude and our shared love for all things nerdy.

Two nerds! Can’t say enough about Geoff Insch.

I would be remiss if I didn’t recognize Richard Green, our digital journalist. Richard is one of the hardest working people I have ever met and constantly provided high quality video content for use on our social channels. He was always a joy to coordinate with and a true example of a consummate professional.

The graphics team led by Rob Wyeth provided me with creative designs from the moment I stepped foot on campus. Whether it was a logo for an organic campaign, graphic for a major (sometimes minor) holiday, or something for a paid social media ad, “the guys”––Jonathan Ady, Regis Minerd, Ron Walker, Daniel “Scoops” Mableton––would always have my back. Special thanks to these gentlemen for welcoming me to their lunch table when I was brand new at CCU and for inviting me out for beer and movies.

This would be a great “Caption This” photo. That is Rob Wyeth on the right.

At the end of 2018, I had the opportunity to hire a social media specialist. Anthony Bowser joined our team and instantly improved #CCUSocialMedia with his creative ephemeral storytelling, witty Instagram captions, and Gen Z-first outlook. He has a bright future ahead of him!

Anthony Bowser has brought a spark to our social media program. Katie Ennis has been an incredible student intern for us since 2018.

AP Style was valued by #CCUSocialMedia and editors Caroline Rohr, Mel Smith, Mona Prufer, and JoAnne Dalton would always quickly turn around anything I gave them for proofing. They helped us look good in front of our audience!

Speaking of quick turnaround time, Brentley Broughton (web design manager) would promptly assist with any issue I was having while navigating the university’s content management system. He also taught me a thing or two on the golf course.

Thanks to Trenny Neff (trademark and licensing coordinator) for processing all our social media advertising bills, Jeanne Caldwell (graphics project manager) for assigning and delivering all my graphics requests, and Doug Bell (editor of Coastal Magazine) for believing in the social media guy to write the cover story for a major publication.

Special thanks to my student social media interns over the years: Jada Tomlinson, Lauren Eckersley, Eddie Harris, Monica Trepiccione, Temperance Russell, Brandon Brown, Michelle Rashid, and Katie Ennis. It has been a joy to watch many of these former students thrive in the professional world.

I worked with some very talented social media interns during my time at CCU. In this photo I am with Eddie and Monica.

Last but not least, I want to give an extra special thank you to Kimberly Harper, the administrative assistant of University Marketing and Communication. When I would introduce my student interns to her, I would simply describe her as the MVP of our department. She does everything for everybody in MarComm, doing far more than just serving the vice president. If there was a glue within University Marketing and Communication it would be Kim. I will miss her.


Of course everything would have been in vain without an audience that was passionate about Coastal Carolina University and hungry for social media content. To the thousands of #TEALnation supporters who gave me such satisfaction on a daily basis, THANK YOU.

Although I now look forward to my next adventure in higher education, I will never forget CCU. My experience as a Chanticleer made me a better professional and person. At this time, there is really only one final thing to say…


Don’t Blink.

Sibling Love Thursday Rundown

Good afternoon everyone! It has been a couple weeks since my last Thursday Rundown so let me brush off the dust and get back on the bike. Let’s get through these five topics so I can conclude the week tomorrow with my farewell post to Coastal Carolina University.

Sibling Love – It has been so heartwarming to see how Sloan has accepted Beau. We thought there might be some jealousy but Sloan loves her little brother and is eager to help…perhaps too eager. We have to constantly remind Sloan that she is not an adult and performing tasks such as picking Beau up or changing his diaper are not expected out of her. Oh well, her strong desire to assist with Beau is better than harboring envious feelings. Can’t wait to see how their relationship continues to develop.

Sloan accepted Beau immediate;y/

Unemployment – Although I am not even a week into my stint of unemployment, I must admit I am already enjoying it. Sure, I am perpetually tired as I am usually running on 2-3 hours of sleep, but being able to chill all day long with my wife, daughter, and son is really nice. I am taking Sloan out of the house for at least one fun activity per day while enjoying snuggles with Beau and watching plenty of Netflix with Sid.

Each day I make it a point to do something with Sloan, whether it be going to the library, the trampoline park, or somewhere else.

Not Impressed with Bang – So everyone seems to be talking about a line of energy drinks called Bang and I finally tried one yesterday as we took our first road trip as a family of four. The cotton candy flavor sounded interesting and unique so I went with it. Big mistake. I have tried numerous different energy drinks from super generic to premium and Bang was by far the worst. I like an energy drink that is a pleasure to consume but Bang tasted cheap and had an unpleasant aftertaste. It was so bad that I didn’t even finish it. Perhaps I went wrong with the flavor but at this current moment I am giving it two thumbs down.

Was not impressed with my first ever Bang energy drink.

Road to the White House Goes Through South Carolina – Every four years, South Carolina hosts crucial presidential primaries. Next week the Democratic Party candidates for commander-in-chief will roll through the state. I can’t help but rewind four years ago to when the presidential candidates for both parties stumped in South Carolina. I took advantage of the historical moment by attending rallies of candidates from both sides of the aisle. Although I missed out on President Trump, I did see Hillary Clinton, Marco Rubio, and Jeb Bush.

In February 2016, I had the chance to see a few presidential candidates in person as they came through South Carolina.

From the Archives – Over the past few years I have written some pretty crummy blog posts on Feb. 20. For example, a year ago I wrote about the crazy world of Chinese buffets. On Feb. 20, 2018, I counted down my favorite varieties of chips. Three years ago on this date, which was President’s Day, I appropriately revealed my all-time favorite United States Presidents.

Three years ago, I wrote about my favorite chips.


Special shoutout to my readers! It has been an exciting week for my blog and I appreciate all the support you have given me. Remember, I will be publishing a special Friday blog post tomorrow. Don’t Blink.

My Top 10 Favorite Moments Working for Coastal Carolina University

This was tough. I knew I couldn’t close my chapter at Coastal Carolina University without reflecting on some of my favorite moments from the past five and a half years. But I realized I would have to exercise some restraint and limit my highlights to a number that was appropriate for a blog post. Naturally, I chose 10––but it just doesn’t seem like enough.

I smiled a lot while writing this. For nearly six years I have been spoiled with opportunities, support, and an outstanding team. These special advantages contributed to a memorable ride with defining moments. Today I would like to share them with you.

10. The Social Circle with Brent Reser: I would have embraced the role of anonymous social media dude who no one knew about, but my team had other plans. Shortly after I arrived at CCU we debuted Coastal Now, a television show that detailed the happenings of our University. Would you believe that I was given my own segment? Called the Social Circle with Brent Reser, I had a few minutes each show to tell #TEALnation the latest about #CCUSocialMedia. Given the freedom to write and present my own segment, I relished the creative control I was entrusted with. My favorite show will forever be when I made my debut.

Hosting my own segment on “Coastal Now” allowed me to take a temporary break from behind the screen so I could get in front of our audience.

9. In the Fast Lane with NASCAR: Because of the marketing genius of our former vice president, Bill Plate, we identified a student on our campus who was working his way up the NASCAR ranks. We signed a sponsorship deal with Brandon Brown and soon enough the CCU brand was zooming around the most famous racetracks in the nation. I had the opportunity to help leverage the sponsorship. I received all-access at places such as Bristol Motor Speedway and Darlington Raceway to chronicle Brandon’s pursuits on social media. But my favorite instance of covering Brandon Brown didn’t take place on Facebook or Instagram. Rather, it occurred in print. I was tasked with writing a feature about CCU’s unique NASCAR marketing venture for our alumni publication, Coastal Magazine. Oh yeah, my story wasn’t just a regular feature––it turned out to be the COVER STORY! 

I had the honor of writing the cover story for a recent Coastal Magazine issue.

8. The Hurricanes: I know it sounds insensitive that I would list hurricanes as a “favorite” moment but please let me explain. It took me a while to become accustomed to living in a hurricane-prone corner of the world. It was strange and scary at first. Having experienced this, I was able to bring a special kind of empathy to our #CCUSocialMedia audience when a hurricane threatened the area (which happened at least every year). Using a formula based on accuracy, compassion, and customer service, our team was able to deploy a social media strategy that made students and parents, many of whom were from out-of-state with no hurricane experience, feel comfortable and safe. Our Hurricane Florence social media plan won a Communicator Award for its effectiveness and creativity. This past fall during Hurricane Dorian I wasn’t just running our social media response––I also sat in the #1 spot for the communication division of our Emergency Operations Center (EOC). To literally sit shoulder-to-shoulder with our university president while we crafted communication messages was a big (and kind of intimidating) moment in my career. Being able to serve our CCU community during such vulnerable times was always a pleasure.

Me working in the EOC during Hurricane Dorian. I took the role I got to play on social media very seriously during these challenging times.

7. In Front of the Board: Even though I was petrified at the time, looking back on it, I still didn’t realize how big of a deal it was to address the Board of Trustees. But there I was, about a year into my tenure at CCU, standing in the Wall Ballroom in front of the trustees, the President, and every other important person at Coastal. Our department’s vice president had tasked me with delivering a 10-minute presentation on our social media program, specifically our digital success at that year’s men’s basketball NCAA Tournament. You better believe I prepared hard to properly represent our University Marketing and Communication department. But would it pay off? Fortunately on that day it did. Using analytics and humor, I won over at least one trustee who stood up at the end of my presentation and publicly commended our strategy, leading to rousing applause from everyone in the room.

I had a lot of nerves prior to addressing the Board of Trustees in the Wall Boardroom at Coastal Carolina University.

6. Totality: In the summer of 2017, the nation was captivated as the Great American Eclipse swept over our country. Our social media program relied on faculty experts to teach our audience about the phenomenon leading up to the big event on August 21. When that day arrived, I jumped in a car with our vice president, Bill, and one of our videographers, Alexandra, and we drove 80 miles to a small South Carolina town called McClellansville (population 500). Why? It was one of the few places in the country that would experience the eclipse at complete totality. It was also the location where Louis Keiner, one of our physics professors, was observing and photographing the event. It was an incredible day listening to Dr. Keiner analyze what was going on and then to experience that special moment of totality was indescribable. Needless to say, our social media content on August 21 received heavy engagement.

The Great American Eclipse was a unique experience. Bill, Alexandra, and I traveled together and met Louis Keiner and his daughter, Emma, in McClellansville.

5. Generating National Attention at the NCAA Tournament: In 2015, our men’s basketball team punched a ticket to the Big Dance. The Chanticleers earned a #16 seed and a game against top ranked Wisconsin in Omaha. Because our athletic department did not have anyone in its main marketing position at the time, I was sent to perform social media duties. Just like when I went with the University of Montana, the whole experience was amazing. I enjoyed the behind the scenes look at the best tournament in sports and became friends with several of the athletic department staffers. But the most memorable part of the week was engaging in a Twitter back-and-forth with the main University of Wisconsin account. We each were able to toss some playful jabs while maintaining a civil tone and proudly representing our universities. The exchange was picked up by numerous news organizations and generated a lot of positive exposure for our university.

In 2015, I traveled with the Chanticleer men’s basketball team to the NCAA tournament.

4. Appearing in a Darius Rucker Music Video: The night before Darius Rucker rocked the HTC Center on the CCU campus, I went to bed thinking how rad it was that I would get to cover the concert. Little did I know that much more was in store. About 24 hours before the show, Rucker tweeted that they needed extras for a music video they were going to shoot a few hours prior to that Saturday’s show. I showed up to the shoot, which took place in a hallway of the arena, to document the excitement for #CCUSocialMedia. Apparently I looked more like a Darius Rucker die-hard than a social media professional because they chose me to stay through the entire shoot. I got to meet Darius, watch how a music video is made, and witness an epic concert later that night. The cherry on top came about a month and a half later when the music video for “Homegrown Honey” made its debut. Right at the 1:42 mark there is a goofy-looking blogger with a mile-wide grin across his face sharing the screen with Darius Rucker. I made the cut.

I had my two seconds of “fame” at the 1:42 mark of the Homegrown Honey video.

3. Working With My Team: While at CCU, I have had the honor of working with talented and dedicated marketing and communication professionals. It has been a pleasure collaborating with these individuals to reach and exceed the goals of our University. But while I am proud of the professional accomplishments, I cherish the fun we have had along the way. Whether it be Kentucky Derby parties, t-shirt exchanges, birthday lunches, karaoke nights, the infamous birthday cards, or a host of other quirky/fun things, I have been fortunate to become friends with so many great people. Thanks to Bill Plate for establishing a special MarComm culture that kicked butt in the office and had fun outside of it.

I love these people. It was an honor to be part of the University Marketing and Communication team

2. Representing #CCU on a National Stage: I feel like an exclamation mark was put at the end of my CCU tenure just a few months ago in Las Vegas. It was at the AMA Symposium for the Marketing of Higher Education in Caesars Palace that I presented with Lindsi Glass, our former associate vice president for marketing and branding, in front of a standing room crowd. We earned a coveted speaker spot at our industry’s premiere conference by working together to submit a proposal about how #CCUSocialMedia was connecting with Gen Z on Instagram. After several months of preparation, we hit our presentation out of the park. The feedback we received from our counterparts at universities across the nation was sweet validation of our methods and creativity…it was the highlight of my career.

Presenting with Lindsi Glass in front of the higher education marketing world at the AMA Symposium was the highlight of my career.

1. CCU Wins the College World Series: The summer of 2016 was like a dream. Fresh off getting married and returning from our Mexican honeymoon, the Coastal baseball team punched its ticket to the College World Series. That feat alone was enough to make our #CCUSocialMedia audience go bonkers but it was just the beginning. The Chants would land in Omaha and win…win…and win some more. When it was all said and done, our University had played on an ESPN network eight different times in 10 days and won a national championship. Back in Conway it was bedlam. Engagement on our social channels was through the roof and I told one local station that “Other than being in Omaha, I had the best seat in the house” for the magical ride. It was a surreal scene covering the team’s return to the Myrtle Beach Airport as the crowd and energy blew me away!!! The next day was even crazier as the student-athletes and coaches were celebrated with a parade through Conway followed by a ceremony inside Springs-Brooks Stadium. Not only did every piece of content we publish seem to stick but user generated content was out of this world as well. The title run by the baseball team was something every higher ed social media professional hopes for as it boosted #CCUSocialMedia to new heights. Nothing will ever compare.

I had to think really hard about what to write for this tweet. In all honesty, it was an honor to be the person to send this out.


Wow, it has been a ride. As I reflect on these great times at Coastal, I am so grateful that the institution empowered me to do my job and succeed. I will take these experiences with me throughout my professional career and always cherish the time I spent in #TEALnation. Thanks, CCU. Don’t Blink.

Forever A Chanticleer

Graduating students at Coastal Carolina University are reminded of something at every commencement. At the end of the ceremony a representative from the Office of Alumni Relations will take the podium to encourage the new grads to keep in touch with the University. The last words of the address, regardless of who is delivering it, are always the same:

Remember, you will forever be a Chanticleer!

Although I did not graduate from CCU, I like to think that the sentiment can be applicable to departing staff members as well.

I recently concluded my time at Coastal Carolina University.

My time at Coastal Carolina University recently concluded. As of last Friday at 5 p.m., I am no longer an employee of #TEALnation. I have accepted a position at another university and will start next month. To all my colleagues who I did not get to say goodbye to, I apologize. I intended to let everyone know about my departure in person but the early delivery of our son and a stay in the NICU changed those plans. 

I have thoroughly enjoyed working at Coastal Carolina, something I hope to make clear with a couple blog posts over the next week. Without the opportunity I received almost six years ago to serve this special place, my life would be completely different and much less fulfilling. I owe the world to CCU.

Due to life events (you know, like having a baby?!) and thanks to the overwhelming patience and understanding of my new employer, I will be around the area for several more weeks. I am blessed to have the opportunity to be a stay-at-home dad for nearly a month. This transition period will allow me to spend precious days with Sloan and bond with Beau.

My wife is the best. Despite everything going on with our growing family, she has given me the blessing to pursue this opportunity. What more can I say?

CCU, it is time for me to properly thank you. I will do this by reflecting on the events and people that made my tenure so memorable. Stay tuned, there is more to come. Don’t Blink.

Beau Meets World

An Unexpected But Beautiful Beginning

Wednesday, February 5, 2020, was a day of both Deja vu and new experiences. I accompanied Sidney to her latest doctor’s appointment, a visit that was supposed to be one of the final ones before she gave birth to our son, Beau Thomas Reser. It ended up being the final one.

With Sid’s blood pressure rising, her doctor decided it was time to deliver. In a calm and nonchalant voice, Dr. Nancy Collins said, “You’re going to have a baby today.”

It immediately brought me back three years ago to when we were told the same thing a few weeks prior to Sloan’s due date. However, although I still felt shock, the room didn’t close in on me like it did in 2017. That initial experience taught me that preeclampsia is a serious condition and doctors will take action if symptoms reach severe levels. I knew in the back of my mind prior to Wednesday’s visit that an early delivery might be ordered.

We hurried from the OBGYN office to The Birthplace, the labor and delivery wing of Conway Medical Center. Sidney was taken immediately to one of the rooms and I went downstairs to register her. Sloan’s and Beau’s expedited deliveries both caught us off guard but they were very different in their duration. With Sloan, they tried to unsuccessfully induce labor for three days before operating; with Beau, induction wasn’t even an afterthought.

Sidney and I just minutes prior to the hospital staff wheeling Sidney to the operating room.

It is recommended that mom’s who have a C-Section continue to have them for subsequent pregnancies. This was the case with Sid. We entered The Birthplace around 11 a.m. and before 2 p.m. we would have the newest addition to our family.

As Sid and I sat in that operating room, the experience was 180 degrees different from 2017. Instead of being loopy from three days of induction drugs and deprived sleep, Sidney was completely dialed in (but of course very numb). With the same doctor behind the screen and an increased knowledge of C-Section protocol, I was less nervous. Sitting right next to my wife on our side of the partition, we prayed together moments before Dr. Collins started the surgery.

I held Sid’s hand and watched the nurses on our side of the screen look over at the other side. Before long, at 1:37 p.m., we heard the voice of Dr. Collins cooing at a brand new little boy followed by those sweet first cries. After Beau was held up so we could see him they took him away for a couple moments. He then re-appeared and was laid right at Sid’s head before being transferred to my arms. It was beautiful.

Beau was born at 1:37 p.m. on Wednesday, Feb. 5, 2020.

This time around, I felt so much different. When Sloan was born I simply did not know the depths of love I would develop for her. No new parent can fully comprehend it. But the moment I saw Beau my heart swelled with the same love I have for my daughter. When you are suddenly face-to-face for the first time with someone you have an indescribable affinity for, you can’t prevent the tears of joy.

After those precious moments between the three of us, Dr. Collins started to close Sidney back up. A nurse escorted Beau and I to the nursery area where Sidney’s family was waiting for us. Beau was handed off to another nurse who recorded his measurements and inked up his feet so his footprints could be stamped. With a large panel of soundproof glass separating Beau and the nurse from us, she held up fingers to communicate to us that our little boy was 7 pounds, 3 ounces.

The nurse who recorded the initial measurements on Beau brought him up close to the glass so we could all see him.

The hospital’s pediatrician came out to tell us that despite being born a little early, we had a healthy baby boy. I took a moment to soak it all in. Just a few hours ago I had no idea that we would be meeting Beau that day. Now we had a son with a clean bill of health minus the delivery complications from Sid’s first birth. It almost seemed too easy.

The smooth sailing would not continue.

Something is Wrong

When the nurse was taking Beau’s measurements behind the glass, we noticed that he was breathing fast. When the pediatrician had given us the initial report, she mentioned that his breathing would most likely stabilize in the next few hours. Because the rest of the report was so good, we had little reason to be concerned, especially since the doctor said it was a temporary issue.

After about an hour, Sidney was wheeled back to her hospital room. She was on Cloud 9––both figuratively and literally––after giving birth and taking some powerful pain medication. With a mile-wide smile spread across her face, we showed her photos and video of Beau, thinking it would help pass the time until the nurse would be walking through the door with our son to hold. Instead, we got the hospital pediatrician again.

As Sidney waited to see her baby, she passed the time by looking at photos on her mom’s phone.

The doctor said Beau was still breathing fast and that it was likely a combination of being born a little premature and being delivered via C-Section. She said an X-ray would confirm it. However, she remained confident that his breathing pattern would become more normal soon. Our own pediatrician, Dr. Sangtian, who is a complete rock star at what he does, was out of the country and not returning soon––he was being held in quarantine because of the Coronavirus. Despite the absence of our own pediatrician, the other doctor in his practice came to check on Beau and delivered the same news that the hospital doctor did…his breathing will sort itself out.

Beau was put in the isolation room of the Conway Medical Center nursery. Sidney would not get to see him the rest of the day. I got to see him early that evening and just before midnight. He was so handsome but you could tell he was working hard to breathe. I prayed that he would be breathing easier the next morning.

Me looking at Beau in the Conway Medical Center isolation room.

I woke up in Sid’s hospital room and before I left to take Sloan to daycare (she spent the night at my in-law’s) I saw Beau again. There had been little improvement. After dropping Sloan off I returned to the hospital in time to hear from both the hospital pediatrician and the pediatrician pinch-hitting for Dr. Sangtian. Despite his breathing not stabilizing, they said, he still just needed more time, perhaps 48-72 hours.

With it nearing 24 hours since Beau was born, Sidney’s nurse wheeled her into the isolation room so she could see Beau. Although therapeutic to see him, it was hard to look past his fast breathing pattern. A couple hours later, my mother-in-law and I watched as this sweet brand new baby continued to struggle.

While we looked on at Beau, the hospital pediatrician was meeting with Sidney in her hospital room. My wife asked the doctor some pointed questions that made the pediatrician concede that a children’s hospital with a regionally renowned neonatal intensive care unit might be best for Beau. The pediatrician then came to the isolation room where the two of us agreed with what Sidney suggested. From that point, all we needed was the thumbs up from the pediatrician who was filling in for Dr. Sangtian. He had no objections and within minutes a team from McLeod Regional Medical Center in Florence, South Carolina, was in route to Myrtle Beach.

With Beau’s transport on the way, the Conway Medical Center nurses allowed Sidney to hold him, something she had not done up until that point. My wife and I got to spend some quality time with our son as we prayed with him and told him that a proud big sister was waiting at home.

Nurses from McLeod arrived and placed him in a transportable incubator. We said our goodbyes and off went Beau in the McLeod neonatal emergency vehicle. We felt relief in the sense that he was in good hands but also sadness that 75 miles would now separate us. Throughout the whole saga, this was the toughest day for me. I woke up with such high hopes only to send him to the NICU. The emotion would boil over that night. Shortly after Beau left for Florence, I went to Sloan’s daycare to pick her up. The owner of Oxford Children’s Academy walked out from her office to congratulate me. When she asked to see photos, I broke down.

This was the incubator that Beau rode in to the NICU.

After dropping Sloan off with my father-in-law, I returned to the hospital to spend the night with Sid. My mother-in-law had traveled to Florence to make sure Beau was taken care of. The doctor on duty at the NICU called us and said Beau needed more surfactant in his lungs, something McLeod was well-equipped to do. The seemingly simple prognosis provided us some comfort at the end of an otherwise very challenging day. But while my personal toughest day was ending, my wife’s was about to begin.

A Mother’s Heartbreak

On Friday morning, we received a couple pieces of news. First, it turned out that Beau needed more intense treatment than just some surfactant pumped into his lungs. Doctors discovered that he was also battling pulmonary hypertension, a condition that McLeod could treat but that would require more time to do so. The other development was that Sidney would be discharged from Conway Medical Center by the end of the morning.

There was no denying that Sid being discharged was a good thing. No one wants to be in the hospital, especially the labor and delivery wing when your baby is no longer there. Although we were always treated so well by The Birthplace nurses and staff (just like last time), it was a tough place to be. I felt so bad for Sidney because the joyous moments associated with the postpartum hospital stay––baby being wheeled into the room, peeking at him through the nursery glass at night, visitors coming by to see him, etc.––were denied to her this time around. True to her humble nature, Sidney would smile as new mommys and ecstatic daddys walked past her door in the hallway with their babies, but I knew it was painful for her.

At Conway Medical Center, they treat all moms and dads who just delivered to a steak meal. Even though we didn’t really have appetites this day, we wanted to share a meal together and prep ourselves for the days ahead.

Even though exiting that environment was a positive step, it couldn’t erase the sadness of leaving the hospital without a baby. Conway Medical Center hires elderly volunteers to provide a wheelchair escort for moms and their newborns at the conclusion of their stay. In 2017, it was such a triumphant moment when I pulled our vehicle in front of the hospital doors as Sidney and Sloan rolled out into the fresh air to go home. Last week, it was just Sidney being pushed in the wheelchair and I know that was extremely tough for her.

As you can imagine, arriving home baby-less was another dagger to the heart for Sid. Even though Beau came early, the house was still ready for him. Adding to the emotional pain was the sharp physical pain from surgery combined with unforgiving postpartum hormones. This wasn’t the way things were supposed to go and it was a definite low point. But even as Sid struggled through the day, she started to set her sights on getting Beau better so he could soon receive the proper homecoming he deserved.

Our NICU Journey

With Sidney safe and secure at home, her sister came over to stay with her. This allowed me to travel to McLeod Regional Medical Center for the first time. I went on this maiden voyage with my in-laws and I was glad I did because my mother-in-law was able to teach me the ropes of entering a neonatal intensive care unit. She showed me how to store my personal items, the proper way to scrub, and how to wear the yellow garment that all visitors must don while in the NICU.

The NICU at McLeod has almost a warehouse-type feel to it. The spacious area is divided into a few different “aisles” with babies on either side of each aisle. As I walked to Beau’s station at the end of the middle aisle and passed other babies, I realized that the gravity of my son’s situation wasn’t as critical as others. As I caught glimpses of the smallest babies I have ever seen in my life, many ranging in the 24-30 week range, I realized that we had it pretty good, all things considering.

It was emotional to see Beau. I was overjoyed to see him but also sad to see his tubes and wires. The NICU staff limited most stimulation. On this day, the general theme was that he needed time to rest and for his lungs to develop. I spent most of that initial visit just at his bedside praying.

This was Beau on Friday, Feb. 7, 2020…his first full day in the McLeod Regional Medical Center NICU.

The next day, Saturday, Feb. 8, I made the journey to Florence on my own. Sid was still recovering from surgery and was in no condition to travel, a reality that put her in low spirits. When I arrived at the NICU, a nurse asked about Sid and I told her about the tough time she was going through. In a true display of compassion the nurse allowed me to Facetime Sidney, something that is usually a no-no in a NICU. This meant the world to my wife! When the call went through her face lit up and she started blowing kisses to Beau. After spending quiet time with Beau I attended mass at St. Anne’s, a tiny Catholic church just minutes from the hospital. While there I reflected on how lucky we were to have our son receiving the proper care he needed.

On Saturday, Feb. 9, I visited Beau by myself. He was still heavily reliant on machines.

Between our physical visits to McLeod, we would call in the early morning and at night to receive updates from the nurses on Beau’s condition. Sidney made the call on Sunday morning and spoke to a nurse named Jordan. Even though she was still recovering from surgery and was trying to save her strength for a trip to Florence on Monday, Jordan suggested to Sid that a visit that day would do wonders for her psyche. The gentle challenge from this nurse motivated Sid to travel to the NICU that day. I stayed at home with Sloan and my in-laws took Sidney to Florence. If the Facetime call on Saturday boosted her spirits, Sunday’s visit shot them through the roof.

When the new week arrived, we would drop Sloan off at daycare and make the trips to Florence together. Most of the days, Sidney’s mom would also come along and drive so we could rest. The whole week was filled with daily triumphs. On Monday they took him off his ventilator, on Tuesday they ceased sedation and IV fluids, on Wednesday they introduced bottle feeding, on Thursday they removed his CPAP support, and on Friday they took off all electrical leads. These milestones corresponded with Beau looking more and more handsome each day. His color improved and his swelling went down.

Throughout the week of Feb. 10 – Feb. 14, Beau improved dramatically each day.

Wednesday was especially joyous for a reason beyond bottle feeding…we got to hold him! It had been almost a week since the last time we held him––in the isolation room at Conway Medical Center minutes before he was transferred to Florence––so we couldn’t wait to cuddle our little man. That morning Sidney woke up literally singing…

This is the day that the Lord has made, let us rejoice and be glad!

It was a big deal for us when we finally got to hold Beau again.

Sidney, to put it mildly, isn’t much of a morning person so the fact that she was belting out a hymn at 6 a.m. says a lot about her excitement and gratitude toward God. Ah yes, God. Throughout the first couple challenging weeks of Beau’s life, we turned to God and our Blessed Mother a lot. The trips back and forth to Florence gave us a lot of time to pray, as did other idle moments during the journey. While in the NICU, Sid and I would pray the Rosary together at Beau’s bedside, using each Hail Mary to ask for his healing.

These are the rosaries we brought with us to the NICU…an adult one and a child one.

But it wasn’t just our prayers at work for Beau. Both our families were praying non-stop for his recovery. Our church was absolutely incredible––multiple prayer groups at St. Andrew, including the clergy members themselves, were praying to the Lord and asking for intercessions on Beau’s behalf. My Knights of Columbus brothers were especially comforting as they sent out update emails on my son’s condition and prayed fervently. Additionally, we had the prayers of our friends, co-workers, and daycare staff.

With Beau improving each day, there was a lot to smile about.

With talented doctors, dedicated nurses, and faithful prayer, how couldn’t Beau get better?

Light at the End of the Tunnel

Doctors and nurses in the NICU are notorious for being tight-lipped about identifying a specific discharge date too far ahead. It is common to get word a mere 24 hours prior to dismissal. But by the end of Friday, we knew Beau’s stay in the NICU was coming to an end. We had intelligence that Beau would see light outside of the McLeod Regional Medical Center after the weekend. Saturday he would get circumcised, Sunday we would “room-in” with him, and Monday he would be released. To know that we would soon have our baby home was an exhilarating feeling.

On Saturday morning, we were getting ready to depart for Florence when I received a call from the hospital. The woman on the other end of the line asked to speak with Sidney. She informed my wife that Beau would be discharged on Sunday and that we could room-in tonight. We were no longer going on a day trip! Sid and I excitedly started packing our bags for an evening with our little man in lovely Florence, South Carolina.

It was a fun experience sharing our first night with Beau via the hospital’s “Room-In” program.

The room-in program is designed to lessen the anxiety that parents might feel after bringing home a baby who spent time in the NICU. Moms and dads are usually elated to get their child out of the hospital but might also feel a little scared about taking care of a baby who was recently critically sick and dependent on so many machines. With the room-in opportunity, parents can stay in a hospital room with their baby and take care of him just like they would at home but with the safety net of the NICU staff being right down the hall. Although not obligated to do so, Sidney and I decided to take advantage of the program.

Beau was just Beau on Saturday night. No cords or machines!

We arrived at the hospital early in the afternoon on Saturday. We spent a couple hours with Beau in the NICU and then the nurses showed us to our room. After we brought our bags up, we told Beau he had spent his last night away from us and wheeled him into our digs for the night. It was a satisfying moment. It was just the three of us––no nurses, no doctors, no machines, no cords, no yellow gowns.

Even though we were up throughout the night feeding him, it was actually a relaxing evening.

The evening went well. Our nurse, Joshua, was helpful but hands off. He introduced himself by saying “this is your show.” It was a night of bonding and relief. The NICU did a great job of placing Beau on a schedule as he waited out his three-hour eating intervals like clockwork. His 5 p.m., 8 p.m., 11 p.m., 2 a.m., 5 a.m., and 8 a.m. changings/feedings went off without a hitch. After the 8 p.m. feeding I snuck out of the hospital and picked up Chinese food to bring back to the room. We were eating takeout in a cramped hospital room but it was a celebratory dinner and it couldn’t have been more perfect. Even though we had the night ahead of us, we knew things were going to be okay.

Come Sunday morning, we were on the fast track to discharge. The NICU staff administered the “Car Seat Challenge” by placing Beau in a car seat for 90 minutes to make sure he could keep his oxygen levels at a healthy rate. His circumcision was next, a procedure that is provided free of charge to McLeod NICU patients. He then aced his hearing test. Finally, Dr. Doug Moeckel came into our room to issue his discharge orders. After some last words of wisdom from the nurse assigned to us that morning, we were free to go!

Beau resting in my arms just minutes prior to being discharged.

After 10 days in the NICU, a nurse escorted Sidney and Beau out the front doors of McLeod Regional Medical Center. I had pulled our vehicle up to the main entrance to greet my wife and son, holding back a tear or two. The special moment that was denied to Sid a week and a half ago was playing itself out now. As we left the premises of the hospital, we felt strong appreciation for the medical care Beau received but Sid vocalized that she never wanted to return.

Beau was discharged at noon on Sunday, Feb. 16, 2020. Sidney finally got to enjoy the special moment of leaving the hospital with her baby.

A Sweet Homecoming

Only 75 miles separated us from a meeting that we had waited nine months for. Sid and I had literally dreamed about how Sloan would react when she met her baby brother for the first time. Sunday was Big Sister Day and all I needed to do was get us home safely so we could properly celebrate.

As we entered Myrtle Beach, my white knuckles started to return to normal color. I lessened my grip on the steering wheel as my nerves of crashing the car decreased and my anticipation of our children meeting for the first time increased.

Pulling into our driveway was a little surreal. After agonizing for almost two weeks about “just wanting to get him home,” the front door was within view and Sloan was right behind it. I detached Beau’s car seat from the base and we walked up. Sid opened the door and Sloan was there to greet us. She was over the moon to simply see mom and dad but Sloan is a bright girl and immediately realized that we had Beau too.

“Oh, what a nice surprise,” were the literal first words out of Sloan’s mouth when she realized the precious cargo in the car seat. She then proceeded to help us unbuckle her new sibling.

We helped Sloan climb up on the couch and we placed Beau across her lap. After a moment of dreamy gazing, she broke out into sweet and unprompted song. It is just something you kind of have to watch for yourself. To say that this sister-brother relationship got off on the right foot is an understatement.

This was the first ever meeting between Sloan and Beau. It went well.

For Sidney and I, to have the four of us under one roof was a relief. No longer did we have to divide our time between Sloan in Myrtle Beach and Beau in Florence. No longer did we have an empty bassinet in our bedroom. No longer did we have to keep our “Beau Meets World” marquee illuminated, something we did since Feb. 5 to keep vigil for our son until we brought him home.

Finally, everything felt right.

We kept our marquee sign illuminated 24/7 until Beau arrived home.


Beau’s birth was both beautiful and traumatic. I will never forget the special moments that I spent in the delivery room with Sid as Beau was brought into the world or the pride I felt when I walked him up to the nursery. It was euphoria.

But the next 10 days, especially the first few, were really tough. Observing the emotional and physical pain that Sid went through was just as difficult as watching Beau struggle. Our faith in God and ability to put the situation into perspective helped us stay sane. As I mentioned earlier, Beau was born at 36 weeks, weighed 7 pounds, and spent 10 days in the NICU; other babies that shared time with Beau in his wing were born at 24 weeks, barely weighed 3 pounds, and had already spent weeks at McLeod. We were the lucky ones.

It took some time to get our children under one roof but we are so happy that it is finally a reality.

We will forever be indebted to the doctors and nurses of the neonatal intensive care unit at McLeod Regional Medical Center. We are grateful to the support of both our families. We are fortunate to belong to a church dedicated to helping its parishioners in times of need. We appreciate the care and concern of friends. Most of all, we are blown away by the grace of God and the protection of our Blessed Mother.

I am so thankful for our family of four. Thanks be to God.

Welcome to the world, Beau. We love you so much. Don’t Blink.


It was an extraordinary moment for all the wrong reasons. Yesterday, for the first time in my life, I saw Sidney brought to immediate tears because of the infliction of pain and Sloan simultaneously cowering in fear. Relax, it all turned out to not be that serious.

Before the incident on Sunday afternoon, Sloan and I went to the mall for pretzels and icees.

Last week I mentioned that Sidney has been on bed rest since mid-January. Prior to the Super Bowl, the three of us were all goofing around on the bed. Sidney was sitting up, right in front of Sloan and I who were sitting shoulder-to-shoulder. Sid’s phone rested between the three of us. For whatever reason, Sloan picked up the device and it slipped out of her hands (well, technically she threw it) and flew three feet to my wife’s lip.


No, the iphone didn’t crack but it sure sounded like bone did. Sidney immediately started crying.

I first thought about the possible damage. I got Sid to open her mouth and blood had started to pool around her bottom teeth. However, I was able to surmise that her teeth were all intact and the bleeding was probably from the impact to her gums. I then thought about my wife’s poor luck. She has been stuck in bed and in great discomfort for the past three weeks…why did she have to deal with this? But my thoughts of sympathy didn’t stop the crying. Thankfully, my in-laws were over. Sid’s mom is a retired nurse so I ran and got her. She took Sid into the bathroom to treat her injury.

I then thought of Sloan. I had set up a couple of our kitchen chairs in our bedroom so we can keep Sid company while she is resting. Under one of those chairs was where I found Sloan, curled up with tears rolling down her cheeks. I pushed out the chair and picked up Sloan who was shaken. I immediately started to tell her that mommy was OK, knowing that it wasn’t the time to scold her for throwing the phone. I took her into the living room to sit with my father-in-law so I could join Sid and her mom in the bathroom.

I had misdiagnosed the injury. Sid’s lip had been busted, not her gums. There was a gash inside her bottom lip that didn’t look like much fun. However, it was a welcome relief to Sid who thought at least one of her teeth had been broken upon contact.

Sidney’s concern turned to Sloan. After a long hug between the two, we brought her back in bed to assure her that everything was fine while also educating her that phones aren’t meant to be projectiles. Sid then made a joke that the police would be at the house tomorrow (insinuating that they would be after me for spousal abuse). A minute or two later Sloan said something that made us feel just a tiny bit sad for her.

“I don’t want to go with them,” Sloan sobbed.

“Go with who?” we answered.

“The police.”

We made it clear to Sloan that cops weren’t going to take her away. She was sweet for the duration of our time in the bed, taking it upon herself to hold Sid’s ice pack up against her lip.

As crazy as it sounds, I could relate to how Sloan felt as she hid under the chair yesterday. When I was probably two years older than Sloan, I accidentally shut a car door on my grandma’s fingers. Even though that happened years and years ago, I still remember feeling awful, mortified, and embarrassed.

As children we see adults, especially our close relatives, as invincible. We can’t fathom the fact that we could possibly hurt them physically, so when we do, it is jarring. Sloan’s reaction proved how much she loves her mommy and that she has a conscience. Also, it made me believe that she probably won’t be throwing a phone any time soon. Don’t Blink.