Today marked an important day at the Office of University Communication at Coastal Carolina as we released our brand new show titled Coastal Now. This program was the result of countless hours of brainstorming, debating, and collaborating. Intending to appeal more to our student population, we wanted to introduce a modernized version of our former show, Coastal Today. By modifying the show’s format, introducing hipper segments, and rolling out fresh graphics, we achieved our objective.
Here is the funny part: As part of the show’s revamp and the mission to grab the attention of our digitally obsessed students, it was decided that I would receive my own segment.
Say what?! Like, seriously…I was going to be trusted with developing my own social media segment?…For the University’s news program?…And then actually present it on camera? Talk about an intimidating and humbling proposition! Although a little timid to come up with a package and then nervous to tape it on set, I went ahead and accepted the opportunity because of the amazing team I have around me.
The week before filming, I sat down with Martha Hunn, our Director of News and Public Affairs. A former hot-shot news anchor in the Myrtle Beach/Conway area, I knew I was in good hands as we started to plan my segments. Using an idea-sharing approach we talked out the beginning and end of my first two show packages. After our discussion, half my script was written in Martha’s iPad. She then gave me the freedom to write the meat of my segments myself. With the great start she gave me, I filled in the middle portions and my first two scripts for Coastal Now were complete.
The next week at the studio I felt a little nervous as I waited in the greenroom area. I watched our host of Coastal Now, Robin Russell, film her pieces and interview a couple guests. It was then time for me. I walked into the filming area and stood in front of the green screen. Our media services crew cued me and I hit it. I stumbled a couple times resulting in new takes. However, the whole time throughout the shoot I had Martha and Robin rooting me on and assuring me that I was doing a decent job. To have two veterans of the news business in your corner makes things so much easier. You know what else makes things easier? A teleprompter! It was so nice to read a script with no fear of your brain turning off and your voice disappearing.
All the times in the past when I had gotten in front of a camera I always dreaded the end product. However, after filming my first segments for Coastal Now I actually felt good about what the outcome would be. To make it even better, I had a great time during the filming. This past Friday our office had a premiere party in the studio. We sat around a TV and munched on snacks while watching the historic first show of Coastal Now. The finished product was amazing. Our media services team did such a great job shooting and piecing the show together. Segments were fresh and fun. The 30 minute show seemed to fly by. They even managed to make me look somewhat respectable. It was cool to see a group work so hard on something and have their efforts pay off.
If you care to watch me, the Social Circle with Brent Reser starts at 26:22. I want to thank Martha Hunn, Robin Russell, David Russell, Bryan Stalvey, and Josh Chesson for the help with creating/filming/producing my segment and for all the encouragement. This so far has been a great experience and I can’t wait to help out with more shows. Don’t Blink.