On May 1, 2014, I started a new stage in my life. That morning I reported to work at a different college campus, thousands of miles from my previous one. A half decade later, that “different” college campus isn’t so different anymore – it is home.
As I celebrate my fifth anniversary at Coastal Carolina University, I can’t help but feel fortunate that I found #TEALnation. Wanting to manage the social media program of a university at the flagship level, I graciously accepted the opportunity given to me by CCU and said goodbye to the athletic department at the University of Montana.
I couldn’t have asked for a better situation to come into. Working out of the Office of University Communication, my bosses gave me the freedom to build CCU’s social media program according to the vision I presented during the interview process. When I arrived, my main objective was to establish a social brand (#CCUSocialMedia) that told the stories of #CCU. Because of the support I received, social media at CCU flourished. #CCUSocialMedia has won over a dozen national awards, earned recognition as one of the top higher education social media programs in the country, enjoyed exponential growth, and generated extensive media coverage.
But this blog post isn’t about individual accomplishments. In fact, the accolades above were only possible because of the people I work with (more on them soon). Rather, the purpose of this post is to recognize how proud I am to be associated with this institution. In the five years I have been here, I have seen our University open up multiple academic buildings, roll out doctoral programs, produce Fulbright Scholars, set records for fundraising, undergo a complete website redesign, grow at a strategic pace, make the major athletic move to the FBS, and win a baseball national championship…just to name a few. To have a front row seat for all these defining moments has been a pleasure.
These CCU triumphs over the past five years paved the way for a constant stream of excitement that rushed through this entire campus. I tried to grab hold of this energy and make my own CCU moments. During my time as a CCU staffer I have appeared in a Darius Rucker music video, attended national conferences, traveled with the men’s basketball team to the NCAA tournament, hosted my own social media segment, wrote a cover story for our alumni magazine, followed our CCU-sponsored NASCAR driver to a few races, experienced an eclipse at complete totality, covered the baseball team’s national championship parade/stadium celebration, and much more.
Again, just like with the industry accomplishments, I would have been deprived of the memorable moments without my bosses and co-workers. If not for Bill Plate, Martha Hunn, and Matt Hogue I would not be here at Coastal. Those three comprised the hiring committee that ended up granting me the opportunity of a lifetime. If not for my incredible supervisor, Lindsi Glass, I would not have been able to grow as a professional and feel so comfortable coming to work each day. If not for Kim Harper, the best administrative assistant to ever walk the planet, many of our fun social media promotions would be derailed by red tape. And, if not for my talented and selfless co-workers, the success of our #CCUSocialMedia program would be non-existent. Because of our graphic designers (Rob, Jeanne, Regis, Ron, Scoops, Jady), photographers (Judy, Scott, Tad), video wizards (David, Geoff, Richard, Dennis, Josh), web personnel (Brentley and Marty) and writers (Caroline, Mel, Doug, Mona), we have incredible content to share each day. They take our social media presence to the next level and make me look good. Even more importantly, they are all humble people and trusted friends.
Of course I would be remiss if I didn’t mention the final joy of working on this campus: the students. In five years, I have had many motivated and savvy students work for me and I have met countless others who have participated in many of my wacky social media campaigns/promotions. It goes without saying that I am beyond appreciative – without students, I don’t have a job.
A lot has changed in five years. My title has changed, the name of our department has changed, and our top leader has changed. But one aspect has not: Coastal Carolina University is a great place to work. I am thankful to the CCU administration and the state of South Carolina for employing me. I look forward to the next five years. Don’t Blink.