Offers That People Refuse

Yesterday evening, Sidney and I went out to the ballpark to watch our local minor league baseball team, the Myrtle Beach Pelicans. After indulging in $2 craft beers on the stadium’s concourse, we went to our seats. The second we sat down I saw a young guy take notice of us and immediately start walking our way. He was in uniform so at first I thought he was an usher who was going to check our tickets. Turned out he was part of the marketing crew.

“Hey guys, would you like to be our Cheerwine Fans of the Game? We upgrade your seats, give you Cheerwine gear, and put you on the video board,” the probably 19 or 20-year-old nervously stammered.

Sure! We stood up, grabbed our boiled peanuts and beer, and followed the kid to the first row behind the third base dugout. With us seated, he went and got us Cheerwine hats, cozies, and wrist bands. Oh yes, he also brought us each a tall cup of the beverage itself. In our new seats, the guy sat down right next to us so we wouldn’t miss our “big moment” on the video board. While we waited for the first inning to end (at which time the cameras would be on us), the kid chatted us up. He explained how it was a big night for him because he had been moved off of the 50/50 raffle team and given the chance to help lead the promotional efforts for that game.

Sid and I enjoying the Myrtle Beach Pelicans game from our upgraded seats.

Sid and I enjoying the Myrtle Beach Pelicans game from our upgraded seats.

After a long first inning in which the Pelicans scored five runs, it was finally time for us to wave at the camera. For 15 seconds we stared at the designated spot and smiled. Because I am a mindful marketer, I made sure to wear my Cheerwine hat and feature my beverage as much as possible during the cameo. After we got the thumbs up from the camera guy I turned to Sidney and said let’s go back to our seats.

What stood out to me most about our fan of the game experience wasn’t that we got free swag or that a stadium full of people saw us on the video board. What registered with me was something else that the young lad said to us prior to the third out in the first inning.

These were the Cheerwine hats we received...pretty nice if you ask me!

These were the Cheerwine hats we received…pretty nice if you ask me!

“You two were the very first people I asked to do this,” the Pelicans employee confessed, “I don’t know what I would have done if ya’ll said no.”

As someone who used to work in the sports marketing and promotions industry, I wanted to blurt out, “You would have turned right around and asked someone else!”

Working in the marketing and promotions business, I quickly learned that it is a person’s gut reaction to say “no” to just about everything. I remember working as an intern in the athletic department at the University of Montana and pitching the exact same promotion (different sponsor) to folks up in the nosebleeds who would DECLINE it. Premium courtside seats, free food, apparel, and arena recognition just wasn’t enough for them. Although I now know it really wasn’t about the compensation. In reality, people just don’t like to leave their comfort zone, both physically and mentally, even if it means a big improvement.

When I worked at Montana, especially during basketball games, you learned how sometimes it could be harder than you thought to get people to do promotions.

When I worked at Montana, especially during basketball games, you learned how sometimes it could be harder than you thought to get people to do promotions.

When you learn that a person’s first inclination is to say no, you simultaneously learn how to deal with rejection. Even though plenty of people say no to it, getting folks to agree to become fans of the game is by far one of the easier promotions to convince someone to do. Trust me, try to bait someone into doing an actual on-court or on-field promotion and see what I mean. My point is that the young man we dealt with yesterday will most likely get denied far more times than not.

Sure I could have been a jerk and declined his fan of the game offer or I could have replied back to his “I don’t know what I would have done” comment but there was really no need to. He will learn for himself very shortly. Besides, I love to help out any young and ambitious sports marketer. And, let’s just be honest here, I don’t have a comfort zone. If you are going to offer me free stuff, I am going to take it. Sidney and I had a very good time at the Myrtle Beach Pelicans game last night. Don’t Blink.

Snacking Southern Style

As I continue to experience southern living I am attempting to try many different pieces of the culture. In the five weeks I have lived in South Carolina I have tried to experience the activities, the restaurants, the dialect, the climate, and much more. Today I decided to take a break from my busy Sunday schedule (yeah right) and try the snacks of the south. To get totally equipped for this mission I went to a southern experience all in itself, Piggly Wiggly, to pick up my goods.

Piggly Wiggly is my neighborhood grocery store and where I went to purchase my southern snacks tonight.

Piggly Wiggly is my neighborhood grocery store and where I went to purchase my southern snacks tonight.

Once inside the grocery store I picked up my items. They included a cheese cracker type snack, a soft drink, and a very different take on a type of nut I love. After shelling out the $7 for my “Sunday night taste of the south” I returned home and after conducting my own little mini photo shoot I went to work on taste testing the items. This evening I wish to share with you the fun time I had tasting cheese straws, Cheerwine, and boiled peanuts. Are these three items really representative of the snacking culture in the south? Not exactly, but they all do hold a rather big part. Furthermore, each item has a personal story relating to why I chose it which I will share right before I express my thoughts on how it tasted.

I had an interesting time trying Cheerwine, boiled peanuts, and cheese straws.

I had an interesting time trying Cheerwine, boiled peanuts, and cheese straws.

Cheese Straws
The Story: Our media relations and publications director at Coastal Carolina University was telling us at lunch a couple weeks ago about the simplicity of Baptists weddings in Conway and the even simpler receptions that followed. Who needs cake? He explained that at many of these receptions back in the day the only item served was a delicacy called cheese straws. I kind of looked at him funny but he wasn’t kidding. When we asked him to describe what a cheese straw was I knew I needed to try it for myself.

The Review: Cheese straws look exactly like crinkle cut French fries. Of course the consistency is much different. Not crunchy like a chip and not soft like a cheese stick, it is pretty much right in the middle. I would say the taste falls right about there too! To me it did taste kind of like a mix between a Cheez-It and a Goldfish cracker. I was a little sketched out before I put it in my mouth but it tasted way better than what it looked like and felt like. However, these things made me thirsty immediately, much more than any cheesy snack out on the market that I have tried. These snacks aren’t bad and I will probably finish the box over time but I probably won’t go out of my way to buy them again.

Cheese straws will make you very thirsty!

Cheese straws will make you very thirsty!

Cheerwine
The Story: This past Friday I was out with my new friend Seth who works in the athletic department at Coastal Carolina. While talking he asked me if I had ever tried Cheerwine before. I made him repeat. When he did I thought he was talking about an alcoholic beverage. Nope, Cheerwine is a very popular soda down south. He said I would need to give it a try and even mentioned that his family had a connection to the popular soft drink.

The Review: I don’t drink soda that much so I am not a worthy critic but I liked Cheerwine. As the name hints at, it is a cherry flavored drink. I found it very smooth and refreshing. You can definitely taste the cherry but it is not as bold as say the orange flavoring in orange soda or the grape flavoring in grape soda. To me it tasted kind of like a much more mellow Dr. Pepper. Every once in a while I do enjoy a soda and this hit the spot.

Cheerwine is smooth with a faint cherry taste.

Cheerwine is smooth with a faint cherry taste.

Boiled Peanuts
The Story: When I rolled into South Carolina I started seeing signs on the side of the road advertising boiled peanuts. Boiled peanuts? I had no idea what such a thing was. I absolutely love peanuts so I thought that maybe it would be something that I like. The person I turn to whenever I need southern clarification on what certain things are/where I should eat at/what areas I should visit, Martha Hunn, gave me the lowdown on boiled peanuts and told me I need to try them but that they need to be fresh. She listed a few places that have good boiled peanuts…Piggly Wiggly was not one of them.

The Review: If you thought I was sketched out about trying the cheese sticks then you don’t even want to know what I thought when I opened the can of boiled peanuts. Sitting in a thick liquid I had to pour the contents into a bowl, microwave it for two minutes, drain the liquid, and then “enjoy.” However, like the cheese sticks, I didn’t find them as bad as I thought, although they taste nothing like a traditional peanut. You open up the shell and liquid oozes out. You then eat the boiled nut just as you would a regular peanut. What everyone will tell you is that the texture will throw you off if you are expecting it to resemble a peanut in any way. It is not the least bit hard or crunchy. It is soft and slightly chewy. It has a very salty taste. The smell reminded me of Sunday dinners at my parents house when they would cook green beans. I ate two of the boiled peanuts and then threw the rest out. I think I will stick with traditional peanuts but I will try fresh peanuts from one of the vendors Martha recommended if the opportunity ever presents itself.

Yep, this is what boiled peanuts look like (hungry?).

Yep, this is what boiled peanuts look like (hungry?).

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What a great excuse to snack, huh? Honestly though, next time I think I rather do it with jalapeno chips and Hoody’s peanuts. But the Cheerwine can stay! Can’t wait to write about my next southern experience. Have a great week everyone. Don’t Blink.