Nice To Meet You, Swoop!

Part of my interview process at Eastern Washington University was to deliver a presentation that outlined a comprehensive marketing strategy. Before I dove too deep, I wanted to give my future colleagues some background on why I enjoy working in higher education so much.

I told them it was because of the mascots.

I’m dead serious. And, yes, they still hired me 😂.

To be honest, I also told them a couple other reasons why I like higher ed, but I did show slides that showed me with furry friends from past jobs. I then told my audience that I really wanted to meet Swoop. Guess what? This past weekend, it happened.

But before we get to Swoop, I need to recognize my other homies.

I was introduced to the insane world of intercollegiate mascots at the University of Montana with Monte. In fact, I was very hands-on with UM’s grizzly bear since one of my responsibilities was to serve as the mascot coordinator. I wrote about that experience in-depth just a couple months ago.

Monte and I at the 2012 NCAA Tournament

When I moved east to work at Coastal Carolina University, it didn’t take long until I met Chauncey the Chanticleer. What is a Chanticleer, you might ask? It is a proud and fierce rooster made famous in The Canterbury Tales.

Chauncey welcomed me to CCU with open arms.

Whereas I met Chauncey relatively quickly at CCU, it took longer into my tenure at Washington State University to rub elbows with Butch. Although I had met him several times as a young fan in the 1990s, I didn’t grab a photo with him in my working capacity until a few months before I left WSU.

I met Butch on the job but I also met him at a wedding. 

Thank goodness I didn’t have to wait long to meet Swoop. This past weekend Sidney and spent a minute with him at the EWU vs. Montana State football game. He came over to where we were sitting in the Endzone Club and made our day.

Sidney and I met Swoop this past weekend.

Lucky for me, that won’t be the last of my dealings with Swoop. We get to work together tomorrow (more on this down the road) and I can’t wait. Mascots rule! Don’t Blink.

Pumpkin Pie Thursday Rundown

We have reached Friday Eve once again and we all know what that means. Let’s get things started with the Thursday Rundown…

Trick-Or-Treat Chart – I was smiling from ear-to-ear when Sidney showed me this “How Kids Judge Halloween Candy” graphic. Although I have written about Halloween candy before, this is much more comprehensive. Sid came across it on the Facebook wall of a friend and sent it to our Reser Pride 8.0 family text message group so everyone could enjoy. We dubbed my mom “The Trusty Provider” with a pinch of “Cheapy McCheapface” mixed in. How does that work out? Because my parents get hundreds of trick-or-treaters every Oct. 31, they usually run out of the Skittles and Baby Ruths by the end of the night. To last them the final hour, they usually have to retrieve the Double Bubble bucket in the basement reserved for my dad to chew on when refereeing football games.

This chart is golden.

Costco Pumpkin Pie Facts – I bit on the clickbait last night and followed the link to the 15 Things You Didn’t Know About Costco’s Pumpkin Pie. As someone who loves pumpkin pie and is fascinated by Costco, I couldn’t resist. The facts are pretty interesting as they reveal the type of pumpkins used, where the seeds go, and the origin of the recipe. It is worth a read. Coincidentally, a year ago on this date I counted down my top five pumpkin-inspired foods.

The Costco pumpkin pie is a classic.

Sloan the Firefighter – Sloan’s daycare, Oxford Children’s Academy, is incredible. The latest activity the center hosted was a meet and greet with Horry County firefighters. The department sent more than just its people – a big fire truck pulled up in the parking lot as well. The teachers said the toddlers really enjoyed looking at the vehicle out the window but got a little anxious once they stepped outside. When the siren sounded and the lights flashed, Sloan was pretty alarmed. But she eventually calmed down and admired the fire fighting machine in front of her. Best of all, each child was given a hat to bring home. Not a bad way to spend a Wednesday.

Sloan wearing the fire fighter hat she was given at daycare yesterday.

Chauncey’s New Ride – I have mentioned on a few occasions that a role I played at the University of Montana was mascot coordinator. Not only did I star in videos with Monte, but I organized all of his entrances into Washington-Grizzly Stadium as well. There was always pressure to come up with new and daring ways for him to make his grand appearance. I wish he had what Chauncey recently received. Our CCU mascot now has his own “Surf Turf” vehicle to get around Brooks Stadium. Efficient and eye-catching, I hope he gives me a spin in it one of these days.

Chauncey’s new “Surf Turf” vehicle is pretty cool.

Hey, Watch This – I usually don’t share pieces from news magazines on this blog, but I have to make an exception for what I saw on Sunday night. 60 Minutes caught up with National Geographic photographer Joel Sartore. His job is to go around the world and take photos of the rarest animals on the planet. He says he tries to capture the emotion of each animal just as if he was photographing the senior portraits of a human. His talent will take your breath away and the dangerous situations he has found himself in will make you jump. His photos are out of this world and his subjects are as eclectic as they come. I recommend watching it.

An image that Joel Sartore took of a rare gibbon.

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Kind of an interesting Thursday Rundown, right? Well, at least I hope. Enjoy your evening and I will catch up soon. Don’t Blink.

Enjoy Your Thursday Rundown

Good evening to you all. I absolutely love these late October days. How about we get right to my latest Thursday Rundown?

Lee Brice Concert – Last Friday I worked the Lee Brice concert here at Coastal Carolina University. Although Brice has put on some pounds, he performed as best he could. I took some sweet photos and enjoyed listening to a couple of his major hits but it didn’t stop me from leaving early. I was tired from the week and the energy in the venue just wasn’t enough to keep me until the encore. After I had gathered enough content for our social media outlets I bolted.

This is one of the photos I took at the Lee Brice concert on Friday night.

This is one of the photos I took at the Lee Brice concert on Friday night.

Happy Birthday, Chauncey! – Tomorrow night the Coastal Carolina community will celebrate Chauncey’s (our mascot) birthday. We are holding the bash to coincide with the Chanticleer volleyball game that evening. April Betsch offered me the opportunity to work on this project with her and for the past couple months we have put the program together with Nathan Marcus, the marketing assistant for Chanticleer Athletics. Pre-match there will be a tailgate for students and a birthday party for children. At halftime of the contest there will be a special birthday skit. Of course the whole evening itself will be a birthday celebration devoted to our favorite mascot. If you live in the area please come out and eat some cake with Chauncey.

You are invited to Chauncey's birthday party tomorrow night.

You are invited to Chauncey’s birthday party tomorrow night.

Count Brentula – I am always looking for an excuse to dress up. This past Monday I stretched that excuse just a little bit as I decided that I needed to get in costume for my monthly #CCUSocialMedia Dream Team staff meeting. The night before I bought the cheapest vampire costume I could find at Wal-Mart. It did the trick as I was the cheesiest Dracula on the Coastal Carolina University campus that morning. Of course I was caught on social media…

I was Count Brentula on Monday.

I was Count Brentula on Monday.

Boomerang – Thanks to a counterpart at the University of Arizona, I was alerted about Instagram’s brand new app that was released today. Called Boomerang, it is a bare bones service that creates one second GIF-like videos…yes…ONE SECOND. You press the main button and the app will take a burst of photos and mash it into a video. Although the app didn’t take my breath away upon playing with it for the first time, I won’t write it off just yet. I need to think about how Boomerang’s super short videos could possibly enhance the experience of #CCUSocialMedia users. (Make sure to click on the below image to see what Boomerang is all about)

Messing around with Instagram’s newest app, #Boomerang.

A video posted by Brent Reser (@brentreser) on

Wedding Update #10/Golf Update – Sidney and I enjoyed our second Pre-Cana class on Tuesday. We talked more about our upbringings and family traditions. It is important that two of us understand how we were raised and how that has shaped us into the people we are today. The main takeaway lesson is that we can’t focus on changing each other, rather, we need to concentrate on changing ourselves.

Golf wise, we hit the Par-3 again. We went to the same course but played a different nine holes. On a gorgeous morning I played much better than the previous week and pulled out the victory over Sidney.

Me swinging the club this past weekend.

Me swinging the club this past weekend.

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That is all I got for you tonight. Remember to wish Chauncey a happy birthday tomorrow. Have a terrific weekend. Don’t Blink.

Having a Blast at Mike & Mike

I had the opportunity to do one of the cooler things of my career this morning. I awoke at 3:30 a.m. and went to the Dye Club at Barefoot Resort for Monday After the Masters. The brainchild of Darius Rucker, this charity event draws professional golfers and celebrities. The portion of Monday After the Masters that I was specifically attending was Mike & Mike, only my favorite sports talk radio show ever. Because of the close relationship between Rucker and “The Mikes”, it is a tradition that the show comes to Myrtle Beach each year for the fundraiser. Our dance team, mascot, and pep band were on hand to give this morning’s show a special spark so I was given a media credential to cover it.

Just a few photos to get started. That is me in front of the set (you can see Golic), a photo I took of Golic and Chauncey that the show actually used for its own social media purposes, and my credential.

Just a few photos to get started. That is me in front of the set (you can see Golic), a photo I took of Golic and Chauncey that the show actually used for its own social media purposes, and my credential.

I just want to briefly mention the minor disappointment and get it out of the way before I talk about what a blast I had. Unfortunately, Mike Greenberg had to cancel last minute. The common fan half of the show, contrasting to the ex-jock persona of Mike Golic, had a family issue he needed to tend to. In his place was Ryan Ruocco, an ESPN up-and-comer who happens to be the same age as me.

Our dance team represented Coastal Carolina University very well.

Our dance team represented Coastal Carolina University very well.

The students and a handful of us staffers arrived at the broadcast site around 5:30 a.m. As someone who attended College Gameday last September, something jumped out at me immediately. Mike & Mike was much more intimate. Instead of numerous different sets, a large crew, and a spectator area liberally roped off to accommodate a thousand students, the Mike & Mike setup was cozy. You probably had no more than a hundred chairs and a crew that numbered around ten.

As you can see, it was not an overwhelming set. Especially during the early morning hours, everything seemed very intimate.

As you can see, it was not an overwhelming set. Especially during the early morning hours, everything seemed very intimate.

The show started and it was pretty much just like watching at home. Everything went very smoothly. Even though it was their first show ever together, Golic and Ruocco had a natural flow. I stood right next to the dance team just a few feet from stage and enjoyed the banter about the Masters. An ESPN cameraman would come over to the band when the show was about to go to break. While Golic or Ryan would start to send the show to the first commercial the band was given permission to start playing. While Mike & Mike seemed just like I was listening in on the radio or watching on ESPN2 during the live action, once the commercials started a much more personal side came out.

Once the show went to break, Mike Golic was all over the place talking with the audience. I took this photo while he was interacting with our dance team.

Once the show went to break, Mike Golic was all over the place talking with the audience. I took this photo while he was interacting with our dance team.

If I could describe Mike Golic in one word it would be awesome. During the commercial breaks he did several different things from talking to our dance team, addressing the crowd with a microphone, signing autographs/posing for photos, and judging a “best sign contest” with Ryan. He acted just like a regular guy and was accommodating with every request. I photographed him with Chauncey, our dance team, and then with the whole group including Ryan Ruocco and Shane Battier and each time he was gracious and humble. When the show ended he let his hair down a little. When he competed in the longest drive contest he chugged a can of Michelob Ultra as he walked up to the tee and then had the whole gallery laughing as he made joke after joke while taking his swings.

A few of the photos I took during commercial breaks. Golic was always walking around talking with the audience.

A few of the photos I took during commercial breaks. Golic was always walking around talking with the audience.

Celebrity guests on the show this morning included Shane Battier, Golden Tate, and, of course, Darius Rucker. Before he went on Mike & Mike, Darius was holding court with about 15 members of the media. Chauncey saw this and ran over, completely video bombing the whole operation. Mr. Rucker was a good sport about it though and I got some awesome photos of the exchange. For Darius’ interview with Mike and Ryan they went away from the main set to a putting green. With the other members of Hootie and the Blowfish surrounding the three, I stood a few feet away and watched the lively and funny interview. Unfortunately I don’t think Darius recognized me from the crucial part I played in his latest music video.

This was one of my favorite photos I took today. Golic and Ruocco interview Darius Rucker and his band.

This was one of my favorite photos I took today. Golic and Ruocco interview Darius Rucker and his band.

The show started in the dark with a modest crowd. However, as the sun came up more people arrived and the buzz started to heighten a bit. It was cool to watch the transformation. Although I enjoyed every minute of my experience, I did start to realize that a four-hour radio show is a long time. I have a lot of respect for Golic and Greeney going out there Monday through Friday and talking to millions of people for 20 hours.

A couple photos showing the night and day contrast along with a shot of Darius and a photo of Golden Tate with Golic and Ryan.

A couple photos showing the night and day contrast along with a shot of Darius and a photo of Golden Tate with Golic and Ryan.

When the show ended, the Monday After the Masters longest drive event commenced. Darius Rucker performed the National Anthem and teed off first. After him I watched up close as folks such as Larry the Cable Guy, Rick Barry, Josh Kelley, and Golden Tate took whacks with the club. It was as if each celebrity put on a show himself as he stepped up. They all told jokes and they all connected with the audience in a different way. After the longest drive contest it was time for the actual golf competition to begin. Although I would have loved to stay I had to get back to the office.

A photo I took of Larry the Cable Guy and Chauncey. When Larry got up to the tee he told everyone to look out.

A photo I took of Larry the Cable Guy and Chauncey. When Larry got up to the tee he told everyone to look out.

I had a wonderful experience watching Mike & Mike. As with College Gameday, it is so special to watch the actual show in person after watching/listening to it religiously on television/radio for so long. Mike Golic is the real deal and I am now a big fan of Ryan Ruocco; I hope he becomes a prominent player at ESPN. I was very proud of how our dance team, pep band, and Chauncey represented Coastal. Several times during the show they were recognized on-air, just another example of invaluable exposure. I am thankful for what I experienced today and can’t wait for the next awesome adventure I get to go on for work. Don’t Blink.

Campus Marvels and Super Bowl Prediction/Connection

Happy Super Bowl Week to everyone! I hope you are all celebrating accordingly while wearing a lot of blue, green, and gray. Once again it is the Thursday Rundown so here we go!

Chauncey Statue – At Coastal Carolina we will soon join other big time universities as places that have beloved mascot statues on campus. Making our Chanticleer sculpture so unique (besides the fact that it is a Chanticleer in general) is that our own art students created this work of art. We didn’t have an outside company create it for us, it came from the talent we have here on campus. Once fully ready, this statue will be placed outside of our TD Sports Complex entrance. I stopped by to snap a few photos of it yesterday.

Me standing proudly by the Chauncey statue.

Me standing proudly by the Chauncey statue.

Ripped Up Football Field – Last week I mentioned that we would soon be installing teal field turf in our football stadium. I accompanied the news with a photo of our partially torn up field. Well, one week later the field isn’t just partially torn up anymore. As you can see, the once thick green natural turf is completely removed. This afternoon I went over and watched the heavy machinery run up and down the field while shoveling up mounds upon mounds of dirt. I can’t wait for the teal turf to be laid down…it is going to look awesome!

Me inside the grassless Brooks Stadium this afternoon.

Me inside the grassless Brooks Stadium this afternoon.

Super Bowl Prediction – I have said repeatedly that I am nervous for this Sunday. New England is an extremely good football team. They crushed Indianapolis in the AFC Championship while Seattle squeaked by Green Bay. I hate Tom Brady and Bill Belichick as much as the next guy but damn they are good at winning. But do you really think I am going to go against my Seahawks?! I see Seattle winning its second consecutive Super Bowl by defeating the Patriots in a close game, 24-21.

Super Bowl Disclaimer – When it comes to in-game Super Bowl predictions and reactions though, be careful! I guarantee it, this year the commercials and the halftime show can be the most incredible spectacles ever but people will still shoot them down and say they sucked. Three years ago I wrote about the skewed sense of the past many people have and I am 100% sure we will see it again this Sunday. Another no-no for you…don’t be “that guy” who counts a team out long before they should. Time and time again I watch people on Twitter crown one team the winner only to be embarrassed an hour later. Although I wrote about this over two years ago I still see folks make the mistake on a weekly basis. If New England struggles early or if Seattle is down by a couple touchdowns in the second half, don’t leave either team for dead.

Good Luck, Brock! – One last Super Bowl note. Playing for the Seattle Seahawks this Sunday in the Super Bowl will be Brock Coyle, a linebacker on the team. Just one year ago he was still a student at the University of Montana. A standout student-athlete for the Grizzlies, he always conducted himself with class and integrity. It also just so happened that he served as an intern for myself and our marketing director. He did his job in the office with as much dedication and effectiveness as he did it on the field and in the classroom. Brock is one great guy and it has been remarkable to see him rise so fast. It would be incredible to see him get a ring.

Best of luck this Sunday, Brock!

Best of luck this Sunday, Brock!

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When I end these Thursday Rundowns I always like to thank my readers. Tonight is no different. I appreciate all of you for taking time to read what I have to say. There is so much on the internet and for you to spend even two seconds on Don’t Blink is a great compliment to me. Have a wonderful weekend. Don’t Blink.

Five Reasons Why My Work Week Rocked

The first 100 days of my new job have passed by quickly. However, the feeling of excitement and thankfulness that I had at the beginning has not passed quickly. It is as strong as ever. This week has been great. Staying true to my Thursday rapid-fire topic theme I will once again jump from subject to subject but it will all relate to this week at Coastal Carolina University.

Social Media Dream Team Meeting – One of my tasks in my position is to meet with my fellow social media leaders on campus. After sending out twice-a-month e-mail updates to this group we call the “Dream Team,” we finally had our first face-to-face meeting on Monday morning. I had the pleasure of sitting down with some of the major social media players at CCU including: our athletics marketing director, our dean of students, our celebrity dining services director, the leader of CCU’s student customer service program, and our assistant alumni director. We talked for almost 90 minutes about social media (and some other issues) at Coastal Carolina. Although I was running the meeting I probably spoke the least but learned the most. It was awesome.

CCUSA on WMBF – On Tuesday I was humbled when WMBF reporter Mandy Noell called me up and asked if she could do a story on our CCUSA campaign. Absolutely! It didn’t take long for Mandy to get to campus, take the footage she needed inside our offices, and then interview me outside of the Singleton Building. While I thought that my terrible news interviews ended in Montana they unfortunately carried over to South Carolina as well. No matter, Mandy was a true professional and pretty much washed away my awkwardness on camera with an awesome report, one that was praised by our own media legend, Martha Hunn. I was very thankful for the coverage that WMBF gave us. Click here to view the story.

Mandy Noell from WMBF interviews me about CCU Social Media.

Mandy Noell from WMBF interviews me about CCU Social Media (Thanks to Mona Prufer for the photo).

On Camera Again – On Wednesday, Kevin Olivett of Chanticleer Athletics invited me to go around and help cover a pretty cool deal. Athletic Director Matt Hogue and Chauncey were presenting Big South Conference football championship rings to staff members who were season ticket holders. Along with the video guy from athletics I would take video/photos when we would enter the offices. Well, I was given quite the surprise when the camera was turned in my direction. Before I knew it, Matt was presenting me with two rings. You see, I had recently become a Chant football season ticket holder. However, I thought the ring promotion was just for people who had season tickets during the actual 2013 championship season. Nope! Click here to see my reaction.

My surprised face as I stand between Coastal Carolina University Athletic Director Matt Hogue and Chauncey.

My surprised face as I stand between Coastal Carolina University Athletic Director Matt Hogue and Chauncey.

Board of Trustees Meeting – Today I was invited by my boss, Associate Vice President Bill Plate, to attend his presentation to the Board of Trustees. He told me that he wanted to introduce me to these extremely important individuals. Only he did a little more than just that. After he asked me to stand for the formal introduction he proceeded to build me up incredibly in front of the Board. He explained the whole CCUSA campaign, talked about some of the other things I am doing, and mentioned the increases our social media program has seen in the past few months. I felt so honored! It made my whole week and made me walk out of work with a huge smile on my face.

A photo from today's Board of Trustees meeting.

A photo from today’s Board of Trustees meeting.

Graduation on Saturday – This Saturday morning Coastal will hold its summer commencement. When I started working at CCU at the beginning of May I arrived just in time for spring commencement. I had such a fun time working that event and although the summer graduation is much smaller I am looking forward to the occasion. It will put an exclamation point on a magnificent week for me.

Myself at the CCU spring graduation in May.

Myself at the CCU spring graduation in May.

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I hope many of you out there like your job as much as me. I am truly blessed. Have a great evening! Don’t Blink.