Two Special Students

This afternoon at around 3:30 p.m., our social media team at Coastal Carolina University will decrease by 66%. At that time, President DeCenzo will be telling the students gathered in the HTC Center to move their tassels from the right to the left. When Eddie Harris and Monica Trepiccione follow the President’s instructions, they will effectively conclude their time with #CCUSocialMedia. I am a little sad about that.

I was very lucky to have Eddie and Monica serve as my social media interns.

Although I am lucky to work with incredible content creators within our University Communication department at CCU, I only have two people working directly in the social media program with me. Eddie has served as my intern for two years and Monica for one. They have both contributed to our social media program immensely and their services will be sorely missed (click here to watch the tribute video we made for Monica and Eddie).

I am going to miss these two!

When I speak to classes, I always tell them my job is awesome. I brag that I have the privilege of interacting with thousands of people via their computer or smart device each day and that I get to represent a first class university in a very public/visible manner. However, I then add that while both of those job duties are cool, nothing is better than the opportunity I have to work with students. Working with Eddie and Monica has reinforced this incredible perk even more.

This is Eddie and I at a senior recognition event in April.

I don’t know where our social media program would be if not for Eddie and Monica; surely not one of the best in the country. Both of these young people brought creativity and perspective to the office each day and helped keep CCU current and fresh in the higher education social media world.

Monica and I (and Ethan) at a #CCUSocialMedia event in October.

Don’t think they hung out and tinkered around on Facebook for the duration of their internships. They did the dirty, grassroots work needed to keep a social media program afloat. I had them running around campus each day, recruiting students for campaigns, covering events where they stuck out like a sore thumb, stringing together lengthy Snapchat stories, perfecting content for me to post on our major channels, and much more. They worked non-business hours, they covered events that I couldn’t attend, and they even worked from home.

I wish both Eddie and Monica the best of luck.

But besides just excelling at their jobs, both were genuine and compassionate people. They asked me about Sloan, inquired about Sidney, patiently explained trends, joked around, and always asked what they could do to further assist. What more could I ask for?

Eddie and Monica didn’t just have an impact on #CCUSocialMedia, they had an impact on me. I can’t wait to watch them graduate today and then keep tabs on them as they find plenty of success in the future. I am extremely appreciative for all they have done and I will always remember them fondly. Don’t Blink.

Mid-November Thursday Rundown

Today is significant because it marks the two week countdown until Thanksgiving. Today is also a big deal because it is the Thursday Rundown. As I like to say, let’s get started!

Underwhelming Trump – I have to lead off the rundown by getting this off my chest: my admiration for Donald Trump is starting to wane a little bit. Four months ago, I wrote a post that was complimentary of the campaign he was running. Fast forward to the present and while I still respect what he has done, it has become apparent to me that major substance is lacking. I have watched all the GOP debates and it really seems like he says the same things over and over. He bypasses on the details. He drifts into irrelevancy when he talks about past business deals. Each debate I have watched I have paid close attention to Trump and each time I came away underwhelmed. However, more power to the guy for still leading the polls!

Fritos Chili Pizza One Year Later – As it is the one year anniversary of when I ordered the Papa John’s Fritos Chili Pizza, I thought I would just state my opinion that I am not surprised that 365 days later no other pizza franchises have followed suit with their own version of it. Despite good intentions, the pizza just didn’t work. Sure the taste itself wasn’t spectacular but the worst part about the experiment was eating a slice the next day. Soggy chips that are then refrigerated never turn out good.

Me holding the Fritos Chili Pizza from Papa John's.

Me holding the Fritos Chili Pizza from Papa John’s.

Two Interesting Documentaries – Sidney bought me an Apple TV for my birthday. Lately I have taken full advantage of the device, watching movies and documentaries. When it comes to the latter, I want to share the names of two decent ones I watched this week. I got a thrill entering the world of sleep paralysis with “The Nightmare.” The film interviews numerous folks who suffer from sleep paralysis while depicting their horrors as they share their experiences. As someone who has had sleep paralysis experiences before, I found it very interesting.

Ever wonder if you have a long lost twin? The documentary I watched last night, “Twinsies,” tells the story of two twin girls who were adopted out of Asia. One went to France and one went to the United States. The French girl happened to see her American twin, who she had no idea existed, on a YouTube video. The two connected and started to Skype. The documentary chronicles the DNA tests that ensued, the endless questions that were raised, and the reunion that took place in Europe.

Another Great Graphic – Last week I shared the stellar Halloween graphic that was made for our Coastal Carolina University social media accounts. This week I want to show off the Veterans Day graphic that was created. Once again, our graphics team did a phenomenal job. Thank you Ron for designing this, it was very well-received by our #CCUSocialMedia audience.

This fabulous Veterans Day graphic was made by designer Ron Walker.

This fabulous Veterans Day graphic was made by designer Ron Walker.

Wedding Update #12 – We are in the process of trying to choose the venue for our rehearsal dinner. Sidney and I want to get our restaurant selected so we can make a reservation and beat out the swarm of engaged couples that will sprout up over the holidays. Best way to make a quality decision? Treat yourself to dinner at each prospective location! Last Friday we ate at Sea Captain’s House, a Myrtle Beach favorite that is on our short list. After we ate we were able to ask questions. To all my Myrtle Beach readers, Sidney and I would LOVE suggestions on other good places to consider. Keep in mind that we want a restaurant that isn’t too far from St. Andrew Catholic Church.

Also, we had our fourth Pre-Cana meeting on Tuesday. We only have one meeting left but that will be on hold next week. Why? Well, our sponsor couple is graciously having us over solely for dinner! The books will be put away as they prepare a meal for the four of us. Sid and I love our sponsor couple!

———————

Have a great Thursday night! As always, thank you for reading. Don’t Blink.

Sponsoring a Student and Taking a Chance

I have become a broken record stating that the part I like most about my job is interacting with college students on a daily basis. They help me reach my goals for our social media program and I do my best to help them as well.

In an effort to attract more people to their services, especially students, many social media apps have a “college rep program.” The makers of these apps will recruit and train students to grow their social media service on their respective college campuses.

A few weeks ago I met with a student at Coastal named Emily. She had recently become one of these social media reps. However, she wasn’t a rep for one of the many apps that pop up for a few weeks and then disappear. Instead, she signed on with a popular app that has proven to have a little more staying power. I am talking about Yik Yak.

Yik Yak is an app that makes a lot of folks working in higher education very nervous and uncomfortable.

Yik Yak is an app that makes a lot of folks working in higher education very nervous and uncomfortable.

Emily needed my help. Up until our meeting, she was fulfilling her Yik Yak rep duties by catching up with students as they walked to class or entered the dining hall. It was an unofficial, hit-and-miss, guerrilla type strategy. Not that there was anything wrong with what she was doing, it was just that she was limited. She came into my office and asked that #CCUSocialMedia sponsor her.

What does it mean to be sponsored at Coastal Carolina University? It means that a third party individual or group (such as Emily working for Yik Yak) must be backed by an official office on campus. The official capacity watches over the sponsoree and does what they can to help the third party reach their goals. Perhaps the most coveted advantage of a third party that is sponsored by a Coastal entity is that they receive tabling privileges out on Prince Lawn.

Emily Little is a freshman from Mauldin, S.C.

Emily Little is a freshman from Mauldin, S.C.

During her pitch, Emily told me that her goal was not just to “recruit more members for the #CCU herd” but to also clean up our Yik Yak feed. Of course I brought up the Yik Yak Takeover I organized a year ago. I told her it worked great for the day but things went back to normal shortly thereafter. She countered that it would be a project she would be able to focus on for a much longer period of time as opposed to the one day we devoted to it. I then grilled her with questions about her role as a Yik Yak rep. I explained how tough of a decision it was for me to sponsor an individual who is working for a service that allows users to be so openly critical of CCU.

As one final vetting measure, I had Emily come in and talk to our #CCUSocialMedia Student Advisory Group about her plans. They interrogated her with more questions and comments than I did! With the approval of our Vice President for University Communication, I decided to sponsor her. For someone who had gone to great lengths to prove she wanted to help both Yik Yak and Coastal Carolina at the same time, I couldn’t refuse. After all, it was a great PR move. Students naturally think that all college institutions automatically despise Yik Yak. When they see a university actively working with the service, it sends a message of collaboration instead of fear and resentment.

This past Friday, Emily had her first event on Prince Lawn. Offering items such as t-shirts, pens, masks, and extremely popular socks, her table was packed for the full three hours. The merchandise was used to make both Yik Yak and CCU happy as students received the smaller promo items for signing up for the service and the more premium items for sending out positive Yaks.

#CCUSocialMedia was successful in sponsoring Emily, a student rep for Yik Yak.

#CCUSocialMedia was successful in sponsoring Emily, a student rep for Yik Yak.

As with our Yik Yak Takeover, the stream was filled with positivity. However, there was one major difference. Absent this time around was an effort by an unhappy minority to hijack the positive vibes. When we did the Takeover, we received pushback from some who hated the idea of CCU staff getting involved. With this a sole student-driven effort, we didn’t see anyone trying to combat the optimism.

Emily and I at the Yik Yak table on Friday.

Emily and I at the Yik Yak table on Friday.

#CCUSocialMedia tried to help out Emily more than just organizing her table and checking up on her. We devoted Instagram and Twitter posts on our main accounts during the event. I also sent our student videographer out to do a short story on Emily’s efforts. When I asked Emily at the end of the day if she was happy with how it all turned out, she said YES.

Emily's Yik Yak table was packed the whole day.

Emily’s Yik Yak table was packed the whole day.

When it comes to pushing your brand, it is important to think outside of the box. Sometimes this entails working with a rival brand that might seem counterproductive at first glance. We pulled this off by sponsoring someone working for Yik Yak. Of course it wasn’t just “someone working for Yik Yak”…it was one of our students. The fact that we got to help her was the best part of it all. Don’t Blink.

September 2015: A Month Worth Recapping

Every now and then when a month ends, I like to quickly reflect on it. These posts typically come just twice a year and usually cover March or December and a summer month. I have never focused on September before. However, there is a first time for everything.

September 2015 was great from both angles. When I say “both angles” I mean work life and personal life.

Even busier this September than last, I have had my hands full on the campus at Coastal Carolina University. The month couldn’t have started off with a bigger bang. On Wednesday, September 1, we announced that our institution would join the Sun Belt Conference. It was a historic announcement that made for a busy and fun day. Speaking of sports, our football team made its debut on the brand new teal turf. I was there to cover that first game as everything that went out socially that night seemed to turn to gold. I was then back on the #SurfTurf the following week for the second home game. Yes, football season entails that we all work weekends and many times don’t leave the office until late at night but I wouldn’t trade it. Lucky for me, the four game football home stand will continue for the first two Saturdays in October.

Me standing in Brooks Stadium on our teal turf after the September 26 game. Moving to the Sun Belt and the first game played on this field with the new turf brought a lot of excitement in September to TealNation.

Me standing in Brooks Stadium on our teal turf after the September 26 game. Moving to the Sun Belt and the first game played on this field with the new turf brought a lot of excitement in September to TealNation.

With September being the first full month of the academic year, things were just busy in general. I got to fully implement the numerous social media campaigns I created for the year and evaluate their performance. I presented to a couple departments on campus, worked with several student groups, met with my CINO Legacy Mentee twice, and visited several different classrooms where I had the opportunity to capture learning in action. I staged the #CCU Periscope Marathon, an exhausting day where we broadcasted live for nine hours straight. I received recognition from a couple publications, including the student newspaper.

But the crowning achievement for the month of September was no doubt the establishment and inaugural meeting of the #CCUSocialMedia Student Advisory Group. This was a long time coming and one of my original goals so to see it come to fruition was the professional highlight of the month for me.

No questions asked, meeting with my #CCUSocialMedia Student Advisory Group was my favorite professional part of the month.

No questions asked, meeting with my #CCUSocialMedia Student Advisory Group was my favorite professional part of the month.

The overall highlight of the month for me, however, was having my brother come and visit me. As I mentioned in a blog post recapping Glen’s vacation here in Myrtle Beach, it can only be described as epic. Sidney and I had such an enjoyable time showing him around the area and just being able to have fun. It will be something that we will always talk about for a very long time.

Nothing was better this month than having my brother visit me in Myrtle Beach.

Nothing was better this month than having my brother visit me in Myrtle Beach.

September was also the month where I finally learned how to formally play golf. Sidney and I completed our fourth lesson last night and have really gotten a lot out of them. Living in Myrtle Beach, it was definitely time that I actually learned how to play. I also watched as my new favorite show came to a conclusion. It was an intense month of “Big Brother 17,” an emotional roller coaster as my two favorites (Vanessa and Austin) both had their ups and downs. Unfortunately it culminated with a major disappointment as Steve won.

Of course I will always have the lasting images of Pope Francis making his visit to the United States. Watching him make the tour through Washington D.C., New York, and Philadelphia was special. The way he conducted himself and the way the American people and media embraced him will always be cemented in my brain.

Tomorrow, October will begin. It is the month of my birthday and Halloween so it can’t be that bad. If I missed you in September, I hope to see you in October. Don’t Blink.

Two Victories: A #CCU Social Media Student Group and a Periscope Marathon

Today was very exciting for me. One of my goals when I arrived at Coastal Carolina University was to establish a student group focused on social media. Right before the start of this academic year, I received approval to form the #CCUSocialMedia Student Advisory Group. I had students apply by writing an essay on why they wanted to take part in it. After I had selected the members I worked with everyone to find a day of the week and time that would work for all (not an easy task when you are working with busy college students). Almost 16 months since I arrived at this university, we held our inaugural meeting at noon today.

The goals of the #CCUSocialMedia Student Advisory Group are to take the members behind the scenes of what I do, paint an accurate picture of the social media industry, diligently listen to/act on all feedback they provide regarding our social media program, and provide them with opportunities to gain experience. Today we pretty much did that all. After playing social media trivia I presented to the group and told them about what I do. I also scraped the surface of the job outlook for social media positions. We then engaged in a great conversation that dealt with the strengths and weaknesses of our social media program.

I was very happy that I got to meet with our #CCUSocialMedia Student Advisory Group today. This has been 16 months in the making.

I was very happy that I got to meet with our #CCUSocialMedia Student Advisory Group today. This has been 16 months in the making.

But what about the “experience opportunities” part? Oh, they got that too.

About 30 minutes before making the announcement to the general public, I revealed the next big #CCUSocialMedia event to this special group of students. I enthusiastically told them that this Friday we would host the #CCU Periscope Marathon. Going from 8 a.m. to 5 p.m. on September 25, our Periscope channel (@ccuchanticleers) will broadcast live for nine straight hours.

Our #CCU Periscope Marathon is a first of its kind.

Our #CCU Periscope Marathon is a first of its kind.

The best part about the #CCU Periscope Marathon isn’t that it will provide our audience with 540 straight minutes of our beautiful campus. It isn’t that it will educate the masses about the magic of Periscope. It isn’t that no college in the country has never come close to doing something like this. Rather, the best part about the #CCU Periscope Marathon is that it will be largely driven by students.

Yep, I am depending on the #CCUSocialMedia Student Advisory Group to provide most of the content and facilitate the majority of the Periscope broadcasts come Friday. At today’s meeting I flashed a slide that broke down 30 minute shifts for the students to claim. Upon volunteering for a half hour block and signing a contract, it will be all them during that specified time on Friday. Although I have improved my less-than-stellar Periscope narrating skills, our Periscope audience will be so overjoyed to have the fresh voices of college students guiding them through the marathon.

I hope you will tune into our Periscope channel (@ccuchanticleers) on Friday. The allure of watching an original and challenging social media event play out will entice many but the real draw will be the students. Don’t miss out on the fun. Don’t Blink.

Change

This semester I started a social media campaign at Coastal Carolina University titled #CCUwisdom. It is very simple. I ask students to provide me with quotes and each morning I tweet out one of the quotes over our main account. I also film them saying the quote and post that on Instagram.

Follow #CCUSocialMedia for your behind-the-scenes pass to Coastal Carolina University.

Follow #CCUSocialMedia for your behind-the-scenes pass to Coastal Carolina University.

I am not much of a quote guy so I didn’t know how much personal enjoyment I would get out of the campaign. I implemented it primarily because quotes on social media generate retweets and favorites. Little did I know that I would be surprised. I must have listened to the wrong quotes growing up because the ones our students are providing me with actually contain a lot of substance and meaning.

I grew up in awe of John F. Kennedy and because of this I knew several of his famous lines from speeches. However, at the end of last week I met with a student to film her quote. In the small talk before I recorded her, I asked her who her quote was from and she replied JFK. I thought I knew what was coming but when the student recited the quote my brain raced realizing that I had never heard this particular line before.

Tess Emiroglu, a transfer student from Myrtle Beach, offered this bit of wisdom from our 35th President:
“Change is the law of life. And those who look only to the past or present are certain to miss the future.”

Tess brought us this insightful quote from JFK.

Tess brought us this insightful quote from JFK.

For all the faults I have, this is actually wisdom that I embrace and try to practice as much as possible. In under three decades of life, I have watched people react to change in different ways. The ones who I have watched accept this law of life thrive while those I have seen reject this law fall behind. I don’t really know if it is the positive or negative examples that have really motivated me to always be receptive of change.

Even though I am accepting of change it doesn’t always mean that the implementation is easy. Perhaps this is a reason, besides stubbornness, as to why many people fail to welcome life’s most sure thing. Change brings with it bumps in the road and a learning curve. The transition is definitely not seamless.

One thing I can’t do though is give myself too much credit for being open to change. If I want to eat, it is necessary that I am able to make 180 degree turns every day. When you have a career in social media you are constantly tracking the next trend and preparing yourself to react to the latest bombshell. You see, while some professions might allow for people to adapt a little more slowly, new media demands that you accept change RIGHT NOW. So basically my good habit of not hiding from change really isn’t because of my own merit but rather because of the job I work in.

The second half of Kennedy’s quote is equally important. Wayne Gretzsky said (paraphrasing) that he skates to not where the puck is, but where it will be. If you dismiss impending change and believe that things will always be how they are, it is tough to make necessary adjustments and be successful in the long term. Of course it goes without saying that those stuck in the past are in an even more troublesome state.

Change can be hard but it is absolutely necessary. Not only is it “the law of life” but it is also the key ingredient for progress and success. Don’t Blink.

Staying Relevant on Social Media over the Summer

When summer rolls around and students leave campus, many professionals in higher education have the opportunity to become lackadaisical. The good ones don’t of course, including the social media marketers. While things definitely do slow down it doesn’t mean you stop trying to improve. Especially in the realm of social media where you spend all academic year trying to engage your audience, the last thing you would want to do in the summer is slack off and lose everyone.

The months of June and July give me an opportunity to be especially creative while experimenting a little bit. In tonight’s blog post I will give three quick examples of what I have done this week to make sure we stay in front of our social media audience.

Snapchat Alphabet Soup – Yesterday afternoon I placed a time sensitive challenge over our large and engaged Snapchat audience. I gave them a half hour to spell out “#CCU” anyway they pleased. They then of course had to Snap us a photo. In 30 minutes, I received about 30 images! Some people got really creative as one person used waffles, another used M&Ms, and another used s’mores ingredients! Others wrote the hashtag in cool calligraphy or wrote it on the beach. In the end I chose a winner (the s’mores entry won) and posted a really cool photo gallery on Facebook from the Snaps I had captured via screenshot.

Here is a collage of some of the Snaps we received from our Snapchat audience spelling out #CCU.

Here is a collage of some of the Snaps we received from our Snapchat audience spelling out #CCU.

Value Your Alumni – During the summer, students have the tendency to stray away from social media because they are on vacation. However, that is not the case with alumni as most work year round so they stay consistent with their daily habits (which includes looking at social media). Today on Facebook I asked our alumni audience to comment underneath my post so that we could thank them for attending Coastal. With that motivator of a personal thank you from CCU, we had hundreds of alums leave comments. I spent today writing over 230 replies to Coastal grads. Don’t think I was just saying “thank you” either. I tried to work in a personal note for each person. It was time consuming, but fun, and best of all, our audience really appreciated it.

On the left you can see the original post. On the right you can see three examples of the dialogue that I had with alums.

On the left you can see the original post. On the right you can see three examples of the dialogue that I had with alums.

Face-To-Face with the Future – During the summer, our university hosts nine different freshmen orientations. Last year I used guerilla marketing tactics to reach this very valuable group. On the second day of each orientation, there is an info fair that takes place. When this year rolled around, I wanted to take a more organized approach than what I did previously. I requested my own table for #CCUSocialMedia. This past Friday I was given a half table but by the second orientation on Tuesday I had my own space. During this one hour info fair I run social media promotions exclusively for the freshmen and bait them with sweet swag. I have had the opportunity to talk to many parents and students while literally watching our following on Twitter, Instagram, and Snapchat shoot right up.

Myself with Chauncey on the left at my table. On the right you see students engaged.

Myself with Chauncey on the left at my table. On the right you see students engaged.

—————

I don’t love summer just because it is hot outside and I get to eat a lot of ice cream. I also like it from a work aspect. Although it is more of a low key time, there is the potential to make some big gains. While some higher education social media marketers might use it as a time to rest, we at Coastal Carolina University are using it to get better. Don’t Blink.

Reflections on My First Year at Coastal Carolina University

It is funny. Often times you can look back on a period of time and not quite know if it flew by or seemed to last. If you are like me, sometimes you end up deciding it was a little of both. Today I celebrate my one year anniversary at Coastal Carolina University. For the most part, the last 365 days passed quickly. But then I realize that next week I will cover my fourth commencement and it makes me feel like I have been around campus for a little longer.

This is my one year anniversary photo!

This is my one year anniversary photo!

On May 1, 2014, I reported for my first day at Coastal Carolina. I spent that Thursday in new employee orientation learning about policies and procedures. It was an uneventful and low key day. That would be the last one of those. From the end of that initial day on out I had the opportunity to go full speed ahead and that is exactly what I did. I arrived on campus just before the start of graduation week and went right into covering the craziness of it. I covered a lot of events and met a lot of people. Those first ten or so days really helped set the tone for my first year.

My rookie debut at CCU was a good one. Yes, it was successful. Our social channels grew exponentially, #CCUSocialMedia became a brand, we won an award, and we received far more media coverage than I could ever imagine. But that is all I want to say about job performance. My one year reflection blog post is much more than that.

What I want to really hit on is what a good fit this position has been. I came from a job where I wore a ton of different hats and had little free time. For the past year I have showed up for work at a place where my focus is much more defined and my time out of the office much more adequate.

From the start I said I took this job because I could concentrate on social media. However, that doesn’t mean I haven’t grown in other areas. Although I might not have 15 different responsibilities to tend to on a given day like at Montana, I have been able to embrace a diverse set of opportunities that improved me as a professional. Encouraged to create my own news show segment, assigned to write for our alumni magazine, requested to serve on working groups, and asked to help out on search committees, I was enabled to expand my reach. Aside from running our social media program, I relished these additional roles.

Another part of the fit has been the energy and culture at CCU. Our university is growing, both in terms of physical structures and student enrollment. We are an institution on the rise and I wanted to be a piece of that. Additionally, and I truly mean it when I say this, Coastal is just different. We are built on customer service and this attitude is reflected from the top down. There is a pride and a vibe here that is special, one that I relate to and embrace. Our “Feel the Teal” mission motivates me at work each day.

Most importantly, this arrangement has worked because of the people. It all starts out with our Vice President of University Communication who had the guts to hire me. Bill Plate brought me from Missoula to Myrtle Beach and I am so glad he did. He had the vision and rationality to know that a social media position was needed at CCU and he made it a reality. So many other people helped me (and continue to help me) after Bill and I wish I could recognize them all. Although this is not possible I do want to thank a few people really quickly. Thanks to our administrative assistant Kim Harper for helping me with pretty much every office task and organizational logistic you could think of. Thanks to April Betsch for reaching out to me at one of the first events I worked and taking me around to meet many of the key people I would end up working closely with. Thanks to Eileen Soisson for teaching me what it means to Feel the Teal and for going out of her way to support me. Thanks to Matt Hogue, Seth Horton, and Kevin Olivett from athletics for treating me so well and for genuinely caring about my ideas and input.

Year #1 is in the books and it was great. I am appreciative of the opportunity Coastal Carolina University has afforded me and I can’t wait to improve. Don’t Blink.

SnapchaNt

About ten months ago I wrote about the launching of our Snapchat channel here at Coastal Carolina University. I explained my strategy and I also talked aloud about how shocked I was that more universities were not on Snapchat. Almost a year later, if institutions still aren’t on SC, they have severely missed the boat.

Follow us on Snapchat by searching "ccuchanticleers."

Follow us on Snapchat by searching “ccuchanticleers.”

I task my intern, Jada, with creating most of our Snapchat content. However, about three weeks ago I was logged in looking at our account. I was viewing the amount of users who looked at various snaps within our story. To my delight, all of these pieces of media had triple digit views. To know that roughly 150 people (mostly students) look at each image we send out via our Snapchat story is gratifying. It became very clear that we needed to leverage this service as much as possible. Thus, the creation of our latest #CCUSocialMedia event…

This Friday, we will hold SnapchaNt. On this day, we will shut down all of our other social media channels and communicate to our audience solely through Snapchat.

Our official SnapchaNt logo created by the wonderful Gwendolyn Washington.

Our official SnapchaNt logo created by the wonderful Gwendolyn Washington.

We have a few goals:


1. We want to build our Snapchat following as much as possible. We already have 300+ followers*, I hope to double it by the end of Friday.

2. We want to continue to provide our #CCUSocialMedia audience with fun and creative ways to engage with us on Social. When have you ever heard of a university staging a Snapchat day? I am guessing never. We pride ourselves on being unique.

3. We want to generate fantastic user content! I am already excited for the snaps that our followers will send back to us. I will be screenshotting like crazy so I can create a gallery featuring the best of the best.

It will be fun! We will stage Snapchat giveaways throughout the day for students to cash in on. We will make our audience laugh. We will bolster our strong Snapchat channel even more. We will experiment a little. We will make one heck of a Snapchat story for all to enjoy.

Make sure to have fun with us on Snapchat this Friday.

Make sure to have fun with us on Snapchat this Friday.

Sure, we will alienate some traditional social media users who want nothing to do with Snapchat. But I know for a fact we will also convince others to join the service and follow us. The target market I am especially after, our students with accounts who just haven’t added us yet, will hopefully follow us in droves. It has actually already started to happen. After the announcement of SnapchaNt yesterday I spent five minutes Monday evening confirming new adds. I did the same this afternoon. Who knows what is awaiting our account right now.

In my opinion, having a strong Snapchat account is imperative. There is no faster way to reach students these days than through a simple Snap. Besides the practicality and necessity of having an active Snapchat account, it again just sends home the message to our social audience and specifically our students that we care about the social media experience we give them. Make sure to add us on Snapchat by searching “ccuchanticleers” and join us for some fun this Friday. Don’t Blink.

* I equate 300 Snapchat users to 3,000 Twitter users or 13,000 Facebook page likes.