A Social Media Campaign Months in the Making: #CCUfamily

Yesterday, #CCUSocialMedia officially kicked off an ambitious campaign called #CCUfamily. Designed to run every single school day of the semester, the campaign will thoroughly spotlight a Coastal student each day through our various social networks and website. Believe it or not, #CCUfamily has been in the makings for five months.

Yesterday, the #CCUfamily campaign made its debut (graphic created by the talented Daniel Mableton).

Yesterday, the #CCUfamily campaign made its debut (graphic created by the talented Daniel Mableton).

When I came to Coastal Carolina University in March for my on-site interview I was instructed to devise a social media campaign for the school and present it to the hiring committee. It was in my Missoula apartment that I drafted #CCUfamily. I worked hard to plan the campaign and work out how all the pieces would compliment each other. When I pitched my idea to the hiring committee I won points for the feasibility and organization of it. I promised that if hired I would follow through in implementing the campaign exactly how I presented it. I am now making good on that promise.

Inside my vision for #CCUSocialMedia was a section devoted to #CCUfamily.

Inside my vision for #CCUSocialMedia was a section devoted to #CCUfamily.

Camille Hurley, a senior student-athlete from Chicago, was my first featured student on Monday when the 2014-15 academic year started. Scrambling to put the finishing touches on the website, Camille’s face was all over our Facebook, Twitter, Instagram, and Youtube channels by 3 p.m. Each different outlet features a different image and fact about the featured student. However, while the social media outlets present different information they all drive the user to the #CCUfamily website where they can get a complete profile on the student.

Camille Hurley kicked off the #CCUSA campaign on Monday. This was the Facebook post.

Camille Hurley kicked off the #CCUSA campaign on Monday. This was the Facebook post.

I have found out over the past two days that I might have underestimated the work load just a little bit with this campaign. For each day this semester I will have to play web designer, video editor, journalist, and of course social media manager.

And that is just for getting the daily feature up each day.

A lot of prep work has/will go into this as well. I receive names of students worthy of this recognition from fellow Coastal employees. I compile those names and send them through the Dean of Students for approval. Once given the okay I start reaching out to the students and asking them if they want to participate. After sending them a questionnaire I set up a time to meet with them. During those individual meetings I take photos and shoot the Youtube video. As of right now I have completed 10 of these meetings and have about 60 more to go.

To be 100% honest, my favorite part of this campaign has nothing to do with social media. Although the original intent was based solely on introducing something cool for #CCUSocialMedia I am loving #CCUfamily for an entirely different reason: I get to meet our students. Only 10 interviews through and I am already blown away and rejuvenated by the maturity, humility, and drive of the #CCU student body. These students call me Mr. Reser, act graciously, and express honor at the opportunity to participate in the campaign. I have walked away from each interview feeling so happy to be on this campus.

To follow the #CCUfamily campaign, click here. On Instagram and Twitter our handle is @CCUChanticleers. If Facebook is your thing, click here. Don’t forget to watch the short 90 second videos either. Our Youtube channel can be accessed by clicking here. I am excited to share the students of Coastal Carolina University in a very cool and descriptive way throughout the next several months. Don’t Blink.

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