As a marketer, I am a firm believer in branding. My affinity for “establishing a brand” filters down to the social media program I am in charge of. When I arrived at Coastal Carolina University, I wanted the campus community to know that the engaging and memorable content they were seeing came from an overarching source that stretched from our Facebook page to our Snapchat account to our LinkedIn profile to our various other channels.
We confined our brand to a hashtag, #CCUSocialMedia. It didn’t take long for people to realize that if a piece of content was stamped with the tag, it meant that it was created by the University specifically for #TEALnation.
But how did we get word out about the brand? Well, we developed a website, came up with creative content, utilized brand ambassadors, and followed an organized plan.
Oh yeah, we also created t-shirts…
Yesterday, I picked up our newest #CCUSocialMedia t-shirts. Designed to reflect the current social media climate, this shirt is the third version in our program’s history.
The front is our brand. Actually, it is a 2-in-1. Not only does it contain our University’s social media logo but it also boasts our #CCUSocialMedia hashtag. Tricky, right? A logo that is, for all intents and purposes, your hashtag.
But the back of the shirt is where it is at. Ron Walker, a designer in our office, polished the concept I gave him and created something really cool. In a live streaming world obsessed with “likes” and “loves,” we knew this shirt would need plenty of hearts and smiley faces. He placed our increasingly popular Chants Up sign inside the screen of a phone marked with our social media handle (@CCUChanticleers). He then let the instant gratification flow as the reaction emojis begin at the bottom and hover upwards to the top of the shirt.
Will this shirt be as popular as our Chauncey inspired Twitter design? Talk about a difficult task! We didn’t re-order those shirts TWICE for no reason. But judging by the reaction on social media, I think these shirts will rival the past ones in terms of popularity.
I know you want a shirt. All you have to do is participate in #CCUSocialMedia to win one. Sorry, they won’t be available in stores to purchase. As for me, I am excited to wear my new #CCUSocialMedia shirt and continue to spread the brand! Don’t Blink.