One month ago I questioned aloud on this blog how I could utilize Yik Yak effectively in our Coastal Carolina University social media strategy. At the time I didn’t have a concrete game plan. Well, after thinking about it a lot and reading about how other universities are handling this hot social media app, I realized two things: 1. I wanted to do something about Yik Yak. 2. I didn’t want to do what the other universities were doing.
This Thursday, October 30, #CCUSocialMedia will host a #CCU Yik Yak Takeover. From 8 a.m. to 5 p.m., the whole campus community within the 1.5 mile set radius is encouraged to send out positive yaks throughout the day. While many universities are attempting to block it, Coastal Carolina University is taking a big step to embrace it. This is a completely original idea, one that will catapult Coastal Carolina into the discussion of universities who came up with a plan to maximize the possibilities of Yik Yak as opposed to those who wanted nothing to do with it.
The #CCU Yik Tak Takeover is the brainchild of our “Social Media Dream Team” on campus. I have the privilege of working with a group of six other fellow staff members* who in addition to their university jobs are also social media leaders on campus. We have meetings and we talk often. At last week’s meeting we all committed to taking this on. Come Thursday, we will do what we can to generate positive yaks. Students will have the opportunity to find us on Prince Lawn (our campus gathering place) and send out an inspirational yak in our presence. If they do, they will receive a Coastal prize.
But make no mistake about it, the #CCU Yik Yak Takeover is not about, nor dependent on, the seven of us staffers. It is entirely a deal that will be driven and executed by our students. We could “Yak” until our thumbs turn blue but we would still be outnumbered 10,000 to 7. If our students buy-in, this will be one of the most successful social media feats seen on a college campus. So will they?
I bet they will.
When we announced our Takeover at 4 p.m. today, we had a lot of excited students. Many voiced on social media how much they love their school for doing something like this. Don’t get me wrong though, we also have some students who are going to oppose it as well. Just minutes after the announcement, the Coastal Yik Yak stream was buzzing about October 30. Lots of users voiced support, while other completely mocked the idea. Going in we knew that we would have people who would fight what we are trying to do. However, our plan come Thursday is simple…overwhelm the negative with the positive.
Wait one second though and throw strategy out the window. Sure we plan to outnumber bad yaks with good yaks. However, one thing is forever on our side: Pride. The students here at Coastal Carolina University are passionate and protective of their school. They know a big opportunity exists on Thursday to let that passion shine through for the social media world to see. The majority of students that make this campus great will show up on the day before Halloween and make the #CCU Yik Yak Takeover an epic success. Trust me, those of you outside of the CCU radius will want to “peak” on our community beacause we are about to do something pretty cool. Don’t Blink.
* Thanks to the Social Media Dream Team of April Betsch, Erika Pomerantz, Jeff Stone, Jennifer Sellers, Kevin Olivett, and Travis Overton for making the #CCU Yik Yak Takeover possible. Thanks to the #CCU student body in advance for making it successful.