Final Thoughts on the Presidential Election

Wow. It is a little hard to believe that we find ourselves on the eve of the 2016 Presidential Election. If you read this blog regularly, you know that for the past 16 months or so I have written about the many twists and turns this race has taken. I followed the announcements, the rallies, the debates, the conventions, and everything in between. Now, with just hours until the polls open, it is a little surreal.

Throughout this race, I have kept an open mind. Although I know who I will vote for tomorrow, I tried my best to listen to the ideas of both candidates. In fact, I listened to the ideas of one candidate in person. In March, I went to a Hillary Clinton rally here in Myrtle Beach. But while I never saw Trump in the flesh, I did usually stop what I was doing to watch his massive rallies when they were aired by the cable news stations. Usually nothing short of a circus, I was always intrigued and sometimes entertained by what Trump would say.

In my opinion, I think this race can be best characterized as a comedy of errors by both the Trump and Clinton teams.

It almost goes without saying that Donald Trump was his own worst enemy. I don’t have enough fingers to count the number of times he sent out bizarre tweets, tangled in feuds with people he shouldn’t, and kept talking way past the point when he should have shut up. However, even with his blunders, what Donald Trump managed to do this election cycle has been nothing short of amazing. I recognized this and have given him credit. However, I also have called out. In the end though, Trump’s inability to show discipline at some crucial times will probably cost him the White House.

When it comes to Hillary Clinton, I just have one question: How did she and her campaign allow this race to be so close? It seemed like Donald Trump personally gift wrapped the election and gave it to Hillary over and over again. But she never capitalized on it. Some questionable moves, an FBI investigation, and a heavy dose of dishonesty has placed her almost neck and neck with Trump the day before the election. Even with the help of the current president, the media, and countless celebrities, Clinton is sweating out tomorrow’s outcome.

Don’t get me wrong though, even with two flawed candidates, I have enjoyed watching and following the day-to-day developments of this bitter presidential race. This unprecedented time in American history will culminate for me tomorrow when I go vote. I haven’t come close to revealing who I will support and I am going to keep it that way.

But I will offer my prediction. Even though polls have tightened and Trump has grabbed momentum, I think Hillary Clinton will win comfortably tomorrow. However, just like in sports, upsets do occur. Come tomorrow, I will be on my couch watching as an historic evening plays out. Don’t Blink.

My Presidential Election Social Media Guidelines

We have reached the point where we are past “the final stretch” of the presidential election. Instead, we have pretty much arrived at game time. To use an analogy one of my coaches used to make, “the hay is in the barn.” Both Donald Trump and Hillary Clinton have battled and campaigned their hearts out. With less than 2% of undecided voters out there, the next President of the United States is probably pretty much already selected. We now just have to wait a little more than 48 hours for the final verdict to come in. Of course, many of us will be passing this time monitoring and sounding off on social media.

With that said, let me just offer three guidelines we can all keep in mind over the next two days as we peruse the social media waters.

1. When it comes to social media, feel free to proudly make your candidate preference known. It is your first amendment right and I personally like reading the ideas, thoughts, and opinions of my friends. However, try to be respectful and don’t take the bait. If you see someone on Twitter who doesn’t agree with you or just appears to not agree with you, there is no need to engage them by tweeting at them. Likewise, if someone writes a book on Facebook about an issue or candidate that you don’t agree with, what do you really gain by responding? Unless you are aiming for an embarrassing argument for all to see along with a bunch of annoying notifications, I would advise to just keep your opinions on your own Facebook page.

2. Don’t let Facebook give you anxiety. Although I have a tough time believing that people can actually allow the presidential election to disturb their mental health, by all means take proper precautions if it does. If the decision between Donald and Hillary is keeping you up at night, it is best to stay off of social media the next couple of days. Trust me, you probably won’t like what you see.

3. Finally, and most importantly, don’t use social media to utter the absolute worst phrase you possibly can. Come Tuesday night, no matter who becomes our nation’s President-elect, please don’t make mention of wanting to leave the country. Seriously, please don’t.

Exactly four years ago on this date, I wrote about how special a presidential election night is. I still feel this way and I will make sure to give Tuesday evening my utmost respect. Social media can both enhance and diminish from the sanctity of what the night is all about. Choose to honor it. Don’t Blink.

Boston Thursday Rundown

This is my first Thursday Rundown I have ever written in the city of Boston. First time for everything I guess! Here we go with this week’s five random topics…

Day at the Farm – Last Saturday, Sidney and I took our niece and nephew to Thompson Farm in Conway for a fun autumn/Halloween activity. We went through a corn maze, jumped on inflatables, fed animals on a hay ride, picked out pumpkins, and much more. It was a very warm 80 degree day so it maybe didn’t feel quite like fall but the activities and the farm’s backdrop helped to equalize the weather factor just a bit.

Sidney and I had a great time with our niece and nephew at Thompson Farm.

Sidney and I had a great time with our niece and nephew at Thompson Farm.

Great Halloween Costumes – I have to give it to my sister and niece for dressing up in some pretty creative and cute Halloween costumes. My sister dressed up as the (Wo)Man in the Yellow Hat while Mikayla dressed up as Curious George. They looked great! The only disappointment was that when it was all said and done, the mother-daughter duo did not win their Halloween costume contest.

Mikayla and Miranda dressed up as a popular childhood duo.

Mikayla and Miranda dressed up as a popular childhood duo.

My 2016 Halloween – Speaking of Halloween, my October 31 this year was pretty low key. I went over to my in-laws and helped pass candy out to trick-or-treaters. Over the past 10 years or so I tended to celebrate Halloween in an adult way, so it was a little different this year. However, it was a nice change. Staying home with my wife and her family was really relaxing and fun. I think I will remember the drive that night from my house to my in-laws for a long time. It was just like the scene out of Hocus Pocus. The streets were covered with kids in costumes running from house to house, families sat in lawn chairs out in their driveways, and many houses were decked out in Halloween decorations. A typical two minute drive instead took 10 but it was well worth it.

We kept a tally at my in-laws house as 119 trick-or-treaters visited their household.

We kept a tally at my in-laws house as 119 trick-or-treaters visited their household.

Boston – Last night after the first day of the Higher Ed Social Media Strategies Summit concluded (#SMSSummit), some of the conference attendees, myself included, explored Boston a bit. We ate at a restaurant called the Barking Crab and then we took in the city’s skyline from the famous Longfellow Bridge. It was nice to hang out with people in my industry outside of the conference context while at the same time checking out the sights of one of our country’s greatest cities.

I had a great time exploring Boston last night. This is me on the Longfellow bridge with the city skyline behind me.

I had a great time exploring Boston last night. This is me on the Longfellow bridge with the city skyline behind me.

From The Archives – I have a few options for those who want to read what I wrote on November 3 in the past. If you go back a year, I spoke out against the practice of shaming trick-or-treaters who might appear to be of advancing age. In 2014, I enjoyed telling my experience of feeling just like a Sportscenter anchor as I did a top ten countdown for my monthly segment on our Coastal Carolina University television show Coastal Now. Then, three years ago on this very date in 2013, I wrote about a $16.99 monthly scam I was suckered into. As always, feel free to read what you wish.

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Tomorrow I come back to Myrtle Beach. I am very excited to see my wife and enjoy the weekend with her. Until then, I have one last night here in Boston to admire this beautiful city. Don’t Blink.

The Best Part of Attending the Higher Education Social Media Summit

Yesterday, I wrote about the incredible opportunity I have to attend the Higher Education Social Media Strategies Summit here in Boston. Today was the first day of the conference and it was jam-packed. I had the privilege of participating in workshops and listening to speakers from 7:30 a.m. to 5 p.m.

I am in Boston for the Higher Education Social Media Strategies Summit. I had to include the Snapchat geofilter.

I am in Boston for the Higher Education Social Media Strategies Summit. I had to include the Snapchat geofilter.

For the most part, the material was outstanding. I could write about the techniques, best practices, and strategies that were discussed but I will save all my non-social media enthusiasts the technical jargon. Rather, I will just briefly say this:

When I am at home doing my job, it seems like I have a very unique occupation. Actually, it goes much further than that because I know for a fact that I do have a unique occupation. The truth is that compared to other industries, there just aren’t that many higher education social media professionals.

However, today I was in a couple conference rooms composed entirely of higher education social media professionals. I was suddenly surrounded by people who think, perform, and act like I do. We were speaking the same language and relating to each other’s experiences. At least twice today, I looked up at the presenter and said to myself, Wow, I am totally this person.

A couple photos I took of presentations today.

A couple photos I took of presentations today.

It really was the first time I ever felt this way and it was very refreshing. I know in last night’s post I anticipated that I might feel this way but by the time the first day wrapped up a couple hours ago there was no more “might.” To be in the company of my counterparts was really cool.

Now, for anyone who would randomly walk into the conference, they would immediately know they were in the presence of social media professionals. Most of us were on our laptops and iphones the whole time whether it was for live Tweeting the conference, tending to our work social media accounts, or doing other nerdy online things that folks like us do. Of course it was all encouraged!!

I am excited for the second and final day of the conference. For those not with us in Boston who want to still feel like they are attending, make sure to follow the #SMMsummit hashtag. I promise you, it is almost as good as being here…almost. Don’t Blink.

An Exciting Opportunity to Get Better

This afternoon I traveled up north to the great American city of Boston. I am here to attend the Social Media Strategies Summit for Higher Education. The conference will take place over Wednesday and Thursday. I will return home on Friday. To put it bluntly, I am stoked to be here!

Why am I so excited? Well, let me translate for you what the SMSS Higher Ed exactly is. Basically, it is two days of workshops, meetings, and networking geared specifically to social media professionals working at colleges and universities. Over the next 48 hours I will be in company with fellow social media coordinators and directors at higher education institutions across the nation. I will be with my true counterparts, men and women who run their university’s primary social media accounts and head up the social media programs on their respective campuses. Although I have connected with some of the people who will attend this conference before, I have never met any of them in person.

As social media is still a relatively new profession, there aren’t a lot of conferences dedicated solely to the subject, especially pertaining directly to the higher education level. This conference in Boston is basically the sole opportunity for people like me to learn and discuss strategies with others who are in the exact same position that I am.

I am incredibly grateful to Coastal Carolina University for allowing me this opportunity. I plan to get as much out of this conference as possible. It is my hope that this will allow me to improve both #CCUSocialMedia and my own professional skills. Don’t Blink.

The End of a Tradition

For those of you who know me, it comes as no surprise that I tell you I have a lot of quirks. For those who know me well enough that you are in my phone’s contacts, you have most likely experienced one of these quirks on every major holiday. With that said, it is with a little bit of sadness that on this Halloween evening I need to make an important announcement and lay to rest one of my personal traditions.

I am ending my holiday text message greeting.

For the past nine years, I have spent time, thought, and money creating a text/picture message for every major holiday to send my contacts. These messages have always been over the top and rather silly (for the complete background on how these holiday greetings came to be, click here). Meant just as much to make fun of myself as they were to jab at the people who sent a generic “Merry Christmas” text to their entire contact list, they started to become more and more popular over the years. They also started to become more time consuming too.

For over a decade, I staged over the top photos to accompany holiday text messages. My Christmas Eve photos were always a little wacky.

For over a decade, I staged over the top photos to accompany holiday text messages. My Christmas Eve photos were always a little wacky. Besides sending these photos to my family and friends, I have never published any of these photos before because I considered them an “exclusive” for those I especially cared about.

After about the fifth year of sending out holiday messages, I started asking myself what can I do this time around? How can I top last year’s Christmas Eve reindeer stable message? How I can top last year’s makeshift Easter egg hunt greeting? I started to go to greater lengths to make more outrageous messages and at times it took away from my time actually enjoying the holiday. As my wife and mom might be able to tell you, it started to get a little out of control.

Easter and Fourth of July photos were always fun to do.

Easter and Fourth of July photos were always fun to do.

But I am not ending my holiday text message greetings just because of the time component. Factoring into the decision is also the fact that I am now 30. I am married and I have a baby on the way. At some point you have to grow up just a bit. Unfortunately wearing Santa costumes, sporting goofy hats, and writing sappy messages aren’t quite in tune with the “growing up” process.

I will miss having an excuse to connect with my friends and family I don’t get to talk to often. I will miss the texts of gratitude I received from people who would text back and I say I brightened their holiday. I will even miss the mean texts from my college friends and brother who would always text back saying I was an idiot and embarrassing.

For the Christmas Day photos I always tried to "class it up" a bit.

For the Christmas Day photos I always tried to “class it up” a bit.

What I won’t miss is the stress of coming up with a concept for each holiday. I won’t miss driving from party store to party store looking for different props. I won’t miss going up to random doorsteps asking people if I could use their holiday display as a backdrop for my photo. I won’t miss ferociously sending out the message on the morning of every holiday.

I want to thank everyone who has been a recipient of my messages over the years for tolerating them. You all have been a gracious audience. If anyone else wants to pick up the torch and start sending out your own holiday messages, I can sure hook you up with a bunch of old props. Don’t Blink.

My Stolen Identity Recovered

For today’s Sunday blog post, I wanted to share some good news about an issue that has caused me some inconvenience over the past year. Thankfully, it has a happy ending (at least for now).

A year ago, I was informed that I had received a ticket for tinted windows in the state of New York. At the time, I was a little perplexed considering I had not visited New York in seven years and I had never even thought about tinting my windows. It became obvious that some scumbag had stolen my driver’s license information.

After a couple long frustrating hours on the phone with New York’s Traffic Violation Division, it became clear that I would have to fight this charge and prove that it wasn’t me. I had to submit an Affidavit In Lieu of Appearance form and provide evidence that would make you think I was on trial for murder. However, my efforts paid off and I was cleared of the violation.

I went on with my life but a few months later I got another shady letter from the state of New York. This time around I supposedly disobeyed a traffic device. I called the New York’s Traffic Violation Division to plead with them that they not make me go through the long and pointless process again. I begged them to do some type of police work to bring the criminal using my identification to justice. My effort fell on deaf ears. I was sent another Affidavit In Lieu of Appearance form and to my knowledge nothing was done to investigate the loser with my information.

Okay, let’s fast forward to this past week. I got home from work and checked the mail to find an envelope from the Pennsylvania State Police. In the back of my head I thought it probably had something to do with my stolen identity issue. I was actually expecting the worst, thinking “I” had been pulled over in a whole different state for another infraction. I was pleasantly wrong…

I received this letter from the Pennsylvania State Police on Thursday.

I received this letter from the Pennsylvania State Police on Thursday.

I opened the envelope to find correspondence from a Pennsylvania State trooper telling me that he had stopped and arrested someone who had in his possession a fraudulent identification card with my information on it. The trooper encouraged me to call him for more information. Ecstatic, I called the number as soon as I could whip my phone out. It connected me to the Pennsylvania State Police Office. I asked for the trooper who had made the arrest. The person who answered the phone told me he would not be in until 11 p.m. that night. As you can probably imagine, I called back at approximately 11:06 p.m. later that evening (I wanted to give him some time to get in the office and get settled).

The envelope had a packet inside that informed me someone had been arrested who had a fraudulent identification card with my information on it.

The envelope had a packet inside that informed me someone had been arrested who had a fraudulent identification card with my information on it.

When I called the second time I was immediately put into contact with the excellent law enforcement officer who had recovered the fraudulent ID with my information on it. He was kind, professional, and helpful. After exchanging pleasantries, he asked me if I had dealt with any identity theft problems before.

I told him all about the state of New York.

The trooper then gave me a huge sigh of relief when he said that my story made a lot of sense because the person he had arrested was from New York. At that moment, I felt great. To have it confirmed that the New York and Pennsylvania cases were connected brought me peace of mind. Before getting in contact with the trooper that day, I feared that perhaps multiple people in different states had my info.

I listened as the trooper told me a lot of good information. The dude he arrested was a career identity theft criminal. When they pulled him over, he had presented an identification card that didn’t have my information on it. However, because of this man’s record, they decided to search his vehicle. When they did, they found the fraudulent card with my data on it. They found fraudulent credit cards but none with my info on it (thankfully). The trooper told me I could refer him immediately to New York authorities if the state ever bothered me again. He took down my information and said he would keep me updated on the investigation and prosecution of the criminal.

I would like to thank the Pennsylvania State Police for not only taking this guy off the streets but for notifying me about everything. For a certain time period I felt pretty helpless but now I am at ease. Don’t Blink.

Trick-Or-Treat Thursday Rundown

Trick-or-Treat. It is time for the Thursday Rundown…

Surprising My Parents – If you are my friend on Facebook, you might have seen a video I recently posted. Back in August, Sidney and I surprised my parents over Skype with the news that we are expecting. My brother filmed their reactions (my mom got excited, my dad cried) and I filmed Sidney and I telling them the news. Recently I created a video from that Skype conversation. You can click here to watch it.

I created a video of the reaction of my parents after Sidney and I told them we are expecting.

I created a video of the reaction of my parents after Sidney and I told them we are expecting.

Celebrating October Birthdays – A year ago, I celebrated my first birthday with the extended Mathis family at their monthly birthday celebration lunch. I wrote about their neat tradition a year ago. This past weekend, I was honored again at the 2016 October get-together. I was spoiled and they even made my choice of main course for the meal…ribs! As I did for the September celebration, I created a geofilter for the occasion.

Mathis October 2016 Birthday Celebration

The photo on the left is of Sidney and I with the geofilter I created. The pumpkins below represent the people with October birthdays. The top right photo is of my sister-in-law and I. The bottom right hand photo is the four of us who celebrated October birthdays (Rhonda, me, Steph, and Dylan….photo cred to Carla).

Vine Shutting Down – Twitter announced today that Vine will cease to exist in the coming months. Talk about the end of an era. When Vine first came on the scene, I was really high on it. However, the service never recovered from the huge blow it suffered when Instagram introduced video. I still use Vine personally and professionally so I will be sad to see it go.

A screen capture from my first ever Vine I took.

A screen capture from my first ever Vine I took back in 2013.

Wisdom of the Day – Every now and then I feature the daily advice I receive from my “Life’s Little Instructions” calendar. The bit of wisdom for today is definitely easier said than done. It is also kind of a no-brainer too; we all know that accomplishing something tough will always make us feel good. The key is to just have the motivation to tackle a challenging task and not give up while doing it. 

Life's Little Instruction

This was today’s Life’s Little Instruction

From the Archives – One year ago today, I countered one of Sidney’s guest blog posts. She had recently written “25 Things You Didn’t Know About Sidney.” I responded with “Brent’s 25 Things You Didn’t Know About Sidney.” So, if you just started reading my blog less than a year ago, you can click on the two links I just shared and learn 50 things you didn’t know about Sidney!

For further October 27 reading, you can go back three years to 2013 and learn about the profession I used to view my life through. It is totally up to you of course.

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Thank you for your time this evening. Have a terrific Halloween weekend and save some candy for me. Don’t Blink.

Sweet Halloween Memories

As many of you know, I really enjoy Halloween. Thus, it probably won’t come as that much of a surprise that since I love Halloween as an adult I also loved Halloween as a kid. As soon as October hit, I wanted our house decorated and our pumpkins picked out (back when I liked pumpkins). Throughout the month I would do Halloween crafts, read spooky stories, and beg my mom to buy Halloween treats.

Although I loved the entire Halloween season, nothing beat Halloween night. Between the time span of being a toddler up until right before I became a teenager, my siblings and I had a Halloween night routine we did every year.

That one year I dressed up as a construction worker.

That one year I dressed up as a construction worker.

Let me say it right now, there really isn’t anything special or crazy about what we did. In fact, when I explain our traditions it won’t take me long. However, it was always fun and memorable. Looking back 20 years, I remember all of those Halloweens very fondly. Just a few memories…

My mom would play an audio tape of spooky Halloween music and we would light our jack-o-lanterns in the kitchen with the lights turned off. We would then carry them outside to sit on our porch for the evening. We would go upstairs and get in our costumes and my mom would take photos of the three of us.

As trick-or-treaters started to come to our house, we would get very, very anxious to set out on our own trick-or-treating adventures. During the years when we needed an adult companion, my dad would take us out around the neighborhood (I probably trick-or-treated with him until I was at least eight or nine). However, when we became old enough to trick-or-treat with our own groups of friends we still stayed primarily in our neighborhood as well as the one connected right to it. As the development was large and the houses were all pretty much close together, there was no reason to go anywhere else.

We always paid homage to the era of my parents and took pillow cases with us. Always. When it came to trick-or-treating, I had decent stamina. I walked those streets until my feet were sore and my pillow case was too heavy to carry (but would any trick-or-treater really admit  to anything different?).

My brother and sister will agree, post trick-or-treating was always our favorite part. No matter what group of friends we were with or what route around the neighborhood we took, the three of us would always meet back at the house later that night. We would go down into our basement and dump out our loot onto the floor. From there we would sort our candy (big time nerds) into piles based on type. When we had our groups of candy bars, tootsie rolls, hard candy, sour candy, etc. laid out we would then trade! We traded candy for an hour or so as I would always do my best to get all the pieces that combined chocolate and peanut butter.

After we finished our wheeling and dealing, we would get large clear Tupperware containers from my mom and place our candy inside of it. For whatever reason, we really got a kick out of seeing our candy within the container. In those early years, my parents were pretty strict with bedtimes and I remember laying in my bed while our doorbell would still ring with trick-or-treaters (so depressing). However, as we got older, we would stay up and watch all the Halloween specials and movies that were on until late into the night. Awesome memories.

I cherish those innocent Halloween years. However, in the near future Sidney and I will be creating them all over again. I look forward to it. Don’t Blink.

My Top Five Favorite Fast Food Desserts

It goes without saying that if you eat fast food, you probably don’t need to opt for dessert. However, we are talking about Brent Reser here and every now and then I like to follow up my unhealthy meal with something sweet (and equally unhealthy).

For tonight’s blog post, I want to offer my top five fast food desserts (not to be confused with my top five milkshakes of corporate America post I did in September). Although fast food restaurants aren’t really hotbeds for savory, delicious desserts, they do offer some decent choices. Let me make one quick note. Disqualified from consideration on this countdown are the fast food restaurants that specialize in desserts such as Sonic and Dairy Queen. With that said, here is my list.

5. Frosty (Wendy’s) – To be completely honest, I think the Wendy’s Frosty is overrated. It is glamorized as something really special but to me it is just sub par soft serve chocolate(ish) ice cream. However, because of its iconic status and because I would never actually pass one up if someone put a Frosty in front of my nose, I let it barely crack my countdown.

4. Caramel Apple Empanada (Taco Bell) – As a high school student and during my college years, Taco Bell was my favorite fast food restaurant. I ate there a lot. At that time, Taco Bell only had one dessert option, the caramel apple empanada. Although I probably only ordered the empanada 25% of the time, because I went to Taco Bell so much that actually equated to quite a few empanadas. I grew to like them quite a bit, even if the hot filling burnt my tongue more than once.

3. Bo-Berry Biscuit (Bojangles) – It took me until I moved to the south to try a Bo-Berry Biscuit and I immediately knew I had been missing something for the first 27 years of my life. Served warm and topped with icing, the treat is literally a dessert berry biscuit. Out of everything on this list, I think I feel the most guilty after I eat a Bo-Berry Biscuit just because each one is so heavy and sweet. If you eat more than one you will definitely get a stomach ache.

I took one of these Bo-Berry biscuits right out of this box!

I took my first ever Bo-Berry Biscuit (football shaped version) out of this box a couple years ago.

2. McFlurry (McDonald’s) – Although a McFlurry can’t compare to a Blizzard or a Sonic Blast, it still isn’t a bad option if you want ice cream mixed with cookies or candy. Making the investment by paying a little more for extra toppings is a good route to take. I think I enjoy a McFlurry so much just because McDonald’s has good ice cream. If you don’t want a McFlurry then a cone or sundae will still satisfy you. However, I still enjoy ordering a McFlurry mixed with both M&Ms and Oreo.

1. Subway Cookies (Subway) – Nothing beats a Subway cookie right out of the oven. When I walk in a Subway, I never know if the smell of fresh baked bread or fresh baked cookies will hit me first. If it is the cookies, I will tack one (maybe two) onto my order. Subway cookies are always fresh and savory. Although I obviously like them all, the white chocolate macadamia nut is my favorite. Besides the fact that Subway is my favorite fast food restaurant, what makes its cookies tops on my list? Because it is the perfect compliment to your meal. A cookie just goes great with a sandwich and chips. Best of all, unlike the Bojangles Bo-Berry Biscuit, you won’t feel terrible about yourself after you eat one. The cookies are just light enough to make you feel justified in consuming them.

It brings me great sadness to say goodbye to $5 footlongs.

I love Subway and I love Subway cookies.

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Thank you for letting me discuss fast food desserts with you. Did I omit a dessert from my list that you would include on yours? Please let me know. Happy eating! Don’t Blink.