Home Is Where the Heart Is Thursday Rundown

Good evening, friends! I appreciate you taking the time to read my first Thursday Rundown of October. I don’t want to waste too much of your time tonight so let’s get started with this evening’s five topics…

House Blessing – A couple weeks ago we had a very special visitor to our home. Fr. Jeff Lewis, pastor of St. Mary Catholic Church (Spokane Valley) and our family priest, paid us a visit. At our request, he came to bless our house. After an opening prayer, he went to each room in the house sprinkling it with holy water and applying sacramental oils. The house blessing is a way to protect our home from both internal and external forces while inviting the Holy Spirit into our residence to promote sacred family life. Thank you, Fr. Jeff!

Fr. Jeff Lewis with us at our house blessing.

Fun in the Fall Sun – It wouldn’t have been possible to dial up a better Autumn day than what we had last Saturday. The distinctive smell of fall was in the air but the abundant sunshine made for a warm day in the 70s. We took advantage of the pleasant conditions by taking Sloan and Beau to a Whitworth football game. Sloan played the whole time in the complimentary jump castle while Beau roamed around on the stadium’s grassy hill. Sid soaked in the sun and I enjoyed myself some Division III football. The Pirates came away with the win and we all went down on the field afterwards.

Sloan and Beau had a great time at the Whitworth football game and capped it off by going on the field after it was over.

Favorite Emoticons – On this date seven years ago, I wrote about the top five face emoticons I use the most during texting. The list has shifted a little bit over the years as my honorable mention emoticon is now easily in my top five. Exactly a year later, I would write about my favorite non-face emojis. Although it was kind of fun writing those posts, I really enjoyed what I wrote a day after my first emoji post on October 8, 2014. In that post I wrote about the coolest work tradition that ever existed. Back when I worked at Coastal Carolina University, there was a period of a few years when our graphics team would make elaborate, themed cards for UCOMM staffers on their birthdays. Come on, scope out the post to see some of their work.

I am a real big fan of emoticon faces.

Weird Sight – I came across this article about some guy who dressed up as Michael Myers from “Halloween” and went to the beach to roam the shore. The guy said it was a joke but the cops didn’t think it was funny because they arrested him. Part of the reason may have been that he was carrying a knife (although it turned out to be fake). I sympathize with the guy to an extent because there was a period in my life when I would dress in costume and show up in random places. Granted, I didn’t dress up as a disfigured serial killer. With the scary clown phenomenon from several years back, people are probably a little more sensitive to these types of things.

“Michael Myers” getting arrested by police.

Frosty Cereal – I am going to do everything I can to get my hands on a box of Wendy’s Frosty cereal this December. This is no joke…this will be an actual cereal in a couple of months. Although it looks like a cross between Coco Puffs and S’Mores cereal, Wendy’s wouldn’t team with Kellogg’s if the product wasn’t decent. The part I love the most is that a coupon for a free Frosty (with a Wendy’s app purchase) can be found inside each box.

If I can find it, I will buy it.

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That should do it for tonight. I am more excited than usual this evening because an especially fun weekend is almost here. I am signing off for now but I will be publishing a special blog post tomorrow. Don’t Blink

Stationary Movies

I remember one night in 2014 sitting in my Myrtle Beach apartment watching a movie called “Locke.” Even after seven years it still sticks out to me for one major reason: The entire film took place in a car.

To add even more to the solitude of “Locke,” there was only one character on-screen the entire time. This particular person happened to be the talented Tom Hardy as he played the role of a construction foreman making a desperate 90-minute drive to be present at the birth of a child conceived from a one night stand. Throughout the film he engages in numerous phone conversations with people ranging from his wife to his mistress to his son to his co-workers to medical personnel.

I watched “Locke” in my Myrtle Beach apartment in 2014.

If I realized the entire film would unfold in a car, I probably would not have rented it (yes, it was in 2014 and I got it from a Redbox). Nonetheless, I ended up enjoying the movie. However, with that said, my preference moving forward was still to watch films with multiple settings and on-screen actors.

Fast forward to October 2021 and I found myself watching a similar conceptualized movie. Sidney and I gave Jake Gyllenhaal’s Netflix movie “The Guilty” a shot…and we were glad we did. In the film, Gyllenhaal is an LAPD officer demoted to 911 operator as he faces litigation. Clues for why he was given his new assignment and why he is in hot water are revealed throughout the film but it doesn’t come full circle until the end.

As you may have guessed, “The Guilty” takes place entirely in the 911 call center. Compared to “Locke” it almost seems like “The Guilty” boasts an ensemble of on-screen actors but you really only see a few of Gyllenhaal’s new 911 co-workers.

Sidney and I watched “The Guilty” this week and enjoyed it.

The plot revolves around a call Gyllenhaal receives from a woman who appears to have been kidnapped. As the movie rolls on, Gyllenhaal employs unconventional strategies to save the woman, secure her kids, and neutralize the kidnapper. We were on the edge of our seats the entire time.

But again, just like with “Locke,” I don’t know if I would have been so enthusiastic to watch it if I knew the whole movie took place in the 911 call center. With this the second movie that turned out to be quite good, I think I might have to adjust my attitude when it comes to these types of films. Perhaps I don’t give my attention span enough credit. I have a preconceived notion that I need beautiful landscapes, special effects, and a cast of rotating characters to make a film worth watching. That has proven to be wrong.

However, I have a feeling it has less to do with my concentration than it does with superb acting. Both Hardy and Gyllenhaal gave outstanding performances, allowing the unconventional style to thrive and their talents to shine. If you have Netflix, give “The Guilty” a watch.

To all my movie buffs out there, are you familiar with any other films that use a single on-screen actor in a limited setting to tell an engaging story? If so, let me know, I will at the very least Wikipedia it. Don’t Blink.

RIP Plastic Grocery Bags

I know this sounds like I am putting myself in front of the environment, but I wasn’t overly excited by the statewide ban on single-use plastic bags that went into effect on Friday. The ban means that in the state of Washington, businesses can no longer offer the plastic grocery bags that most of us have grown up with our entire lives.

Judging by the expressions of Sloan and Beau on the first day of the ban, they weren’t overly excited about it either.

My less than enthusiastic attitude isn’t because I am having a personal crisis figuring out how I will now carry my groceries out of the supermarket. Rather, I am bummed because I will no longer be able to use them for the myriad of miscellaneous ways I employ them once I bring them home.

Basically, I have placed a major overreliance on plastic grocery bags for the following reasons…

To carry my lunch to work
To hold an extra change of clothes
To pack my toiletries during travel
To dispose of Beau’s diapers
For use as mini trash bags

I bought eight bags on Friday. After I purchased them, the Walmart clerk placed them on the rack for us to use.

A couple of these uses really irk Sidney. She finds them tacky, which is likely why she wasn’t impressed by the situation that took place this past Friday. Let me explain…

The ban is meant to encourage people to use their own personal tote bags for their groceries. If you don’t want to make that investment, grocery stores now offer reusable plastic bags for 8 cents. These new bags are thicker and use recyclable material in their production.

On the first day of the ban (Friday, October 1), we went to Walmart after work to pick up a few groceries. We made it to the front of the self-checkout line we were in. While Sid scanned our items, I flagged down the bag lady who was going from self-checkout line to self-checkout line selling the bags.

“I will take 8, please,” I told the lady.

“Yes, sir,” the lady replied as she counted out the bags and typed in the code at our register to apply the charge.

I took a photo of our checkout screen after the Walmart clerk typed in the transaction.

“Why did you buy 8 bags?” asked Sid, indicating that only a couple bags were needed for the amount of groceries that we purchased.

“We need them for Beau’s diapers this weekend,” I replied.

“They make bags specifically for that purpose,” Sid responded, annoyed. “Perhaps this is the kick we need to start buying them.”

So perhaps we will. But let me go on record by saying that the new reusable grocery bags are heavy duty and I consider the 8-cent price a bargain. However, I do realize that isn’t the point of the ban.

The new bags are heavy duty, and, in my opinion, worth the 8 cents. But I know that’s not the point.

It will be interesting to see how this ban is embraced statewide. I wonder where our family will stand a year from now. Will we be bringing our own tote bags into Safeway? Or will we be hanging onto the original eight bags we bought at the end of last week (assuming I didn’t use them for diaper disposal)? Whatever the outcome, I just hope grocery store bagger clerks still have a job. Don’t Blink.

Thursday Night Lights Rundown

Good evening and happy National Last Day of September (sometimes I like to make up my own days). If you prefer to celebration National October Eve Day instead please accept my greetings as well. But before I offend someone by not wishing them a happy National Brent Reser Is Awesome Day, let’s get to the Thursday Rundown…

Straight Hair – Sloan is known for her crazy curls and for most of my readers that is how you have always seen her when I share photos of her on this blog. But the other day Sidney straightened Sloan’s hair and I thought you might be interested to see what she looks like when her hair reaches down her back. I prefer the curls.

Sloan sporting her straight hair.

Friday Night Football Magic – Is this pure Americana or what? This is a scene from the Gonzaga Prep vs. Mead High School football game I attended last Friday. As night started to fall at G-Prep’s stadium, these vibrant colors filled the sky. Let me tell you, I don’t think I have enjoyed anything more than attending high school football games this month. With the return of prep athletics and the abundance of beautiful weather, I have found myself soaking in the atmosphere and scolding myself never to take something as simple as a high school football game for granted again.

I took this photo of the sunset at the Gonzaga Prep football stadium in Spokane on Friday, September 24, 2021.

Dollar Tree Disappointment – This is devastating. Dollar Tree announced today that it will be raising prices on some of its items. Yes. Raising prices on its items. It seems inconceivable that a dollar store can raise prices on its stuff. Soon, you will find Dollar Tree inventory selling for $1.25 and $1.50. Now, I know I shouldn’t get too worked up about this but I am tight with the Dollar Tree and I hate that prices are going to increase. It was so comforting to know that you didn’t have to check for price tags when shopping. Thanks, inflation.

This is a tough pill to swallow.

Halloween Candy Map – I have long been skeptical of the United States map presentations that convey “data” by inserting a different visual within each state. A common example is the college football map that places a team’s logo inside the outline of each state. I always ask myself, where is this data coming from? Yesterday morning I saw a new one for most popular Halloween candy. I was going to dismiss it but after reading the actual article that accompanied it, it seems legit (the company behind the data supposedly used 14 years of sales date to compile the below map). Of course I went straight to the states I have lived in. The most popular candy in Washington State is the Tootsie Pop and I actually bought one when Sloan and I walked to the store last Saturday. The most popular candy in South Carolina is the Butterfinger which I found interesting because Sid and I split a fun sized bar on Tuesday. Top candy in Montana is Double Bubble and I am actually chewing a piece of the gum right now. Well, I am lying about chewing Double Bubble but I do like it!

After I could confirm its legitimacy, I found this Halloween candy map rather interesting.

Dr. Pepper Cotton Candy – I want to extend my gratitude to my brother for sending me the photo of this gem last night. I also want to publicly reprimand him for not buying it! That’s right folks, you are looking at Dr. Pepper cotton candy. Although not a big cotton candy fan myself, I definitely would have tried what the Dr. Pepper version tasted like (and most likely given the rest to a certain little girl and a certain little boy). If you have had the rare opportunity to come across this sweet confection and actually tried it, please let me know how it tasted!

This Dr. Pepper cotton candy is very interesting.

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Tomorrow is HalloweenGivingMas. I hope the beginning of this exhilarating three-month span sets the tone for one of the best annual stretches on the calendar. Don’t Blink.

Leftovers

I just have one, random question for you tonight: Do you like leftovers?

It seems as if this question polarizes people in the same way that the dressing vs. stuffing debate does. I definitely know where I stand.

I f@#$%^& love them!

If it was up to me, I would make one big dinner on Monday to last throughout the week. I think most food, at least dinner meals, is like wine—it gets better with age. Well, up until a point (let’s say six days?).

Don’t think I am kidding, a main reason why I enjoy leftovers so much is because I do think they taste even better the second and third nights around. Perhaps once you get to the fourth and fifth nights they might not taste as good but they are definitely still edible.

I once ordered a gigantic hot dog from the restaurant in Northern Quest casino and it was so huge that these were my leftovers the next day.

Of course convenience is the other main reason why I enjoy leftovers. Needing not to worry about what you are cooking for dinner is a weight off the shoulders and the lack of a mess in the kitchen is welcome too. Also, let’s not forget about how sustainable it is. Food waste is a big problem and if you don’t respect leftovers chances are that if you don’t stuff yourself silly that half of what you made for dinner will land in the garbage can.

Al leftovers aren’t created equal, I can admit to that. Pastas, rice dishes, casseroles, and Chinese food are all superb the next day. Steak and nachos are better to eat in the initial sitting. Thanksgiving dinner is the Michael Jordan of all leftover meals.

Now it is your turn! What is your opinion on leftovers? Should I save you some of our meatloaf from last night? Don’t Blink.

The Historic Big Brother 23 Season

I can hardly believe it. As a once anti-reality TV crusader, I am just about to finish watching my ninth season of “Big Brother.” I have watched every episode of Seasons 17-22 plus the two celebrity seasons. After Wednesday night, I will have completed Season 23 (count them up…that’s 9!).

Big Brother 23 has been great!

And believe me, I am excited to wrap up this latest season. No, it is not because I want it to be over with but rather because I am pumped to see the crowning of the winner. Well, as long as it is the person I think it should be, that is. But more on that in just a bit.

The best story of Season 23 goes without saying. What the Cookout did was unprecedented and so well executed. For those six individuals to bind together on the first day and achieve their goal some 70 days later was epic. Remember, the game of Big Brother begins with 16 houseguests. That group had a long climb if it wanted to stay intact and outlast 10 other players and that is what it did. So many things could have derailed the plan but because of teamwork, strategy, and a little bit of luck, Xavier, Azah, Big D, Kyland, Hannah, and Tiffany did it.

What the Cookout did was incredible!

I believe another solid story from this season is how civil it was. I know some people might enjoy the Jerry Springer-esque yelling matches that usually occur between the houseguests throughout a given season but that didn’t happen in 23. The houseguests were simply more mature than usual and I appreciated that.

However, despite the absence of yelling, there was a single moment that I found uncomfortable. It came just last week when Kyland was evicted. He stuck around a little longer than he should have to confront Xavier and get a little personal when he brought up X’s nephew. I thought that was of poor taste.

I bring this moment up because back in July, I wrote that Kyland was one of my favorite houseguests. Even during that early juncture of the game I respected his strategy and enjoyed his personality. But as the season went on, especially these last few weeks, I grew a little annoyed with him. His arrogance seemed to grow and so did his selfishness. His actions after Thursday’s eviction was just the icing on the cake.

But that is okay because although Kyland lost favor with me, the dude he confronted impressed me more and more each week. Man, what a game Xavier has played! From displaying discipline by not winning competitions to showing up when he needed to win them, Xavier has excelled in this important aspect of “Big Brother.” But his social game has been just as impressive as his competition game. He has managed complex situations while treating all houseguests with kindness. He has been a smooth operator and embraced leadership throughout the game. There is no doubt that he should win $750,000 on Wednesday night.

My hope is that Xavier wins Big Brother 23.

As for America’s Favorite Houseguest? The other contestant I tagged as being my favorite in July was Derek X. My opinion of him never wavered like it did with Kyland as I cheered for him the whole way up until his eviction. I would like to see the honor bestowed on him. It also wouldn’t hurt my feelings if Hannah is awarded it. She played such a smart game and I was blown away by her command of “Big Brother” strategy coupled with her relative youth (only 21!).

At the very least, despite who wins America’s Favorite Houseguest, Xavier better be walking out under confetti on Wednesday night. I have watched should-be-winners of past seasons walk away in second place and I sure hope Xavier isn’t victim to a bitter jury…but I have a pretty good feeling he won’t. Don’t Blink.

Gary Baskett: One-Of-A-Kind

Do you have a high school teacher you will never forget? Oh boy, I sure do! Mine happened to be a brawny man with jet-black hair who wore neon jumpsuits, sported tinted glasses, and kept a well-manicured mustache. Crazy enough, the only thing that overshadowed the unique external appearance of this larger-than-life man was the massive heart that ticked underneath his signature 1980s-era windbreakers.

It is hard to adequately quantify the accomplishments and impact of Gary Baskett. Oh, the state championships (4) and league titles (18) are easy. So are the coach of the year honors he received (3 state, 2 league) and the state champions he produced (33). But I am talking more about the ordinary young men and women he took under his tutelage over the decades. Those students he molded, much with the same care as his beautiful pottery, to become adults with strong work ethic, unbreakable mental toughness, and solid faith. These are the “accomplishments” and “impact” I am most interested in. However, although I know the number of students he had a positive influence on reaches several times into the thousands, I couldn’t give you an exact number.

But I can give you this: I was one of them.

This photo is the image of Gary Baskett that I remember from my four years at Mead High School. Mr. Baskett was a talented, one-of-a-kind individual

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I started my freshman year at Mead High School in 2001. By this time, Mr. Baskett was already a hall-of-famer. He had cemented a rock-solid legacy and was a couple years removed from his wildly successful tenure as the head track and field coach. I suppose he could have just decided to focus solely on his pottery classes during the day while enjoying his evenings and summers to himself but that wasn’t B’s style. He rather be involved in the lives and development of young student-athletes, no matter the role.

As a Panther, I played football and competed in track and field all four years. It would be generous to label me as an average athlete. I lacked natural talent, I didn’t have size, and I wasn’t blessed with speed. But that didn’t matter to Mr. Baskett. The man who groomed All-Americans and state champions went out of his way to give me one-on-one coaching throughout my time at Mead.

I can’t begin to list all the ways Mr. Baskett helped me become a better athlete while maximizing the limited potential that I had. He worked me out in the weight room with incredible intensity. He met me before football practice to work on long snapping. He taught me to run properly. He would pull me out in the middle of class to work on my shot put glide in the hallway (no kidding!). Mr. Baskett was an extremely technical coach who instilled muscle memory. His insistence on doing things the right way coupled with his natural gift to motivate helped an athlete like myself level the playing field with those who were much more talented.

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But enough about me, let me focus just for a moment on how Mr. Baskett was revered by his teams. As I mentioned, he assisted with football during my time at Mead. He was the conditioning coach but also worked with the specialists and the offensive/defensive line. B was passionate, honest, and funny. He would lead stretches and you never knew what was going to come out of his mouth. His conditioning sessions were based around technique and heart rate management much more than length and exhaustion. His pep talks weren’t unlike his stretching and conditioning regimens—unorthodox and creative. He could be tough too. Mess around or not give 100% and he might make an example out of you. But if he did, Mr. Baskett would always track you down off the field to clear the air and offer a hug.

Yes, Mr. Baskett was old school. His coaching style was from the same era as his wardrobe but it still resonated with us simply because it was so genuine and passionate. There was a generational divide by the time he was coaching us in the 2000s but it was bridged by the respect we had for him. We truly did love him.

In fact, we loved him so much that we would try to emulate him. Mr. Baskett had a very distinctive voice and a colorful way of speaking that was fun to try and replicate. Many of us tried to master it and few succeeded…but I like to think I got pretty close. Over the past 16 years since I graduated high school, Gary Baskett is the first coach that is always brought up when I connect with my old teammates. When word got out that he passed, the Spokesman-Review article on his life was shared like wildfire among the Mead football alumni family.

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For as good of a teacher and coach that Gary Baskett was, he really was an even better man. He cared so deeply about others. Many people might not know that he held a dedicated place in his heart for the special education students at Mead. Or that he was a regular at all of the school’s Fellowship of Christian Athletes meetings. Or that he would volunteer his time to pull rope at JV track meets. Or that he would selflessly utilize his incredible artistic talents to beautify areas needing some colorful care. Or that he would gladly mock-up a creative t-shirt design for any cause you were looking to promote. The list is endless.

I do have one regret and it is that I never said “thank you” to Mr. Baskett after I graduated. I remember last year reaching out to my siblings and suggesting that we try to get lunch with B but it never materialized. Now it is too late to express my earthly gratitude to him face-to-face.

Although it doesn’t take the place of an in-person “thank you,” I guess this blog post might be the next best thing. On behalf of the countless Mead High School students who became better men and women because of Gary Baskett, we hope his family knows the immeasurable positive impact he had on us. His one-of-a-kind personality, epic storytelling skills, hilarious one-liners, and his deep devotion to others will be greatly missed. May God bless Gary’s soul and may his memory always shine bright at 302 W. Hastings Rd. Don’t Blink.

Dino Thursday Rundown

Happy Autumn to everyone! The leaves are starting to change colors but we will have 80 degree weather here this weekend so it is like the best of both worlds. Does it get any better? It sure does because here comes the Thursday Rundown…

STEM Activity – We check out these themed STEM kits at our library that contain an activity and usually a few books. We checked out a “construction” themed kit this past weekend and the activity was to build three “houses.” The materials? A bag of straw, a bag of sticks, and a bag of Legos. The book that came in the bag? The Three Little Pigs. On a rainy Sunday afternoon, we built our best houses out of the materials provided and then as we read the book aloud Sloan got to act out the scenes, taking glee in the destruction of the straw and stick houses.

The top right photo shows our stick house. The bottom photo shows the straw house while Sid and Sloan begin to build the “brick” house with legos.

Dinos – On Saturday, my sister and I took the kids to the Spokane Valley Mall parking lot to partake in the Jurassic Empire Drive-Thru. Basically, a section of the lot was roped off and staged with approximately 60 animatronic dinosaurs. We didn’t tell Sloan, Mikayla, and Johnny what we were taking them to until we arrived and they could see the prehistoric creatures. The children loved it and thought it was the greatest thing ever. As for the adults? We were less than impressed. The dinos were showing plenty of wear and tear and they just didn’t look very convincing. The worst part was the price ($80 per car). For what we saw, I believe they shouldn’t charge more than $20 per car. But of course, as I need to point out again, the kids did enjoy it.

Although the kids enjoyed it, I can’t give high marks to the Jurassic Empire Drive-Thru that was offered recently at the Spokane Valley Mall parking lot.

Happy Birthday, Brother – It bring me great pleasure to devote one of tonight’s topics to my own flesh and blood. My brother is celebrating his birthday tonight and I would like to wish him nothing but the best. I think we are at that stage in life where we don’t call out each other’s ages at risk of embarrassment so I will keep mum on that but I will say that I hope Glen is enjoying his steak dinner with his wife. The whole family gets to celebrate this Sunday! I have a great brother and it was a special joy to be his best man this past July. I look forward to many good times with Glen over the course of his latest trip around the sun.

Happy birthday to this guy!

Quarter Century of Listening to Music – A couple anniversary milestones in the music world have made it apparent to me that I have listened to music for 25 years. Alanis Morissette’s “Jagged Little Pill” album is 25 years old and the Fugees album titled “The Source” is also celebrating the quarter century mark. I remember listening to numerous songs off of Morissette’s album and I probably heard “Killing Me Softly” no less than 1,000 times in 1996. Both of those albums produced some of the earliest music I remember listening to. Upon thinking about those tracks, although they bring back memories, I would probably flip the radio station for something else if they came on.

“Killing Me Softly” was a smash and it is playing in my brain as I type this.

RESERved – I am a true visionary! Exactly 7 years ago, I wrote down my epic idea that would revolutionize the supermarket industry. I called the service RESERved and it entailed people placing orders for their groceries and then pulling up at the store’s parking lot to receive them from an employee direct to their car. Have I seen a single financial benefit from this idea that I freely offered to anyone that took the initiative to read my blog? Nope. Do I still claim that I played at least a small part in the explosion of online grocery ordering? Yep!

Before Online Pickup was a thing, I had already thought and written about it.

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Hope everyone has a great first weekend of Fall. Let us be mindful of all the people in our world who are missing and for their families. Don’t Blink.

Rolling Out the Modernized WSU Brand

I recently had the honor of being part of something for the first time in my higher education career. Last week, our University Marketing and Communications team rolled out a modernized brand for Washington State University.

On the morning of Wednesday, September 15, we started the soft roll out of our modernized brand at Washington State University.

In my 12 years working for universities, I have assisted with rollouts centered on websites, endowment campaigns, news shows, and more but never a brand. To have a small hand in such a major undertaking at a place with such a proud history is pretty cool.

But let me stress again my small hand in this effort. For nearly two years, a rather small team of my colleagues have worked extremely hard to bring this brand to fruition. Yes, I said my colleagues. Except for some web design help for the new brand website, everything was done in-house. Ladies and gentlemen, that’s quite the feat.

A screenshot of the vertical lockup of our modernized logo. The classic Cougar head is featured prominently.

Credit these hardworking people I get to call my co-workers and bosses for going about this major endeavor in such a smart way. They knew that our incredibly popular and recognizable graphic, the Cougar head, had to be a focal point of the brand. Thus, it is featured prominently in the visual identity of the rollout. The Cougar head is now paired with a more modernized typeface and it looks really good. But my team didn’t rely solely on traditional marks…they introduced a brand new secondary logo too. You can see it here.

A screenshot of our brand new Washington State University secondary logo.

Of course a brand just isn’t about logos—you need to have a narrative that ties everything together. Our brand narrative is centered on possibilities and how they embody our “Go Cougs” rallying cry. The attitude with which we communicate these possibilities can be expressed through five key tone words—spirited, resilient, original, welcoming, and down to earth.

This is the home page of our new internal brand website. The page features the signature Cougar head logo and scratches the surface of our brand narrative.

Additionally, we rolled out important brand assets such as video lower thirds, background patterns, a web developer style guide, icons, typefaces…and…a social media tool kit.

The social media asset folder includes profile badges for the professional Washington State University community to use based on what part of the system hierarchy their social media profile represents.

Ah yes, that is where my small part comes into play. I consulted with Eric Limburg, our creative director, in the creation of new profile badges, headers, and patterns for the WSU community to use. It is my responsibility to make sure everyone is using these assets appropriately and one way I do that is by serving on the brand training team. The group is comprised of the major players who created the new brand so I am very honored to be included on it. Throughout the month of September we have given presentations to WSU faculty and staff. These sessions will continue into October.

The social media asset folder/tool kit also comes with pre-made headers/cover photos that the WSU community can use on their social channels. If you look closely you can see that the “WSU” pattern is applied to the images. I love this use of another brand element! It is slick and adds legitimacy to the social asset because when our external audiences see the pattern overlay on the header they will know it is a true official social channel of WSU.

Whenever I talk to the WSU community members about our modernization, I proudly say that many of them will work with the new brand for the first time on social media and that in turn our external audiences will most likely see the new brand in action for the first time on social media. Because of this, it is important that we are on the same page and get it right. I am happy to lead this charge.

With our modernized brand, I really think our team did the rich tradition behind this timeless logo proud.

I can’t extend enough admiration and gratitude to the following people for their tireless work over the past couple years to make the brand modernization a reality: Holly Sitzmann, Eric Limburg, Larry Clark, Danial Bleile, and John Sutherland. I work with an amazing team. Don’t Blink.

A Night With Magic Johnson

Have you ever written to a celebrity, completely forgot you did so, and then have a letter arrive from the famous person way after the fact? If you were born prior to electronic communication you might have. The feeling of receiving something that you value but long lost hope that it would ever arrive is pretty cool.

A more modern example of this happened to me last week. On Tuesday night I was notified that I had won a retweet contest on Twitter from a week ago. Now, in the social media sphere, waiting one week to hear the results of a contest is analogous to waiting one year for a letter from a famous person.

Needless to say, I had completely forgot about the contest.

On September 7, I had retweeted a tweet from the @SpokaneHoopfest account. Thinking it was a long shot, I didn’t think I would be the lucky winner. But there I was last Tuesday night looking at a Twitter DM informing me I had won two tickets to see Magic Johnson speak the following evening. I worked fast to twist Sidney’s arm to go with me and to secure childcare (big thanks to my brother). A spur of the moment date night with my wife was organized!

This is the @SpokaneHoopfest tweet that I retweeted to win the two tickets.

The Association of Washington Business is the state’s premiere business association. This year, the organization was holding its annual Policy Summit in Spokane at the Davenport Grand. The AWB managed to bring in Magic for its big dinner keynote. If the association had never partnered with Hoopfest on the Twitter giveaway I probably would have never even known that Magic Johnson was going to be in town!

After I finished work on Wednesday, I slipped on a tie and jacket while Sid dazzled in a knockout dress. We drove to the Davenport Grand and were greeted by extremely friendly AWB representatives who gave us our name tags and some delicious peanut brittle.

Sid and I on our way to the AWB Policy Summit keynote address at the Davenport Grand.

Sidney and I had a table all to ourselves. This was nice because if you are familiar with conference dining, it can be a little inconvenient and awkward passing bread baskets and wine bottles around the table with strangers. To just be at the table with Sid made the date night a little more romantic.

We listened to addresses from the Spokane mayor and our area’s power company CEO before the headliner took the stage. As Magic Johnson emerged from behind the curtain I noticed his mile-wide smile while Sidney noticed his “huge hands.”

Magic Johnson on the stage at the AWB Policy Summit (photo courtesy of Brian Mittge/AWB).

But once he started speaking, our attention shifted from his appearance to his intelligence. With unmistakable intuition and an unbreakable competitive spirit, it became easy to see why he has led such a successful life. Confident and personable, Magic used his many experiences, perfect memory, and humor to engage and relate with the crowd.

It was a well-balanced keynote. He discussed at length both his basketball career and his business empire. When it came to his time on the hardwood, he told stories about Larry Bird, the 1992 Dream Team, Jud Heathcote, turning down a Nike shoe deal, and playing against the Seattle SuperSonics. These musings were all very entertaining and of relevance to a sports fan like myself, but I think I might have enjoyed it even more when he talked business.

Magic Johnson talked about both his basketball career and his business career (photo courtesy of Brian Mittge/AWB).

Magic talked about being turned down constantly when he was trying to get into the industry. He stressed the importance of mentors. He highlighted his successes with Starbucks. He chatted about work/life balance and how he tries to take time for himself in the morning. He mentioned a lucrative deal he has with Disney. He related the business opportunities in urban America.

But what Mr. Johnson drilled home most of all was the need to support minority-owned businesses and empower minority professionals looking to begin and advance their careers. He reminded us in the room that many of us have been taken care of and now it is our responsibility to take care of others.

Honestly, it was so relaxing to just sit back with a glass of wine and listen to Magic talk. Sidney and I thoroughly enjoyed his address. After we took advantage of the dessert reception we exited the Davenport right as Magic was getting into his motorcade. We enthusiastically waved him off as he disappeared down the Spokane streets.

Thanks to my hot date for accompanying me to the AWB Policy Summit keynote dinner!

Sidney and I would like to extend our gratitude to Brian Mittge and Paulette Beadling for making sure we had a memorable time on Wednesday evening. What a joy to attend! To all my readers, never be afraid to tap that retweet button. Don’t Blink.