The Person Who Made Me Love Country Music

I woke to the news this morning that Toby Keith had passed. What a loss.

I was a big Toby Keith fan. In fact, one of my tweets about him made national television on the Today Show in 2019.

Toby Keith is the person who made me appreciate country music. Before I found his work, I held the same lame attitude that too many people hold about the genre, thinking it is just a bunch of moaning and groaning about dogs dying and harvests failing. Man, what an obtuse view.

That all changed with Toby Keith. Long before I even listened to Kenny Chesney, I was all about songs like “How Do You Like Me Now” and “I Wanna Talk About Me.” Keith’s songs told a story and they were fun. Oh, and there was also his voice. But more on that in just a second.

I was saddened to hear of Toby Keith’s passing (photo courtesy of Chris Pizzello).

Even if his talent didn’t win you over as a full-fledged fan, there was no denying his greatest contribution to not just the country genre but American music in general: “Should’ve Been a Cowboy.” Perhaps one of the greatest karaoke songs ever and an anthem for all guys who wish they turned out just a little tougher, that song is legendary. I remember belting it out in the weight room with my high school football teammates and my memories associated with the song just multiplied from there.

Another talent of Toby Keith was his ability to create music videos you wanted to watch. “A Little Too Late” builds up and builds up until it turns into one of the most epic music video gags ever. Then you have “As Good As I Once Was” with the over-the-top and hilarious bar scenes. But the video that holds a special place in my heart, simply because it is tied to a memory, is “Red Solo Cup.” Watch the video and you will wonder yourself how many beverages in red solo cups that Toby and his crew enjoyed before/during the making of it 😂. I fondly remember on Thanksgiving when my family, aunt, uncle, and cousin watched that video and found ourselves rolling on the floor in laughter. We sang that song the rest of the long weekend.

Since I started listening to Toby Keith in the early 2000s, I desperately wanted to see him in concert. Known for his high energy and pyrotechnic-fueled shows, a live Keith concert was a bucket list item for any true fan. In 2011, I had my chance. I landed tickets for his “Locked And Loaded” tour as I attended his show at Northern Quest’s outdoor venue with my boss at the time and my brother. It was an awesome night as I watched a true entertainer rock the joint. Keith’s energy, charisma, and talent were on display the entire evening. When the concert ended, little did I know how much more memorable that night was about to get…

Rather grainy photo I took of Toby Keith when I watched him at Northern Quest in 2011 but I did my best.

After the show, I ate dinner in one of the Northern Quest restaurants with my boss and brother. It took a long time and after the check came it was late and most of the casino was cleared out. The three of us decided to take a stroll through the casino floor. As we walked, I noticed a large man wearing a cowboy hat at a Three Card Poker table. Sitting in a chair at the middle of the table was Toby Keith! My boss, brother, and I didn’t think twice—we went right over. My brother sat down and played with Keith while we stood behind him. After playing it cool for a couple moments, we started chatting with him. Keith was engaging and polite. The thing that stood out the most? That voice! Even though he was subdued and out of concert mode, his voice was unmistakable and rich. I became an even bigger fan that night.

Toby Keith was an incredible talent who elevated the profile of country music. He was also a man who stood for something. A patriot and relentless supporter of our troops, he wasn’t afraid to be outspoken about his pride for the United States of America. He was also a man of faith so this morning I pray that eternal rest be grant unto Toby Keith and that perpetual light shines upon him 🙏. Don’t Blink.

Happy 4th Birthday, Beau!

About a week ago, I asked Beau if I needed to stop calling him my “Little Man” when he turned 4. He looked at me and replied, “I will always be your Little Man, daddy.” With that affirmation, the emotional toll of my youngest turning another year old lessened just a bit.

Happy Birthday to my Little Man! Today Beau turns 4 (📷: Ocean Simpson Photography).

Today is Beau’s 4th birthday, a date he has asked about insistently and looked forward to considerably over the past few weeks. It goes without saying that when you have a Monday birthday, it means you have to party a lot over the weekend—and that’s what we did. We had an Olive Garden birthday dinner on Saturday night and on Sunday we had his family birthday party. So as he goes to school this morning to celebrate his special day with his classmates, he will be in full birthday form.

I am so thankful to have this little guy as my son.

Beau was very busy as a 3-year-old. He went to lots of ballgames with his daddy, dressed up as Spiderman for Halloween, started school with his sister at St. Mary, made new friends, learned to play Nintendo, and watched all 151 episodes of “Bluey” numerous times. In fact, I think he did pretty much everything possible except visit the emergency room, which was very welcome considering all the times he went between 0-2 years old 😂.

One of my favorite moments with Beau as a 3-year-old was when our family went to the Seattle Mariners game

My little guy is a popular dude. His affectionate and loving nature is so endearing that it is infectious. Loved by all—including Sloan’s classmates—most people refer to him by his nickname, “Beau Bear.” The fact that he brings joy to so many people besides his immediate family makes me proud.

I think more trampoline parks are in Beau’s future as a 4-year-old.

I am looking forward to his stint as a 4-year-old. During this trip around the sun we hope to end his tendency to jump into bed with us at night and teach him that it is okay to simmer the heck down every now and then 😂. But other than that, we are just going to encourage him to be his special self because there is no one else quite like Beau Thomas Reser. Happy Birthday, sweet boy! Don’t Blink.

Heart-Shaped TNT Thursday Rundown

Happy February, everyone! I hope January was a great beginning to your 2024 and that you are now ready to take on the second month of the year. But first, how about you take on these five topics?…

Scam – I omitted this racket when I wrote about the frustrating practices of grocery stores on Monday, but it deserves mention tonight. Safeway isn’t fooling anyone when they charge a deeply inflated price for a bag of chips but then offer a discounted price…if you buy FOUR of them. What a dishonest, worthless proposition. I found myself with no other choice but to go along with this scam earlier this week. We needed chips for the kids’ lunches and with limited options I wasn’t going to spend $5.69 on a bag of chips so I caved and bought four. I was so mad.

This practice really irks me. As I paced up and down the aisle deciding what to do on Tuesday morning, I took this photo.

These Are Cool – For the first time in my life, I saw these “Exploding Hearts” for the first time. I thought it was a terrific idea! If this is the first time that TNT has made Valentine-themed pop-its, my question is this: What took them so long?! Well, better late than never. I didn’t buy a box but I would be curious to see how “true” the heart shape actually is and whether it packs a louder bang than the original pieces.

I love pop-its and I think these are a great idea.

Sid’s Birthday Cake – Here is Sid’s 32nd birthday cake. As usual, per my wife’s request, it is chocolate cake with chocolate filling and chocolate frosting. Let me now take this moment to reiterate what I have said for the past three years: If you are looking for a superior but affordable cake for any occasion, go with Rosauers. Trust me, Rosauers isn’t your typical grocery store bakery. After all, there is good reason why our good friends selected Rosauers for their wedding cake. You won’t regret ordering from them.

Rosauers always comes through. This is Sid’s most recent birthday cake.

Don’t Mess With Dark Chocolate Day – We have two days to commemorate today. First, it is National Dark Chocolate Day which I find special because my favorite chocolate is dark chocolate. I love the strong, slightly bitter taste. Give me a Hershey’s variety pack and I am picking out the dark chocolate mini bars without hesitation. It is also National Texas Day. Unlike last week where I had a lot of places to rattle off when it came to where I spent time in Florida, I don’t have nearly the track record with Texas. In fact, I can count just two cities that I have spent time in—Denton and Dallas. And although they both start with “D,” they are about as different as you can get. I would like to visit more places in Texas though.

Sloan standing next to an inflatable Dallas Cowboys helmet at the rental car center in Dallas. Can you get more “Dallas” than that? We spent the day exploring the city in January 2022.

Trafficked – I became aware of a television series called “Trafficked” about a week ago. The series, which can be streamed on Hulu, consists of four seasons and investigates various rackets within the global underworld and black market. The host, Mariana van Zeller, is fearless and superb at confronting many of the traffickers across the plethora of different schemes she has infiltrated. There are so many sad yet intriguing topics within the four seasons but the one I just finished was about the illegal ape trade in Congo. The process of kidnapping a baby chimp out of the forests of the country is brutal and cruel. Most of the time, the poachers must kill the entire family to kidnap the young chimp because its parents won’t go quietly as greedy humans take their child. Many of the episodes are tough to watch but it is a reminder of the evil and exploitation that exists in our world.

“Trafficked” is an excellent docu-series. I watch it on Hulu.

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If February seems a little longer this year, there is a reason for that—it is a leap year! From day #1 to day #29, I hope you have an awesome month. Don’t Blink.

Sloan Loses Her First Tooth

It was a momentous evening in the Reser household on Tuesday night. Sloan lost her first tooth.

And thank goodness, because our daughter couldn’t accept having a full mouth of baby teeth any longer. With most of her class losing teeth left and right, Sloan felt the Tooth Fairy had a personal vendetta against her.

After personally wiggling on a tooth that seemed loose-ish for a couple weeks, Sloan allowed her mom to finish the job. With a Taylor Swift song playing in the background to calm nerves, Sidney, who is a self-proclaimed “tooth puller,” extracted Sloan’s first tooth.

On Tuesday night, Sloan lost her first tooth!

I can’t express how thankful I am that my wife wears the pants in the tooth pulling department. I get queasy just watching Sloan wiggle a loose tooth, let alone see one pulled out.

It would have made your night to observe Sloan’s joy as she held her tooth. FaceTime calls were made, pictures were taken, and high fives were exchanged. We had the happiest 6-year-old in the world under our roof.

Sloan cashed in on her tooth by following a Mathis family tradition. In order to avoid accidents and sleep disturbances, a pillow was placed on Sloan’s dresser with a note of explanation: Dear Tooth Fairy – My tooth fell out today! We are scared it might get lost under my pillows with my brother. Hope you will still take it on the dresser. xoxo, Sloan

Sloan left this note for the Tooth Fairy right by the pillow she placed on her dresser.

Indeed, the Tooth Fairy did still take it. Sloan was a little richer this morning and she held her head a little higher when she walked through those school doors. Don’t Blink.

Solving the Content Puzzle

Although we like to make fun of them, rich content abounds with the random “National Days of ___________” (insert whatever object, food, name, etc.). Morning radio shows, minor league baseball teams, and your favorite blogger capitalize on them all the time.

And guess what? Social media programs do too. At WSU, we have teamed up with our video team to create fun content for “holidays” such as National Area Code Day, National Twin Day, and National Hug & High Five Day.

These videos always hit the mark when it comes to creativity and timeliness but usually they are a one-and-done. We post them on the day they are observed and that is it. While that is all well and good, we wanted to take our efforts to the next level with our latest video.

Rhynne, one of our video interns, is just as good in front of the camera as she is in back of it. She lent us her acting chops and helped elevate our #NationalPuzzleDay video by starring in it.

Our social team selected National Puzzle Day as something fun to commemorate. We thought filming a timelapse of students putting together a puzzle could be cool. We were set to go that route when our video director suggested something a little more involved.

For National Puzzle Day, we decided to think outside of the box (pun intended – joke credited to Jason 😂)

Jason Refsland, who has served in his position at WSU since August 2023, suggested the idea of shooting a video where students put together a puzzle only to find out they are missing a piece. Upon that unfortunate realization, the students frantically look for the misplaced shape on a search that extends across campus. After turning up empty and with the students in despair, the video ends by challenging the viewer to use social media to find the missing piece.

Josh, a computer science sophomore, made this shot with his expression of despair. You must watch the video to get the full effect…the drone work is amazing!

How could we say “no” to such a brilliant idea? We cast the students and filmed the video. It turned out incredible and you can watch it right here. With the video team coming through in such a clutch way, it was time for our social media unit to complete the second half of the activation.

The look you get when you realize you are missing a single piece to the puzzle. This is Jayden, a pre-law freshman who played his role perfectly.

We posted our #NationalPuzzleDay video on Jan. 26, three days before the actual date of Jan. 29. Our plan was to reveal a clue of the missing piece’s whereabouts each day leading up to #NationalPuzzleDay.

The video ended with two still screens. The first one asked the audience to help find the missing puzzle piece (pictured). The second screen told the audience to view the caption for full contest directions.

Although the video was posted across our WSU Pullman social media channels, we made clue distribution exclusive to Instagram Story. Between 10 – 11 a.m. on Jan. 27, Jan. 28, and Jan. 29, students could go to our Instagram Story and type “clue” in the engagement box we had placed on the single IGS slide. Upon entering the magic word, we responded via DM with that day’s clue. Our goal with this method was to get a solid gauge of who was truly engaged with the contest.

In order to get a clue, students had to actually request it via Instagram Story.

On Jan. 27 the clue was the letter “I,” on Jan. 28 it was the letter “T,” and on Jan. 29 it was the letter “B.” Upon receiving the third clue, we encouraged our puzzle enthusiasts to put the letters from the previous days together to form the initials of a building on campus—ITB. The students took it from there.

This was how the first clue was presented to those who requested it.

We had eight students solve the riddle and triumphantly walk through the doors of the Information Technology Building. Upon entering the facility, they saw the puzzle placed on top of the table just like in the video. To the left of the puzzle was a small box with the missing piece inside. Each successful student had the opportunity to place the final piece into the puzzle and enjoy their moment of glory. The first four victorious students received swag bags while the final four received their choice of a single prize item.

Winning students actually had the opportunity to complete the puzzle by placing the missing piece.

What is the lesson in this? Well, I think there are multiple. First, go “extra” every now and then. Often “National Day” content can be low hanging fruit but there are opportunities to go above and beyond. Second, extend the shelf life and engagement of your video content by working in a social media promotion to go with it. Finally, and most importantly, listen to the ideas of everyone on your team…especially those video people 😉. Don’t Blink.

Missing Walmart

One of the truly great things about our new house is the location. Among many other things, there is a beautiful Safeway grocery store within walking distance of our home. I just need to look out the window and I can see it. Talk about convenience!

But can I make a confession? I miss Walmart.

It felt so nice to be back in Walmart this past weekend that I felt the need to take a photo of the experience.

The price difference between Walmart and Safeway is extreme. However, I can’t justify driving 10 minutes to Walmart when I can drive to Safeway in one. That is 20 minutes vs. two minutes for a round trip. My desire for convenience and gas conservation obviously trumps the grocery savings I would bank.

However, as I think about it more critically, maybe I should gladly drive the greater distance to Walmart. Why? There are a few things that irk me about my neighborhood grocery store like…

– The sky-high prices. It is offensive what grocery chains are charging these days and I think Safeway is the worst here locally.

– The out of control loyalty/membership cards. Just give all customers the sale price regardless of whether they have a card or not.

– The even more enraging “digital deals.” At Safeway, my silly loyalty status is now only good for scoring half the deals in the store. For the other half, I have to use my Safeway app to scan the bar code of the sale item.
At Walmart, there aren’t different colored tags on the products designating regular price, loyalty price, or digital price…there is just one single low price for everyone and it is already much cheaper than whatever deal Safeway is boasting.

Over the weekend I went to Walmart for the first time in months. I was only in need of three simple items (graham crackers, marshmallows, Hershey chocolate…guess what we were making?) but I wanted to return to a place that offers low prices and no gimmicks. It was nice and I saved a lot. But will I do this next time as well? Doubt it. Like I said, the laziness…I mean convenience…is just too great to pass up.

Am I doing the right thing? Don’t Blink.

Sidney Is Feeling 32

My wife is a self-proclaimed “Swifty” so I have a loving plan to soften the blow of her turning 32 years old today. When Sid wakes up, I am going to sing that Taylor Swift song about “feeling 32”…

Oh, wait. I think Sidney is 10 years too old for that treatment. I just remembered the song is called “22”—not 32 😂.

Ha! Okay, enough with the jokes. My annual birthday blog post in Sid’s honor isn’t about roasting her; rather, it is about celebrating her and commemorating a date that would be tattooed on my bicep if I chose to have tattoos. Whenever January 28 comes around on the calendar, I always thank God for blessing this day with the most important woman in my life.

Today my wife turns 32. I love you, Sid!

Before beginning a new trip around the sun today, Sid had a pretty spectacular year as a 31-year-old. She led point on us buying a house, she amazed her bosses at Traveler’s, and her incredible faith continued to bear fruit as she led an entire retreat and became a godmother. And that just scratches the surface.

But the point of this blog post is not to look back at 31. Instead, it is to look forward to 32 and the promise it carries for my wife. This latest birth year is going to bring plenty of DIY house projects, continued chances to impress at work, and a couple big opportunities to truly help others. Stay tuned.

Sidney has so many incredible talents and qualities that I could celebrate in this birthday post. But this year, I just want to highlight one: her selflessness. She puts others first, always shows humility, and consistently takes the high road. People of Sid’s nature deserve birthdays the most because otherwise they would simply never permit a day to be about them.

We have a relaxing day planned with friends, family, and lots of cake. I imagine we might listen to some Taylor Swift, too, but I will refrain from playing that “22” song 😂. Thanks be to God for Sidney Mathis Reser! Don’t Blink.

Cash Thursday Rundown

Good evening, esteemed readers. After last week’s emergence of extreme winter weather across the country, things have seemed to settle down this week. In fact, the roads were decent enough that I was able to drive to Pullman today and work from campus. Let’s get started with tonight’s Thursday Rundown…

Pizza Pocket – Tell me you had an elementary school cafeteria moment without telling me you had an elementary school cafeteria moment. This past Saturday I had a pizza pocket, a delicacy I loved as a kid but can’t seem to really find in 2024. But thanks to the Rosauers deli, I was able to enjoy some nostalgia as I sunk my teeth into a fresh, flaky, slightly spicy pizza pocket. Although Sloan doesn’t look too impressed in the photo below, it was my top lunch of the year so far.

I was thrilled to eat a pizza pocket but I don’t think Sloan shared my enthusiasm.

Wrestling Match – Sloan recently brought home a flyer that advertised a youth wrestling program offered by the Catholic high school. She placed it in front of me and said she wanted to participate. That motivated me to take her to a prep wrestling match so she could see first-hand what the sport is all about. But I didn’t just take her to your typical high school wrestling match—I took her to the wrestling match where a legend was honored. Sloan, Beau, and I traveled to my alma matter for last Thursday’s Mead High School Hall of Fame match that honored Cash Stone. The man built the wrestling scene in Spokane and even though he had retired long before I arrived as a student at Mead, his energy seemed to still echo through the halls. It was a cool moment to see his induction and watch the defending state champion Panther steamroll Ridgeline High School.

Cash Stone is honored at the Mead High School wrestling match on Jan. 18, 2024.

Netflix Reports – I have a documentary and a movie to offer for your viewing pleasure. The documentary I watched this week is brand new and is called “American Nightmare.” The three-part series is about a boyfriend who falls under suspicion when his girlfriend is kidnapped. When the girlfriend returns a few days later, both are suspected of a master hoax. Wait until you find out what really happened! I also watched “Queenpins,” a 2021 film based on true events about two women who hatch a coupon racket. It is a comedy with some star power and some of the coupon tactics remind me of something I might do. I don’t think you can go wrong on either option.

You can watch both “American Nightmare” and “Queenpins” on Netflix.

Sunshine State Day – Today is National Florida Day. When it comes to the state, I have spent time in Orlando, Jacksonville, Miami, and the Florida Keys. My favorite out of the four? The Florida Keys! We went there for my sister-in-law’s destination wedding and had the opportunity to be tourists in Key West. Fun fact: While there, we stood at the southernmost spot in the continental United States, just a mere 90 miles from Cuba.

A photo of Sidney and Sloan during our vacation in the Florida Keys.

Cinnamon Churro Ice Cream – When I went out late last Friday night to pick up some ice cream, my wife wasn’t too impressed with what I brought home. But what is not to like about cinnamon churro ice cream infused with a honey bun swirl and churro pieces? And the fact that it was deeply discounted made it even better (or perhaps worse?). Anyway, although Sid rolled her eyes when she saw Safeway’s Signature Select Cinnamon Churro ice cream in our freezer, she changed her tune when she actually tried it. Although I will admit that the frozen churro pieces are a little weird, it has great flavor and the swirl is on-point.

The Safeway Signature Select Cinnamon Churro Ice Cream was a little eccentric but actually pretty good.

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That is a wrap for my latest Thursday Rundown. It is a special weekend for my sweet wife so I look forward to celebrating her. Thanks be to God! Don’t Blink.

The Demise of Sports Illustrated

Last week, news broke that Sports Illustrated is on life support. The publication failed to pay its licensing fees to the magazine’s parent company and now all of SI’s journalists are in jeopardy of being laid off. Unless readers want a magazine written entirely by AI, losing all of your journalists would seem like a death blow.

With the somber developments, I looked back at my own history with Sports Illustrated. I grew up in a time when Sports Illustrated advertised its product on television non-stop. Does anyone remember those commercials that encouraged you to subscribe in exchange for a gift? I will never forget the SI duffel bag my dad received for taking the plunge.

In high school, one of my English teachers, Glenn Williams, utilized the distinctive style of an infamous SI writer to encourage us to be more creative. Mr. Williams had us read Rick Reilly’s “Life of Reilly” column to spice up our own writing. We would read his work, analyze it, and then try to incorporate his techniques into our own writing.

Then, when I made it on my own, I subscribed to Sports Illustrated for many years. There was always something nice about opening my mailbox to find a glossy, crisp issue of SI. The Leading Off photography was always mesmerizing and first class. As an analytics person, I always appreciated the Go Figure side bar and it was always a thrill when a local product made the Faces in the Crowd section.

An X post I made all the way back in 2009. I enjoyed Sports Illustrated for many years.

But once I got past the regular departments, I would get lost in the long cover stories and other features. It truly was sports journalism at its best and as a single dude in his 20s, I was there for it. It is fascinating how things have changed.

When I look back at my past X posts that mentioned Sports Illustrated, they run the gamut from commentary on the cover to excitement for the swimsuit issue to actual story reaction. I loved reading through those pages and the enthusiasm was great enough to translate into my social media posts.

When I look back on it, my excitement for the Sports Illustrated swimsuit issue was pretty immature. This post was from 2012.

However, like many things, when I started a family my appetite and capacity for Sports Illustrated dwindled. I didn’t have time to devote to a weekly issue and we didn’t need the physical magazines taking up precious space either. I also think SI lost its way in recent years as well.

Despite the fact that Sports Illustrated pretty much has a non-existent place in my life today, I am still saddened to hear of its possible demise. I feel mostly for the journalists themselves but I also feel saddened that a publication that helped millions of people get excited about sports is on the way out. Don’t Blink.

The Gift of Ramen

Over the weekend, I read a book to the kids titled “Magic Ramen.” It was the true account of how what we know today as Top Ramen was created.

Sloan holds the book “Magic Ramen” that we read on Saturday.

In the aftermath of WWII, Japan was in poverty and hunger was rampant. A man named Momofuku Ando would walk through the streets of Osaka late at night in freezing temperatures and notice long lines of people. These men and women were waiting for hours to pay deeply inflated prices for a serving of noodle soup.

Guided by his philosophy of the world is peaceful only when everyone has enough to eat, Ando set out to make a dish that everyone could readily enjoy.

For an entire year, Ando experimented to create a hot and satisfying dish that would be cheap to produce and easy to make. After 12 months of trial and error, Ando hit the jackpot when he invented ramen. He had created a product that only needed a single ingredient from the consumer to make. By simply pouring hot water on the ramen, the noodles would cook and the water would turn to soup.

The point of “Magic Ramen” when Ando is successful in inventing ramen.

Throughout my childhood, Top Ramen was always in our cupboard. One of the meals in our dinner rotation was ramen and grilled cheese sandwiches. This Reser family staple filled our bellies on countless nights over the years. I can still taste the sandwich dunked in the ramen broth. So good!

We have ramen in the pantry at all times.

In college and during my time as a bachelor, Cup Noodles (which was specifically invented by Ando, too) could be found around my place. Nothing like heating one of those up and topping it with crushed Ritz crackers 😋.

Since Sidney and I have been married, we have always kept Top Ramen handy in our pantry. However, my wife is a little more imaginative with what you can do with the dish. She prepares what I call “gourmet ramen” as she adds teriyaki sauce, soy sauce, garlic, sesame seeds, and honey. We even used ramen once to make peanut butter pasta. But I still sometimes make ramen just as Ando intended…by simply adding hot water.

A look at some of Sid’s gourmet ramen.

I think sometimes in our privileged society, Top Ramen can carry a negative connotation. But I sure am glad that Momofuku Ando invented such a versatile dish that has fed billions, including this blogger. Don’t Blink.