An Improved Selection Show

Good evening, everyone. I hope it was a tremendous weekend for all. I want to start this short blog post by recognizing CBS. The selection show this year was exactly what it needed to be. This year’s edition was of course a major improvement over last season’s disaster but it also was a superior show compared to the last several as well. The bracket reveal this afternoon was quick and predictable. Greg Gumbel started with one region and read through it all before going to a commercial break. When the show returned he read completely through the next region before the next commercial break (and it went on like this two more times).

Gone was the nonsense of revealing the #1 seeds one at a time. Gone was the travesty of NBA late night guys making picks on partially revealed brackets. Gone were the excessive commercial breaks. Gone was the ridiculous shenanigan of trying to slow play the bracket so you had to wait two hours until it was completely revealed. CBS learned from last year and provided us viewers with a much better product in 2017.

With that said, something did not change from last year. Sadly, I once again only have one team I truly care about participating in the Big Dance. The basketball teams from the university I currently work at and the university I used to work at fell short in their conference tournaments. Because of this, I will be cheering hard for Gonzaga to make a very deep run as a #1 seed in this year’s NCAA Tournament. My Spokane hometown allegiance and my stint as a ball boy for the Zags gives me all the incentive needed to support them this March. I really hope Mark Few leads Gonzaga to a Final Four.

Enjoy the madness, everyone. Put down those stupid specialty brackets and concentrate on the 68 teams that got a ticket punched for the greatest tournament in sports. Best of luck to all the student-athletes participating. Don’t Blink.

Sending A Thursday Rundown Your Way

My oh my, what a gorgeous day it was in Myrtle Beach. The sunshine always puts me in a good mood. You know what else puts me in a good mood? Writing a Thursday Rundown! Let’s go…

Snail Mail – Our favorite calligrapher now sends us beautiful cards in the mail. Brooke Holden, the person behind our chalkboard baby announcement, is now sending customers/newsletter subscribers a few personalized cards in the mail each year. They come randomly and are such a nice surprise. Check out Brooke’s website if you have any calligraphy needs.

Inside this perfectly addressed envelope were samples of her work using the names of Sidney and I.

Coastal Now – At Coastal Carolina University, we produce an awesome show called Coastal Now. Some of you might know that I have my own social media segment on the show called the Social Circle. Well, the latest episode has been released. In this most recent segment, I highlight our #CCU Keys to Success campaign. If you have the guts to watch me on camera, you can watch it by clicking here.

If you the time, take a look at my latest Social Circle segment.

Baby Update – After all the excitement we had this past weekend preparing our house for our new addition, things didn’t slow down completely this week. We had another ultrasound today where we had another beautiful opportunity to see our daughter. Last night, my father-in-law set up the bassinet where our baby will sleep for the first couple months. Pretty glamorous, right? Last but not least, Sidney has her work baby shower to look forward to on Monday.

This bassinet is now in our room waiting for our daughter.

Top Movie When I Was Born – Last night I made a big deal about the website that allows you to find out what the #1 song in the country was at time of your birth. Believe it or not, that same website will also tell you the #1 MOVIE in the country at the time of your birth as well. What film was generating the most money in the theaters when I was born? It was “Crocodile Dundee.” I don’t know if that is something I should be proud of.

This Is Us Reaction – Like much of the country, Sid and I have devoted Tuesday nights to watching “This Is Us.” The second to last episode of the season was this week and it left us with a cliffhanger along with possible clues on how the dad (“Jack” played by Milo Ventimigila) dies. All I can say is this: I sure hope NBC is just giving us a little bit of misdirection and that Jack doesn’t die drunk behind the wheel. In my opinion, I think that development would be even worse than the angle of Kevin getting back together with his ex-wife.

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That is all I have for now. Enjoy your upcoming weekend and thank you for your support of my blog. Don’t Blink.

The #1 Songs Through My Milestones

As Americans, we like to put historical events in context by using music. If a record is broken or a major change occurs, the media likes to put the length of time in perspective. Many times, this will happen by reporting that (insert random song here) was the #1 song in the country when Barack Obama entered the White House or (insert another random song here) was the #1 song in the country the last time the Connecticut women’s basketball team lost a game.

Staffers for these news outlets used to actually have to research music charts to get the correct data. Now there is a website that does it instantly!

For a good time, I would suggest visiting http://playback.fm/birthday-song or just click here. If you want to see what was the #1 song in the country on the day you were born just type in your birth date. Within seconds you will have the song accompanied with its music video.

For tonight’s blog post, I want to bring to light the songs that reigned supreme in the United States during some of the defining moments of my life. To make sure I don’t get off too easy, I will also add a sentence or two of personal observation (much like I did when I wrote about the defining songs of my years a couple years ago). Okay, get the jukebox fired up!

Milestone: Day I was born
Date: October 8, 1986
Song: “Stuck With You”
Artist: Huey Lewis and The News
Observation: Watched this music video at home via our Apple TV and laughed out loud while shaking my head at the crazy decade I was born in.

Milestone: I become a big brother!
Date: September 23, 1989
Song: “Girl I’m Gonna Miss You”
Artist: Milli Vanilli
Observation: Today we have fake news, back when Glen was born we had fake artists.

Milestone: I become a teenager
Date: October 8, 1999
Song: “Unpretty”
Artist: TLC
Observation: Despite the best efforts of T-Boz, Left Eye, and Chilli they never convinced me I was anything else besides an awkward looking goofball.

Milestone: I get my driver’s license
Date: May 10, 2003
Song: “Get Busy”
Artist: Sean Paul
Observation: Believe me, there was never the desire nor the chance to “Get Busy” in my 1989 Nissan Sentra.

Milestone: I graduate from high school
Date: June 10, 2005
Song: “We Belong Together”
Artist: Mariah Carey
Observation: Now why wasn’t this the theme of our 10 year high school reunion?

Milestone: I graduate from college
Date: May 16, 2009
Song: “Boom Boom Pow”
Artist: Black Eyed Peas
Observation: Boom Boom I AM A COLLEGE GRADUATE!!

Milestone: I move from Missoula to Myrtle Beach
Date: April 24, 2014
Song: “Happy”
Artist: Pharrell
Observation: Although super excited for my new adventure, I wasn’t exactly “happy” when I had to say goodbye to my mom in the hotel parking lot that morning.

Milestone: I meet Sidney
Date: May 16, 2014
Song: “Happy”
Artist: Pharrell
Observation: Same song as above, although this time a true happy feeling.

Milestone: I marry Sidney
Date: June 11, 2016
Song: “One Dance”
Artist: Drake
Observation: We shared several dances at the reception, but our first one was to “How Long Will I Love You” by Ellie Goulding.

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The next big milestone will be the birth of our daughter. If she was born today, that means the song would be “Shape of You” by Ed Sheeran, something that Sidney and I could definitely live with. Will the song stay #1? I like our chances. Don’t Blink.

My Five Ways to Improve the Movie Theater Experience

Going to see a movie at the theater has always been an experience. However, over the past several years that experience has been taken to an entirely different level. These days you can get food and beverage service at your seat or sit in an oversized recliner. You can sip a cocktail at the theater’s bar or sprinkle several different seasonings on your popcorn. You can reserve your exact seat ahead of time or rack up points on your theater rewards card. Yes, people who work in the cinema industry have seemed to have done everything possible to make watching a movie in the theater a desirable entertainment option.

Well, not everything.

As someone who goes to the movie theater more than your average American, I have a few suggestions on how a night at the cinema could be enhanced even more. In tonight’s blog post, I give you my five ways to improve the movie theater experience.

Grab your popcorn because I have five ways that the cinema industry could make going to the movies even better!

List Actual Start Times – It goes without saying that the previews before the feature presentation have spiraled out of control. Depending on the theater, the “upcoming attractions” could last anywhere from 15-30 minutes. Because of this ambiguity, the start time on the ticket is worthless. If the movie is supposed to start at 6 p.m., does that mean it will really start at 6:15 p.m. or 6:30 p.m.? For those of us trying to plan and who are completely okay with missing the previews, an honest answer of when the movie will actually start would be very much appreciated. I propose that in parenthesis after the “official” start time, there is also a time listed of when the feature film will actually begin. If the movie started at 8:30 p.m. and previews lasted for 25 minutes, it would be noted like this: 8:30 p.m. (8:55).

Cell Phone Areas – Sometimes when watching a movie, there is an absolute necessity to respond to a text message or check your email. For those of us who are considerate enough to not take out our phone for everyone to see the annoying glow, there should be another option. I propose that theaters install modest areas at each corner in the auditorium for theater patrons to go to. If you know what an Old Navy dressing room kiosk looks like (small space with a curtain), this is what I am envisioning for the auditoriums. People could politely walk inside the “in-theater device area” and check their phone while not annoying other guests and, most importantly, not missing any of the movie.

Opt Out Option – We have all experienced that feeling. You sit down to watch a movie and within 10 minutes you know it is not for you. Deciding on whether to sit through a movie you aren’t going to like or to walk out and basically throw away $11 is a common dilemma. I would encourage theaters to give us another option. How cool would it be for cinema management to give us 30 minutes to decide? After the half hour is up, patrons can make the final choice to either watch the rest of the film or opt out. If the choice to opt out is made, the customer can choose to pay half price for a different movie along as it starts within the next hour. It makes going to a movie you aren’t so sure about much less of a gamble.

Community Chat – Have you ever had that experience before? I am talking about when you sit through an incredible movie and you seem to bond with the packed house of strangers watching it with you. The bond that establishes is real! I think it would be a great idea for one of the major movie chains to start putting a unique code on the back of each ticket. That code would be inserted by the movie patron into an app designed by the chain. Once the code is punched in, the customer would be connected to a message board forum. Within that forum would be everyone else from that specific showing of the film that also inserted the code. From there, the dialogue would take off. Attendees could discuss the film, give feedback on maintenance that needs to be done in the auditorium, and call out rude people. The forum would not go live until the final credits started to roll. Who knows, this could possibly turn into the first ever movie theater social media dating app!!

Ticket Stamp Graphic – After I watch a movie in the theater, I usually take a photo of my ticket and post it to Instagram along with a short review. I think it would be an awesome idea for movie theaters to send a personalized graphic to the mobile device of each attendee at the end of the film celebrating the fact that they watched the movie. It could be a fun and engaging design that would contain elements on both the movie watched and the theater visited. How could this not be a genius marketing move for the theaters? The ticket stamp graphic would give complete control to the cinema to put its creative twist on it. It would be a perfect mix of an “I Voted” sticker and a Snapchat geofilter. I would absolutely share to social media (and this blog) the graphic that would be sent my way.

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Let me say this: I love going to the movies! But because I enjoy them so much, it makes me think that much more about what can be done to improve the experience. These five ideas I mentioned could be very easily implemented. What do you think? Don’t Blink.

National Oreo Cookie Day

This morning, our director of creative services here at Coastal mentioned to me that today is National Oreo Cookie Day. He alerted me about the holiday to be funny because he knows my harsh opinion on gimmicky “national” days. However, no matter how much I say I hate the concept of a National Pancake Day or National Peanut Butter Lovers Day, I do admit that I have stooped to creative lows by using these occasions as blog material.

Today I want to pay the ultimate homage to the Oreo cookie by dusting off a blog post I wrote four years ago. Specifically titled Premium vs. Generic: Make The Right Decision, I wrote about a handful of products that can be substituted for a generic brand with no big taste/performance difference. Evening out the post, I also listed a second handful of products that, in my opinion, should never be substituted with a knockoff brand. At the very top of the list was the Oreo cookie.

Let me wish you a happy National Oreo Cookie Day!

There is simply no replacing an Oreo. It is one of a kind. While we can all pay a dollar or two less and buy an imitator chocolate cookie sandwich, it falls so short of the Oreo standard that it isn’t even funny. It just takes one nibble to figure out the truth. An Oreo will perfectly crumble and send a wave of freshness and chocolatey delight through the taste buds the moment the teeth make impact with it. The white filling of an Oreo is fluffy and delicious to eat by itself. An Oreo dipped in milk absorbs it in a way that achieves the desired sogginess yet doesn’t lose the hallmark flavor.

On the other hand, a knockoff cookie sandwich is bland and contains no special crunch. The filling is thin and tastes/looks artificial. Milk simply seems to run off the cookie wafers, failing to retain the beverage and produce a softened and refreshing version. There is no comparison at all.

The Oreo cookie stands by itself and it just isn’t the taste. The smell is distinctive. I could have my frozen yogurt topped with “Oreos” at an ice cream parlor and I would immediately know with a quick flex of my nostrils whether the place actually put on crushed Oreos or a knockoff. I could pick up an Oreo package at the supermarket and feel the distinctive texture of the cookies inside and contrast that with a generic package. I could look at a plate with two cookies on it, an Oreo and an imitator, and laugh at how superior the real thing looked to the wannabe.

The Oreo just carries with it a different standard, one that extends to the entire family of flavors. Just like with Pop-Tarts and potato chips, the Oreo cookie has gone through a major flavor expansion throughout the years. You can now purchase cinnamon roll Oreos, red velvet Oreos, mint Oreos, cake batter Oreos, etc. But it doesn’t matter if you are eating an Oreo cookie with golden wafers or an Oreo cookie with cookie dough filling, the freshness and quality is still there. The formula that Nabisco has for its most popular snack is in the same league as the formula that KFC has for its fried chicken.

Although I hate to say it, let me wish you a happy National Oreo Cookie Day! Although this type of recognition probably isn’t necessary, an Oreo cookie is pretty special. Don’t Blink.

A Weekend of Nesting

We have just about reached the final countdown for the debut of our daughter. Although the official due date is April 7, smart people who have medical degrees have told us chances are good that she might come a couple weeks early. That means we could very well be parents this month! With the greatest day of our lives quickly approaching, we took some major steps to prepare ourselves this weekend.

A few months ago when my sister asked through a group message if Sidney was “nesting” yet, I thought Miranda was a victim of autocorrect. Unless it had something to do with birds, I had never heard the term in my life. But as the time went by, I became quite familiar with the word and everything that went along with it. While I have watched and helped Sidney “nest” over the last several weeks, it seemed as if our “nesting” (sorry for all the quotations) became more intense over the past two days.

Yesterday, my in-laws came over and the four of us combined to prepare the house for a newborn baby. I scrubbed toilets and my father-in-law mopped floors downstairs. But it was upstairs where the major work went down. Sidney and her mom deep cleaned the nursery, guest room, and top level bathroom. They also did the monumental task of going through all the baby shower gifts and sorting, opening, and placing them. They then came downstairs and also cleaned the areas where I might have missed. At the end of the day we had a sparkling house and a beautiful baby-ready nursery.

Our nursey and home are both ready for a newborn.

Today, Sidney and I started to “baby-proof” our main vehicle. Sidney completely vacuumed out the Toyota RAV4. We then took it through the car wash. When we arrived home, we installed the car seat base and placed the actual car seat on it. We then fastened the baby mirror to the head rest of where the car seat is. Finally, we put on the window shades that will keep the sun off of our daughter. A little later in the day, I met with our neighbor’s son-in-law who is in law enforcement. He checked the car seat base to make sure it passed inspection. He gave us his approval along with some tips on how we can be sure that it is always secure.

After our baby is born, we will be able to take her home from the hospital because our car is ready to go!

With so much necessary work completed this weekend, Sidney just told me, “Okay, she can be born now!”

As I write this, Sidney is sleeping on the couch next to me. She has reached the point where she is now very ready to become a mom.

Sidney has reached the home stretch and is in that not very fun stage of constant discomfort. With some major tasks now off our list, how can you blame her? I can only hope that the remaining time goes quickly for her. Big thanks to my in-laws for the tremendous help they gave us this weekend. Don’t Blink.

Castle on the Hill Thursday Rundown

One of my favorite months of the year is here. Happy March to you all! Now let’s get down to this week’s Thursday Rundown…

Update on Grocery Store Promotion – In October, I described a fun promotion put on by Lowe’s, the grocery store that Sidney and I shop at. For every $10 spent, you received a stamp that you put on a board. The more stamps you filled your board with, the greater selection of prizes you could choose from. Well, the game ended this past week. We ended up cashing in our 37 stamps for a paring knife. I had never been so excited for an eating utensil in my life.

We enjoyed doing the Lowe’s stamps promotion.

Making the Bed – Quite frequently, sports personalities will try to fill their three hour shows with silly debates not related to sports. This morning, the show I listen to on my way to work discussed the practice of making the bed. Both guys said that making the bed is a waste of time and that it is only done to “prove you are not a slob.” I couldn’t disagree more. I think hopping into a neatly made bed is 100% more comfortable and refreshing than slithering into a bed that is in the same state from when you threw the covers off that morning. If I somehow forget to make the bed when I wake up, I will make it that night one minute before I get back in it to go to bed.

Lion – This past Sunday, I went to the theater to watch “Lion.” Knowing that it was up for several Academy Awards, I was expecting a lot. Although the story itself was very interesting and although the ending was pretty special, I wouldn’t think for a minute to give it Oscar consideration. In the middle of the movie I asked myself “Umm…okay, what is the big deal with this movie? There has to be something more than this.” If you need a decent Redbox to watch I would recommend “Lion” (when it comes out) but it was not a good theater movie and definitely not a film deserving of the highest honor in Hollywood.

I went to the theater to watch “Lion” this past week.

ACC Tournament at Coastal – The HTC Center, our arena on campus, is hosting the 2017 ACC Women’s Basketball Tournament. The entire 15 ACC schools are in our area to compete for the automatic bid to the Big Dance. But we don’t just have the teams here, we have the mascots, bands, spirit squads, and fans of these institutions as well. It is a festival-like atmosphere at the HTC Center and the second you walk inside you know you are in the middle of a high quality sporting event. It is a really cool deal that we are the destination for so many big name schools.

The HTC Center at Coastal Carolina University is hosting the 2017 ACC Women’s Basketball Tournament.2017 ACC Women’s Basketball Tournament

Ed Sheeran – My wife is making me an Ed Sheeran fan! A year ago I would not have been able to pick him out from a lineup nor identified his voice if given a few songs to select it from. But he is starting to grow on me. My favorite current song is “Castle on the Hill.”

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Have a great month, everyone! Sidney and I know that something very special could happen this March for us. Don’t Blink.

My Five Favorite Seasonal Treats

As a marketer, I understand the need to capitalize on the holidays or other special times during the year. For whatever reason, if you can twist your product to fall in line with a unique day or time on the calendar, people will bite. I am not immune to this sneaky technique by any means. In fact, I am a big sucker for purchasing “seasonal” items (except for Starbucks holiday cups…I don’t drink coffee).

In tonight’s blog post, I want to share the five seasonal items I looked forward to the most growing up. This is not a countdown as I couldn’t bring myself to rank one sugary treat ahead of another.

Girl Scout Cookies – To be honest, this blog post was inspired by the fact that I just purchased Girl Scout Cookies. My co-worker’s daughter is selling them and I couldn’t resist. I bought a box of Tagalongs for me and two boxes of Trefoils for Sidney. Also, new this year is a S’mores cookie. I bought a box of those as well. Come on though, what seasonal treat is more beloved than Girl Scout Cookies? There is nothing better than seeing cute Girl Scouts out front at the grocery store and there is nothing better than making their day by purchasing a box or two.

Sitting around with the Girl Scout Cookies I purchased today.

Shamrock McDonald’s Shake – When I was growing up, I didn’t have access to a thousand different milkshake flavors like I do now. Back then, it was just chocolate, strawberry, and vanilla. When McDonald’s would release its Shamrock shake around St. Patrick’s Day, not only did it have that distinctive mint flavor but it was also GREEN, something that looked completely different from what I was used to. We didn’t get milkshakes that often but during March my parents would always let us get a Shamrock shake.

Heart Shaped Papa Murphy’s Pizza – My love for Papa Murphy’s take-n-bake pizza is well-documented. Back in the day, I spent a couple different Valentine’s Days with a heart shaped pizza as opposed to a date. I don’t know if the chain still does it, but Papa Murphy’s would offer $5 pepperoni heart shaped pizzas on Valentine’s Day. The discount and the shameless holiday cut of the pizza was enough to entice us.

Cap’N Crunch Christmas Crunch – There was not another cereal that got me more in the Christmas spirit than Cap’N Crunch Christmas Crunch. But hold on here, I am not trying to be cute or to overstate this. I sincerely looked forward to when the Yuletide cereal would hit the shelves. I loved the red and green crunch berries but I also just enjoyed the box itself. It was so festive how they put the Captain in front of a Christmas background while donning a Santa hat. A Christmas memory for sure!

Costco Pumpkin Pies – Although I don’t get excited about the mainstream obession with everything pumpkin flavored, I do very much enjoy the true pumpkin staple of the holidays. But it isn’t just pumpkin pie that I like, it is Costco pumpkin pie. When Thanksgiving comes around and Costco starts putting out big crates full of pumpkin pies I get happy. Not only is it an indication that the holiday season is here but it is also an indication that my taste buds are about to enjoy one of the most consistent and pleasant tastes that I know of. Thank goodness for Costco pumpkin pie.

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Go out and support your local Girl Scouts! If you need someone to purchase them from, let me know! Don’t Blink.

Sid’s Baby Shower

Yesterday was a special day for Sidney. She had a baby shower thrown in her honor. As someone who has desperately wanted to be a mom her entire life, this was a moment that she had always looked forward to. The coveted baby shower is a major step toward impending motherhood and Sid got to experience it on Sunday. It didn’t disappoint.

For her special party, Sidney spent a lot of time doing her hair, putting on makeup, and picking out that perfect maternity outfit. When she came out of our room, she looked absolutely beautiful (I love it when she curls her hair)! I took Sid to her older sister’s house, the location of the party. When I arrived, Sidney’s two sisters and mom were hard at work getting everything ready. With the event set to begin in an hour, I told Sid to have fun and I left for the movie theater.

Sidney looked so beautiful for her bridal shower. I took this photo before I took off for the movie theater.

While the girls enjoyed themselves, I went and saw “Lion.” By the time the movie was out, Sid texted me to invite me back over to Steph’s house to check out the “loot” she received and to of course eat some of the leftover food.

I returned to the house a little after 4 p.m. When I arrived, it was the same people who I had left there at 1 p.m. (Sid, her sisters, her mom, and brother-in-law). However, within those short three hours around 20 additional women had come through the house, showered Sidney with gifts, and celebrated the upcoming birth of our daughter.

A look at some of the women who lined Steph’s living room and kitchen for Sidney’s bridal shower (photo courtesy of Rhonda Shelley)

However, you would not have known about the tornado of activity, fun, and laughter if it wasn’t for the area in the living room that was overran with gifts. Sidney was not kidding, she had made out with some serious “loot.” While I pigged out on wraps, chicken, and brownies, Sid took me on a tour through our new baby items, a tour that lasted long enough for me to go up to the food table three different times.

After seeing all of the stuff, a lot of it I had no idea how to use, I felt a little overwhelmed. But I wasn’t alone. Even Sidney admitted feeling a bit of anxiety over the haul. But the pressure she felt wasn’t from fear of looking like an idiot when using the gifts, it was from the standpoint of realizing that we still have a lot to do before the baby comes.

A look at some of the baby shower gifts we received. We took it all up to the nursery.

But the last thing I want to do is sound like I am complaining because that is completely not the case. We can’t describe how thankful we are for the outpouring of warmth and generosity. Not only did we get incredible and useful items but Sidney also got a whole bunch of love from the women who attended. It just doesn’t mean a lot to her, it also means a lot to me.

We packed up the car and drove to our house. We unloaded all of the gifts and took them upstairs to the nursery. Later that night we FaceTimed my mom and showed her everything we got. By the end of it, we were tired! We were going to do the same thing for my sister but we told her she would have to wait until the next day.

The stars of yesterday were definitely my mother-in-law and sisters-in-law. They put in so much work to pull that baby shower off. Everything from invitations to decorations to the organization to the food (especially the FOOD!) was top notch. It makes my heart warm how much love and consideration they show toward Sidney. They truly go all out to make their daughter/sister feel special. It surely makes Sid and I want to pay it forward! Don’t Blink.

A Man of Faith: Monsignor James LeBlanc

Last weekend, St. Andrew Catholic Church was packed. As is usual for the 4:30 p.m. Saturday vigil this time of year, a standing room only crowd had gathered. A few minutes before mass started, Monsignor James LeBlanc left his spot in the entrance procession. Walking away from the staging area near the vestibule, he started strolling past the rows. Giving the hardworking ushers a big hand, he used his lapel mic to point out to the folks standing against the walls of possible seats within the pews.

“We got some room here.”
“Looks like we got a spot right there.”
“Brothers and sisters, please make sure to move to the center of the pews so others can sit down.”

St. Andrew is not a small church. Msg. LeBlanc had probably went 20 rows deep, almost reaching the altar itself, before turning back around and meeting his altar servers and deacon back at the vestibule. You don’t usually see a pastor of a large parish take on the role of usher but then again you also usually don’t get the opportunity to be in the presence of a special priest like Msgr. LeBlanc.

Msgr. James LeBlanc strolled past several rows of pews inside St. Andrew Catholic Church to try and find seats for the people standing. Try to picture this photo with an overflowing crowd.

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A parish is not defined by its pastor. Rather, it thrives or declines based on the faith of its community. To make this point perfectly clear, the Catholic Church does not keep priests around at one church for too long. Dioceses hand out new assignments to priests on a regular basis, uprooting them from one parish home and transferring them to another.

It is by design that the names on a parish marquee won’t be there forever. However, it is still bittersweet when the priests move on.

Although I understand this thinking and although I have come to expect it after three decades of practicing the faith, it is still bittersweet to see a priest move on. However, when Msgr. LeBlanc announced he would be departing St. Andrew a few weeks ago, I felt more “bitter” than “sweet.”

When Msgr. James LeBlanc announced he was leaving St. Andrew, both Sidney and I couldn’t help but feel sad.

If you know Msgr. LeBlanc, the story about him navigating a crowded church to find seating for those on their feet wouldn’t surprise you. You see, the man just doesn’t fit the mold that some people might concoct of a Catholic priest. Msgr. LeBlanc made no qualms about challenging the congregation to sing louder or say a prayer with more conviction. He liberally exclaimed “AMEN” with the expectation that the congregation would respond with the same (they did). He opened up his homilies for discussion. He wasn’t always 100% politically correct.

But even though he effectively smashed stereotypes that some people might have about how Catholic priests should serve and/or act, make no mistake about it, he was always Catholic to the core. He ran smooth services, gave beautiful homilies, displayed absolute reverence for the Holy Eucharist, and was very knowledgeable about any question you might have about Catholic doctrine. He made me proud about my faith; he made me confident to introduce Sidney to it.

Sidney and Msgr. LeBlanc made quick friends. He helped make me comfortable to introduce Sid to the faith.

St. Andrew is a tough assignment. Serving as an administrator for a large parish is one thing, it requires management and diplomacy skills. But St. Andrew is more than a big community. On any given Sunday, the crowd for that mass could be comprised of 75% vacationers and/or snowbirds. The constant revolving door of new worshippers can throw a wrench into a pastor’s plan for cohesion. Traditions that priests want to instill with their parishes become harder when the population changes drastically week to week. However, Msgr. LeBlanc successfully implemented the type of mass he wanted to run. More importantly, he served as a strong and holy man of faith for the thousands of people who travel to the Myrtle Beach area on a yearly basis. By giving a great impression to our visitors, he not only represented the parish well but the entire Diocese of Charleston.

Sidney and I with Msgr. LeBlanc at his farewell party.

As you can see, Msgr. LeBlanc was an incredible pastor when it came to Sundays. He mastered the responsibilities that many outsiders and even people of the faith think priests solely concentrate on. But Msgr. LeBlanc’s mass presentation, preaching style, and rapport with the audience weren’t the only things that endeared himself to so many during his time at St. Andrew. Rather, it was what he did on the days when the church wasn’t overflowing with people that made him stand out.

Sidney and I had the pleasure of getting married by Msgr. LeBlanc. In addition to listening to a workshop he gave on marriage in the Catholic Church that was open to the parish community, he also privately counseled us. About 10 days before our big day, we met with Msgr. LeBlanc in the parish offices. He blew us away. We chatted for almost two hours, a truly inspiring conversation that touched both Sidney and I. As Sid and I talked later that night, we both expressed how thankful we were for that special time.

About 10 days before our wedding, we sat down with Msgr. LeBlanc for a very spiritual and memorable conversation.

The day of our wedding was incredible. He squashed nerves, provided a sense of calm to the ceremony, and made it special from the entrance procession to the signing of the marriage certificate. He preached about how it wasn’t him that was administering the Sacrament of Holy Matrimony but rather Sidney and myself. We will never forget him coaching Sidney’s 3-year-old nephew to give us the rings right before we said our vows.

The moment where Msgr. LeBlanc coached our nephew, Harrison, to help with the ring delivery. Under LeBlanc’s guidance, Harrison held out the rings so they could be sprinkled with holy water and then he brought them to us.

Whether it was listening to confessions, attending church functions, or pouring his heart into starting the area’s first Catholic high school, Msgr. LeBlanc gave 100%. He didn’t do it for recognition or praise, he just did it for God and the people of the parish. You see, they don’t come more humble than Msgr. LeBlanc. During the summer, a nice reception was held to honor his 20th anniversary to the priesthood. But the truth is that if parish officials had not learned about that milestone themselves at the last minute, Msgr. LeBlanc would have let it pass by without saying a word. He also said next to nothing (at least when I was around)  about his elevation to the rank of Monsignor, a major and holy achievement in the career of any priest. And, as I have been told, any gratuity he received for performing special ceremonies such as weddings went promptly into the collection basket at the next mass.

Msgr. LeBlanc speaking at the reception marking his 20th anniversary of ordination to the priesthood.

Msgr. LeBlanc is off to the Columbia area to become pastor of two parishes, Transfiguration Church and St. Theresa Church. Undoubtedly he will touch countless more people. Both parishes are very lucky.

It goes without saying that the community of St. Andrew is so appreciative toward Msgr. LeBlanc. We are sad to see him go. On a personal level, I will really miss listening to him preach. I will miss the way he impacted Sidney, an influence that has helped her express to me that one day she wants to become Catholic. We will both miss him when it comes time for the baptism of our daughter. But more than anything else, we are just thankful. Msgr. LeBlanc touched and enriched our lives and we can’t express our gratitude toward God enough. Don’t Blink.