I think we can agree that everything is bigger on Sundays. Undoubtedly the hallmark day of the week, many of us notice that restaurants, television networks, and movie theaters place a high emphasis on the Lord’s Day. The same rings true for bloggers.
By a very wide margin, Sundays are the busiest day for Don’t Blink. So busy, in fact, that my blog receives almost double the traffic on Sunday than it does on the next busiest day of the week. Why is this though? Is it because I cause it by producing my best content of the week for this day? Or is it because Sunday is just simply the day where more people around the world jump online?
I can confidently say that it is the latter.
Even if I didn’t write a blog post on Sunday, there would still be a very good chance that the day would still generate the highest numbers of the week. Theoretically, I could lay in bed all day and decide against disturbing my weekend by taking 1-2 hours to tend to my blog. So, why not do what the bible says and rest on Sunday? After all, the numbers will take care of themselves.
Well, the reasons to avoid being lazy are numerous. First, although Sunday will most likely be my highest rated day despite if I write or not, a new blog post will add dramatically to the bottom line. A fresh piece of content will increase the views on my blog on a given Sunday by at least 30%. Of course, that 30% is made up of my regular readers, the ones who receive email updates when I publish something new or the ones who follow me on social media.
Speaking of my regular readers, a big reason why I don’t take Sunday off is because I put a lot of pressure on myself to deliver for them on this day. You see, my dedicated Don’t Blink fans have come to expect my best work on Sundays. It goes along with what I said at the beginning about the tradition of the day. Also, my Sunday blog post comes after my “blogging weekend.” I write for five straight days and then take Friday and Saturday off. After a break like this, it is expected that I come back rejuvenized and fresh with ideas.
I have capitalized on these expectations by giving my longtime readers what they want. Yes, I do try to save my best blog post of the week for Sunday. I mean come on, there is no excuse for bad quality, right? I have all day to write on Sunday (actually all weekend) whereas I am up against the wall writing after work on the weekdays. There better be a noticeable distinction. On social media I have marketed my first blog post of the week as my Sunday Blog Post. I post all of Sidney’s blog takeovers on Sunday as well.
But the most important reason why I make it a major priority to blog on Sundays goes back to the influx of new readers I receive on this day. The heavy traffic I garner comes from random internet users typing something into Google and being directed to one of my 1,000 blog posts I have written over the years. After someone reads the specific blog post that corresponded to their “weird Easter bunny” or “Does Dickey’s BBQ sell beer” search, they will most likely click on my header and go to the Don’t Blink homepage. It is imperative that they see I am active and producing fresh content. When they notice that not only am I active but that I have actually blogged that day, the chance for them to become a regular reader increases. It is all about building my audience.
In closing, I want to just point out a quirkier source of my high Sunday blog traffic. Spike TV routinely shows “Bar Rescue” marathons on Sundays to lead up to the new episode at 9 p.m. Because episodes are shown for hours throughout the day, viewers are very much exposed to the program. This of course leads them to look up the show on Google. Because I have written a couple different blog posts on the show (here and here), every Sunday I get many “Bar Rescue” fans directed to my site. I am more than happy to welcome them.
If I ever decrease my blogging activity, Sunday won’t be one of the days I take off. I am thankful to all who choose to spend this special day of the week reading my blog. Have a great rest of your weekend! Don’t Blink.