This morning I read a blog post advocating that young professionals take care to present a consistent personal brand throughout all of their social media accounts. Despite my numerous faults in life I can say that this is something that I do a decent job at. I take pride in making sure that I utilize all of my personal social media channels to give my audience different content through each one while still promoting my brand and blog.
But I don’t stop pushing my consistent personal brand at a social media level. Rather I like to take it to a different, much nerdier level. I won’t sit here and lie by saying that I don’t try to acquaint people with my brand through promotional items. Before today I had premium stationary and a clothing line (okay, one t-shirt) dedicated to my blog and social media channels. Those items helped me reach an audience that doesn’t check Twitter 24/7 or own an iPhone but it wasn’t nearly enough. With my cargo that came in today via UPS I stepped everything up a notch.
Just a quick backstory before I get right to my newest item: A quirk about me that others like to make fun of is that I always carry pens with me in my pocket. Since about the age of 13 if you ever needed a writing utensil and you happened to be around me you didn’t need to scramble. You just asked me. To this day I am constantly whipping out pens for friends, co-workers, and random people to use. But I pack them more for me than for the convenience of others. I am a compulsive writer. Even though I mentioned last night that I use my iPhone notepad a lot I also jot down ideas and notes the old traditional way as well. Also, as I am a huge journaler I use ballpoint pens to write long passages every single day. Do you get it?…I use pens a lot.
When in discussion with our promotional provider rep at Grizzly Athletics, Pete, I noticed he had an interesting proposition on his e-mail signature. Advertising the special of the month it presented a very intriguing deal. For just $94.95 a customer could receive 250 custom made pens. Of course a light bulb immediately went off in my head that screamed Personal Brand + Practical Use Item + Great Deal = No Brainer. I immediately told Pete that I wanted to work with him as an individual customer for once as opposed to purchasing on behalf of my work. Within a short window of probably just 12 hours I had provided Pete with my color scheme and art work and he submitted the order.
Fast forward to today and I was grinning from ear to ear when I picked up a cardboard box full of my newest personal marketing item. With 262 total pens (yep, the manufacturer threw in a few extra) I knew I had to start spreading the wealth. Upon getting back to the office I distributed the blue trimmed writing utensils to my co-workers throughout the athletic department. That managed to clean me out of about 5% of my stash. With still a plethora of high quality, personal branded pens left that would take me 15 lifetimes to draw all the ink out of I know I need to find another way to get these in the hands of more people.
With that said, I would love to give my loyal readers a Don’t Blink pen. To make the request process legitimate and to protect against randos spamming this blog in island countries you must text me if you want a pen. If you don’t know my number and are not a spammer, reach out to me over social media and I will hook you up by mailing a pen off to you.
Thank you to Exact Image and Pete Aklestad for doing an awesome job on my order and providing me with a great product. You won’t believe how beautiful these things write. Don’t Blink.
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