The Lost Santa Activity

These days, there is no shortage of ways for children to experience the magic of Santa Claus. At every corner there seems to be a man dressed in a red suit. Apps can superimpose a photo of Santa putting presents under the tree. Every restaurant seems to offer a “breakfast with St. Nick” opportunity. Communities stage Santa sleigh spectacles where the jolly guy literally flies in from the sky.

All of this is awesome, I really mean that. However, I like to advocate a Santa activity that relies a little less on instant gratification. Instead, I would like to remind all of us about something that most of us did prior to the digital age but now might be considered a bit outdated.

Do you know where I am going with this?

Take the time this holiday season to allow your child to write to Santa.

In my heart, I still remember the magic I felt when I received my first letter from Santa in the mail. My parents helped me write a card to Santa Claus and helped me ship it off to the North Pole. Then, after what seemed like forever, I received a letter back. I tore it open and on red stationary with a cartoon of Santa drawn on it, was a handwritten response. It was beyond special.

Receiving a handwritten letter from Santa was very special for me.

As I grew older, we would write letters to Santa in elementary school. We would get a response from those as well, but they would usually be from one of Mr. Claus’s elves, such as Gumdrop or Snow Fluff. Although special as well, nothing compared to writing that first letter to Santa from home and then receiving an actual response from the big guy himself. After all, I would later learn that Santa never made those elves send letters to our school; it was just the sixth grade students working on their creative writing.

These days, the options are plentiful for adults when it comes to organizing a Santa letter activity for their kids. Children can still write a letter to Santa and address it to the North Pole and the United States Post Office will take care of the rest. You can also control the response that is written but penning your own letter and stuffing it in with your kid’s note. Then, the post office will separate the letters and send the one you wrote back to your residence, complete with a North Pole postmark. Just make sure you disguise your handwriting well enough so your little one doesn’t figure it out.

This postmark from the North Pole is everything to kids.

If you want something quicker and more involved, search online for one of the many Santa letter companies in business. From there you can order glossy and detailed letters from Kris Kringle straight to your mailbox. Rush delivery is available.

This Christmas season, bring back a lost art. Promote letter writing while also teaching your children about the wonders of the mail service. Most importantly, give them a special Santa experience that has since been forgotten. Don’t Blink.

Comic and Soda Thursday Rundown

Good evening, my friends. Hope everyone has had a great first week of December. How about we begin with another Thursday Rundown?

Classic Comic – I shared this Family Circus comic strip on my Instagram account exactly five years ago today and for good reason – it is funny! I decided to dust it off and present it to you for your enjoyment. The girl asks his father: “Did Santa Claus and Jesus go to school together?” I am going to say probably not.

Still funny after five years.

My Cover Story – Almost two weeks ago, I shared the news that I wrote the cover story for the latest issue of our university alumni publication, Coastal Magazine. I counted it as a career highlight and a big step up from my blogging roots. The story is now online, so if you feel inclined, please feel free to read my work by clicking here.

I had the honor of writing the cover story of the latest Coastal Magazine issue.

Dr. Pepper – Back in May, I wrote about my top 5 favorite sodas. Cracking the top spot was Dr. Pepper. Thus, it only makes sense that I share a graphic I came across on my Timehop app about the storied history of the drink. Dr. Pepper was invented in 1885 and it was first sold by a pharmacist! That makes it even older than Coca-Cola. In a world of countless different soft drinks, according to my taste buds, the soda world got it right the first time.

Dr. Pepper is really good…and also really old.

Price Comparison – We used to frequent the supermarket right next to our house, Lowe’s, for our grocery needs (it is a really nice store!). However, we now go to Walmart Market for most of our shopping. One of the reasons why? Pricing! As an ice cream fanatic, I have to share this pricing disparity. You can purchase a tub of Great Value ice cream for a staggering $1.84 at Walmart. When I went and picked up some sour cream for our tacos the other night at Lowe’s, I looked at its store brand ice cream and noticed the $4.99 price next to its tubs. That is a difference of over the $3! But it is more than just the price; it is the quality! When I conducted a blind taste test, Walmart’s Great Value ice cream was far superior to the ice cream made by Lowe’s. You can make your own decision on where you want to buy your frozen dessert but I am sticking to Walmart!

I took the photo of the Lowe’s ice cream ($4.99) just recently and I took the photo of the Walmart ice cream ($1.84) during the summer.

Sloan at 38 Weeks – Well, it has been a bit of a tough week for Sloan. She came down with a fever and has been sweating it out the past few days. Sid and I have taken turns staying home from work to care for her. The good news is that it looks like she is on the mend! She is still as sweet as ever and even though she might not be saying it consciously, the sounds DA-DA come out of her mouth all the time. She has also mastered the “Army crawl.” We received her Santa photos yesterday and they are fantastic. I will share the experience with all of you after we send out our Christmas cards. Until then, here is the latest photo collage.

This is Sloan’s photo collage at 38 weeks.

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The holiday season is in full swing. I am preparing myself for the annual Palmetto Bays Christmas party (Sidney’s work party) this weekend. If you are also venturing out over the next couple days to a holiday function, don’t forget my tips. Feliz Navidad! Don’t Blink.

Brent’s Top 5 Best Songs of 2017

We are in December and that means it is time to reminisce a bit on the year that was (and still is for about 25 more days). I am known to offer up my “Brent’s Top 5 Best Songs” around this time of the year so that is what you will get tonight.

Each year I seem to sound like a broken record (notice the music pun?) because I complain that the selection of eligible songs is slim. Hate to say it, but I feel the same way this year. Although I had identified a couple songs as shoo-ins for this list, I had to really reflect on the other few songs that I actually enjoyed enough to include. As you will see, this 2017 list is dominated mostly by dudes. Enjoy…

5. “Ready For It” – Taylor Swift

Some thought I was tough on Taylor in a blog post I wrote last month so hopefully her inclusion on this list will dispel any notions of a Don’t Blink bias. Underwhelmed by Swift’s first song off her album, “Look What You Made Me Do,” her follow up single was much more to my liking. I feel “Ready For It” is a great representation of Swift’s versatile, catchy style.

Although I am lukewarm about her rapping sequences throughout the song (well at least I think that is what they are) I enjoy it when the melody changes tempo, especially when it gets to the In the middle of the night… sequence. Yes, this song is about one of Taylor’s ex-boyfriends and the lyrics describe silly fantasies, but it is a really good song to listen to while driving.

4. “Something Just Like This” – The Chainsmokers and Coldplay

I once told Sidney that I didn’t like Coldplay. She then started naming off some of the band’s songs and I realized I might not dislike them as much as I thought I did. Thanks to Sidney’s history lesson, I wasn’t as surprised when I found myself really liking “Something Just Like This.”

I really enjoyed the message of the song. It references superheroes and amazing feats but gets the message across that in order to win over your loved one, you don’t need to be extraordinary or on a different level from everyone else. Rather, you just need to be yourself, and you also need to be able to risk the ups and downs that come with devoting everything to someone. The musical rifts throughout the song are outstanding and I can feel the emotion throughout its entirety.

I almost included “Something Just Like This” as the third song in the video we did for my parents for their 60th birthday party but ended up choosing something else that would be more familiar to everyone. Still, I think it is a great song that describes their lives and marriage.

3. “Thunder” – Imagine Dragons

With Coldplay, I didn’t know for sure if I liked them. With Imagine Dragons, I knew for a fact I didn’t like them…until this song came out.

The song “Thunder” is just so different compared to most songs on the radio. It is original and fresh and uses great audio effects throughout its duration. Although the lyrics aren’t too creative (it probably says the word “thunder” about a thousand times), it is catchy and the female vocals add a lot to it. It was one of those songs that I liked immediately the first time I heard it.

Also, adding to my affinity for the song is the fact that I made a video of Sloan set to “Thunder.” Now, whenever I hear the song on the radio, which is a lot, I immediately think of Sloan! How could I not enjoy that?

2. “Ask Me How I Know” – Garth Brooks

Oh Garth, you do it again. The reason why country music is the best genre is because so much of the songs tell meaningful stories. When you can take someone with a once-in-a-generation voice and pair it with great storytelling, you have something extremely special.

That is why Garth Brooks has been a superstar for so many years and also why “Ask Me How I Know” is such an incredible song. I love the story that is told. The premise of the song is the advice from an elder, who is speaking from experience, to a younger person to not mess up with a girl “you swore you’d never find” because you will regret it for the rest of your life. Although I can’t speak about the messing up part, the way Garth sings about this particular girl completing this particular younger man is how I feel about Sidney completing my life. I can relate!

But let’s not forget that voice. Garth Brooks has not lost a shred of talent and the way he presents this song leaves absolutely no doubt about it.

1. Castle on the Hill – Ed Sheeran

This one is special! Sidney and I listened to this song during the last couple months she was pregnant, and even watched the music video on our Apple TV. Then, after our little girl was born, Sidney would sing the song while dancing with Sloan. Trust me, I have video.

But it just isn’t sentimental reasons for why “Castle on the Hill” by Ed Sheeran is my top song of the year. As with “Thunder,” it just has a unique sound to it. Both Sheeran’s voice and the song’s melody make it a very moving piecee. This is a great song to go to bed to and one to wake up to as well. It just works.

As for the lyrics themselves, they are pretty good. Of course it is simply a song of reminiscing about the past and reporting how the people who played a role in it are doing in present day. The song is kind of like a high school reunion. So sure, a little corny, but still can’t take away from the power of the song. For me, it is the cream of the crop of 2017.

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Another recap of music’s best in the books! Did I make a decent list this year? Let me know. Also, hold on, because I might have more music hot takes later this month. For those who are longtime readers of this blog, you know what I mean. Don’t Blink.

Brent’s Top 5 Best Songs of 2016
Brent’s Top 5 Best Songs of 2015
Brent’s Top 5 Best Songs of 2012

Thinking About a Centenarian

Four years ago on this date, I met a special centenarian. At the time, Emma Lommasson was a 102-year-old sassy woman with her wit and intellect fully intact. She is still the oldest person I have ever met.

This is me with Emma Lommasson in December of 2013.

Now, I can sense you squirming in your seat because you are anticipating this blog post to take a predictable sad turn. Hold your horses.

When the memory of our visit in 2013 was brought to my attention, I did some internet research. I know that Emma was still alive in March of 2017. However, I could find nothing to confirm or deny that she is still presently enjoying the sweet offerings of this world as I write this. If any of my Montana friends know about Emma, I would greatly appreciate an update.

Over two years ago, I wrote a blog post about living to 100 and beyond. I was a little wishy-washy with giving my opinion, but I ultimately declared that I would like to live to see 100. There is a portion of people in or society who when asked about reaching the century mark they will respond with “I would never want to live that long.”

Since I wrote about this subject in August of 2015, I have read more and more about folks who live to be 100. I have also read with interest about a subgroup within the century club, the so-called “supercentenarians” who live past 110 years old. From the literature, I have found out that these people live comfortable and healthy lives up until the day they die. Hence, they don’t fight long bouts of illness or suffer through a couple of tough years before expiring. Rather, they just peacefully succumb to natural causes after living for a really long time.

I can now say with certainty that, if it was God’s plan, I would like to live to be 100. I think the part of living in pain is what scares most people about living for so long, but according to these centenarians, it really isn’t an issue. I know being alone is another fear people think about when being blessed with longevity; I guess all I can say to that is have a lot of kids who have a lot of grandchildren.

I plan to continue to feed my interest when it comes to learning about people who live to be 100 and beyond. If Emma is still around, I sure hope she is doing great. Don’t Blink.

Best Practices For Navigating the Holiday Party Circuit

It is now December and that means it is holiday party season! I kicked off the month with a neighborhood Christmas block party on Saturday night and this afternoon we had our holiday luncheon for our University Communication department at CCU. Now by no means is my calendar chock-full of holiday party after holiday party…I am not that popular. However, Sidney and I do have enough Yuletide functions on our calendar to keep us busy throughout the holiday season.

For tonight’s blog post, I wanted to offer up ten best practices (in no particular order) for the holiday party circuit.

Sidney and I have some tips to make the most out of the 2017 Christmas party season.

1. Be Joyful – It is the most wonderful time of the year! For those who go to Christmas parties ready to laugh and toss back some cups of egg nog, you got this tip down. But if you had a bad day, put your Scrooge attitude in check and make sure your face lights up like a Christmas tree. The best way to snap out of a sour mood is to enjoy some holiday cheer.

2. Ice Breaker – The best way to greet someone at a holiday party? Look them straight in the eye and exclaim “Merry Christmas!” Make sure it comes straight from the heart and that you have a twinkle in your eye when you say it. I have found this greeting, when said sincerely, will immediately gain the trust and admiration of the person you are talking to.

3. Break Out the Santa Suit – Now I wouldn’t do this for formal Christmas parties, but if it is a gathering of friends or a holiday cocktail hour with co-workers, be that guy who busts out the Santa suit! When you randomly shows up in St. Nick garb, it makes people smile and it also makes you a photo magnet. Even better, it allows you to play a character and perhaps act a little goofier than if you showed up in street clothes.

Busting out the Santa suit is fun.

4. Advice on White Elephant Exchanges – Pack an envelope with scratch-offs! No, seriously. Each time Sidney and I bring lotto tickets to a white elephant/Chinese gift exchange, our gift always gets stolen the maximum amount of times. People can’t resist the thought of possibly striking it rich on Christmas. Trust us and do it at least once this season.

5. Be Fun At Your Spouse’s Work Party – One of the best holiday social functions of the season for me is my wife’s Christmas party for her school. All of her teachers get together either at a bar or bowling alley for some good wholesome fun. I do my best to put myself out there and get to know my wife’s co-workers. Show the people at your spouse’s work party that she isn’t married to some dud.

6. Be Responsible – This one goes without saying but I will put it out there just in case. Many of the Christmas parties you go to will have holiday num nums available for your enjoyment. Be smart and know your limit. The last thing you want to do is become a drunken fool at a winter celebration. Over indulging will not only put you on Santa’s naughty list but it will make you a danger when you hit the roads to go home.

7. Prioritize – Some of us (not me) have what seems like an engagement every night during the month. Others of us have less hectic schedules but might be invited to a couple different holiday functions on the same weekend night. Don’t feel bad about sitting at home in front of the fireplace for some of these. Remember, this special season isn’t all about hitting up party after party. Go to the ones you are looking more forward to and actually have time for. There is no shame skipping a holiday function to either reflect on the joyful birth of Christ or to simply take a breather.

8. Music – If you want the perfect soundtrack for your holiday party, go for the “Fireplace Christmas Mix.” Either type it into YouTube or dial it up on your Apple TV. This selection will deliver instrumentals of classic Christmas songs and will instantly make your heart feel warm.

9. For Those Who Want to Steal the Show… – If you want to bring a dish to a holiday potluck that will have people coming back for more, go with an addicting snack called Christmas Reindeer Crack. After seeing it last year online, I decided to make it. Even for someone like me who is an absolute disaster in the kitchen, the snack turned out incredible. What is Christmas Reindeer Crack, you ask? Well, it is a mixture of M&M’s, peanuts, pretzels, and Fritos coated in white chocolate. But if you want a better description, click here for my blog post from last year.

I made Christmas Reindeer Crack last year and it was beyond delicious.

10. Dress Code – If you aren’t going as Santa (see tip #3), have a general idea on the type of dress that will be worn by most at the party. As I am not a big fan of “ugly holiday sweaters,” I tend to dress in Christmas colors depending on the type of function it is. If it is a more formal event, I will sport a red tie. If it is casual, I might slip on a red or green (or maybe a red and green) thermal. Never deny the power of props! Some reindeer antlers can go a long way.

If you are attending a more formal holiday gathering, wear a red tie.

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In closing, let me end with alluding to what I addressed with tip #7. Enjoy the opportunities to socialize and eat good food this holiday season and use the above to help you maximize the fun. But please remember what Christmas is all about. Just in the same way that we can get all wrapped up in buying presents and accumulating material possessions, we can do the same with focusing on holiday parties. Have a good time but set a limit. Don’t Blink.

The Special Ornaments on Our Tree, Part II

Last year, almost to the date, I wrote about my five favorite ornaments on our Christmas tree. With another holiday season now underway at the Reser household, I decided what better way to truly embrace this special time of year than to write a similar blog post?

On this Sunday, I would like to present The Special Ornaments on Our Tree, Part II. With one exception, this list features different decorations from last year. Seasons Greetings and enjoy!

5. Star Topper – Last year, we simply did not have something, such as a star or angel, gracing the top of our tree. Well, Santa called us last week and told us that if we don’t finish off our tree the right way, he might consider passing our house on Christmas Eve. My mother-in-law, not wanting Sloan to miss out on a home visit from Santa, got us this gold and glittery star. It is the perfect addition to this year’s tree.

This is the star that now sits atop our tree.

4. Our Initials – I had no idea that people put letters on their Christmas trees until I met Sidney. She explained that it is custom to put the first letter of the names of the people living in the household on the tree. Thus, we now have two “S’s” and one “B” hanging on our tree. We got these ornaments when we visited a Charlotte mall last year.

The initials of our family helps to decorate our tree.

3. We Are Expecting Snow People Family – Yes, I know, I know, this ornament made last year’s list. However, if you remember (or if you just want to click here), a portion of this ornament was blocked out in the blog post. Because we didn’t reveal the name of our daughter until after she was born, we obviously didn’t reveal it in Don’t Blink. With Sloan now happily part of our family, I can take away the Photoshop and show the ornament in its full glory! This will forever be an extremely special part of our tree.

I can now reveal our “We Are Expecting” ornament in its full glory.

2. Mexican Ornament – This ornament comes from the land of Mexico. We bought it at a bustling flea market in downtown Cancun during our honeymoon. However, last year we couldn’t find it to put on our tree. We had packed it away and simply forgot where we stored it. Well, it resurfaced earlier this year and we now have some international flavor on our tree. More than just the foreign land appeal, it is a symbol of a very special and fun time that Sidney and I shared.

We brought back this ornament from our honeymoon in Cancun.

1. Sloan decoration – No doubt about it, this is the cutest and most special ornament on our tree. Sidney took one of the images from Sloan’s photoshoot last month and made it into a Christmas ornament. It hangs not too far from the ornament of toddler Sidney that made last year’s list. It warms our hearts to see our little girl grinning at us through the pine needles and lights. Thank you, Sidney, for making this.

Nothing is sweeter than seeing this sweet girl smile at us from our tree.

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Although we already have more tree decorations than we could possibly need from Target, my hope is that each year we can continue adding one or two sentimental ornaments. Thanks for taking a tour of our little tree and I hope the decorations that hang on yours bring plenty of joy and memories. Don’t Blink.

First Thursday Rundown In Two Weeks

I took a rare break from the Thursday Rundown last week to celebrate a little holiday called Thanksgiving. Hope you didn’t miss it too much. Don’t worry, it is back again! Here we go with five topics…

Our Christmas Tree – Let me start off this rundown on a positive Christmas note. Our tree is now set up and decorated! Sidney purchased it at Lowe’s (hardware store) for $30 on Black Friday. It is perfect! We have all my favorite ornaments on it from last year in addition to a few new ones. I like to walk Sloan up to the tree but I can only go so far until she starts yanking the ornaments off.

This is our 2017 Christmas tree.

Vandalism – Now let me continue this rundown on a negative Christmas note. Sidney used to work at a baby supply store called the Kangaroo Pouch. She is still close with the owner of the store. Earlier this week, a couple of hoodlums entered the business right before closing and overturned a giant nutcracker, completely destroying it. They then sprinted off. Law enforcement believes that the suspects did it for social media fame. Believe it or not, there is an audience on Snapchat and Instagram hungry for mean spirited pranks carried out by bored losers. To watch the video of the act, click here. To provide any information you know about the crime, contact the Myrtle Beach Police.

An oversized nutcracker inside the Kangaroo Pouch in Myrtle Beach was destroyed by two individuals who rushed the store right before closing (photo courtesy of Chris Richardson, Kangaroo Pouch owner).

The Matt Lauer Coverage – The major headline yesterday was the firing of Matt Lauer. An icon in the news industry, his abrupt termination predictably caused a media firestorm. What intrigued me the most was the coverage his former employer gave the development. I watched NBC Nightly News last night as the surreal reality unfolded in front of my eyes as Lester Holt, a friend of Lauer’s, led off the broadcast detailing the fallout. The most interesting (or ironic) point came when the report mentioned that NBC News had reached out to Lauer for comment but he had not responded to inquiries. The company that welcomed the man into its studio for thousands of mornings over the course of 20 years, and that had just talked to him hours ago (albeit to fire him), could no longer even reach him for a statement. Although I understand that Lauer wasn’t going to say anything until he could release a statement on his own terms, it was just a weird moment.

Photo I took of the NBC Nightly News broadcast last night as Lester Holt led off the program with Matt Lauer coverage.

Santa Visit – Sloan met Santa for the first time this past weekend! I don’t want to give too much away about her experience because we are still awaiting the photos from the photographer. However, here is a look at the wardrobe she wore to meet Kris Kringle. Sidney’s mom picked it out for her and I must say she looked adorable. More to come on this later…

Sloan dressed up in her Christmas best to meet Santa.

Sloan At 37 Weeks – Many times in the past week we have observed Sloan get on all fours and prepare to take off…only to stop at that point. Not that she has a problem getting around. Despite not crawling just yet, she uses a combination of rolling and shifting to get across our living room floor at a rapid rate. Want to make Sloan laugh? Just show her a video of herself! Our baby girl will break into a big grin and lightly laugh when we show her iPhone videos of herself. It is a pretty neat trick! Sloan is doing great and we are excited for her to experience the magical month of December.

This is Sloan’s photo collage at 37 weeks.

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Ahhh…it feels great to be writing Thursday Rundowns again. I wish everyone a great first weekend of December and I thank you for reading Don’t Blink. Have a great night. Don’t Blink.

Questionable and Obvious Studies

I watch the news while running on the treadmill. This morning, I watched one of our Myrtle Beach stations report on two different studies.

The first study stated that drinking four cups of coffee per day could have health benefits. Um, seriously? Besides making your body dependent on caffeine and staining your teeth, drinking four cups of anything (besides water) per day must be good for you, right? These random studies that come out all the time stating that drinking a glass of wine each night will make you live longer or eating a candy bar before going to bed will reverse aging always crack me up.

The second study presented results that I have an easier time believing. It said that decorating your residence for Christmas will improve your mood throughout the holiday season.

Our Christmas tree puts me in a good mood (well, holding my daughter puts me in a good mood too).

When I watched this, I said to myself well, duh.

I don’t think this study “discovered” a subtle trigger that makes people happy without them realizing it. I think we can all agree that most of us feel our hearts warm up when we are surrounded by lights, presents, and nativity scenes. However, I wish the study went further and told us exactly how much happier we become once we decorate our homes.

I love arriving home to my house covered in red and green lights.

For me personally, I know my mood improves drastically. Pulling into my driveway after work to green and red laser lights covering my home immediately gives me a shot of dopamine. Having a Christmas tree illuminate our dark living room before going to bed makes me feel warm and cozy. Listening to figurines that play classic Christmas carols transports me right back to when I was a kid.

Christmas is the best time of the year for many reasons, one of them being the festive decorations that surround us. Although none of us needed a study to tell us that, I would argue that the obvious studies are a better use of time spent by our scientists than the questionable ones. Happy decorating! Don’t Blink.

The Return of the Robocall

How about a quick rant?…

I have written about the new age variety of spam, specifically the email and social media kind. But much to the surprise of many, the old-fashioned form of “junk communication” is back and stronger than ever…

The solicitation phone call.

Getting a phone call from a solicitor is the worst.

With the rise of cell phones and the decline of landline phones, the volume of solicitors clogging up the lines greatly decreased during the early part of the decade. However, it didn’t take long before “they” got a hold of cell phone numbers. For the past two years, I have probably received a junk phone call at least five times per week.

Although annoyed at these calls, I never had the motivation to actually write a blog post on them. However, that changed when I received one this past Thursday. For those of you who didn’t read my numerous blog posts over the last two weeks referencing a certain holiday, last Thursday happened to be Thanksgiving.

The tweet I sent out after getting an unwanted call on Thanksgiving.

Really? Spam calls on Thanksgiving? Can’t these companies check a box within their robocalling software to cease phone calls on family holidays? Just a little privacy and respect would be nice.

But these days it just isn’t the automated recordings and the inconvenient times they call that fire me up. Rather, it is the trickery and deceit that is used to make you answer them.

Many of us have the obligation to pick up our phones when they ring. So even when a call comes in from a random town in a state I have never been to, I will usually answer it, knowing that a gimmick likely awaits me on the other line. These calls are annoying, but at least they are predictable.

But telemarketing agencies have grown more sophisticated. They have found ways to bother the people who would normally press decline the second a spam call would come through.

The first trick is calling from a local number. Even if the company is located in Texas AND calling from a Texas phone, their call still comes through with a Myrtle Beach (or whatever city you happen to be living in) area code. Of course most of us will accept a call that appears local.

Another trick takes “calling local” a step further. These days, I get numerous spam calls from numbers that have the identical first three digits (not the area code but the actual seven-digit number) as my number. Although this method has now turned into an obvious indicator that it is in fact a solicitation, it did work on me the first couple times.

Finally, you also get the “persistent callers.” You let a suspected spam call go directly to voicemail and then the number calls you back immediately after. Hmmm, you think, if they are calling again it must be a legitimate call.

These methods are unethical because they mess with you. Someone calling twice might heighten your curiosity and fear. Or, you might be expecting an important phone call and answer the local number with high hopes, only for your expectations to be crushed. Or, you might excuse yourself from the office or a social function to take what you think is an important call.

I wish spam phone calls didn’t make such a big comeback (or callback haha). You can sign up for as many “Do Not Call” lists as you want, the random telephone numbers will still find a way to show up on your iPhone screen under the Incoming Call heading. Although I am accepting of the fact that these type of phone calls are once again here to stay, can we at least get some peace and quiet on the holidays? Don’t Blink.

Beyond Blogging: Writing A Cover Story

Something came to reality this past week that I would count as a career highlight. Interestingly enough, it had nothing to do with social media or even digital marketing. Rather, it had to do with another skill I am passionate about.

On Wednesday, I was delivered a copy of Coastal Magazine, the biannual alumni publication at Coastal Carolina University. For those of us who have any knowledge of colleges, we know that the alumni magazine at any university is one of that institution’s premiere showcases, a major periodical that is the result of hard work, extensive planning, and the efforts of many.

When I was delivered the latest issue, I held it in my hands and took a long look at it, staring at the intense-looking NASCAR driver on the cover. It became apparent that soon thousands of people would open the magazine and learn his story, reading the words of a grateful CCU staffer who was given the opportunity to tell it.

This is the Fall 2017/Winter 2018 Coastal Magazine issue.

It was my honor to write the cover story for the Fall 2017/Winter 2018 issue of Coastal Magazine.

It was cool to see my name underneath the title of the cover story.

I accepted my position at Coastal Carolina because it gave me an opportunity to primarily focus on and manage the social media program of an entire university. However, I also made the best decision of my life because I knew I would be able to nurture other pursuits as well.

I had the honor of writing the cover story of the latest Coastal Magazine issue.

I serve on the magazine committee at CCU. I have the pleasure of contributing a regular social media section to the publication and I have written shorter features for it over the past few years as well. However, this was my first time undertaking the task of writing the cover story.

A look at the first several pages of the story.

I was asked to write it on Brandon Brown, a student at CCU who happens to be a NASCAR driver. I have become familiar with Brandon as I have traveled to a couple of his races and reported on his accomplishments via our social media channels. Additionally, this summer, he worked in my office once a week, learning about what it takes to run a social media program at an institution of higher learning. Because of my familiarity with Brandon, I was a good candidate to write the story. When our magazine editor asked me to take on the project, I enthusiastically accepted.

I have become familiar with Brandon over the past couple of years.

After significant research, two in-depth interviews with Brandon, and hours composing the piece, I submitted the story. Our talented University Communication team took it from there. Doug Bell, the magazine editor I have mentioned (he also serves as the director of media relations), polished my piece and made it better. Our photographers contributed incredible images, including the cover photo, to bring the story to life. Our graphics team came up with the layout of the piece and created an outstanding infographic to explain Brandon’s successful career. Our video production personnel put together content that allows the Coastal Magazine digital audience to cruise around in the passenger seat with Brandon.

A look at some of the photogaphy and graphics our talented team produced.

What resulted from the teamwork is a beautiful 10-page spread smack dab middle in the latest issue of Coastal Magazine. If not for the talents of my co-workers, the story of Brandon Brown would just be 1,000 words of text and no one would read it. To Doug, Rob, Regis, Scott, Judy, Jady, Ron, Caroline, Mona, Geoff, and others – THANK YOU!

Thanks to all involved for making the story look so good.

I realize I have a reputation as a blogger. I put together crappy top five lists and Thursday Rundowns. But underneath that blogging façade is a soul that enjoys the challenge of composing quality writing. I am thankful that I have an outlet to do that at CCU. Don’t Blink.