Growing up in Spokane, winters were brutal and long. The snow fell freely and we lived through some nasty storms. Aside from wearing heavy coats, driving on slick roads, and constantly shoveling our driveways, another memory I have from those seasons is watching the local news forecasts. Or, to be a little more specific, watching my parents watch the local news forecasts.

I can look back 20 years and picture my mom groaning during the local news, dreading the snow-filled forecasts from the local meteorologists. She would scan through the three local stations, catching each forecast, hoping that one would convey better news than the other. Aside from maybe an inch or two, they rarely did.
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Sidney and I watch the Myrtle Beach news stations on a daily basis. During the work week, we will usually catch a local newscast around dinner time and then I watch the morning weekend shows. But by no means do I spend an abundance of my time watching local news.

Except for when we are on a hurricane watch.

Taking a page out of the playbook of my parents, during times such as these, I will force myself to stay up and watch the 11 p.m. news. I will then watch the early shows and the plethora of broadcasts that come on from 5 – 8 p.m. Needless to say, I become a little bit of a local news junkie!

But why? As a social media nerd, I have a real time play-by-play account of every minor move these storms make. I have the Weather Channel website bookmarked on my computer. I have amateur “meteorologists” all around me and on the other side of the country (thanks, mom and dad) who are more than willing to give me the current forecast and their interpretation of it.

So, it might seem puzzling that I make the effort to be in front of my TV during certain times of the day (and put up with commercials) when I can get all the info I need just by looking at my phone.

I think I know why I do it though. No, it isn’t just because my parents did it themselves while I was growing up. Heck, who is to say that they wouldn’t have relied solely on their smart phones if that technology existed back then? Rather, it is all about the personal touch.

Maybe it is because of my vulnerability during these unsettling times, but I appreciate the comfort of a well-mannered local weather expert explaining the complexities of a potentially devastating situation in a way I can understand. To have someone on the other side of the TV screen who is in it for the long haul with me develops a special rapport (as one-sided as it might be).

These Myrtle Beach meteorologists, one in particular who is a full-blown celebrity in our area (looking at you, Ed Piotrowski), make navigating through a hurricane a little more bearable. Their commitment wins me over. These individuals work round the clock, some going live for hours on end. They serve as my trustworthy tour guide through the twists and turns of a stressful, dangerous event. They don’t take breaks, they don’t complain, and they don’t fizzle under pressure. I can respect that.

In closing, hurricane season is also local meteorologist season in the Reser household. Some people might think the local weather guy (or gal) is a bit corny, but I much rather have him in my living room than Dorian. Don’t Blink.

It wasn’t supposed to work out this way.

Unfortunately for the people of Florida, Hurricane Dorian was poised to wreak catastrophic destruction on the Sunshine State. Up here in South Carolina, we were sympathetically monitoring the situation. We wanted to be there for our southeastern neighbors while also preparing for any impacts that the Florida landfall could have on us.

This was the sentiment throughout all of last week. But then I went to sleep on Friday night…

When I woke up on Saturday morning, there was an entirely different narrative. It looked like Florida would be spared and South Carolina would take the brunt of Hurricane Dorian. Was it just bad luck or did Dorian know that she had a streak to extend? This will mark the fourth consecutive year that our area will be impacted by a major hurricane.

Myrtle Beach is now in Dorian’s path.

Since Saturday afternoon, I have been busy. I am running Coastal Carolina University’s social media response and worked all of yesterday from my living room chair. I also share the public information seat within CCU’s Emergency Operations Center (EOC) and spent today working from our command center on campus.

Shameless selfie taken outside of our EOC at Coastal Carolina University.

But it just isn’t the work side of Hurricane Dorian that I am worried about. As you can imagine, my family situation is what concerns me most. What will happen on Wednesday night and Thursday when the hurricane is supposed to swing by the South Carolina coast? Will our house go unscathed? Will our streets flood? Will grocery stores still have food?

Well, it is tough to say.

However, I am cautiously optimistic that we will be just fine. Although Myrtle Beach has a 76% chance of tropical storm-type winds, this weather event doesn’t scare me as much as Hurricane Florence last year. Judging by models and my own intuition (not to be trusted), I think we will escape this storm just fine. At the time, we don’t have evacuation plans. But don’t get me wrong––if Dorian’s track moves just a bit to the west (God forbid), it will be an entirely different story.

So please, don’t worry too much about us. Instead, say a prayer for those in the Bahamas and those who will face a much more violent Dorian than us. This hurricane is no joke and not everyone will be as lucky as us. Don’t Blink.

Well, my wife has spent more than a week as a fourth grade teacher and is starting to get settled in. After five years as a second grade teacher, the jump in grade level has provided a change of pace for Sidney. Through our conversations at the dinner table, three themes seem to stand out about her new assignment.

Sidney started as a fourth grade teacher last week. This is her today in her new “flair” shirt (you have to be a teacher to get the reference).

Dang, these kids are smart – You might be thinking duh, right? But it doesn’t just revolve around their ability to understand multiplication tables. Sure, the intellectual capacity of fourth graders is greater, but they are smarter in other ways as well. Their understanding of cultural customs and differences is superior to what it was as second graders. They also understand social principles and problem solving strategies better. The gap in overall intelligence between Mrs. Reser and her new class has closed a bit.

Same dog, same tricks – In Sidney’s class there are several students she taught in second grade. When asked how it is to re-teach these children, she famously says “I like it but I don’t like it.” These students know Sid’s style and have quickly adjusted their expectations and tendencies to conform to it. On the other side of the coin, they also know her “tricks” and aren’t as susceptible to her ploys of harmless manipulation. But make no mistake, the familiarity is more of an asset than a headache.

Starting Over – Sidney didn’t just move to a different classroom. Besides her new digs, she also has a new curriculum and a new team of teachers. She can’t rollover past lesson plans from the last half decade as fourth graders learn entirely different material than second graders. As you can imagine, developing new lessons takes time and creativity. She is also interacting daily with a different teacher team. In the second grade, Sid had the blessing of learning and working with veteran teachers who had decades of experience under their belts. She is now with a fourth grade team comprised of teachers more her age and on par with her experience level. The situation has its advantages and disadvantages but the one major reality is that becoming a well-oiled fourth grade machine will take time as Sid and her co-workers learn to work and plan together. So far, it is going great!

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I am proud of Sid for answering the call of her principal and teaching fourth grade. Change can be hard, but my wife is talented at making the most of it. Don’t Blink.

When I heard the news over the weekend that Andrew Luck was retiring, one thought came directly to mind: Good for him.

Well played, Andrew Luck. Enjoy retirement.

Why stay? Why continue to do something that is wreaking havoc on yourself both mentally and physically? That he is able to easily walk away at 29 years old with his body still healthy and his pockets still loaded is an accomplishment 99% of the work force will never experience.

Perhaps that is why Luck was booed after leaving the field on Saturday night. Was it just pure jealousy? To retire before turning 30 is a luxury all of us would like (or would have liked) to have. Or, perhaps the people who heckled the quarterback simply did so because of what it might mean for the chances of their team. But honestly, check your priorities if you are so wrapped up in an NFL franchise or a fantasy team that you need to boo someone who is doing what is best for his family.

I put the situation in perspective by thinking about it from my own career perspective. If I was working at a university led by an under 40 rock star president who brought the institution to new heights only to unexpectedly retire, I couldn’t hold it against him/her. Stress is intense for top administrators in higher education and even though it would be a huge loss, you got to respect that the person did what was right for them and their family.

By walking away from the game, I think Andrew Luck showed that Stanford really does produce geniuses. I wish him the best in retirement and hope he makes the most out of an opportunity many of us will only dream of having. Don’t Blink.

Greetings, everyone! Excuse me, but I must admit that I am a little tired, it has been quite the week. Needless to say, I am ready for Friday to arrive. But fatigue will never halt the Thursday Rundown so let’s get started…

The Popeyes Chicken Sandwich – I watched with interest as Popeyes duked it out on social media with other fast food restaurants after the release of its chicken sandwich. Although I know that being rude and crude on social media has paid big dividends for some companies, I could personally never follow suit. I wouldn’t want to work for an employer that would sell out its integrity for “likes” and perhaps a little larger bottom line. BUT, regarding the important part of this debate, there is no better chicken sandwich than the one you can order at Chick-fil-A.

This image of Popeyes’ chicken sandwich has become extremely popular over the past few days.

Coupon Cards – A couple nights ago, a Carolina Forest High School football player stopped by our house to sell us a coupon card. I am extremely familiar with this type of fundraiser because I had to do it when I played football for the Mead High School Panthers in the early 2000s (graduated in 2005). I HATED it back then so I felt plenty of sympathy for the young man at my door. As I purchased the $20 card filled with less than stellar deals, I wondered why a better fundraiser hasn’t been developed in the 14 years since I last sold the damn things. Heck, back in 2013 I was lobbying for the end of them. I guess some things never change.

We bought this Carolina Forest High School coupon card the other night.

#CCUfamily for Generation Z – A hallmark of our #CCUSocialMedia program, #CCUfamily, received a facelift for the new academic year. Wanting to modernize the solid feature, I relied on the suggestions of Geoff Insch, video superstar, and Anthony Bowser, our social media specialist, to create a fresh look. What we ended up with was a Buzzfeed-inspired, Generation Z-optimized final product. Best of all? We profiled my social media intern, Katie, as our first feature. If you have a moment, take a look!

Make sure to follow the link to view Katie’s feature.56 qtr

Latest Ice Cream Flavor – Over the weekend, we celebrated the end of our summer by hitting up one of our favorite ice cream shops, Brusters. I experimented with a new flavor that I feel is worth mentioning here. I ordered the month’s featured flavor, lemon blueberry cake. It was lemon ice cream with thick blueberry swirls and yellow cake pieces. I was impressed that the blueberry and lemon flavors could work in harmony to provide a taste that was unique, pleasant, and very “summer-yyy.” Two thumbs up.

A look at the lemon blueberry cake ice cream I had over the weekend.

Old School Laughs – How did I never know about “The King of Queens”?! Sidney, like she has done for other shows, has hooked me on reruns of the sitcom. My enthusiasm for the show comes from the character of Doug, played by Kevin James. He cracks me up and truly is relatable. My two favorite episodes so far are when Doug purchases an ice cream truck and when he gets out of exercising by bribing his trainer who has an addiction to video games. Good stuff!

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Thank you for the opportunity to once again write for you! Enjoy your weekend and I look forward to touching base next week. Don’t Blink.

Funny story…

Although I work out at Gold’s Gym most of the week, I still escape to our gym on campus every Monday and Wednesday. When I go to Gold’s, I return to the house to shower and take Sloan to daycare. On Mondays and Wednesdays, Sid takes Sloan to daycare and I don’t come home after I exercise. You staying with me?…

Because I stay on campus once the HTC Center opens at 6 a.m., I shower in the locker room facilities after my workout. This of course requires that I bring my office clothes with me so I can change into them after freshening up. As your stereotypical Type A person, I select and pack my clothes the night before. Pants, socks, undershirts, shoes, etc., go into my gym bag. To avoid wrinkles, I carry the shirt I will wear that day in my hand. It is usually second nature for me to remember my shirt when I grab my gym bag and dash out the door in the morning.

I don’t know if it was excitement over the first day of classes here at CCU or some other factor but I did something I normally never do: I forgot my shirt.

It wasn’t until I turned onto campus that I realized I left my shirt at the house. Low key stressing out, I surveyed my options.
1. Turn around, go back home, and take a day off from the gym.
2. Forget the gym and do a quick workout on the track. Then quickly return home, shower, and rush back to campus.
3. Go to the gym as usual and then find some other option in terms of my wardrobe.

I opted for the third choice and decided on the “some other option” rather quickly: Walmart.

Unfortunately, to pull this off, I needed to complete an abbreviated workout. However, the shorter routine I went through was sufficient enough to at least not make me feel like a slacker throughout the day. When I finished I took a quick shower and then did something kind of embarrassing…because I didn’t want to walk out in front of everybody and go to Walmart in my undershirt, I slipped on my Gold’s Gym pullover that I wear prior to my workouts.

What a combo! I went out in public like this.

So there I was, rocking a Gold’s Gym pre-workout shirt with khakis and dress shoes. I looked like a real piece of work. I awkwardly walked past the students working the front desk and hopped in my car and went to Walmart. Luckily, the store is about halfway between campus and my house, so roughly a 10 minute drive. I did some quick browsing but I didn’t waste too much time making a decision.

A look at my selection this morning.

I opted for this $7.76 shirt that reminded me of something I would expect a senior citizen to wear, not some dude trying to satisfy his employer’s business casual dress code policy. However, it would make do for one day.

After some quick browsing, I made a selection.

I changed in the Walmart bathroom and then navigated the morning traffic back to campus in plenty of time. Even though I wanted to wear something CCU-related for first day of classes, I felt a little accomplished that I didn’t let my absent-mindedness rob me of a workout that I really needed (I have slacked with my eating over the summer).

This shirt served me well today.

In life, it is about the small victories. Don’t Blink.

From time to time, my childhood neighborhood would become ground zero for people going door-to-door selling magazine subscriptions. I vividly remember the high octane energy some of these individuals would bring when they knocked on the door. They would get me excited and suck me in, usually with a spiel about how they needed to sell subscriptions to earn points for a trip.

However, despite their enthusiasm, they never pulled off a sale. My parents always said no. They came mostly in the summer, usually during the day, when it was just my mom and the three of us kids at home. Thus, it was my mom turning them down.

Except for one day.

To be honest, I can’t remember if it was a Saturday or simply a day he took off, but on one particular late morning my dad was the one to open the door (with me trailing). My dad listened to what this man had to say but then declined the pitch. He followed with asking the gentleman not to come back. As the guy turned his back on us to walk away, he muttered “Oh, I’ll be back.”

My dad responded, “You do and I will call the cops.”

“Oh, I’ll be back,” the guy responded for the second time as he walked down our driveway.

Sure enough, two minutes later there was a cop car a few houses down from our house. A police officer was standing outside the vehicle talking with the man who was just at our house. The magazine salesman was escorted out of the neighborhood.

To be honest, I had not thought about that story until this past weekend. Probably 11 or 12 when it happened, I can’t remember ever coming into contact with another door-to-door magazine salesperson. Not again at my parents’ house and never in Montana or South Carolina. But on Friday night, Sidney and I were aimlessly browsing Netflix looking for a movie to watch. As I do quite often, I selected a film without really even reading the summary. On this evening I selected “American Honey.”

“American Honey” was an entertaining movie.

Over the course of the two hours and 45 minutes that the movie ran, I learned about the wacky and tough culture of the door-to-door magazine sales business. “American Honey” follows a group of 12 or so teens and young adults who travel across the country selling magazines. Although Shia LaBeouf stars, the other cast members were literally pulled off the streets by the director. I quickly became fascinated by the pressures and tactics employed by these magazine sales groups, both on potential customers and internally within the group.

Besides the interesting plot, the cinematography is also very interesting. The movie is shot in several different states and you can see that reflected when the gang moves on to different neighborhoods. Also, no words are needed to show the disparity in standard of living between the magazine salespeople and the homeowners they target. From a visual standpoint, it is very well done.

If you have time over the course of a couple evenings, I would recommend “American Honey.” It is something different but also something you might be able to connect with. Don’t Blink.

Well, summer is over.

Like, really over.

Once August 1 hit, we felt our summer freedom slipping from our grasp. Sid had to return to school for meetings and classroom prep. I said goodbye to the beloved summer hour schedule at CCU. Sloan started going back to daycare for 3-day and 4-day weeks instead of the leisurely summer 2-day week. But even though we knew the end was coming, there was still a summer vibe around the house. No longer. The transition is now complete and the school year is here.

We spent our last summer night eating ice cream with Sid’s parents.

Horry County Schools held its first day of classes today and Sid went back to Palmetto Bays Elementary for her sixth year of teaching. However, although she in a familiar place, she is in a different role. Mrs. Reser came home this afternoon with one day as a fourth grade teacher under her belt. She is going to be wonderful in her new grade level.

Sid started her sixth year as a teacher and her first year as a fourth grade teacher today.

Coastal Carolina University students begin a new academic year on Wednesday. But with residence hall move-in taking place this past weekend and plenty of activities occurring today and tomorrow, it won’t take two more days for me to get busy.

Sloan is now attending daycare fulltime, a reality that is quite depressing.

But before you feel sorry for us, please know that we had a really nice summer. We had the best of both worlds as we spent half of it constantly on the go and then the latter half was enjoyed at a much slower pace here in Myrtle Beach.

Summer life started out daunting. The first several weeks were full of trips and events. We journeyed to Atlanta for a weekend to watch the Braves, Sid went on a trip to New York, we vacationed for a week in the Florida Keys, and we spent time preparing for/celebrating Sidney’s sister’s wedding. There was never a dull moment and it was nice to get out of dodge.

We had a very busy first half of the summer.

But as June started to conclude, we settled down a bit. We had time to ride Sid’s dad’s boat, hang out at the pool, go to baseball games, and spend summer nights watching Netflix and Redbox movies. Instead of us traveling, others traveled to us. We hosted my brother and his fiancé over the Fourth of July holiday. Then, later that month, my parents came for a special visit. The pace sloooooowed down and we had a chance to savor the season before it disappeared.

Our second half of summer was spent in Myrtle Beach just hanging out.

To say it has been an interesting summer is an understatement. We have been blessed in numerous ways and can’t wait to take the momentum we have generated these past couple months into the fall. But before we go full speed ahead, I want to thank my girls for making Summer 2019 so enjoyable. I would be lying if I said it wasn’t tough to see it go. Don’t Blink.

Well it all goes down next week. Sidney will teach her first day of the 2019-20 school year on Monday and Coastal Carolina will kick off the academic year on Wednesday. But before all of that starts, let continue the laid back approach of the summer season with a Thursday Rundown.

Proof I Was There – Earlier this week, I wrote about our trip to Darlington to cover the unveiling of Brandon Brown’s No. 86 Coastal Carolina Camaro for Throwback Weekend. Although I said my working function was to document the event on social media, I got to put the “other duties as assigned” part of my job description to work as well. I helped push Brandon’s covered car into place prior to the press conference and helped him push it back into the trailer at its conclusion. In the days since the unveiling, the paint scheme has been highly acclaimed by the racing community on social media.

Can you spot me?

Sloan in a Nutshell – The below photo I took of Sloan this morning pretty much encompasses who she is as a two-and-a-half-year-old silly little girl. She is obsessed with applying band-aids to spots that don’t need them, demands a plastic cup to put her fruit snacks in, constantly wears a shell necklace her aunt won her from an arcade, nurses her newly developed taste for lemonade by sipping it out of her Disney-themed container, and always has a smile on her face. She is definitely a mess but we sure love her.

This is Sloan in a nutshell.

Mini-Bin – Our Office of Sustainability at Coastal Carolina recently traded out our trash cans for mini-bins. These new receptacles will promote recycling and allow our custodians to focus more on pressing tasks not involving emptying our individual trash cans. A cool concept deserves a cool rollout. Several of my University Marketing and Communication co-workers collaborated to create a mock infomercial to promote the mini-bin to our internal audiences. If you think a mini-bin is dull, just wait until you watch this video. Great work to everyone involved, they truly hit it out of the park.

My co-workers made this mini bin seem incredibly exciting! Watch the video!!

Wizard of Oz – Today, the “Wizard of Oz” turns 80. You want to know the weird thought that went through my head when I first saw this? Man, that means the movie was only 47 years old when I was born. But I digress. I think we all have stories and memories from watching the film. Personally, I remember watching it with my family during holidays when it would come on TV and also watching it over and over with my next door neighbor. Over the past several years, I have become really interested in the history of the film’s production. You can find out a lot of intriguing facts on the internet. Although I won’t be watching it tonight to commemorate the anniversary, I did take a couple minutes to discuss and swap experiences about the movie with Sidney.

The Wizard of Oz turned 80 years old today.

Revisiting Favorite Movies – On this date three years ago, I bit on a social media challenge and listed my favorite seven films of all-time. Looking at this list now, I hesitate to make any changes. However, if it was #fav9films, I would probably add “The Godfather” and “Taxi Driver” to the list. I actually just saw the latter this past weekend and I was so impressed with the score and the seedy depiction of the 1970s New York City streets. Robert De Niro’s performance wasn’t too bad either!

The tweet listing my top seven favorite films from three years ago.

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Thanks for taking the time to read another rundown. I hope those who are enjoying their last weekend before going back to school make the most of it. I will catch up with everyone next week. Don’t Blink.

Because I live in a tourist destination such as Myrtle Beach, I have unlimited options when it comes to dining out. With hundreds of different restaurants and not enough time to try them all, I try to be selective when Sidney, Sloan, and I decide to go out to eat.

To make the most out of our experience, I take these five steps (in order) when deciding whether I want to try a place or not.

I feel it is important to take some steps before deciding where to go out to eat.

1. Look up the menu online – It is no fun going out to eat if the restaurant doesn’t offer anything you actually like, right? I always pull up the online menu to see if the place we are considering has a fun and diverse menu that would cater to the needs of each of us. Usually the menu will pass my personal test, no matter how eccentric it is, as long as you can order a hamburger and fries. Previewing the menu on line also always you to price gauge.

2. Instagram! – After the menu is screened, I go to Instagram. No, I don’t look at the restaurant’s carefully curated account. Rather, I do a location search and look at the food photos that actual customers are posting. If the food looks good and the captions provide favorable reviews then I will be inclined to pay a visit.

3. Visit the restaurant’s Facebook page – With Instagram I don’t care about the restaurant’s presence but with Facebook I do. If there is a place we might potentially eat at, I scope out the Facebook page to get a sense of the restaurant’s culture. I read the specials, watch videos, and read the reviews. I also take notice of how the restaurant treats its customers on Facebook, paying close attention to responses to bad reviews and general questions.

4. Complimentary Food – Call me a cheapskate, but nothing wins me over more than a free basket of something upon sitting down at the table. Complimentary chips, bread, peanuts, hush puppies, etc. all make the meal exciting and enhance the value. I will forgive some sketchy social media reviews if I know that my daughter is going to be appeased by something to munch on the moment we sit down.

5. Word of Mouth – Because everyone has different preferences and criteria, I don’t 100% base my decision off of what people tell me about a restaurant. I will definitely take it into consideration but I feel the above factors weigh more heavily when it comes to choosing where we will eat.

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Of course, none of the above usually applies because it is my wife that makes the decision on where we eat. However, if I have a vote, I am doing my research to make the best possible choice. Bon appetit! Don’t Blink.