Travis Overton: A Kind and Selfless Leader

Last night while scrolling social media, a former co-worker of mine at Coastal Carolina University posted a photo of another former CCU colleague with the caption of “love you.” My lack of awareness got the best of me as I just thought it was a silly post commemorating a New Year’s Eve party they were both at. About 15 minutes later, I picked up my phone again and did another scroll. This time I saw photo after photo of this particular colleague from other former co-workers. The shock and sadness hit me hard that Travis Overton had died.

I arrived at Coastal Carolina University in May 2014 and it didn’t take long for me to meet Travis. In fact, we worked closely together. In his capacity as dean of students, he had mastered the microblogging trend of social media that was prevalent at the time. I had the privilege of collaborating with him and other CCU legends such as Jeff Stone and April Betsch as we formed a social media working group to better serve our students. It was a special time to be a Chant as the institution went through an incredible rise unlike one I have ever seen in higher education.

Travis Overton was a special person. This photo is a screenshot from the 2016 holiday video. I was pretty surprised that I didn’t have an actual photo with Travis but you can spot me in the background trying to do a “dance move” in the teal hoodie.

Travis went the same way as CCU during this time: UP. Although he always held a higher position than me from the moment I stepped on campus, Travis had a spectacular ascension into senior administration at Coastal during the middle of my tenure at the university. His talent, work ethic, and charisma were too much for university leaders to overlook. Rightfully, he kept climbing the ladder and served CCU in some very key administrative positions.

By the time I was ready to move on from CCU, Travis was many pay grades ahead of me. However, he never let that gap change the way he treated me. By the time I left Coastal at the beginning of 2020, he still engaged with me the same way he did when we were sitting side-by-side strategizing the Yik Yak takeover we organized in October 2014. There was no ego.

This blurry photo is taken from video (sorry!) so I apologize for the bad quality. But it shows one of our social media meetings from 2014 with Travis seated in the corner. Before Travis entered senior administration, I worked with him a lot.

Speaking of my departure from Coastal, it was at this time that Travis helped me in a way that I will never forget. This brief story I am about to relate is another classic example of what made Travis Overton so respected and beloved.

As happens occasionally in higher ed, bad hires are sometimes made. In 2019, a new vice president for marketing and communications arrived at CCU. Despite high hopes, this particular person made our jobs and lives difficult. When I submitted my resignation to go work for Washington State University, Travis, who oversaw our department, told me to come to him if our department leader gave me any additional grief in the few weeks I had remaining at CCU.

I made it a priority to not reach out to Travis. I didn’t want to bother him with any of my problems as he had much more important university matters to deal with. I held true to this personal pledge as long as I could until a life event occurred…

My wife gave birth prematurely in early February 2020. Beau was sent to the NICU. I was making trips back-and-forth to Florence from Myrtle Beach to be with him. It was one of the scariest and most stressful times of my life. During this period, I needed my department’s approval on something that would make a major difference in my transition from a CCU employee to a non-CCU employee (specific details not important for the story). This approval, which would also help me better communicate to my family out west about Beau’s condition, was withheld. I was basically being played with. 

Despondent and at my wits’ end, I reached out to Travis. He first responded with compassion and empathy. He wanted to know how we were all doing and told me not to worry about the CCU issue. Travis said he would take care of it.

By the time I arrived home to Myrtle Beach that night, I had an email in my inbox stating that I had received approval for my request. An awful ordeal that was causing mounting stress was instantly resolved. Travis’ quick action meant the world to me. I sent a text of appreciation to Travis and he responded in the most humble way.

This was the text Travis sent me after I thanked him for coming to my aid during a very vulnerable time.

My respect for Travis was already permanent, but the way he came to my aid during my most vulnerable time elevated him to a forever special spot in my heart. Even in death, that spot is still reserved for an incredible human being. Please pray for the repose of the soul of Travis Overton. Don’t Blink.

#CCU Yik Yak Takeover

One month ago I questioned aloud on this blog how I could utilize Yik Yak effectively in our Coastal Carolina University social media strategy. At the time I didn’t have a concrete game plan. Well, after thinking about it a lot and reading about how other universities are handling this hot social media app, I realized two things: 1. I wanted to do something about Yik Yak. 2. I didn’t want to do what the other universities were doing.

This Thursday, October 30, #CCUSocialMedia will host a #CCU Yik Yak Takeover. From 8 a.m. to 5 p.m., the whole campus community within the 1.5 mile set radius is encouraged to send out positive yaks throughout the day. While many universities are attempting to block it, Coastal Carolina University is taking a big step to embrace it. This is a completely original idea, one that will catapult Coastal Carolina into the discussion of universities who came up with a plan to maximize the possibilities of Yik Yak as opposed to those who wanted nothing to do with it.

The #CCU Yik Yak Takeover will take place this Thursday, October 30.

The #CCU Yik Yak Takeover will take place this Thursday, October 30.

The #CCU Yik Tak Takeover is the brainchild of our “Social Media Dream Team” on campus. I have the privilege of working with a group of six other fellow staff members* who in addition to their university jobs are also social media leaders on campus. We have meetings and we talk often. At last week’s meeting we all committed to taking this on. Come Thursday, we will do what we can to generate positive yaks. Students will have the opportunity to find us on Prince Lawn (our campus gathering place) and send out an inspirational yak in our presence. If they do, they will receive a Coastal prize.

But make no mistake about it, the #CCU Yik Yak Takeover is not about, nor dependent on, the seven of us staffers. It is entirely a deal that will be driven and executed by our students. We could “Yak” until our thumbs turn blue but we would still be outnumbered 10,000 to 7. If our students buy-in, this will be one of the most successful social media feats seen on a college campus. So will they?

The #CCU Yik Yak Takeover caused a lot of buzz on Yik Yak today. As you can see, some of it was positive and some of it was in a mocking nature. The portions of text that are blocked out contained bad language.

The #CCU Yik Yak Takeover caused a lot of buzz on Yik Yak today. As you can see, some of it was positive and some of it was in a mocking nature. The portions of text that are blocked out contained bad language.

I bet they will.

When we announced our Takeover at 4 p.m. today, we had a lot of excited students. Many voiced on social media how much they love their school for doing something like this. Don’t get me wrong though, we also have some students who are going to oppose it as well. Just minutes after the announcement, the Coastal Yik Yak stream was buzzing about October 30. Lots of users voiced support, while other completely mocked the idea. Going in we knew that we would have people who would fight what we are trying to do. However, our plan come Thursday is simple…overwhelm the negative with the positive.

Some of the positive response we received on our #CCU Yik Yak Takeover.

Some of the positive response we received on our #CCU Yik Yak Takeover.

Wait one second though and throw strategy out the window. Sure we plan to outnumber bad yaks with good yaks. However, one thing is forever on our side: Pride. The students here at Coastal Carolina University are passionate and protective of their school. They know a big opportunity exists on Thursday to let that passion shine through for the social media world to see. The majority of students that make this campus great will show up on the day before Halloween and make the #CCU Yik Yak Takeover an epic success. Trust me, those of you outside of the CCU radius will want to “peak” on our community beacause we are about to do something pretty cool. Don’t Blink.

 

* Thanks to the Social Media Dream Team of April Betsch, Erika Pomerantz, Jeff Stone, Jennifer Sellers, Kevin Olivett, and Travis Overton for making the #CCU Yik Yak Takeover possible. Thanks to the #CCU student body in advance for making it successful.