Tap here to watch me make Pilk
It seemed preposterous. Even sacrilegious. Disgusting, to say the least.
Above all else, at the very core, it was a marketing gimmick. And it reeled me in hook, line, and sinker.
Last week, Pepsi rolled out Lindsay Lohan in hopes that her stellar credibility would convince the world that a certain combination is a good idea. Now let me caution you, if your stomach is feeling at all weak this evening, you might want to stop reading before I reveal this absurd pairing.
Pepsi and Lohan are urging adventurous souls to try something called Pilk. What is Pilk, you ask? Alright, you asked for it…
Pilk is Pepsi and milk mixed together.
Alright, I swear I heard a few of my readers gag. Don’t worry, I had the same reaction too. I had not heard of a more disagreeable combination since it was revealed that Jim Harbaugh’s dad pours Gatorade over his cereal.
But for as awful as Pilk sounded, I had to confirm what seemed undoubtedly obvious. On Sunday, Sloan and I picked up a 2-liter of Pepsi at the store and came home to mix up the concoction.
We measured out the ingredients (Pepsi and milk…HA!) and then I served as the chief mixologist. I poured the Pepsi first over ice. As the satisfying popping and fizzing sound hissed as the beverage hit the cubes, I thought why do I have to ruin this? I then poured in the milk and watched as it streaked through the Pepsi, eventually turning this new drink a dirty white.
I then took my straw, submerged it in the glass, gave the drink a vigorous mix, and then took a sip…
Okay, it wasn’t that bad. I thought the taste would be much stronger. I had anticipated that the drink would still retain a carbonated punch but taste like milk. My worst fears were unfounded. Instead, what I drank tasted much more mellow. The carbonation had been diluted and it tasted like the last couple drinks of an ice cream float after everything had melted. As an ice cream float critic, this didn’t exactly appeal to me but it sure was better than what I thought.
Of course Sloan and Beau loved it. I had to wrestle the tall glass away from them so they wouldn’t guzzle the entire thing. But I am pretty sure I could have mixed soda with mud and they still would have given it a thumbs up.
If you want to try the Pilk challenge, you don’t got much to lose. Trust me, it isn’t like your taste buds will be scarred forever. Maybe—unlike me—you will find a new favorite holiday drink. If you do, make sure to thank Lindsay Lohan. Don’t Blink.