Nice To Meet You, Swoop!

Posted on November 6, 2024 by brent

Part of my interview process at Eastern Washington University was to deliver a presentation that outlined a comprehensive marketing strategy. Before I dove too deep, I wanted to give my future colleagues some background on why I enjoy working in higher education so much.

I told them it was because of the mascots.

I’m dead serious. And, yes, they still hired me 😂.

To be honest, I also told them a couple other reasons why I like higher ed, but I did show slides that showed me with furry friends from past jobs. I then told my audience that I really wanted to meet Swoop. Guess what? This past weekend, it happened.

But before we get to Swoop, I need to recognize my other homies.

I was introduced to the insane world of intercollegiate mascots at the University of Montana with Monte. In fact, I was very hands-on with UM’s grizzly bear since one of my responsibilities was to serve as the mascot coordinator. I wrote about that experience in-depth just a couple months ago.

Monte and I at the 2012 NCAA Tournament

When I moved east to work at Coastal Carolina University, it didn’t take long until I met Chauncey the Chanticleer. What is a Chanticleer, you might ask? It is a proud and fierce rooster made famous in The Canterbury Tales.

Chauncey welcomed me to CCU with open arms.

Whereas I met Chauncey relatively quickly at CCU, it took longer into my tenure at Washington State University to rub elbows with Butch. Although I had met him several times as a young fan in the 1990s, I didn’t grab a photo with him in my working capacity until a few months before I left WSU.

I met Butch on the job but I also met him at a wedding.

Thank goodness I didn’t have to wait long to meet Swoop. This past weekend Sidney and spent a minute with him at the EWU vs. Montana State football game. He came over to where we were sitting in the Endzone Club and made our day.

Sidney and I met Swoop this past weekend.

Lucky for me, that won’t be the last of my dealings with Swoop. We get to work together tomorrow (more on this down the road) and I can’t wait. Mascots rule! Don’t Blink.

Managing A Hall of Famer

Posted on September 23, 2024 by brent

I can now say that I supervised a hall of famer.

This summer, Monte, the grizzly bear mascot at the University of Montana, was selected for the Mascot Hall of Fame. This past Saturday, he was officially inducted into the esteemed fraternity when he received his Hall of Fame “ring” during the Griz vs. Western Carolina football game.

After being selected to the Mascot Hall of Fame this past summer, Monte was inducted this past Saturday. Former University of Montana students who played Monte, including a couple who I personally supervised, took part in the ceremony and are featured in this picture (photo courtesy of the University of Montana).

Call me proud.

I started my career on the marketing team within the University of Montana Intercollegiate Athletics Department. I was pretty much the low man on the totem pole as I wore a lot of different hats but gained some fantastic experience. One colorful duty I held was that of mascot coordinator. It was my responsibility to manage the mascot program and make sure that appearances were scheduled, game entertainment was planned, our student performers were taken care of, and much more than you could probably ever imagine.

Monte and I at the NCAA Tournament in 2012.

Don’t look at me to take credit for Monte’s ascension to mascot stardom. By the time I was installed as the mascot coordinator in 2009, Monte was already well on his way to the Mascot Hall of Fame (even though it didn’t even exist at that time 😂). Legends like Scott Stiegler and Barry Anderson had already catapulted Monte to the national level by their epic portrayals of the costumed grizzly bear. Basically, when I started in the athletic department there was already a profound legacy and established program to oversee. It was both a lot of pressure and a lot of fun.

What an awesome opportunity I had to manage the Monte program!

Just like with my time at UM in general, I learned a lot from managing the Monte program. Whether it was navigating a packed schedule of appearances, billing the hundreds of people who would hire Monte, ordering new mascot suits (not cheap!), or answering fan mail, there was never a dull day…and that was just behind-the-scenes stuff.

There was never a dull day with Monte.

The public-facing, athletics-related work was another dimension of mascot management. Basketball halftime performances, skits between volleyball sets, fulfilling in-game sponsorship obligations, and making the mascot available to fans just scratch the surface of Monte’s presence at Grizzly Athletics events. And that doesn’t even cover the most stressful part…football home entrances! Whether Monte was cruising out on his motorcycle, tubing across midfield, roaring out on an ATV, or saluting the stadium on top of a military vehicle, all of these spectacles took down-to-the-second planning and plenty of rehearsing.

Monte pours his heart out for the community, but he especially goes hard when it comes to supporting the student-athletes of all sports at the University of Montana.

But for every minute of stress incurred from being the mascot coordinator, I was rewarded with two minutes of joy. Because I was the staff member responsible for Monte, I got to accompany him to road games, national mascot competitions (went to Disney World twice), cheerleading camps, and some super cool community events where we were treated like gold.

Monte and I at the UCA Championships at Walt Disney World in 2013.

I also had the opportunity to produce “Monte Movies” (I even appeared in one), direct a couple different Capital One National Mascot of the Year campaigns, coordinate birthday bashes, and have a front row seat to the unbelievable chemistry that exists between Monte and Griz Nation.

The opening scene of the Monte Movie I appeared in back in 2013.

And that last item truly is what makes Monte so special. It is why I am in the position to brag about the rad things I got to do all those years ago. Simply, the students who have portrayed Monte over the past few decades are beyond amazing. Starting with Scott and Barry and followed by all the talented others, the Monte alumni inner-circle is almost as prestigious as past U.S. Presidents. Although they have all brought a slightly different skill set and personality to the role, they still honored the Monte legacy and left no doubt that the greatest tradition and ambassador at the University of Montana is a beloved grizzly bear.

Had to include the most awkward photo I have with Monte.

But to be honest, I think Griz Nation only knows half of what Monte truly does for the community. I saw firsthand the truly heroic acts the students I supervised would do. I am talking about donating hours of their time in the suit to help non-profits. Or going to hospitals to brighten the days of sick children. Or going out of their way to help kids petrified of Monte overcome their fear. Or answering the call when a clueless mascot coordinator would ask them to go back on the field in the fourth quarter after they had already spent every ounce of energy. These are the individuals inside the suit.

Congrats to this special bear!

Congratulations to Monte, especially the three students I had the pleasure of supervising at the start of my career. May the country’s best collegiate mascot forever enjoy enshrinement in the Hall of Fame. Don’t Blink.

Pillow Calculation Thursday Rundown

Posted on February 23, 2023 by brent

We have reached the final Thursday Rundown of February. Next week it will be March and that means Spring will be here, right? On that sarcastic note, let’s get to tonight’s five topics…

Ham Bingo – We love bingo. We played turkey bingo in November and we played taco bingo earlier this month as a fundraiser for Sloan’s school. So it goes without saying that we naturally jumped at the chance to play ham bingo this past weekend. My Knights of Columbus council staged the Mardi Gras-themed event. The idea was to have one last hurrah before Lent and allow people to win hams that they could save for Easter. Although Sloan and I didn’t win a ham, we sure had fun eating gumbo, wearing Mardi Gras beads/masks, and hanging with our St. Mary community.

Sloan and I at the Mardi Gras-themed Ham Bingo at St. Mary Catholic Church in the Spokane Valley on Feb. 19, 2023.

Picture of the Week – I mentioned earlier this week that we attended a Whitworth basketball game. Even though I snapped a lot of cool mascot photos, the image below was my favorite from the evening. Sloan, Beau, and their two cousins stood at perfect attention for the national anthem. It made my dad’s heart melt to see his four grandchildren displaying such respect for the country.

Although you can’t quite see Johnny, you can see Beau, Sloan, and Mik focusing all their attention and respect on the national anthem.

Mascot Phobia – Let me use the Whitworth basketball game for one final springboard topic. The mascot birthday party is a dream come true for many children but it is also a nightmare for others. When I worked in the University of Montana athletic department, one of the responsibilities I held was mascot coordinator. Parents would desperately reach out to me and convey that their child was petrified of Monte. On this date 9 years ago, I wrote about how we approached this problem and helped kids overcome their fear.

It’s true; not everyone liked these cute bears.

Pillow Calculation – Let me thank my friend Lindsi for the below rule of thumb. However, I would argue this relates primarily to women. As a dude, I still need just a single, no-frills pillow to sleep soundly. Sidney? You could probably take that formula and add five to it.

How do you feel about this calculation?

Mardi Gras Treat – Let’s end on a sweet note! We celebrated Fat Tuesday by making an ice cream run to Zip’s, a Spokane fast food staple. The kids each got a swirl ice cream cone, Sid got an Oreo Hurricane (the Zip’s version of a Dairy Queen Blizzard), and I ordered a butterscotch milkshake for myself. Beau came with me to place the order and before we brought the goods back to the girls, I took this picture of him admiring our purchase.