Tag Archives: Seth Horton

Reflections on My First Year at Coastal Carolina University

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It is funny. Often times you can look back on a period of time and not quite know if it flew by or seemed to last. If you are like me, sometimes you end up deciding it was a little of both. Today I celebrate my one year anniversary at Coastal Carolina University. For the most part, the last 365 days passed quickly. But then I realize that next week I will cover my fourth commencement and it makes me feel like I have been around campus for a little longer.

This is my one year anniversary photo!

This is my one year anniversary photo!

On May 1, 2014, I reported for my first day at Coastal Carolina. I spent that Thursday in new employee orientation learning about policies and procedures. It was an uneventful and low key day. That would be the last one of those. From the end of that initial day on out I had the opportunity to go full speed ahead and that is exactly what I did. I arrived on campus just before the start of graduation week and went right into covering the craziness of it. I covered a lot of events and met a lot of people. Those first ten or so days really helped set the tone for my first year.

My rookie debut at CCU was a good one. Yes, it was successful. Our social channels grew exponentially, #CCUSocialMedia became a brand, we won an award, and we received far more media coverage than I could ever imagine. But that is all I want to say about job performance. My one year reflection blog post is much more than that.

What I want to really hit on is what a good fit this position has been. I came from a job where I wore a ton of different hats and had little free time. For the past year I have showed up for work at a place where my focus is much more defined and my time out of the office much more adequate.

From the start I said I took this job because I could concentrate on social media. However, that doesn’t mean I haven’t grown in other areas. Although I might not have 15 different responsibilities to tend to on a given day like at Montana, I have been able to embrace a diverse set of opportunities that improved me as a professional. Encouraged to create my own news show segment, assigned to write for our alumni magazine, requested to serve on working groups, and asked to help out on search committees, I was enabled to expand my reach. Aside from running our social media program, I relished these additional roles.

Another part of the fit has been the energy and culture at CCU. Our university is growing, both in terms of physical structures and student enrollment. We are an institution on the rise and I wanted to be a piece of that. Additionally, and I truly mean it when I say this, Coastal is just different. We are built on customer service and this attitude is reflected from the top down. There is a pride and a vibe here that is special, one that I relate to and embrace. Our “Feel the Teal” mission motivates me at work each day.

Most importantly, this arrangement has worked because of the people. It all starts out with our Vice President of University Communication who had the guts to hire me. Bill Plate brought me from Missoula to Myrtle Beach and I am so glad he did. He had the vision and rationality to know that a social media position was needed at CCU and he made it a reality. So many other people helped me (and continue to help me) after Bill and I wish I could recognize them all. Although this is not possible I do want to thank a few people really quickly. Thanks to our administrative assistant Kim Harper for helping me with pretty much every office task and organizational logistic you could think of. Thanks to April Betsch for reaching out to me at one of the first events I worked and taking me around to meet many of the key people I would end up working closely with. Thanks to Eileen Soisson for teaching me what it means to Feel the Teal and for going out of her way to support me. Thanks to Matt Hogue, Seth Horton, and Kevin Olivett from athletics for treating me so well and for genuinely caring about my ideas and input.

Year #1 is in the books and it was great. I am appreciative of the opportunity Coastal Carolina University has afforded me and I can’t wait to improve. Don’t Blink.

Best Sports Marketing Promotion

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Having once been in the business myself, I love sports marketing. I still follow trends and I especially love watching how it plays out on gamedays in stadiums and arenas worldwide. However, for the recent cool promo I really like, I had to look no further than the athletic department at the school I work for.

Chanticleer Athletics has partnered with a local Bojangles restaurant on a very engaging and interactive halftime promotion. Once the halftime presentations and acts are through the public address announcer directs the attention of the crowd to the video screen. A message then comes up and fans are told to tweet it as fast as they can. The PA guy notifies the crowd that the first person to tweet out the text will win a $100 gift card while the second place person will receive a $50 gift card. Of course the message is a Bojangles advertisement that includes the local Bojangles Twitter handle (@GSBojangles).

This was the message that you had to tweet out at yesterday's game.

This was the message that you had to tweet out at yesterday’s game.

Once that message appears, you can pretty much hear the entire stadium deep in thought tapping on their phones. I participate and put myself under great pressure to tweet it out as soon as possible. Any little type of error while I type that impedes my progress causes me great frustration. When the message disappears from the video board, you can hear a collective groan from the crowd.

You bet I participate in the promotion! Sadly, even having a great vantage point on the sidelines didn't help me to win. (Thanks to Kevin Olivett for taking the sneaky photo).

You bet I participate in the promotion! Sadly, even having a great vantage point on the sidelines didn’t help me to win. (Thanks to Kevin Olivett for taking the sneaky photo).

The winners are announced over the public address system…both real name and Twitter handle, a big deal for people who are obsessed over building their followers. At the first game where this promotion was ran, the winners were even recognized in an on-field presentation with the Bojangles mascot. The social media leverage for Bojangles increased even more as the winners sent out Tweets and photos saying how cool the experience was.

At the Chant football game on September 27, the Bojangles promotion had its debut. This is the winner of the $100 gift card.

At the Chant football game on September 27, the Bojangles promotion had its debut. This is the winner of the $100 gift card.

If I was a business owner, what the Grand Strand Bojangles is doing right now is exactly how I would be spending my money. I would partner with a sports team or another entity that draws big crowds and do whatever I could to promote my social media networks. The fact that Bojangles is getting word out on their #1 social channel in such a creative and high profile way makes their investment even more impactful.

Seth Horton (left), Bojangles representative (center), and the Bojangles chicken (right) look on as tweets start to pour in at the September 27 game.

Seth Horton (left), Bojangles representative (center), and the Bojangles chicken (right) look on as tweets start to pour in at the September 27 game.

I tip my hat to Seth Horton and Kevin Olivett of Chanticleer Athletics and the Grand Strand Bojangles team for thinking up and executing such a great promotion. I love seeing this type of stuff. By the way, the Chanticleer football team won again yesterday and now boast a record of 8-0. When the polls come out tomorrow, the Chants will be the #2 team in the country (FCS). Purchase your tickets now for the next home game (11/15 vs. Monmouth) and not only watch some great football but also participate in the @GSBojangles Tweet-Off. Don’t Blink.

“T” Time

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I am due for a multiple topic, random blog post so that is what you will get tonight. But to make things a little more interesting I have a theme for tonight’s five item selection. So not to insult your intelligence I will just let you see for yourself instead of explaining the very elementary thing I am doing. Enjoy!

Timehop – My brother alerted me to this app a couple weeks ago and I must say it is pretty slick. With Timehop every day is #ThrowbackThursday. It gives you a summary of what happened on the current date going back several years. It pulls information from Facebook, Twitter, Instagram, and your camera roll to give you a great inside look at what you were doing one, two, three, four, or even more years ago on that date. For a guy like me who has every day of my life recorded in journals since the seventh grade this app is right down my alley.

Here is a sample of what my Timehop report looks like for today.

Here is a sample of what my Timehop report looks like for today.

Turtles – A really cool thing about the campus at Coastal Carolina University is that it has real turtles! Believe it or not a pond sits in the middle of campus and living in it are tons of turtles. They will come right up to the edge of the water and hang out. Most of them have a reddish-orange mark on their heads and the student body has kind of adopted them as an unofficial mascot. I personally like the little guys.

I took this photo of one of the turtles in the Wall Pond at CCU this afternoon.

I took this photo of one of the turtles in the Wall Pond at CCU this afternoon.

Tinkle – Last night news broke that University of Montana men’s basketball coach Wayne Tinkle would become the new coach at Oregon State. I am so happy for Wayne that he has landed a Pac-12 job. When I was at Montana he always treated me very well. He made campus appearances for me, joked around with me, always said hi to me in the music corner right before games, and congratulated me when I took the Coastal Carolina job. Wayne accomplished tremendous success while in Missoula but it goes deeper than that. He raised three awesome kids that also gave so much to the community. The Tinkles will be deeply missed in the state of Montana.

Congrats to Coach Tinkle. The Griz will miss him (photo credit to the legendary Todd Goodrich).

Congrats to Coach Tinkle. The Griz will miss him (photo credit to the legendary Todd Goodrich).

Traffic – In Myrtle Beach you can sometimes run into traffic. Because I get to campus by 6 a.m. each morning I don’t always experience the worst of it but in my three weeks here I have gotten into a couple jams. Today I went out to lunch with Seth Horton, the Sponsorship Director in the Coastal Carolina athletic department. As we came back from Buffalo Wild Wings we got stuck in a little noon time traffic. As we waited for a few minutes Seth put the situation into perspective (I am paraphrasing a little bit): I don’t let the traffic bother me that much because it is made up of people from out of town. They are in the area because they are on vacation. They are choosing to spend their precious time away from the rigors of life in Myrtle Beach. This is our home. People go on vacation where we get to live. I dig it.

Tan – In Myrtle Beach the sun shines constantly, I have the beach practically in my backyard, and I enjoy an awesome pool complex. It is mid-May and I have started to develop a tan. Numerous people have mentioned my color. I try to warn them from here on out I will only get darker. My Italian heritage enables me to become brown during the summer months. I am making sure to let my co-workers know now so that they don’t think I am a total freak once my shade turns borderline black.

As you might be able to tell I am starting to get some color. My friend Sidney and I stand at the Marh Walk at Murrells Inlet this past weekend.

As you might be able to tell I am starting to get some color. My friend Sidney and I stand at the Marh Walk at Murrells Inlet this past weekend.

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Thinking about it, maybe I should have saved this post for Tuesday or Thursday. Oh well, hope you enjoyed the shortness of it. Congrats on conquering Monday, have a great rest of your week. Don’t Blink.

Still Connected to Interollegiate Athletics

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When people in Missoula found out that I accepted a position at Coastal Carolina they reacted in a few different ways. Some saw it as a total out of the blue move. Some wanted to know if it had anything to do with the Montana vs. Coastal Carolina football game in December. Some questioned me on whether I could handle a job outside athletics.

Let me briefly answer the first two thoughts. If it seemed like it came out of the blue then that is no coincidence. Why someone would want to let anyone else besides your current employer know about possible job prospects is beyond me. The “making moves” or “big interview tomorrow” statuses on social media disrespect both your current and potential employers and I think it jinxes your aspirations. And no, me taking the position at Coastal Carolina had 0% to do with the football game in December.

Now to the question that I felt carried the most weight: Could I fully embrace a job not directly affiliated with athletics? While I feel like the question was the most legitimate out of the three for others to ask it never really made me think twice. I love sports with all my heart but I wasn’t opposed to a change. After four and a half years of 8 a.m. to 10 p.m. days, non-existent weekends, and a laundry list of responsibilities it started to wear on me a bit. Add that to the amazing opportunity presented to me by Coastal Carolina and I knew my next career move was set.

But you see, I have the best of both worlds. While I am no longer toiling working inside an athletic department I still get the opportunity to experience intercollegiate athletics. In my job now I cover all happenings and events on campus so I get to take the time and share the good news of Chanticleer Athletics. Luckily for me this part of the new gig is fun and easy because the CCU athletics department has welcomed me with open arms.

Chauncey welcomed me with open arms too.

Chauncey welcomed me with open arms too.

It is kind of interesting because even before I moved to Myrtle Beach I already kind of had my foot in the door with the athletics staff. When I went to the CCU campus in March for my in-person interview Matt Hogue, the Associate Vice President of Marketing/Licensing, was on the hiring committee. About a week after my interview he was named the interim Athletic Director. Also during my in-person interview I had a session where I interviewed with three people who play big roles in the CCU social media landscape around campus. One of those people happened to be Kevin Olivett, the marketing director for Chanticleer Athletics. Even though he was in the middle of running two conference basketball tournaments at the time he still managed to sit in for my interview.

Fast forward to the end of April and Kevin kept in touch with me. He followed my journey across the country and wasted no time reaching out to me and setting up a lunch date. Just my fourth day on the job he took me to downtown Conway where we ate at a place called the Crafty Rooster. Joining us was a play-by-play announcer for the department and a Myrtle Beach sports talk radio host, Aaron Marks. Later that day I sat in a meeting with Kevin, his assistant, and the department’s ticket guy to brainstorm social media ideas. How cool and nice of them to involve me in their social media efforts and value my opinion!

The hospitality didn’t stop there though. I received an all-access pass for the Big South Conference softball tournament. I had a nice time covering and watching the tourney from the brand new softball facility on campus. As the Chants made it to the championship game I got to meet more athletics staff including the videographers and the sponsorship director. All were so gracious and welcoming. It was refreshing to see how another athletic department goes about business and I came out of the weekend just that much more pumped to be a Chanticleer.

I had a great time attending the softball tournament and seeing how another athletic department does things.

I had a great time attending the softball tournament and seeing how another athletic department does things.

So please don’t worry about me if you think I am not getting my athletics fix in. I definitely am! Things are just much more balanced now. I am seeing a much wider perspective of university life while still getting to focus a little bit in the area where I got my start in. Don’t Blink.