My Top 5 Favorite Beers

I enjoy a cold beer every now and then. If it is a weekend night and I am in the mood, I might indulge. However, in my advancing age, I have found that unless I want to go to bed early, I usually don’t drink more than two. For tonight’s blog post, I thought it might be fun to countdown my top 5 favorite beers.

DISCLAIMER: I am not a beer snob. Despite once living in a town that is celebrated for its eight breweries and beer-loving culture, I am embarrassingly boring and corporate when it comes to my brews.

5. Michelob Ultra – I became a fan of Michelob Ultra because it is Sidney’s favorite beer. How can I not like the beer that the love of my life enjoys? Although I drank it occasionally before I met Sid, I didn’t appreciate it fully until I started to date her. Now, whenever it is time to “get a 6-pack,” Michelob Ultra is a possibility of what I might be coming home with.

Sid drinking a Michelob Ultra during one of our first dates together.

4. Bud Light Lime – This is my summer jam. If I am out on the boat or sitting at the pool, I will grab a Bud Light Lime. Some people don’t care for the artificial taste but for me it is refreshing. I don’t care for Bud Light’s other spinoffs such as Bud Light Wheat or Bud Light Orange, but I do enjoy this one. This brew reminds me of long days, warm weather, and lots of fun!

My friend Dan and I enjoying a Bud Light Lime on the Vegas Strip.

3. Dragon’s Breath – Beer connoisseurs are going to hate this list but hopefully they will cut me a little slack for at least including one craft brew. My favorite brewery in Missoula was Bayern and my favorite beer they make is called Dragon’s Breath (no, not the crazy frozen dessert found at mall kiosks). It is a dark Hefeweizen and although I usually don’t opt for dark beers, I do like hefes. Obviously, the Hefeweizen is more prominent than the darkness. It doesn’t have an overpowering taste and you can pick up on some pleasant caramel tones when you sip it. Dragon’s Breath also has a nice smell and a really cool logo.

Dragon’s Breath is pretty dang good.

2. Bud Light – Okay, now I really got my readers who know anything about beer mad at me. He put Bud Light at #2 on this list? It is true, Bud Light is one of my favorite beers. I am the guy who will order a Bud Light after the waiter suggests several seasonal, 6.7% ABV hoppy beers. I am the guy who will opt for a Bud Light at an ale house with 70 different beers on tap. I am the guy who will still select a Bud Light even if everyone at my table has already ordered a sophisticated, “flavor of the month” type beer. Sorry not sorry. I like the simplistic taste of Bud Light. I don’t care if it is watered down, contains a low percentage of alcohol, or is the least imaginative drink at any bar. It tastes good to me. It is consistent. It quenches my thirst. I am an unapologetic Bud Light drinker.

You can’t go wrong with Bud Light. Photo is of me with my cousin Cody last summer.

1. Blue Moon – For my loyal readers, you could have already guessed this would be in the top spot. Almost two years ago I wrote my ode to Blue Moon and my feelings have not changed. Nothing beats the refreshing, unique taste of my favorite beer. Few things are greater in the world than enjoying this golden liquid after a long week. You know how I define beauty? After Sidney and Sloan (of course) it is a frosted beer mug filled with Blue Moon and topped with a fat orange slice. I know this is not a popular choice but I am not writing this blog to make friends. No doubt about it, Blue Moon is my favorite beer.

My brother and I enjoying Blue Moons.


Anyone need a drink? I know most of you probably didn’t enjoy my list so just take comfort in the fact that I am not your bartender. Have a great night and I will see everyone tomorrow with the Thursday Rundown. Remember, drink responsibly. Don’t Blink.

My Favorite Beer: It’s Not All About Taste

I am always a little embarrassed to admit my favorite beer. Because I lived in Beer Country (Missoula) I feel like people get really angry about my preference but I can’t lie. My favorite beer is Blue Moon.

I know, I know, I know. This shame just doesn’t derive from the fact that I lived several years in a place that has eight breweries, an endless calendar of beerfests, and a public tap system that almost replaces water with a hoppy IPA. The embarrassment also comes from the notion of many beer drinkers that Blue Moon is too corporate, too fruity, too common.

I started drinking Blue Moon eight years ago as a junior in college. One of Missoula's famous bars, the Bodega, sold pints for $1 on Thursday nights.

I started drinking Blue Moon eight years ago as a junior in college. One of Missoula’s famous bars, the Bodega, sold pints for $1 on Thursday nights. That is me on the right and my friend Nick on the left.

But I can’t help it. To me, most of the time at least, no beer tastes better to me than Blue Moon. However, the taste isn’t the only reason why I enjoy this Belgian White beer so much. Because of my profession, it might come as no surprise that I also love the drink because of its marketing.

When I think of the people behind the marketing for Blue Moon, I think of a small team of folks around my age who like to have fun. I think of seven or eight laid back men and women who “get it” when it comes to what it takes to get people to drink a brew. While Coors does in fact own Blue Moon, you can bet that there is a specific marketing team solely responsible for the this uniquely named brew I like so much.

Ah yes, the name of the beer! The whole reason why I am writing this blog post is because of the education I received on the “Blue Moon” name just this past weekend. Sidney and I went inside a bar for a drink right before we went and picked up our takeout food at a nearby restaurant. I ordered a Blue Moon and the glass they served it in (see below) brought a huge smile to my face.

I enjoyed this Blue Moon this past weekend. I loved the glass it was served in.

I enjoyed this Blue Moon this past weekend. I loved the glass it was served in.

I loved the fact that the Blue Moon name is based off of a short, fun, and marketbale story. Who knows whether the tale is actually true or not but it totally works (and it also happens to easily fit on a glass). Genuis.

My brother and I enjoying Blue Moons.

My brother and I enjoying Blue Moons.

But the naming story is just the tip of the iceburg when it comes to superb Blue Moon marketing. Nothing beats what was done to catapult Blue Moon into the mainstream beer scene. It is basically a marketing legend by now, but the Blue Moon people wanted to do something that differentiated their beer from all the other Belgian Whites and hefeweizens out there. A common denominator for both types of beer just mentioned was to garnish each glass with a lemon slice. Blue Moon decided to introduce a much more popular fruit to pair with its beer…the orange!

To say it caught on is an understatement. The orange captured the attention of drinkers. People liked the way it looked on the glass, they enjoyed squeezing it into their beer, and most importantly they loved the way it complimented the taste. By simply changing out the fruit, Blue Moon went leaps and bounds above its competitiors.

I love the Blue Moon logo. I talk more about it below.

I love the Blue Moon logo. I talk more about it below.

Another part of the Blue Moon marketing presentation I appreciate is the logo and other company marks! Attractive, warm, and easy to look at, the Blue Moon brand is represented by a perfect logo. The light blue dominant color of the moon combined with a dark blue background on packaging makes it inviting. The snow capped trees on the bottles of labels and cans never fails to give a “homey” type of feel. For me, I equate Blue Moon packaging with being as impactful as the Coca-Cola Christmas season packaging.

The Blue Moon aesthetics go beyond just the logo. The packaging is also very well-done and inviting.

The Blue Moon aesthetics go beyond just the logo. The packaging is also very well-done and inviting.

Looking back above, it looks like I have outlined three main marketing staples: a story (the name), a distinguishing characterisic (the orange), and an identity (the logo). When you have this dynamite trio under command, as long as your product doesn’t suck, you are going to be successful.

Of course this doesn’t mean I don’t appreciate the other marketing components that Blue Moon excels in. The brand has a great social media presence, they are always introducing seasonal products, and the commercials aren’t all that bad either. It is no mystery why Coors shelled out big money to bring Blue Moon under its umbrella.

So please don’t make fun of me too much for liking Blue Moon. I promise you, my preference for the beer goes beyond its fruity and refreshing taste. Don’t Blink.