It was another day to file underneath the “my job is so cool” file. This morning I set off with some of my University Marketing and Communication team members to Darlington Raceway.
We were heading to the race track for a car unveil and I was brought along to cover the event on social media. If you read this blog often, you are familiar with Brandon Brown, a NASCAR driver we have sponsored since his time as a CCU student. Now an alumnus of our University, we have continued our partnership with Brandon as he races fulltime in the Xfinity Series. Anyway, Brandon was unveiling his paint scheme today for the Darlington Throwback Weekend that takes place at the end of the month.
The unveil was done in grand fashion. Coastal Carolina University, Darlington Raceway, and Brandonbilt Motorsports (Brandon’s racing team) staged a press conference right at turn #3 on the track famously nicknamed Too Tough to Tame. With Coastal Carolina University track signage serving as the backdrop to the covered car, anticipation was high for the big reveal.
Oh, wait one second please, there was another important piece I should mention.
Brandon Brown wasn’t the only NASCAR driver participating in the press conference. Joining him was NASCAR Hall of Famer Terry Labonte. To be 100% honest, I was a little unfamiliar with the legendary status of Labonte but I was made aware of my ignorance when I told my father-in-law who I was going to meet today. He let me know that Terry is kind of a big deal in the world of racing. This guy won at Darlington twice and is a household name in NASCAR circles.
But why was Labonte there? Well, for Throwback Weekend the active drivers turn back the clock and use a paint scheme from a driver of the past. This year Darlington is paying homage to the 1990-94 era and Brandon liked the idea of using a design that reflected the one used by the Hall of Famer. Terry Labonte was honored to let Brandon run (or race) with it.
When Brandon, Terry, and Martha Hunn, our chief communication officer, pulled back the cover, a sharp-looking Kellogg’s Corn Flakes 1993 design graced Brandon’s ZL1 Camaro.
The No. 86 car looked great with the black, white, and bronze color scheme. On the hood, our Chanticleer athletics logo took the spot of the traditional Corn Flakes rooster. The reaction from the people in attendance and those on social media made it clear that the scheme was a hit. It was another great accomplishment by our CCU design team.
After Brandon and Terry took time to scope out the car, they gave interviews to the media chomping at the bit to get reaction from both drivers.
Did I mention it was hot? Oh man it was a sizzling South Carolina August day. But the temperature doesn’t really matter when you are sweating it out with your fellow co-workers. Besides Martha, I was joined by these other talented individuals:
– Lindsi Glass, assistant vice president for marketing and branding, set the press conference up and handled all of the logistics.
– Geoff Insch, one of our production assistants, took footage and will be releasing one of his trademark quality videos tomorrow.
– Scott Dean, assistant photographer, braved the heat and captured some spectacular images.
– Daniel “Scoops” Mableton, graphic designer, could be considered the star of the show because he designed the scheme.
It was another one of those days where we felt like we were truly succeeding at promoting the University’s brand. We enjoyed lunch together at a local Darlington café before returning to campus to continue to market the institution we work for. Best of luck to Brandon on Aug. 31! Don’t Blink.