This morning I pulled off my biggest social media milestone to date as I managed to hit the 15,000 Tweet mark and the 1,500 Instagram mark at the exact same time. It was truly a day of celebration for me as I managed to coincide these two accomplishments with one tap of the “share” button on my phone, putting a successful end to a personal campaign that I started to eye last week.
At around this time one week ago, I became aware that I was approaching my 15,000th Tweet and my 1,500th Instagram. Upon this realization I immediately thought it would be pretty cool to hit both of these marks at the same time. However, a week ago I was at around 14,800 tweets and 1,425 Instagram pictures, thus I was 200 and 75 posts away respectively from the big milestones. It was at this point where I decided that I would just continue to post as usual to both Twitter and Instagram, knowing that by going at my regular pace I would naturally come upon both marks at around the same time.
My strategy roughly worked. On Monday of this week, I found myself about 20 Tweets out from 15,000 and 25 Instagram pictures out from 1,500. Well, if you know me, even though I Instagram like it is going out of style, I am more known for my prolific Tweeting. Also, Tweeting in general is just something that is much easier to do than posting pictures to Instagram. For most people who utilize both social media services, one Instagram picture is equivalent to about four Tweets. For me, the ratio is a little lower, probably one Instagram picture to every three Tweets. Even at that ratio, I knew I needed to slam on the brakes when it came to Tweeting and amp up my Instagramming if I was going to hit both milestones at the same time.
Yesterday came and I found myself 10 tweets away from 15,000 and 19 Instagram pictures away from 1,500. Now was the time where I really needed to buckle down and force myself to tilt the scale towards Instagramming more. But I couldn’t control myself…I tweeted a few times when I didn’t really need to and then mindlessly replied to my followers via twitter as well. When I got to my 11 a.m. meeting I realized I was three tweets from 15,000 but 15 pictures away from 1,500. Now was the time more than ever to get serious.
I put myself on a “Tweeting Freeze.” I mapped it out and made a plan. I told myself that I would only tweet once that night to promote my blog post, once the next morning (today) to send out my daily “Life’s Little Instruction,” and then finally of course my dual Twitter/Instagram post that would commemorate the benchmarks. So obviously I had the Twitter half of my plan but what about the Instagram half? Well, that part was very simple…post like crazy!
I get annoyed when people Instagram continuously in a short amount of time, filling up the feed with several of their own pictures in a row. However, when it came to Tuesday and today, I became a hypocrite. I started posting the most insignificant content possible. Oh, is that a milk truck? Let’s Instagram it! Should I take a second picture of our office’s blown up dinosaurs? Definitely. Go take a picture of my boss’ mini Christmas tree? You bet! How about snapping a picture of my key chain? Trashy, but I better do it anyway! It went on and on like this until at about 10 a.m. this morning I had caught up and was finally ready to send out my ground breaking post. I was at 14,999 Tweets and 1,499 Instagrams.
I knew exactly what I wanted to do to commemorate the milestone visual wise. I have always laughed at the Wilt Chamberlin photo of him marking his 100 point game by simply holding up a piece of paper with a hand written “100” sloppily depicted on it. Although extremely tacky for such an amazing feat, the picture has lived on in history. In a tribute to Will, I wanted to go for the same thing. On a piece of printing paper I jotted down “15,000 TWEETS” and “1,500 INSTAGRAMS”. Off to the side in small letters I wrote “Don’t Blink”. My co-worker Jerek snapped the picture for me and then I drafted the text to go with it: Thank you for your support! This is my 15,000th Tweet and 1,500th Instagram. Don’t Blink. I then sent it out to the world via my two favorite social media outlets, successfully completing my 15,000/1,500 campaign.
I apologize to everyone who follows me on Instagram. I cluttered up your feed simply for the pursuit of my own personal milestone. Rest assured that I will go back to posting at a more normal rate. As I said in my post this morning, thank you all so much for following me through social media. It has and will continue to be a fun ride. Don’t Blink.