Recently I wrote a blog post about unstable Facebook users. Not so recently I have also authored blog posts criticizing other ways in which people utilize the world’s largest social media network. Tonight I felt I should put an end to my negativity and shed light on a few of the people who use Facebook really well.

I have admiration for those people who use Facebook to convey life experiences in either an interesting, humorous, or helpful way. These folks, who really are few and far between, don’t leave a one sentence cryptic status or ramble on for 500 words. They don’t share a thousand memes a day or share their newest lame blog post on a nightly basis (self-deprecating humor). Rather, they usually write a paragraph (or sometimes two) of engaging content on a consistent basis, usually 4-5 times a week.

To me, these people have perfected the art of using Facebook. They have made their page almost like their own mini blog. I find this method to be effective. I think the users who practice this style come across as more intelligent, more honest, and more human. They receive better results as well. Look at anyone who posts short, informative/humorous content consistently on Facebook and you will quickly see that they are receiving above average comments and likes.

When I think of folks who practice the techniques I just briefly mentioned, I automatically think of three people on my friend list. If the Facebook algorithm isn’t already serving me their content on my newsfeed, I am manually typing their names in and checking out their pages. Let me briefly identity each one.

Rob Oviatt – No questions asked, I find no one’s Facebook page more interesting than the one maintained by Coach Oviatt. A man who served all over the country as the head strength and conditioning coach for numerous college football programs, we crossed paths when we both worked in the athletic department at the University of Montana. Because of Oviatt’s storied athletic history, he has come in contact with just about every big name not just in college football but really the whole sporting arena. Additionally, he has coached in hundreds of different football stadiums. He shares his experiences and insight on his Facebook page in a humble and honest way. One post he will talk about meeting Randy Johnson in an airport and the next he will share how Nick Saban showed him humility after his staff was fired at LSU. He just doesn’t cover encounters with famous people, however. He addresses lessons he learned and accomplishments of lesser-known athletes he knew over the years. I look forward to every post.

Coach Oviatt has hundreds of really cool stories to share. When he tells one on Facebook, his friends gather around the “virtual” fire to listen.

Jenna Holloway – The wife of my cousin, Jenna uses her Facebook page to discuss life raising five young kids. She routinely posts about the joys and challenges of raising a large family. What separates her from millions of other moms on Facebook, however, is that she doesn’t take every opportunity possible to boast about her three daughters and two sons. Of course she recognizes their achievements but it isn’t a deal where she is constantly laying it on thick. She has a terrific sense of humor that always comes through in her posts and I can always visualize exactly the scenario she is describing. Her Facebook content is always on point in length and in clarity.

Jenna discusses the challenges and joys of raising five kids.

April Betsch – When it comes to documenting one’s adventures in a funny and non-overwhelming way, I think no one is better at it on Facebook than April Betsch. Coined “BETSCHventures,” April often writes about the good times enjoyed by herself and her husband of a little over a year, David. She injects a funny twist into her content and does a great job at adding relevant (and hilarious) photos to tell the story. Believe me, just being friends with her on Facebook is a “BETSCHventure.”

You never know what is going to happen during the “BETSCHventures” of April and David.

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Great work to these three on maintaining terrific Facebook pages. Once you become a Facebook friend with one of them, you will never press the “unfriend” button. Although some thought a couple years ago that Facebook would die, it really has just continued to get stronger. It pays to run an account that is engaging and authentic. Don’t Blink.