I admit it, I am not much of a dog guy. I grew up in a cat family. I also had a couple bad experiences with dogs when I was younger and I do get turned off by how some owners take care of (or don’t take care of) their hounds. That doesn’t mean I hate dogs or that I dislike living in a city where dogs are just about as numerous and carry as many rights as the people living it. It just means I am not going to go out of my way to pet the dog that someone decides to bring into the grocery store.
This week though I have become a dog fan. The people closest to me who just read that last sentence spit out their coffee. That’s right, this week I have definitely warmed up to dogs and have looked at many and thought “What a cute, nice looking dog.” Yes, I know, now I have to explain.
Remember last month how I talked about a company called Think Social and how we at Grizzly Athletics are partnering with them to introduce fun, organized, and branded social media contests? I wrote about the initial campaign we did with them. Just with Grizzly Athletics benefiting, we did a Griz Facebook fan photo contest. The week-long promotion was a great success and we experienced huge engagement numbers and a solid increase in likes to our page. After that initial run through we have done several other Think Social contests with our corporate sponsors. Basically I promote the sponsor’s contest on our Grizzly Athletics Facebook page and then our fans enter it by liking the Facebook page of the corporate sponsor. These have all proved successful as well.
However, this week a new contest has come to life that has set a whole new standard. Let me introduce to you the Grizzly Athletics/Holiday Inn World’s Best Dog contest. The rules are simple and rewards are great. Fans simply have to submit a picture of their dog and the canine that receives the most votes at the end of the week wins a pretty amazing prize package for its owner. In fact, the runner up and third place dog also win sweet prize packages for their owners as well.
So while the prize packages and the contest itself are pretty cool, what has really set this thing apart has been the response. As I alluded to above, dogs pretty much run things in this town and you won’t find too many households that don’t have one or two of them so as you can imagine, many people were eligible to enter this contest. With the popular subject and with the power of Griz Social Media, this promotion has rocked thus far. With over 100 hounds entered, everyone has a horse (I mean dog) in the race.
By far my favorite part of this deal has been looking at the submissions. Some of the dogs are adorable. I think the maroon and silver that most of them are decked out in definitely adds a likeability factor to them. I am not kidding though, many of the owners who have submitted pictures have gone all out in dressing their dogs in Griz gear from nose to tail. Many have hats on, most are rocking Griz shirts, some are donning necklaces, and all have a unique trait that differentiates them from all the other dogs. Some owners have set up Griz themed backdrops around their dogs. All different breeds and sizes of dogs are represented and it just makes it a lot of fun.
This has been a fun contest to promote. Our fans have enjoyed it and it has given me a bunch of material to share with our audience. I am now able to post picture of a dog decked out in Griz gear for the next 100 days straight if I wanted to and I guarantee that our fans would continue to press that “like” button and comment on how cute the newest dog is.
Kudos to the Holiday Inn on pairing two things together that Missoulians might like more than anything: the Griz and dogs. This fantastic combination has made for a killer social media contest with a great level of engagement. I encourage you to check out all the submissions by clicking here. I will leave you with the question we ask whenever one of our players intercepts a pass inside Washington-Grizzly Stadium…WHO LET THE DOGS OUT?!?!!? Don’t Blink.