The Anonymous Big Tipper

When the slow news day comes around, we all know the feel good stories that both local and national news outlets will roll with. You will see something about a seemingly healthy and spunky person turning 112. Or you might see a package about some long overdue library book finally returned that accrued a $20,000 fine while stuffed in an attic. Quite possibly you will hear about a long lost family pet that wandered away only to randomly come back to the household’s front porch a decade later.

These stories all generate human interest and by no means is there anything wrong with them. It is just that for me personally, I favor another cliché story. Just like the three topics I previously mentioned, you will see this type of story numerous times each year, a true “dime a dozen” of the media world. I will try to explain why I don’t mind hearing a variation of this particular situation 87 different times a year.

I have a soft spot for the tales of caring souls who come into restaurants and excessively over tip the server. I am talking about a 1,000% gratuity or a triple zero gesture that really makes the day of an overworked, stressed college student or a down on her luck single mom. I enjoy looking at the receipt (which always goes viral) that shows the $13.54 charge for a sandwich and cup of coffee followed by the line underneath it with the handwriting of some saint who wrote in $4,986.46. The common ending detail is pretty much always the same…the customer asks to remain anonymous (or is able to stay anonymous through it all).

These stories just never get old to me. I like hearing how thankful the server is, I gobble up the details about how the customer acted during the meal, and I love the mystery that is left in the end. These gratuities usually are never enough to completely change a person’s life but they are big enough where the beneficiary can use the funds to at least make a difference.

I am writing about this subject tonight because, sure enough, one of these happy situations just recently occurred in Myrtle Beach. A server who had only been on the job for two weeks at the Gulfstream Café waited on a couple who left him a cool $1,000 tip on a $69 bill. As I have dined at this restaurant before, I couldn’t help but think perhaps I sat in the proximity of that very generous man and woman.

This was the check left for the server at the Gulfstream Café (photo courtesy of Brooke Holden of WMBF News).

This was the check left for the server at the Gulfstream Café (photo courtesy of Brooke Holden of WMBF News).

I think my intrigue with massive restaurant tippers originated about 10 years ago. I was at a restaurant with my mom’s family during Christmas time. We had a nice meal and the bill came to probably $100. One of my uncles paid the check while the other uncle left the tip. The latter presented our server with a $100 bill. Seeing how thankful and surprised that waiter was made me feel some type of way. These days when I hear of a server receiving a truly outrageous tip I can’t help but light up thinking about how overjoyed that employee must have been.

The kindness of my uncles set an example for me that I should always over tip (and I do). However, I have yet to ever do so in a newsworthy way. I hope to one day be in a position to do such a deed that many kind, anonymous people have done before me. Don’t Blink.

#CCUSocialMedia and WMBF Helping Out

To view the news story that this post is based on, click here.

As a proud Chanticleer football season ticket holder, there was no way I was going to let my two tickets go to waste. It was 1 p.m. on Saturday and I had no one to give my tickets to. With the game sold out and demand high from people who didn’t get tickets, I offered up my seats on #CCUSocialMedia.

I simply sent out a Tweet on our official twitter account asking our audience to retweet it. At 2 p.m. a user who retweeted the message would win the two tickets I had to giveaway. Twenty-five people responded with a retweet but one Coastal student added a little more.

This was the tweet that was sent out asking our social media audience to retweet it for a chance to win football tickets.

This was the tweet that was sent out asking our social media audience to retweet it for a chance to win football tickets.

After retweeting the @CCUChanticleers tweet, Marissa Reusch replied with a tweet of her own. She stated that she didn’t have tickets but she did have a dad who was only in town for the weekend before he would fly back out to Kuwait. If at all possible, she would like to take her dad to the game that night.

Besides retweeting the tweet, Marisa sent this.

Besides retweeting the tweet, Marisa sent this.

Well it was a no-brainer from there. I selected her as our winner of the promotion and hand delivered them the tickets when they arrived on campus. I managed to snap a photo of father and daughter with the tickets in hand.

This was the tweet announcing Marisa as the winner.

This was the tweet announcing Marisa as the winner.

Okay, this isn’t the main point of the blog post. Of course anyone would have done what I did given the situation. Who would deny a man serving our country and a daughter begging for a special experience with her dad a couple of football tickets? No one. But it is what came next that really touched me.

Marisa and her dad, Darryl, with the game tickets they won on Saturday afternoon.

Marisa and her dad, Darryl, with the game tickets they won on Saturday afternoon.

Journalism these days centers on social media. Forget about press releases and websites…reporters discover their stories through social media. WMBF, a local news station in the Myrtle Beach/Conway area, noticed the Twitter promotion. The station also noticed the subsequent Facebook post that identified the winners and their special story. Brooke Holden, a reporter for WMBF, tweeted at Marisa with a story request. The next day a news crew was at the airport to speak with Darryl and Marisa Reusch.

This was the story produced by WMBF. It chronicled the social media events of Saturday afternoon perfectly. But what it did even better was show the love between Marisa and her dad along with the heartache of saying goodbye. Watching them hug with tears in their eyes made my own eyes water up. The uneasiness of having a loved one serving overseas in a war country is unfathomable to many of us.

I want to thank WMBF for putting together such a heartfelt story and to Marisa and Darryl for doing it. As I got misty-eyed at my desk this morning I couldn’t help but once again realize that I love social media and I love my job. Don’t Blink.