The Demise of Sports Illustrated

Last week, news broke that Sports Illustrated is on life support. The publication failed to pay its licensing fees to the magazine’s parent company and now all of SI’s journalists are in jeopardy of being laid off. Unless readers want a magazine written entirely by AI, losing all of your journalists would seem like a death blow.

With the somber developments, I looked back at my own history with Sports Illustrated. I grew up in a time when Sports Illustrated advertised its product on television non-stop. Does anyone remember those commercials that encouraged you to subscribe in exchange for a gift? I will never forget the SI duffel bag my dad received for taking the plunge.

In high school, one of my English teachers, Glenn Williams, utilized the distinctive style of an infamous SI writer to encourage us to be more creative. Mr. Williams had us read Rick Reilly’s “Life of Reilly” column to spice up our own writing. We would read his work, analyze it, and then try to incorporate his techniques into our own writing.

Then, when I made it on my own, I subscribed to Sports Illustrated for many years. There was always something nice about opening my mailbox to find a glossy, crisp issue of SI. The Leading Off photography was always mesmerizing and first class. As an analytics person, I always appreciated the Go Figure side bar and it was always a thrill when a local product made the Faces in the Crowd section.

An X post I made all the way back in 2009. I enjoyed Sports Illustrated for many years.

But once I got past the regular departments, I would get lost in the long cover stories and other features. It truly was sports journalism at its best and as a single dude in his 20s, I was there for it. It is fascinating how things have changed.

When I look back at my past X posts that mentioned Sports Illustrated, they run the gamut from commentary on the cover to excitement for the swimsuit issue to actual story reaction. I loved reading through those pages and the enthusiasm was great enough to translate into my social media posts.

When I look back on it, my excitement for the Sports Illustrated swimsuit issue was pretty immature. This post was from 2012.

However, like many things, when I started a family my appetite and capacity for Sports Illustrated dwindled. I didn’t have time to devote to a weekly issue and we didn’t need the physical magazines taking up precious space either. I also think SI lost its way in recent years as well.

Despite the fact that Sports Illustrated pretty much has a non-existent place in my life today, I am still saddened to hear of its possible demise. I feel mostly for the journalists themselves but I also feel saddened that a publication that helped millions of people get excited about sports is on the way out. Don’t Blink.

The Gift of Ramen

Over the weekend, I read a book to the kids titled “Magic Ramen.” It was the true account of how what we know today as Top Ramen was created.

Sloan holds the book “Magic Ramen” that we read on Saturday.

In the aftermath of WWII, Japan was in poverty and hunger was rampant. A man named Momofuku Ando would walk through the streets of Osaka late at night in freezing temperatures and notice long lines of people. These men and women were waiting for hours to pay deeply inflated prices for a serving of noodle soup.

Guided by his philosophy of the world is peaceful only when everyone has enough to eat, Ando set out to make a dish that everyone could readily enjoy.

For an entire year, Ando experimented to create a hot and satisfying dish that would be cheap to produce and easy to make. After 12 months of trial and error, Ando hit the jackpot when he invented ramen. He had created a product that only needed a single ingredient from the consumer to make. By simply pouring hot water on the ramen, the noodles would cook and the water would turn to soup.

The point of “Magic Ramen” when Ando is successful in inventing ramen.

Throughout my childhood, Top Ramen was always in our cupboard. One of the meals in our dinner rotation was ramen and grilled cheese sandwiches. This Reser family staple filled our bellies on countless nights over the years. I can still taste the sandwich dunked in the ramen broth. So good!

We have ramen in the pantry at all times.

In college and during my time as a bachelor, Cup Noodles (which was specifically invented by Ando, too) could be found around my place. Nothing like heating one of those up and topping it with crushed Ritz crackers 😋.

Since Sidney and I have been married, we have always kept Top Ramen handy in our pantry. However, my wife is a little more imaginative with what you can do with the dish. She prepares what I call “gourmet ramen” as she adds teriyaki sauce, soy sauce, garlic, sesame seeds, and honey. We even used ramen once to make peanut butter pasta. But I still sometimes make ramen just as Ando intended…by simply adding hot water.

A look at some of Sid’s gourmet ramen.

I think sometimes in our privileged society, Top Ramen can carry a negative connotation. But I sure am glad that Momofuku Ando invented such a versatile dish that has fed billions, including this blogger. Don’t Blink.

Baja Blast Thursday Rundown

Greetings to all! Is it Thursday already? Well, I think I am prepared for the latest rundown so let’s just jump in and cross fingers that my topics add up to five…

Baja Blast 20th Anniversary – I was a bit shocked when I saw the below display in Safeway. Not surprised that 20 years of life with Baja Blast had already passed but rather that it had only been that long. For some reason I thought I remembered Baja Blast being on the Taco Bell taps since the Stone Age, which would pre-date high school and thus eclipse more than 20 years of teal soda happiness. But I will take the word of Mt. Dew and celebrate just the two decade-milestone.

I am actually surprised that Baja Blast has only been around for 20 years.

Parenting Decision – Sidney and I put our feet down the other night. No more! Not in this house! We told Sloan and Beau that they could no longer make “ice cream soup” (their term) when we treated them to dessert at night. Our kids had become pretty obsessed with eating just a couple bites of their ice cream before swirling and mashing it into a lumpy, sticky liquid. I reached my boiling point when I watched Beau turn gourmet, beautiful ice cream into a disgusting soup when I took him out to a parlor after he ran a weekend errand with me. Not only does “ice cream soup” ruin a special treat but it also makes a mess and is terrible table manners. If the kids ever want to eat ice cream again I think we made ourselves clear.

After watching Beau reduce this beautiful treat to ice cream soup (they gave us a dish with his cone which you can’t see in the photo) I knew we had to put an end to the practice.

Throwback – Thought this week would be another good one for a Throwback. This comes from the “awkward Christmas card pose” file. I don’t know which one of us thought, “Oh, let’s go across the street and pose on the playground slide” but it is now etched in time. What were we thinking?! 😂

I will take “Random and Awkward Family Photos” for $1000, Alex.

90s Films – This past week I watched a couple of well-known movies from the 1990s. On Friday night, Sid and I watched “The Bone Collector” with Denzel Washington and Angelina Jolie. The ending was completely problematic but it was still a fun mystery to try and solve. Although I usually prefer villain-Denzel, he played a great paraplegic hero in this film. Then, just recently, I watched “Searching For Bobby Fischer.” I thought this movie was great and beautiful at the same time as I thought the performance by the boy who played the chess prodigy was superb. The film made me want to go out, buy a chess board, and teach Sloan how to play.

I enjoyed watching both “The Bone Collector” and “Searching for Bobby Fischer.”

Snowball Growth Chart – With all the snow that dumped on the Inland Northwest yesterday, there was more than enough to roll it up into balls and measure the entire population of Spokane. Beau came in at a solid height of 14 snowballs. I didn’t want to waste Ms. Shaurette’s time so I didn’t measure myself but I am pretty sure I would have measured 27 snow balls.

Beau measured 14 snow balls according to the St. Mary snowball growth chart.

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Alright, everything did add up to “five” tonight. I guess that means my work here is done. Thanks for reading and I hope you enjoy the NFL Playoffs this weekend. Don’t Blink.

Beau’s Nightmares

An unfortunate obstacle that has challenged Beau over the past few months is nightmares. Since the early fall he has routinely had bad dreams a couple times each week.

When the nightmares hit he will run into our room and jump into bed with us. While crying he will tell us he had a bad dream and then he will do something that a lot of us probably understand: he will refuse to go back to sleep.

Beau will kneel between Sid and I at the top of our bed and not dare close his eyes because he “doesn’t want to go back into it.” After my attempt to settle him down I will drift off to sleep only to awake an hour later to find Beau in the same position with eyes wide open. I vividly remember feeling that same fear when I was a little boy and I actually still feel it to this day. If I wake up from a nightmare I know the moment I even think about shutting an eye that I will find myself right back where I was prior to waking up.

Beau after a night of no bad dreams.

I recently did a Google search about peacefully falling back to sleep after a nightmare. Some good tips were given: turn on the TV to something lighthearted, eat a snack/drink some water, or find a pet and cuddle it for five minutes.

Perhaps the next time Beau comes into our room after a nightmare I will fix his favorite drink (hot milk). We don’t have any pets and although I could turn on a Peppa Pig episode I am so burnt out on that show I am pretty sure it would only trigger nightmares for Sid and I.

Maybe the best option after a nightmare is just to pray? I am sure some of our nightly prayers would do a good job at soothing Beau. As for my own bad dreams? I don’t think there is anything that could make the evil go away faster than reciting the St. Michael prayer.

But what about all of you? After considering the Google search and my own personal solution, do you have any remedies for returning to sleep after a nightmare? I would conclude this post by writing “sweet dreams” but I think that is a little cliché so I will just end like normal (which actually works 😂)…Don’t Blink.

Explaining Mental Illness

I was probably 10 or 11 when I understood what mental illness was. My dad played on an “Over 40” recreational baseball team. Much to the delight of my brother and I, my dad would haul us with him to all games and put us to work as the team’s bat boys. We got to sit in the dugout and really feel like part of the squad. Needless to say, it was quite the experience for the two of us to be in close proximity to so many grown men with competitive juices flowing and no filters.

My bro and I had the pleasure of lending our bat boy services to the Spokane Marlins for two seasons. Although not much changed from one season to the next as the Marlins struggled to win more games than lose, there was one noticeable difference…

On a team with a lot of loud mouths and characters, there was one person on the team who was rather reserved that initial season. I will call him “Joey,” a quiet man who would join my dad, brother, and me for sessions of Pepper prior to the ballgames starting. He didn’t say much but could swing the bat and hold his own in the field. Glen and I looked up to him.

The next season Joey returned to the team but something was off. No, it wasn’t just that his batting mechanics deteriorated and he could no longer track a pop fly. Rather, skill level regression be damned, it was how he acted in the dugout. Once the reserved and polite presence on the bench, Joey was now unhinged. He would say wacky things—not in an overconfident, over-the-hill bravado manner—but in the same vein as a child would. It seemed as if Joey had turned into a big kid.

Of course this was pretty jarring to my brother and I. We laughed with some of the other guys at first, thinking it was Joey just being funny, but it didn’t take long for us to know something wasn’t right. I remember going home after a game during the start of that second season and asking my dad about Joey. My brother and I still remember his words…

“Joey is really sick, guys,” my dad explained to us.

Although it took some thinking on the part of my brother and I to know what my dad meant (as we naturally thought ‘sick’ in the physical sense), we came to understand what he meant.

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On Saturday night, my wife, kids, and I went to a diner in the Spokane Valley for dinner. This particular restaurant caters to truck drivers so naturally the food is delicious and the portions large 😂. The bitter cold weather we have recently experienced in the Inland Northwest kept the crowd away on this particular evening. Just one table was occupied with a handful of truckers and then a woman held down a booth in the corner. Our family sat in a booth near the woman. Sloan and I sat on the side within eyesight of her while Sid and Beau sat across from us.

An episode played out a couple booths behind where Sidney was sitting.

I quickly noticed her uncontrollable fidgeting and audible conversation she was having with herself. With the frigid temperatures outside and my assessment that she probably didn’t have anywhere else to go, I felt bad for her.

As the meal went on and the server brought food to both the woman’s table and our own, I noticed she was becoming agitated. I don’t know if it had something to do with the food or another factor, but after the check was brought to her table, I watched as she jumped out of her booth and sprinted to the front of the restaurant. She had some type of conversation with the hostess and returned with a to-go box. She proceeded to violently and loudly shovel her remaining food into her to-go box while engaging in an argument with people who weren’t there. At this point I had given Sloan my phone to watch so her attention wouldn’t be drawn to the transpiring scene.

The episode concluded with the woman making another mad sprint but this time she completely exited the restaurant, running out into the dark, cold night. She left all of her stuff in the booth but did not return before we left.

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The Saturday night incident could have been a teaching moment for Sloan. But I still think she is too young and I kept her eyes shielded the entire time. Instead, I let it just serve as another reminder of how rampant and debilitating mental illness is.

Also, over the weekend, I was able to watch a film that I am convinced was commentary on what it is like to live with metal illness. If you have the chance to watch “Self-Reliance” on Hulu (Jake Johnson and Anna Kendrick star) give it a chance. I think it is insight into what Joey and the woman at the restaurant must go through. Let’s pray for everyone with mental illness and their families. Don’t Blink.

Juggling A Thursday Rundown

Are you settling into 2024 yet? I hope you are and that this year will be a fruitful one for you. Let’s get started with the five topics that encompass my latest Thursday Rundown…

Zags Game With Dad – The hottest ticket in Spokane is no doubt Gonzaga basketball. People do some pretty wild things to secure a seat inside McCarthey Center. Luckily for me, I got inside this past weekend simply because someone asked me to go. My dad scored seats from a lady he used to work with and was beyond kind to take me with him. Prior to the game we went out for dinner and drinks and then moseyed over to “The MAC” for Gonzaga vs. San Diego. What a thrill it was to watch a game in that setting with the Zags notching a decisive victory. Thanks, dad!

My dad and I at the Gonzaga game inside the McCarthy Center on Jan. 6, 2024.

Juggling Act – You never know what you are going to get when you stumble onto a street act, but this juggler outside River Park Square in downtown Spokane was pretty good. I gave Sloan and Beau each a dollar (cheapskate, I know) as they watched the entertainer do his thing while he interacted with them. Just a small thing to make a fun trip downtown even more memorable.

Beau and Sloan watch a juggler perform outside of River Park Square in downtown Spokane.

Papa Murphy’s Deal – I love this! When scrolling Instagram I came across the below offering from Papa Murphy’s. Of course I used my info (October + Blue) to discover what pizza I would qualify for and it is a good thing I like cheese because my combo is mozzarella cheese and feta cheese. It might not surprise you that I sought out more information and found that the $10.99 price is for a large pizza and all pies begin with red sauce, mozzarella cheese base, and cheddar/mozzarella top mix. Obviously if I make good on my combo it will end up being a quadruple extra cheese pizza 😂. What is your combo?

This is kind of fun! What is your combo? You can get a large for $10.99.

Pete Carroll – Yesterday it was announced that Pete Carroll would not return as head coach of the Seattle Seahawks. I am a Pete fan and really admired the infectious enthusiasm he brought to the organization. You won’t find a cooler 72-year-old (including you, Mr. Saban) and I remain amazed at the through-the-roof energy level he seemingly sustained at all times. Pete Carroll deserves the sincere gratitude from all Seahawks fans and he definitely has it from this blogger.

Thank you, Pete Carroll, for all you did for the Seattle Seahawks (photo courtesy of Fox News).

Those Who Wish Me Dead – Recently, Sidney and I watched “Those Who Wish Me Dead” starring Angelina Jolie. The film contains multiple plots but the gist is that assassins are trying to end the life of a boy on the run who has incriminating information with worldwide ramifications (but it is never revealed what that info is). The bad guys start a massive forest fire that creates a diversion away from the search and rescue operation. Jolie plays a smokejumper who is battling past demons while trying to protect the boy. Although my mom recommended the movie to us, I didn’t think it was that great. I felt it lacked focus and even with a superstar like Jolie the acting was a little corny. One funny thing happened when the movie ended: Sidney told me it was made by “Yellowstone” creators. It made so much sense! The vibe, effects, make up, and more all had me thinking about the Kevin Costner series in the back of my head. If you are a “Yellowstone” fanatic you might appreciate “Those Who Wish Me Dead.”

I wasn’t a big fan of “Those Who Wish Me Dead.”

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That will conclude things for tonight, I hope everyone is staying healthy and optimistic. Have a fantastic weekend and I will be back on Monday. Don’t Blink.

Why You Should Take Your Kids to Burger King Instead of McDonald’s

During the holiday break, I took the kids to lunch at the sparkling new Burger King that opened on Sprague (near Pines). It replaced an outdated BK that always seemed like a trip to the 1980s every time I walked inside.

But whether we ate at the new or old location, the food was always good and I always found myself wondering why we didn’t eat here more often compared to its arch (pun intended) rival—especially when it came to the kids.

The fact of the matter is that I think Burger King is a much better option for children than McDonald’s. How so? Let me offer five quick reasons…

Burger King is a good time for the kids!

Feel Like a King – Burger King always has crowns at the front counter for the enjoyment of kids. Not only is it a great souvenir, but I am pretty sure cheeseburgers just taste better when you are wearing a paper ornament on your head. McDonald’s could probably offer clown hats or something similar but do they? You know the answer to that.

So Cheap – The typical kid’s meal is $2.99. At McDonald’s, a Happy Meal will cost you almost double. What more do I have to say?

Cookie Dessert – Each kid’s meal at Burger King comes with a soft chocolate chip cookie. If you aren’t too concerned about the childhood obesity epidemic this is a pretty sweet deal, especially if you can convince your child to break off a piece for you.

Freestyle Soda – Kid’s meals come with a fountain beverage and if you dine inside the restaurant you get to use Burger King’s Freestyle Coca-Cola machines. As an adult I am still fascinated by these things so you can imagine how enamored Sloan and Beau are by them. McDonald’s on the other hand? Not only do they not have Freestyle machines but they plan to remove self-serve soda machines entirely!

Bold Opinion – While it is a no-brainer that Burger King offers better cheeseburgers than McDonald’s, I am going to speak for my kids and say they have better fries too!

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Remember, the crowns aren’t just for the kids. The next time you have the choice between Burger King and McDonald’s, you might want to opt for BK and enjoy a cheaper and more entertaining dining experience. Don’t Blink.

Freeze-Dried Candy

I remember looking at the strangely-shaped candy about a year ago. I was at the mall and the candy I was gazing at looked like blown up versions of childhood favorites: peach rings, Skittles, and salt water taffy. I would soon learn that this was freeze-dried candy.

There isn’t a bigger trend in the confectionery world at this time. Freeze-dried candy is all the rage and it actually doesn’t taste that bad.

This is what freeze-dried candy looks like.

The process of creating the candy is semi-scientific (after all, freeze drying is the method NASA uses to send food to space). The candy goes through a freezing process in an actual freeze-dryer. Once the candy is frozen, the pressure is reduced in the machine and a vacuum is created in the chamber. Heat is then introduced and evaporation occurs, thus dehydrating the candy and giving it the “blown up” look.

As someone with a sweet tooth, I was intrigued by freeze-dried candy but I wasn’t motivated to the extent that I needed to try it. So as the treat continued to pop up in other places, I didn’t “bite” until this past summer. While we were in Seabrook on our summer vacation, the town’s cute little candy store had a display devoted to the candy. Sloan decided it was the one thing she couldn’t live without and used some of her vacation allowance to buy a bag of freeze-dried Skittles.

Sloan holds the freeze-dried Skittles she bought at a candy store in Seabrook.

Part of the deal of her purchasing the candy was that she would have to let me try it. Well, after I ate that first Skittle I had to amend our agreement so I could eat a few more 😂. The candy was crunchy, airy, and so flavorful. Basically, it was very satisfying. We enjoyed this new take on an old favorite so much that Sidney and I would return to the candy store to buy our own bag.

Kind of like the phenomenon of not realizing how many vehicles of a certain model are on the road until you buy the model yourself, it seemed like freeze-dried candy was even more prevalent after our Seabrook experience. One example truly illustrates this: When we were in South Carolina in November, we went to a Christmas tree farm. This particular farm had a green space with a handful of vendors. Out of those five vendors, two of them offered freeze-dried candy as their signature product! (yes, we got some).

For this past Christmas, I knew the perfect gift to get Sid. I went back to the candy shop in the mall where I first saw freeze-dried candy and I purchased my wife’s favorite sweet treat in freeze-dried form—Nerd Clusters. Needless to say, she was thrilled.

For Christmas, I got Sidney some freeze-dried candy from Big Bear Chocolates in the Spokane Valley Mall.

Have you tried freeze-dried candy yet? If so, what kind and what did you think? Don’t Blink.

Sloan Reaches 500 Books In 2023

The climatic end to our year of reading went like this…

At #499 it was “Harold and the Purple Crayon.” Then, clinching the milestone at #500, was “The Best Seat in First Grade,” a book that was totally appropriate since a first grader herself was the one who read it.

Sloan holds book #499 and book #500 for 2023.

And with that (the 2023 season… 😂), Sloan Reser had reached the coveted 500-book mark for the second straight year. Thanks to another year of dutifully reading every night, her goal was once again achieved.

Call me a “soccer dad” but when she finished the last page of her 500th book, I made a production of clapping for her. I wanted to commend her for not only committing to something for an entire year but for sticking with an activity that is so beneficial and intellectually stimulating.

A lot of our books come from the Spokane County Libraries. This picture was taken earlier in the year at the old Spokane Valley County Library before it shut down and a new one opened down the street.

Reaching 500 books in 2023 was definitely different from 2022. This most recent time, her milestone was met with a healthy diet of non-fiction books, children chapter books, and more mature-themed picture books. And the biggest change of all? Sloan read many of them herself!

But reaching 500 books in 2023 was also similar to 2022 in some ways, too. We continued to do the bulk of our reading during our infamous Book and Prayers routine. This comes right before bed when we are all relaxed and dialed in. The supply of our books was also fed similarly to 2022—bi-weekly visits to our great Spokane County Libraries. During these trips to the library we continue to check out around 25 books and still occasionally bring home a book or two that we have already read before.

Sloan reads a book at the brand new Spokane Valley County Library during the summer.

Prioritizing reading for Sloan has resulted in her becoming quite proficient at the skill. She is a vivacious reader who has now made it impossible for Sid and I to secretly communicate via note or text. Does she still have a long way to go with her reading? You bet. Sometimes she will read words out of order or she will lose interest mid-book but she is definitely on the right track.

Although we have made reading a big deal for our kids, we definitely can’t take all the credit. Helping Sloan reach her goal this year was the Silverwood Read 2 Ride program (read for 10 hours and get a free theme park pass) and the Spokane County Library summer reading program. Also, Sloan’s first grade teacher, Ms. Lunsford, is a fierce advocate for reading and challenges the students to rate the books they read. Sloan loves that!

We read several of her 500 books in the libraries themselves. Sloan read these two books in the North Spokane County Library.

As we have entered 2024, Sloan now has her eyes set on an even bigger goal. She wants to read 600 books! Her class made New Year’s resolutions last week and when I opened her folder I saw her target written on a piece of lined paper. Will it be challenging? Well, we barely reached 500 books these past two years. But is it possible? She thinks so!

Okay, I don’t really get the “Ms. Reser” business either but her resolution in an ambitious one.

For any parent who is reading this post and aspires to a similar goal, go for it! Reading can fit right into your nightly routine and the benefits—both from an educational and family bonding perspective—are immense. Happy reading in 2024! Don’t Blink.

First Thursday Rundown of 2024

It has been a long time since I wrote a Thursday Rundown. In fact, the last time I published one was LAST YEAR 😂. For those counting at home, the last rundown I wrote was three weeks ago. So after 20+ days I am sure you are craving five random topics so let’s go…

LEGO Store – One activity I didn’t mention in last night’s holiday recap post was our visit to downtown Spokane to eat lunch with Sidney during her lunch break. After we ate, the four of us checked out the brand new LEGO Store. The shop had a lot of cool stuff but what the kids appreciated was the LEGO Minifigure Factory. It was at this station where Sloan and Beau could create their own custom LEGO Minifigure.

The LEGO Store in Spokane is pretty cool.

Claire’s – Not every store can be as cool as the LEGO Store. Case in point…Claire’s. Perhaps my animosity toward this store is that I have just spent so much damn time inside it. Sloan LOVES Claire’s and will very thoughtfully stretch any gift card she has been given to the retailer. I am talking “so thoughtfully” that she will take 60 minutes to choose a pair of earrings. Does your daughter enjoy Claire’s as much as mine?

Sloan shopping at Claire’s.

Throwback Wedding – Thought I would throw in a throwback photo for this initial Thursday Rundown of 2024. I don’t even know the year of this gem but this photo is of my family at St. Francis of Assisi Catholic Church in Walla Walla. This was the site of a wedding in which I was a ring bearer for. Don’t I look like a million bucks? Well, maybe not…

Hanging with my family for a wedding at St. Francis of Assisi Catholic Church in Walla Walla in the 1990s.

National Spaghetti Day – Today is National Spaghetti Day and we celebrated by eating…you guessed it…spaghetti! What is funny is that we scheduled this meal for tonight before even knowing that significance of this day. A couple years ago I mentioned that Sid and I would always play up spaghetti night to our kids by telling them they could eat with their shirts off.

Just a no-filter type photo of our spaghetti dinner tonight.

Offer Encouragement – Just a quick reminder to lift up those new members at your gym this week. While it is easy to scorn and scoff at people who are trying to make good on a New Year’s resolution to get fit, let’s not belittle those who are trying to make a positive change in their lives. I expressed this point more thoroughly in a blog post from 10 years ago.

Be nice to the new people at the gym!

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It is good to be writing these rundowns again, thanks for reading them! Enjoy your first weekend of 2024, friends. Don’t Blink.