Advice to College Freshmen

Yesterday, classes started for the 2012-13 school year at The University of Montana. Besides the parking nightmare and the over congestion at the gym, I welcome the start of the new school year. I like the hustle and bustle on campus, the promise of a fresh start, the numerous welcome back activities, and of course the start of football season. On Sunday night as I became well aware that school was starting the next day based on the endless Facebook posts and Tweets I came across, something hit me: I am well removed from my college days. It is hard to believe but I was a college freshman on The University of Montana campus seven years ago. SEVEN YEARS AGO! I am definitely not getting any younger.

Besides the fact that I am now twenty-five and 2,555 days past my first day of college, I noticed something else as well. College students don’t look like me anymore…I am older and I look older. It sucks. But what really blows my mind is how young the freshmen look. When I went to cheer camp earlier this month our freshmen on the squad looked like middle schoolers! Some of the first year students I have seen over the past couple of days on campus look like they just got out of the crib. I am getting older and the college students are getting younger.

Because I am now so many years past my freshman campaign and because it looks like I could be the dad of some of these kids, I feel I am now eligible to give my advice to these students who step on campus for the first time. In this post, I would like to offer seven pointers (because seven is my favorite number) to this year’s class of college freshmen.

This was me on my first day of college at The University of Montana (August 2005).

Take Class Seriously – Go into your first year at college with a chip on your shoulder. Tell yourself that either you, your parents, or the taxpayers are paying a good amount of money for your education and you aren’t going to let that go to waste. Show up to class…every single day. Honestly, get every penny out of your investment. Don’t fall into the trap of skipping class or sleeping through it. Treat each day as a step closer to your ultimate career goals.

Use Academic Resources – There is no real reason why you should not succeed in college. Many professors will bend over backwards to help you pass class with a respectable grade. Utilize office hours, e-mail your professors, build a rapport with them. Not comfortable around your instructors? Go to the tutoring centers on campus, spend more time in the library, reach out to a T.A., join a study group. Universities want you to get your degree so they can include it in their statistics, because of this, they will do whatever possible to help you out. Take advantage of what is available and never make the excuse that enough help was not available.

Get Involved – It does not matter if you are going to a college with a bunch of your high school friends or if you are the only one in your hometown attending the institution, it is very important to get involved. College is about meeting new people, establishing connections, and branching out. I personally met a lot of people through intramural sports and through the UM Newman Center. But if you are not into sports or church don’t worry, there are tons and tons of other possibilities available. Join a club, gain campus employment, volunteer, speed date, attend events, look into student government, or just hang out at heavily populated areas on campus. The opportunities are boundless and if you really can’t find anything to do you might have picked the wrong college.

Eat Well – Most universities require freshmen to purchase a meal plan. As I encouraged you to utilize your academic sources, I also encourage you to utilize your food sources. Eat at the minimum two good meals a day. Many institutions have at least one buffet style dining area on campus. Get creative with the different options available and throughout the year create diverse and healthy-enough lunches and dinners for yourself. Avoid soda (poison for your body) and elect to go with milk or water instead. While universities will do a lot to make sure you don’t waste your education, they won’t do anything to make sure you don’t waste your meal plan. Colleges make lots of money off of unutilized meals that students don’t cash in on. At The University of Montana, the meal plan system runs on a weekly basis. You are given an amount to use at the start of the week and then at the end of the week if you have a balance left over then you are contributing those last dollars to the university as the next day you start off fresh with a new weekly balance. USE YOUR MONEY. Eat well but eat smart.

Enjoy The Gym – Before you enjoy the gym, actually find the gym and use the gym. Remember, once in college it is much more difficult to retain a respectable figure than what it was in high school. Many of us go from being three-sport athletes in high school to being zero-sport athletes in college. That is a lot of activity lost. Also, the indulgences go way up. We eat more, drink more, and disregard our bodies more. With this said, it is imperative to work out on a regular basis. Get in a routine. Once you get comfortable and have a good schedule nailed down you can really start to enjoy it. I think nothing is better than having the freedom to do whatever type of workout you want to achieve the body you want. All through high school I had to abide to strict workouts that allowed me no time to focus on what I wanted to. Once at the rec center at The University of Montana I set my own workout plans. Enjoy working on/molding the body you want. One more very enjoyable part of a college gym: the beautiful women (or men for my female readers). Appreciate the scenery but respect it too.

Develop School Spirit – Be proud of the school you attend! After all, the institution will be giving you a piece of paper the day you graduate that is supposedly your ticket to the money making world. As a token of gratitude, support your school. Attend as many athletics events as possible. As someone who works in an intercollegiate athletic department, I can’t advocate this point enough. Buy school apparel and wear it proudly. Make your school part of your identity.

Have Fun – Finally, just have fun. College can be the best four years of your life, so don’t hold back. There is nothing like being away from home for the first time, meeting new people, and developing a real sense of self. Don’t take this time for granted. Wake up each and every morning with a positive attitude reminding yourself that you are one of the privileged few in the whole world who has the opportunity at a higher education…there is no reason why you shouldn’t make the best out of it.
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Good luck to all of the college freshmen this year. Make it a great a ride. Don’t Blink.

Brent’s Best of the Zoo

Every newspaper in every city seems to do it. They poll its readers on what is best in that certain city regarding everything under the sun from food to nightlife to retail to tanning salons to coffee places to celebrities to attorneys to etc. etc. etc. Some publications get a little too carried away and really overstep its bounds by creating way too many categories. For some reason, something tells me that some of the especially obscure categories probably have winners that only receive two or three votes…but who knows.

For tonight’s post I wanted to take this idea and add a little twist to it in conjunction with the lovely town I live in. The twist of course is that there is no democracy here nor are there 2,000 crazy categories that nobody cares about. Instead, this esteemed blogger is the only one making the judgments and the category count has been trimmed down to only include the most important (thus dealing mostly with food).

I give to you Brent’s Best of the Zoo*. There were categories that I wanted to include but knew I had to hold off on due in part to conflicts of interest in relation to my job. With those categories off the table, I made the best compilation that I possibly could. Enjoy!

Best Missoula Influencer: Aaron Traylor, 107.5 ZOO FM.

Aaron is a DJ for 107.5 Zoo FM in Missoula but his voice is just not heard only over the airwaves. With the largest social media following in the city and with his hands in about as many different pies as you can imagine, his influence blankets across Missoula. Everyone knows Aaron and that is a good thing because his number one goal is to help the community.

Best Missoula Experience: Any event/festival in Caras Park

Initially I wanted to choose Griz football in Washington Grizzly Stadium but I am trying my best not to be biased so I have to go with Caras Park! Whether it is Downtown Tonight, Brewfest, the Great Griz Encounter, Celtic Fest, or any of the other events held at this Missoula gathering place, there is no better spot in town to relax, people watch, socialize, eat, and drink. Events at Caras Park oozes Missoula and seems to instill the Zoo spirit into everyone in attendance.

It is always a great time at Caras Park. This was taken at Brewfest 2012.

Best Missoula Restaurant: HuHot

Okay, so I know HuHot is a franchise with locations in seventeen states but I just can’t overlook how good this restaurant is. Always offering fresh and creative ingredients in a cool atmosphere, I find myself craving HuHot a lot. I have dined at a lot of Mongolian grills in my time and nothing comes close to HuHot. If I get to choose where we go to eat and if I have a large appetite, we are driving to the end of Brooks to eat at HuHot.

Best Missoula Burrito Joint: Taco Del Sol

I start to salivate a little bit when I think of Taco Del Sol. Much in the same way that HuHot stands out to me as the best of its kind not just in Missoula  but everywhere, so does Taco Del Sol. When it comes to burrito shops, I think Taco Del Sol is #1. When I think of this place one word comes to my mind: flavor. There is a distinct flavor that is Taco Del Sol that I can’t get enough of. Also, it is cheap and they sell cold beer. I am a huge fan.

Best Missoula Breakfast: Montana Club

Whenever my parents come to town, it is a requirement that we go to the Montana Club for breakfast. With a breakfast menu as big as its portion sizes, you will definitely get a great start to your day. Everything about the food is high quality. I always struggle about whether to get the pancakes, the ham and cheese omelet, or the larger than life biscuits and gravy plate. Although the decision is always tough, I always leave satisfied.

Best Missoula Restaurant Server: Adam, Iron Horse

If you don’t know who Adam is right off hand, you will after I briefly describe him to you: He is the guy with the long hair set in a ponytail who is always working at the Iron Horse busting his ass off. Accurate, accommodating,  and entertaining, Adam is one of those people at the top of his trade. He epitomizes the title of his job, “server”, because that is what he does…he serves.  He is polite in that classy way that is not overbearing but respectful and charming. He always remembers me and I have had nothing but top-notch service from him the numerous times I have been lucky enough to sit at one of his tables. I can only imagine the tips that guy brings in on a nightly basis.

Best Missoula Brewery: Bayern

With a couple friends who are brewery-obsessed, it seems like I have developed a pretty good taste for all the fabulous breweries in Missoula. For me, one especially stands out and that is Bayern. The first selling point for me is the beer. I love pretty much all of the Bayern beers with Dragon’s Breath and Dump Truck earning special places in my heart. I also just connect the best with Bayern’s atmosphere. I like the two story set up and the actual bar location. If an out of towner comes and they want to experience a Missoula brewery, I am taking them to Bayern.

Best Missoula Blogger: Saskia Boogman, “According to Sauce”

Although Saskia recently penned her last post for “According to Sauce”, there is no way I was not going to choose it as Missoula’s best blog. From 2009-2012, she blogged about her experiences and adventures while working at the Missoula Hooters. Saskia took her readers behind the scenes and into the world of a Hooters girl. It was must read material. It brought her great notoriety and opportunity on a national level. On a much more local level, her blog was one of my influences in starting Don’t Blink. The combination of honesty and humor she used in writing her blog made it such a success. I already miss it greatly!

Best Missoula Writer: Joel Carlson, Grizzly Athletics

Now I said I wanted to stay away from any possible conflicts of interest but there is just no escaping this one. Joel Carlson is the best writer in Missoula period. Joel is our assistant sports information director in the athletic department at The University of Montana and the wonders he does with the written language is incredible. No one from any publication or other outfit in the city can hold a candle to him. Joel blows everyone out of the water. Early this summer he earned some well-deserved recognition as he won several national story awards, including national story of the year. Do yourself a favor right now and surf over to www.gogriz.com to view some of Joel’s work.

Best Missoula Mentor on Campus: Keith Graham, Professor – School of Journalism

You won’t meet a cooler guy. Energetic, outgoing, good looking, athletic, and very positive, Keith Graham is a person who everyone loves at The University of Montana. The number of cool things he has done and the number of important people he has met is pretty impressive. What is more impressive though is how nice and respectful he is to everyone. I never took a class with Keith, heck, I never even took a class in the journalism school (if you have read this blog you can figure that out) but that didn’t stop him from reaching out to me and giving me the time of day. The UM is very lucky to have Keith.

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There you have it, the 2012 edition of Brent’s Best of the Zoo. To all the winners of my prestigious list, I regret to inform you that you will not be receiving a framed certificate or an invitation to a special recognition party. Maybe in my 2013 installment I might have something in the budget to more appropriately recognize the people and businesses who top my list. Until then, please contact me if you if you want to call BS on any of my selections or if you would like me to weigh in on any other categories that I did not include.  Congrats to the best of Missoula! Don’t Blink.

* The term “Zoo” is a nickname for Missoula.

NACMA Board Retreat 2012

Earlier this week I had the opportunity to venture over to Whitefish, Montana, to help out my boss, Christie Anderson, with quite a big deal she had arranged. Starting July 15 and running through July 18, Grizzly Athletics hosted the 2012 National Association of Collegiate Marketing Administrators (NACMA) Board of Directors Retreat. Wow, what a mouthful. Referred to in the condensed version as the 2012 NACMA Retreat, it served as a great way for me to see the top people in my industry while at the same time getting to visit one of the most gorgeous spots in Montana.

The NACMA Board is made up of individuals from all across the country who serve as marketing directors, or in other equivalent roles, in their respective athletic departments. When I say all across the country, I am not kidding. We had representatives from the west of us (University of Oregon, Boise State, University of California – Riverside), south of us (Texas A&M Corpus Christi, Arizona State, University of New Mexico), and a whole host of schools from back east (Xavier, Kansas State, Northern Illinois, several Florida schools, etc.). Not only were our guests from diverse geographic locations, they were also from diverse institutions as well. While the board contains reps from powerhouse schools such as the University of Oregon and the University of South Carolina, several colleges in smaller conferences such as Embry-Riddle University and the University of New Hampshire also enjoy representation on the board. While geographic location/conference affiliation might differ, the goals for most of these people are shared.

I joined Christie in Whitefish to help her with transportation. Joining in the effort to haul the NACMA board around the area was our assistant athletic director for business operations, Jimmy, and one of our interns in the department, Tim. As we did not attend any of the meetings or do any of the “official” board stuff during the conference, the three of us got to hang out with each other quite a bit.


Tim and I drove to Whitefish at 8am on Sunday (7-15) morning. With me behind the wheel, we made the two and a half hour drive in a University of Montana 2010 Dodge Caravan. We arrived in the Whitefish area and started shuttling people from the very small Glacier Park Airport to the retreat headquarters at Whitefish Mountain Resort on Big Mountain. As the members of the board all came in at different times, the three of us drivers made several trips back and forth between the airport and resort. As most of the board members had never been to Montana before, many of them asked interesting questions as we took them on the thirty minute drive that took them down an old Montana highway, through downtown Whitefish, and then up a big mountain: “Are there really Grizzly bears here? What kind of place is the Blue Moon tavern? General stores really do exist? How hard is it to work for Christie? Do you actually know where you are going?”

Up on the mountain, our guests could not resist taking pictures.

The first day centered mostly around getting the whole board to the retreat spot. As people arrived, we took them to the lodge at the resort where they hung out and chatted. For the first night, a progressive dinner was held. To buy supplies, we transported the 20+ person group to the Whitefish Safeway where they pretty much took over the store. The board members made sure to buy all the necessary items that would make the dinner a smashing success, so you can probably understand why this resulted in the blocking of several aisles, the forming of long lines, and the irritation of locals who probably just wanted to pick up their milk and bread. I don’t think anyone could really complain though…the Safeway had to have made a killing during that half hour of chaos. Tim, Jimmy, and myself all got to participate in the progressive dinner and the food was delicious. I had never had better pigs in a blanket in my life.

The NACMA Board took a picture together on the roof of the resort.

The next day the board strapped down and went to work. The three of us drivers transported everyone from the resort rooms to the lodge where the meeting room was. After getting everyone there, Jimmy, Tim, and myself moved from our previous living headquarters at the Hibernation House to the Morning Eagle, the place where the board was staying. Because the three of us were missing three days of work, we did as much away from the office that we could in the early morning. We then went back into town where we made a trip back to Safeway and then ate lunch at the local Taco Del Sol. Soon enough, it was time to pick up the board after the long day of meetings and take them back to their rooms so they could get ready for the night’s activity. What was the activity you might ask? A beautiful boat ride on Whitefish Lake. With the weather absolutely perfect, we took three boats out onto the lake for a two hour cruise. We had amazing tour guides who told our guests every single detail about the lake itself, the residents who lived in the giant lake houses, the exact value of each property, and anything else they could possibly ask. After the boats docked, we all got to enjoy the breathtaking Montana sunset on a warm summer evening. The whole night was probably the shining moment of the retreat.

Several members of the NACMA Board on one of the boats.

Christie and I after the boat cruise.

The next day started with the same thing. Jimmy, Tim, and I transported the marketers from Morning Eagle to the lodge. We then went to town where we ate breakfast at the Buffalo. We returned to our room and I did work for the rest of the morning and early afternoon. The time quickly came for us to pick up everyone from the long day of meetings. After bringing them back to freshen up and change for the evening, Christie and Nick came up to the room to hang out with the three of us drivers. Now, I have neglected to talk much about Nick in this post. Nick was one of our interns who recently received a prestigious internship with NACMA. In addition, he also earned the opportunity to attend the retreat as well. It was very nice for the five of us to take a little bit of time and hang out. We sat out on our room patio and chatted and joked around for about an hour. That night we took the board to downtown Whitefish where they got to eat at a nice restaurant and then explore the town for the rest of the night. Just like at the lake, you could tell that the attendees were genuinely enjoying themselves and really taking in a way of life that was dramatically different from their own.

After the meetings on Tuesday the business part of the conference was officially over so that meant Wednesday was departure day. We returned from town late on Tuesday night and because I had to transport two of the members to the airport at 4:30am I just stayed up. That initial venture out to the airport signaled the start of a very long day for me. It seemed like I was driving back and forth between the resort and the airport (and many places in between) nonstop. After dropping off some luggage to a couple of the attendees at Whitefish Lake, I made the trip back to Missoula. I dropped off the van at motor pool a little after 5pm and went home. After not sleeping for thirty plus hours I fell down on my bed and slept.

The three vehicles we utilized during the trip.

Although I did not participate in the content portion of the NACMA Retreat, I did get to meet some of the top marketers in the nation who are doing some really cool things at their universities. Most of them were down-to-earth, nice, fun people to be around. I even met a few who I looked at and told myself that I want to be like that guy (girl) as I advance in my career. Although all of the people at the retreat come from different backgrounds and situations, they all battle with the same issues in their respective positions. Because of this, there is a tremendous level of respect shared between every single member of that board. This was something that I envied and really made me want to be on a board of a similar nature in the future. Aside from observing people who I didn’t know, I also got to have a great time with the people who I do know. Jimmy, Tim, and myself worked together to do the best we could to serve our guests and help Christie out. The instances that the three of us got to spend time with Christie and Nick were very worthwhile, especially since I will probably not see Nick for a very long time. The NACMA Retreat was an exciting adventure that I will look back on fondly. Don’t Blink.

Thanks, Jim

Last Thursday was a very dark and sad day for my place of work, a day that negatively impacted myself and every single employee in The University of Montana Athletic Department. In what seemed like the biggest punch in the gut one could get, we learned that morning in a last minute mandatory meeting that our athletic director and head football coach had been let go. To see two outstanding individuals ousted so fast sickened us all. I will not address the reasoning (or lack thereof) or my opinion of the terminations in this post because I have absolutely no business doing so. However, what I will address is my admiration and respect for Jim O’Day, the man who served as athletic director for Grizzly Athletics for eight years. In this tribute to Jim, I want to share why he was such a great boss and an even better person.

Let me start off broadly by saying that Jim O’Day was extremely effective as an athletic director. In order to be a great boss you must excel at your own job and responsibilities and Jim mastered this. He presided over an era in Grizzly Athletics that saw unparalleled success. On the field, majority of our teams experienced great results. Big Sky Conference titles, NCAA Tournament appearances, and FCS title games were abundant. Academically, a new bar was established. Under Jim’s watch, two Presidents Cup trophies (most prestigious award in our conference that combines academic and athletic success) were claimed by Montana. Several new building projects were started and finished. Montana separated itself from our rival, Montana State. Jim expanded the reach of our university by honorably serving on many prestigious national committees and boards. Student athletes took a much larger role becoming active in the Missoula community and making a difference. Jim sniffed out the shifting trend in intercollegiate athletics in regards to social media and he made sure that Montana did not get left behind. He also took an athletic department that had suffered some wounds financially right when he inherited the job and turned it into a money-maker. In all ways, he grabbed control of the department and made it prosper.

In order to be a great boss you need the personal achievements that Jim undoubtedly had but you also need something else: leadership. Jim O’Day was a leader in every sense of the word. People gravitated towards him. Always visible and available despite a ridiculous schedule, there was never a doubt on who was running Grizzly Athletics. Jim had a gift for talking in front of people and whether it was in a meeting, a banquet, an interview,  or a one-on-one conference, he spoke eloquently and confidently. Always encouraging his staff to keep checklists and stay on task, he offered us the guidance and resources to succeed. Leaders don’t limit their staffs, they let them grow and Jim did that. Despite having an unwavering loyalty towards his staff, he also demonstrated leadership to all of us by how he interacted with people who had different viewpoints and agendas from the athletic department’s. During times where I would have liked to just blow off a person, group, or entity that I felt was not worth our time or trouble, Jim would not leave them in the dark and would not allow us to either. He taught me how important it is for a leader to not burn bridges and to always nourish relationships, no matter how unbalanced or stressful they might seem.

While Jim was a leader, he was also a servant. He gave so much to the state, the Missoula community, The University of Montana, and most importantly to him, Grizzly Athletics. There was no one who was more selfless with their time and resources than Jim. Every function, every fundraiser, every funeral, every wedding, every graduation party, and every cause that Jim could attend, he would. He gave everything he had to support what he loved most. You asked Jim to do something, he would do it. There was no such thing as being “too busy” for him. If someone from several years back needed a letter of recommendation, they would get it. If an athlete from long ago wanted recognition in our hall of champions, Jim would make sure he/she would get in. If someone wanted a poster or a t-shirt, he would make sure their request got filled. Make no mistake about it, Jim could have easily and rightfully gotten away with concentrating more on his important leadership duties but that was not him…he always wanted to give back and to serve.
A big part of why Jim was so successful and so loved was because he was such a genuine people person. If you live in Missoula, over the past few days you have probably heard plenty of stories from people talking about what a nice and caring man Jim is. The guy pretty much knew every person in the state, no one was beneath him. He knew the name of every single athlete in our department. He knew the names of my interns and would always take the time to talk to them and engage them in a meaningful conversation. If you went out to dinner with Jim O’Day you better have been ready for an onslaught of random people coming up to the table and shaking his hand. He was a legitimate celebrity without the ego. When someone came up and talked to Jim I would watch him make the person feel like a god and put a smile on his/her face. I would sometimes then ask Jim who the person was and Jim would respond with the person’s name, hometown, occupation, and family details. The stuff he retained in his head was incredible. No one who actually knew Jim disliked him.

The main reason why Jim was such an effective boss? (You know, besides being extremely effective, a great leader, a selfless servant, and a people person). It is because of the man’s class and integrity. No one can touch that…not the media, not critics, not a university president.  Jim did what was right at all times. He never cheated or looked for a short cut. He was first to congratulate a coach or player who defeated a Griz team and he never looked to embarrass an opponent or adversary.  Jim knew he was the walking billboard for Grizzly Athletics and he safeguarded it with every ounce of his being. In an industry where high profile athletic directors and head coaches take on egos and personalities that set them apart from others, Jim did just the opposite. Jim stayed true to his classy nature to the very end. In that terrible meeting he stayed strong the whole time, telling us to do the same and stick together. He didn’t take any parting shots, he didn’t criticize the decision. When he came down to say goodbye to us in the marketing department he kept it together when none of us could. Again, he echoed the same message, stay strong.
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I already miss Jim. I miss him telling me “good job” for doing the most remedial tasks. I miss the “nice work” e-mails for completing the more challenging tasks. I miss watching him shake the hand of every athlete and coach as they walk off the field or court. I miss him coming downstairs into our offices and checking up on us and telling us to “get to work.” I miss him starting up conversations with me based on the stupid stuff I posted on my Twitter account. I miss the jokes and laughs we would have as a staff at his expense. I miss the dinners we would all share together after games. I miss his sense of humor and positive attitude.

I miss the best boss I ever had. Don’t Blink.