I know I might be a tad bias, but I feel that Coastal Carolina University now has the best looking field in college football. Throughout my blog I have consistently given you updates on the teal turf project from the initial sketches to the grass removal to the early stages of the turf installation. Minus some hash marks and the Big South Conference logos, I can now present to you the final product.
I am oozing with pride about this. In my opinion, it turned out beautiful. Many of the original critics of the turf now feel the same way I do as most have conceded it looks much better than what they thought. Of course the nay-sayers were vastly outnumbered to begin with. For the most part, the Coastal Carolina community was behind the project. We all recognized that the turf would bring our athletic program a higher level of safety, efficiency, branding, and national exposure.
It only took the laying of the first strip of turf for the realization of the latter benefit. Immediately upon the first pieces of teal and bronze hitting the surface, various national organizations ran stories on the new rug inside Brooks Stadium. Respected media outlets such as NBC Sports, USA Today, and Yahoo Sports all reported on it. Football fans from all over the nation swarmed to message boards to discuss it. Local media crews had an absolute “field” day.
Of course our social media channels here at Coastal Carolina won big with the turf as well. The images and video I put on our main accounts garnered massive engagement. The main Twitter account of Chanticleer Athletics (@GoCCUSports), however, was the big star. Many of the national organizations used the account’s tweets in their stories. You can’t beat that exposure.
Already nicknamed “The Surf Turf,” the Coastal Carolina football field has a brand all its own. Much respect to our athletic department for taking a chance and going with something very unconventional. The initial result is nothing short of gorgeous and I can’t wait for all the additional publicity that will come during the 2015 football season when teams actually start playing on it. What a big victory for our University! Don’t Blink.