Growing up where I did, I never had the opportunity to view something quite like this. Starting early this morning, talented artists started to construct a very cool piece of art out of an interesting medium: Sand.

Artists converged at the entrance of the HTC Center this morning.

Coastal Carolina University is the proud host of the Big South Conference basketball tournaments. The college that I proudly work for doesn’t have the opportunity to host just the men’s tourney or just the women’s tourney, it has the distinct pleasure of hosting both. Because Myrtle Beach is such a travel destination with an awesome chamber of commerce and because our athletic department is the best when it comes to putting on tournaments, CCU is the predetermined host of both tournaments for the third year in a row.

Coastal Carolina University is hosting both Big South Conference basketball tournaments. (Photo courtesy of my intern Jada Bynum).

In order to properly welcome the visiting universities, student-athletes, and fans, this sand sculpture is being constructed. This morning when I arrived at the HTC Center for my workout it was just a clump of sand. When I left work this evening It had turned into this.

How cool is this?!

Around 11 a.m. this morning I had my intern go over and take photos of the progress. By that time it had already transformed from nothing to a pretty cool sand castle. This afternoon when I went over it was nearing completion.

Me in front of the sculpture.

I enjoyed watching the artists work. They moved fast but they all paid very close attention to detail. I observed as they sculpted with tiny tools, crafted out letters, and spray painted.

The artists were extremely precise.

My favorite part of the sculpture is how sharp looking it is. Take a look at the social media icons, they are absolutely perfect. The structure just looks so strong and powerful.

These social media icons are spot on.

Included in the sandy piece of art are logos of all the participating schools. You then have sand basketballs devoted to Coastal Carolina University, the city, and the Big South Conference. The centerpiece reads “Big South Conference Championships.” Completing the front side of the structure is a striking red, 3-D ESPN logo complete with a welcome greeting and the tournament hashtag. The back of the structure is currently under construction but will have similar markings.

The ESPN/Welcome to Myrtle Beach portion of the structure.

I wish I knew the science and logistics behind sand sculpting but I don’t. All I can offer is that this thing looks super sweet and I am glad it will be sticking around for a whole week. Don’t Blink.