Fourth Of July Thursday Rundown

Posted on July 2, 2015 by brent

A happy holiday weekend to you all! It is my hope that most of you will enjoy a vacation day tomorrow. What better way to kick off your elongated weekend than to read my west coast Thursday Rundown? Here we go!

Southern Cuisine Out West – Although Sidney and I are enjoying our time out west, it doesn’t mean we have abandoned all Southern traditions. Sidney (with help from my mom) prepared two South Carolina delicacies for my family to enjoy. Last night she made chicken bog which was greeted by rave reviews from my brother and sister. Today she and my mom joined forces to prepare boiled peanuts. I can’t wait to see the reaction from Glen and Miranda once they try them. Will the texture and non-traditional peanut properties turn them off? Or will they love them as much as me? We shall see!

The delicious southern treats we enjoyed over the past few days. Up top is chicken bog, below are boiled peanuts, and the photo on the right is my mom by the crock pot.

The delicious southern treats we enjoyed over the past few days. Up top is chicken bog, below is a container of boiled peanuts, and the photo on the right is my mom by the crock pot.

Beautiful, Beautiful Baby – I can’t get enough of my niece. Mikayla has grown so much since I last saw her but she is ADORABLE. She smiles, claps her hands, sits up, and reaches out for me. She is so precious. I have seen her just about every day since I have been here and she definitely has my heart. She is coming over again this evening and I can’t wait to hold her!

Some of my favorite shots of Mikayla this weekend.

Wedding Bells – Tomorrow Sidney and I will head to Seattle with my brother as a chauffer. During the day I will show Sid the sights of the Emerald City. Come night we will be attending a wedding for my very good friend and mentor, Kenny. A subject of a blog post several months ago, Kenny will marry his boyfriend, Steve, at 7 p.m. tomorrow. Sidney and I are excited for the ceremony and the start of their life together.

Kenny and I on the sidelines in Clemson’s Memorial Stadium in October of 2014.

Fourth of July Plans – After the wedding festivities, we will head back in the eastern direction and travel to Walla Walla, Washington. I grew up making regular trips to the “town so nice they named it twice” because my parents grew up there and all of their extended family still enjoy residency in one of the best wine towns you will ever visit. On tap will be fun in the pool at my uncle’s, a stroll at the city park’s Fourth of July celebration, and then a BBQ that night with my dad’s family. It will be a fabulous and eventful holiday.

Me in Walla Walla at our family Fourth of July celebration in 2013.

Pop-Its – With a fireworks ban here in Spokane, what I have pictured below accounts for the only pyrotechnics you will find in Spokane (fireworks are legal in Walla Walla, however). Sidney bought a few boxes of Pop-Its at Walgreens and we played with them the other night. Sid was fascinated that I would snap them with my fingers, thinking it would hurt. While I have no problem popping them with my hands, I did not accept a challenge from a Periscope user. The person told me to detonate them with my teeth…no thank you.

Sid holding the Pop-Its.

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Happy Fourth of July, everyone! I wish you a wonderful patriotic holiday. If you wish to receive my holiday text message and aren’t on my regular distribution list, please contact me. God bless America. Don’t Blink.

Standing on the Sidelines for Clemson-Louisville

Posted on October 12, 2014 by brent

This weekend it was round two of making the trip back over to Death Valley for some Clemson football. Although this time around there were a couple of major differences. First off, I was no longer cheering for the home team. Secondly, instead of sitting in the stands at Memorial Stadium, I was standing on the sidelines. Let me tell you about my Saturday…

Yesterday started off much in the same way that the previous Saturday had began. Sidney and I got up super early and hit the road at 5:30 a.m. We made it to Clemson by 11 a.m. and after a quick stroll downtown, we started to tailgate. About an hour into our tailgating I received a text from my great friend Kenny Dow telling me that he would be on campus soon. He had flown all the way from Seattle to Clemson to watch his uncle’s Louisville team take on the Tigers (Yes, his uncle as in Bobby Petrino). Sidney and I started walking so that by the time he had arrived with the Louisville team’s police escort, we could greet him right away.

When Sidney and I met up with Kenny at around 12:45 p.m. at one of the parking lots it was a cool deal for me. It marked the first time I had seen someone I knew prior to my move to Myrtle Beach six months ago. Him and I jabbered the whole way from the lot to Sidney’s family’s tailgate spot. Keeping Sidney company while Kenny and I caught up with each other was his cousin and the head coach’s son, Bobby Petrino Jr. A student himself at Louisville, Bobby Jr. was extremely nice and genuinely interested in the Clemson culture.

Kenny and I at Papa Stanley’s Clemson tailgate.

When we arrived at the tailgate, Papa Stanley warmly welcomed Kenny and Bobby and we all had a nice time visiting and getting amped up for some football. About an hour before kickoff, Kenny, Bobby, and myself headed to the stadium. You see, I was very fortunate to have received a sideline credential from Kenny. Although I have been on the sidelines for numerous football games in my life I had never been on one in a non-working role in an 80,000 seat stadium. It was so cool to watch these huge FBS players warm up right in front of my eyes and then witness the pregame show right from ground level.

Kenny and I after we arrived inside the stadium for warm ups.

The game started and let me say this: It was loud! Not to say that last weekend wasn’t loud but this weekend it was at a whole new level. The fact that the game was close, the stadium was packed, and I was on the sidelines (you hear more than when you are in the stands) helped make it a truly rocking place. Depending on what side of the field the action was on, you could find me on that side’s 25-yard line. I really enjoyed observing the sideline organization. When players came off the field they knew exactly where to go and coaches had everything down to a science. When a drunk Clemson fan jumped over the wall right in front of a Louisville sideline meeting, the assistant coaches immediately started screaming out for security. The fan was promptly arrested. They kept all student-athletes inside the player’s box as if they had erected invisible electric fences. Even when Louisville just about scored a game-winning 90-yard touchdown, coaches kept jubilant players from jumping outside the box.

I enjoyed watching the players on the sideline.

Favorite of all for me though was watching Bobby Petrino work the sideline. I got to hear what he really says to the officials and I also got to hear what officials say back. It was so cool to enjoy that type of an all-access experience.

Bobby Petrino on the sidelines yesterday.

During halftime another special thing happened. I was able to bring Sidney down on the sidelines. Kenny very kindly slipped me an additional sideline credential to let her use. Even kinder, he left the stadium with me at halftime to make the long hike to his rental car to retrieve a Louisville football t-shirt for Sidney to wear (she was wearing orange). Kenny is a die hard sports marketer so probably all he wanted to do was watch that halftime show and see how Clemson engages their fans but he sacrificed that opportunity to help Sidney and myself out. What a selfless and great guy!

Sidney and I had a great time on the sideline.

Sidney had a spectacular time with me down on the field. Although she had urges to cheer for Clemson, she was very professional and helped keep the integrity of the Louisville sideline. Her parents saw us on television and her friends and family in the stadium got to see her standing so close to the action. She too commented on how much louder it was on the field than on the sideline.

Sidney and I got to see a great ACC football game up close.

In the end, Louisville lost a heartbreaker, 23-17. The Cardinals had the ball first and goal with a minute remaining but came up just short. I felt bad for Kenny. For him to travel all this way and to come so close to seeing his team steal one in Death Valley it definitely wasn’t the way I wanted it to end. I also felt bad for Bobby Jr. He is such a nice guy and he is incredibly invested in the team. After a few minutes of cooling down time, Sidney and I went outside the Louisville locker room where Kenny and Bobby Jr. were sitting and said our goodbyes.

It was so great to see Kenny yesterday. I am thankful that he afforded me such a great experience.

Despite the less than ideal outcome, I had a great time yesterday. I am so thankful that I had the opportunity to see Kenny and incredibly appreciative for the experience he afforded Sidney and I. You bet that I will be rooting for the Louisville Cardinals the rest of the season. Don’t Blink.

Not Your Typical Rags to Riches Story

Posted on June 26, 2014 by brent

If you will, please excuse me from my weekly Thursday night rapid fire rundown of random topics to quickly focus on a much more meaningful issue.

Today via the website Outsports.com, a guy named Kenny Dow wrote a piece about coming out as a gay man in the very masculine and testosterone driven industry of athletics. He chronicled his childhood and early professional career living in ultra conservative Montana where he didn’t feel the slightest bit comfortable revealing his true self. You would have thought that as he grew older and more established in the Big Sky state it would have made it easier to share with others his sexual orientation. Not so. Working inside probably the most visible, scrutinized, and tradition ridden office in the state, the University of Montana Athletics Department, Kenny didn’t feel comfortable. When an awesome job opportunity came his way, he got out.

Let me introduce you to Kenny Dow (photo courtesy of outsports.com)

During the last year of his tenure at Grizzly Athletics, Kenny (along with Christie Anderson), served as my mentor(s). As a young intern in the marketing department I looked up to my bosses. I had such an amazing year learning about the business and having an absolute blast. A friendship grew between Kenny and I, one that would really only get stronger as we lived hundreds (and now thousands) of miles apart. When Kenny did announce his departure from Grizzly Athletics I put on hold a fully paid graduate school opportunity to do everything I could to get his job. Stars aligned and I was successful and for my whole time at Grizzly Athletics I poured every ounce of my being toward trying to equal the contributions Kenny made during the time he sat in my chair.

All people in this photo used to have an association with Grizzly Athletics. We were all in Coeur d’Alene, Idaho, for a UCA camp. Christie is on the far left and Kenny and I on the right.

As the marketing director in the Portland State Athletics Department, Kenny turned everything about that place around. He took it from absolutely nothing to an award winning, prideful marketing program. His professional accomplishments at Portland State will go down as nothing short of spectacular. Don’t kid yourself though, the most significant accomplishment during his time in the Rose City wasn’t a professional one…it was a personal one. Encouraged by the openly gay women’s basketball coach Sherri Murrell to be himself, Kenny no longer hid who he was. Portland State accepted him and Kenny couldn’t have felt more comfortable.

Kenny and I in Missoula at the end of 2010.

At around the same time I left for Coastal Carolina, Kenny also left for a different job. Taking another giant leap up the ladder, he took an executive position with the Seattle Storm of the WNBA. Besides now making big marketing decisions for a professional sports team Kenny also gets to make big strides for the LGBT community. The WNBA has launched a large campaign to embrace its gay fan base and Kenny has an instrumental part in executing it. You got to think about this for a couple seconds: A guy who once worked in a place where he felt he couldn’t even come out is now an openly gay executive for a pro team playing an integral part in a national LGBT campaign. Not bad.

Kenny and I in Missoula. We are now literally as far away from each other as you can get in this country,

I am so proud of what Kenny has done both for others and himself. I am also extremely proud to say that he mentored me and has had a major impact on my professional career. You keep succeeding, good sir. Don’t Blink.

Sports Marketing at its Finest

Posted on March 8, 2013 by brent

We do a lot of cool, fun things in the marketing department at Grizzly Athletics. So many, in fact, that I don’t have the time to write about each one as they occur on a daily basis. However, when we do something extra cool, I do try to shine some light on it. This morning, Christie and I plus our army of interns set out on The University of Montana campus and hid 200 wallets over one of the most scenic places you can go to school at.

But before I go on about our morning, I do want to give credit to the inventor of this crazy idea. Kenny Dow, the marketing director at Portland State, thought up this concept while thinking of ways to increase attendance at Vikings’ sporting events. Don’t ask me how all the elements came to him but they did…and then he implemented it. Because Kenny’s idea had great success with the PSU students, and because he used to work for the Griz, and because Christie and I respect him so much, we borrowed his idea. Thanks, Kenny!

So what we did was we ordered a bunch of wallets for cheap. We then slapped Griz emblems on them and then we filled them with coupons for free frostys, free chili, free t-shirts, and a chance to win an i-pad (sorry for using the word “we”…I actually did diddly squat when it came to the preparation of the wallets…thank you interns!). In order for students to redeem the coupon for the free t-shirt and to receive entry into the drawing, they had to come to tonight’s Griz basketball game and turn in the wallets they found.

This morning at 7 a.m. we had seven of our eight interns show up to hide wallets. We met in our offices and then walked to The Oval, the center part of The University of Montana campus. After taking some pictures, the interns plus Christie divided into four teams of two people each. Each team took one of the four quadrants of the campus. Since I was the official photographer I acted as the rover and roamed from team to team, taking pictures and watching the hiding strategies of each group. Our marketing team hid wallets on benches, in trees, on the ground, under plants, and on top of signs. They hid them inside the library, the dining center, the University Center, the lecture halls, and the business building. They hid them in cacti, inside doors, and on statues. Yes, a great job was done by our team scattering the wallets in creative hiding places all across campus.

Our interns setting out to go wallet hunting!

The interns met back in the office after the distribution of the wallets and they were all excited. They chatted happily about where they hid their wallets. They talked about encounters they had with the few people who were on campus at the time who had no idea what was going on. They explained why they either decided to hide their wallets in tough to find places or in spots where they would more easily be found. Everyone had a wonderful time this morning, including Christie and myself.

I am lucky to have such a great group of marketing interns!

After the distribution of the wallets was complete, I transitioned into my main duty of the whole operation…connecting the promotion with social media! When we arrived back inside and out of the cold, I started to relay the rules and purpose of the wallet drop to our followers/fans on Facebook, Twitter, and Instagram. Using lots of the photos I took, I tried to make sure that the students who had not found a wallet now had the heads up to find one while conveying at the same time to the students who had already found one what they needed to do to totally optimize their wallet discovery. After the ground rules were set, we started to have a little fun. We encouraged students who found a wallet to take a picture of them with it and then either post it on our Facebook page or Tweet it at us. Those who did so won one of our coveted social media t-shirts. We got a great response and once again it reinforced the power of Griz Social Media.

McKell and Andrew found a great spot to hide a wallet!

Finally, game time arrived. The student section filled up extremely fast as it was full fifteen minutes before the game was to tip off. From my vantage point at the music table, I could see lots of people with the shirts we were giving out for returned wallets. Things inside the arena started to pick up and I kind of forgot about the promotion for a little bit as I worked the game and watched our first place Grizzlies tangle with Sacramento State. But as things slowed down a little bit once the game entered the second half, I was able to quiz our intern Andrew on how many wallets were returned. When I asked him he said “Uh, only about 20.” Disappointment filled me. But then he added, “But we got a whole bunch of t-shirt slips back, well over 100.” You see, besides all the coupons we put in the wallet, we also put the basic rules of the promotion as well, much like the ones I put out in social media. However, on that sheet of paper we mistakenly omitted anything about students needing to return their wallets at the game in order to redeem their coupons/get entered to win the i-pad. So, what happened was that students found the wallets, took the goodies out of them, stashed the wallet in their apartment/dorm, and then just brought the paper coupons to the game. While we felt a little dumb because we would have definitely liked to get the wallets returned so we could just use them again next year instead of buying a bunch more, we got the satisfaction in knowing that the promotion worked. People found the wallets and then came to the game.

Word on the street is that the wallets did not last long at all after they were hidden.

Right now as I write this, I only have Andrew’s estimation to go on in terms of quantifying our success. But soon I will have a more specific number to report and I will share it with you. The success of the wallet promotion combined with a great home win by the Griz and then topped off with the Lady Griz winning the Big Sky Conference championship has me grinning ear-to-ear right now. But what makes my smile extend even further is having the knowledge that our team of interns, working primarily free of charge, would sacrifice precious hours of sleep in their warm beds to help us hide wallets on a freezing Montana morning. Thank you so much Andrew, Brian, Gianna, Kylie, McKell, Mike, and Zach. Don’t Blink.

I had a great time hanging out with a great group of hard working, motivated young adults today.

Don't Blink

By Brent Reser

Tag Archives: Kenny Dow

Fourth Of July Thursday Rundown

Standing on the Sidelines for Clemson-Louisville

Not Your Typical Rags to Riches Story

Sports Marketing at its Finest