Becoming Routine: Our 2025 #1SE Video

CLICK HERE TO WATCH THE 2025 RESER FAMILY #1SE VIDEO

There was absolutely no debate in 2025. After completing the 1-Second Everyday (#1SE) project in 2023, I wrestled with doing it again in 2024. That inaugural year entailed a significant investment with self-imposed stress and expectations. Could I produce another worthy piece in 2024? With Sid’s encouragement, I moved forward with a second video and found the process to be easier and calmer with an ending project that was just as beautiful as the first. Thus, when 2025 arrived, I didn’t think twice about embarking on our family’s third #1SE video.

I didn’t think twice about creating a #1SE video in 2025…I just went for it. This is our YouTube thumbnail for the video.

The 2025 Reser Family #ISE video was once again a labor of love and thoughtfulness. Although capturing a one-second video every day is firmly ingrained in my daily routine, securing the right clip still takes creativity, thought, and a little planning.

Thankfully, the content aspect of the project is really the only thing I need to worry about when creating my family’s #1SE video. The #1SE app itself continues to be rock solid. It keeps everything organized and offers the music, transitions, and tools needed to make a memorable final product.

I always “premiere” our family’s #1SE video on our living room TV for Sidney, Sloan, and Beau. It is always a very special moment.

With all that said, I wouldn’t necessarily say our 2025 video is my best work. It isn’t that I lacked opportunities—we did more cool things this year than 2023 and 2024 combined. Also, it definitely wasn’t the subjects because my stars—Sid, Sloan, and Beau—were as stunning as ever. Perhaps it was just my own critical eye now that I am a #1SE veteran. You see, I thought the clip video quality in some instances was subpar and I also feel like I relied on live photos a bit too much. Additionally, I must have thought highly of Sloan’s soccer skills because clips of her kicking the ball became a bit repetitive.

But I do think these thoughts of second-guessing will dissipate soon. After being so thick in the final stages of the editing process, you become cynical. However, like I said, in a couple weeks I think the critical feelings will lessen in intensity and I will place our 2025 #1SE video on the same pedestal as our 2023 and 2024 versions.

After I show the #1SE video to my wife and kids, I then drive over to my parents’ house and show them on their TV.

Which leads me to your #1SE pedestal. Is it still empty? If so, here is my yearly plea: Do your own 1-Second Everyday video this year. As I mentioned above, the app handles most of the work. You just film the clips and #1SE will do the rest. In my opinion, completing a project like this is the ultimate New Year’s resolution/goal. Not only does it build discipline and promote creativity but it results in such a cool output. It improves yourself while at the same time it creates an endearing and everlasting gift for your loved ones.

I highly recommend creating a video using the I Second Everyday app.

I know it takes a spark and some motivation to get started. I watched my friend publish her #1SE video with amazement and envy for several years before I decided to challenge myself in 2023. I am so glad I did. I know Jennifer delighted in inspiring me (even joking that #1SE should give her a commission) and I can now relate. Multiple people created their own videos in 2025 based on viewing my videos in 2023 and 2024. Watching their final products over the past few days has been so fulfilling. If you decide to create your own #1SE in 2026, please don’t hesitate to reach out to me with questions. I would be more than happy to assist and support you throughout the year.

When you mash my family’s #1SE videos together (2023-25), I now have approximately 19 minutes chronicling 1,095 days. What a gift! To have three years of my family documented in such a rich way is simply invaluable. And, just like last year, I kicked off 2026 by jumping headfirst into creating a new video. I hope you will be in it. Don’t Blink.

A Most Rewarding Video

CLICK HERE TO WATCH THE RESER FAMILY #1SE VIDEO

As someone who works professionally in social media, it takes a lot to impress me. But for the past several years, a college friend’s annual post on Jan. 1 would blow me out of the water.

My pal from the University of Montana, Jennifer, would publish a 1 Second Everyday (#1SE) video that chronicled her family’s previous year via 365 one-second video clips—a clip for each day. These videos would always come out beautiful. They were authentic, endearing, and fun. It wasn’t just a video from my perspective, it was a work of art.

Jennifer and I at the University of Montana in 2007.

For probably 2-3 years I watched Jennifer’s videos with so much wonder and respect—and perhaps a little bit of envy. I knew her videos were spectacular for a couple big reasons: they were extremely thoughtful and took an entire year to make. In a world of instant gratification and “quick content,” these year-long #1SE videos take a lot of discipline, planning, and consistency. Not exactly attributes that all of us are willing to uphold for a video project.

And that is why I spent multiple years observing Jennifer’s project from the outside looking in. I thought they were incredible and I thought it would be nice to do one for my family but I was weary of whether I had the commitment and energy to pull one off myself.

I highly recommend creating a video using the I Second Everyday app.

A couple years ago I reached out to Jennifer about the behind-the-scenes production of her videos. I was finally seriously considering making my own. I unfortunately ended up passing. However, a year ago at this time, I reached out to Jennifer once again. This time around I was ready to take the plunge.

I asked more detailed questions and found out all the info about the #1SE app. Jennifer allowed me to pick her brain and filled me in about how the app makes the production of the videos so easy. Basically, the #1SE app does everything for you in terms of video production except for shooting the actual videos. It did come with a price ($50 per year) but it was an investment I was ready to make.

What an incredible project it was! My wife and children totally bought-in. If I was out of town, my wife would capture a clip for me. If I needed Sloan and Beau to help with a shot, they were more than eager. I would mentally plan #1SE shots for the upcoming week depending what was on our calendar and look forward to actually shooting them.

Our Reser Family #1SE is a little over 6 minutes long and can be viewed on YouTube.

Once I got in the groove of capturing a clip each day, I became more and more invested in the project. It was exhilarating to see the clips stack up and the length of the video slowly increase. I started to daydream about when the project would finally be done.

After using the #ISE app to edit the final video and choose a song, I was ready to “premiere” the video to loved ones. On Dec. 31, my tribe of four gathered in front of our TV and together we watched the Reser Family #1SE. What a rewarding 6+ minutes it was! The attention spans of Sloan and Beau were captivated and the tears ran down the cheeks of Sid as we watched. A couple hours later I went over to my parents’ house to allow them to watch the video on their big screen. They had absolutely no idea what to expect and only had a vague understanding of what #1SE actually was. Listening to their reactions as the clips sped by was so gratifying. Yes, they wanted to watch it again. I then sent the video link to various people in our circle of friends before posting to social media.

My parents watch the Reser Family #ISE video for the first time.

Our Reser Family #1SE video will be something we treasure forever. What I especially like about the final product is that it captured the values of our family so well: time together, faith, and friends. I want to extend a very special thank you to Jennifer for providing the inspiration and motivation to embark on this project. As she was counsel for me, I would be more than happy to answer any questions you might have about 1 Second Everyday…there is still time to jump on for 2024! Don’t Blink.