Last week I celebrated the quinceañera of Don’t Blink. Don’t worry, I didn’t put on a fancy dress, but I did have a very low-key celebration with my kids. After all, they have had to put up with daddy’s blog their entire lives.

The kids and I take a moment to celebrate my 15th blogging anniversary.

And let’s not forget Sidney. Don’t Blink has been in existence for nearly half of her life. Do you realize the SEO my blog has generated for her name? Please check with her on whether that is a good thing or not. 😂

But alas, 15 years is a good chunk of time to do anything. And if you are doing something for that long you better hope it is worthwhile. Despite obvious bias, I believe Don’t Blink checks that box.

As I find myself at this 15th anniversary milestone, my output has surpassed 2,900 blog posts. The big 3,000th post will probably come in very early 2027—and yes, I plan to still be blogging by then.

At this point, I have a blog post written for pretty much every possible topic that can come up in a discussion. This proves advantageous for me because it is much easier to have an in-person conversation when it centers on something you have already written about. If time runs short, I have been known to follow up with the person I was chatting with by texting them a link to the blog post that corresponds to what we were just speaking about…my wife HATES it when I do that. However, when you have a vault of content that stretches back a decade and a half, you might as well dig into it every now and then.

Each year for my blogging anniversary, I pose with a sign that my wife usually creates declaring the achievement. This year, Sloan made the sign.

But it isn’t the breadth of topics I have covered that bring me the most joy when it comes to my blog. Nor is it the online searchability I have created for myself and the things I care about. Nor is it the established forum I have built to discuss developments and trends in my professional career.

Although those three items were definitely the motivating factors for starting my blog in 2011, they aren’t the reason why I keep blogging today. The reason I keep churning out post after post is because Don’t Blink has turned into my family’s time capsule. From every holiday celebrated to every vacation taken to every milestone achieved, a rich record of it exists within brentreser.com. Words, photos, and emotion combine to create detailed memories that my kids and their kids will be able to read for decades and decades to come.

After a readership dip from 2021-2024, more people read Don’t Blink in 2025 since 2020. And in 2026? Traffic has already exceeded 2025’s banner mark and we aren’t even halfway through the year. If the traffic keeps up, 2026 could de-throne 2015 as the best year in the history of Don’t Blink. Stay tuned.

Thanks for reading my blog.

So with the momentum clearly trending in a positive direction, the blogging will continue. Sorry, Glen 😂. Thank you to my readers, and, most importantly, my wife and kids, for the support. Authoring Don’t Blink has been—and continues to be—a pleasure. Don’t Blink.