As I write this, I am about to depart on the first leg of a flight itinerary that will take me to a familiar conference in a new place where I will do something that never gets old.
I am on my way to Chicago where I will present at the American Marketing Association’s Symposium for the Marketing of Higher Education. This will be my second consecutive speaking opportunity at AMA as I presented at the 2022 conference in National Harbor and my third overall as I also presented at the 2019 conference in Las Vegas.
However, this won’t be a rinse and repeat exercise. After presenting with colleagues from two other Pac-12 schools and TikTok in 2022, I will share the stage on Monday with my very own co-worker and friend, Cara Hoag. The two of us will present about how our WSU University Marketing and Communications team transformed our YouTube channel from a communications platform into a Gen Z-first marketing tool. It has been a lot of fun working with Cara the past few months on this presentation and we are looking forward to delivering it to the brightest minds in our industry.
The conference is taking place at the Sheraton Grand Chicago Riverwalk as I am psyched to visit one of our country’s largest and most famous cities. It is in this heart of downtown Chicago where I will have the opportunity to learn about the latest trends in higher ed marketing, catch up with friends in the industry, meet new university marketing professionals, and of course leave it all on the stage when Cara and I present on Monday afternoon. I also plan to at least get a peek of what Chicago looks like outside the walls of the Sheraton Grand.
If you are attending this conference, make sure to check out “Not Your Parents’ YouTube” by Cara Hoag and Brent Reser at 3:45 p.m. on Monday, Nov. 13. If you are a regular Don’t Blink reader and couldn’t care less about higher ed marketing, you can still send good vibes our way 😉. Thanks to Washington State University for this opportunity! Don’t Blink.