I love artificial intelligence. There is no doubt about it, AI can do some fascinating things, especially when it comes to marketing. Whether assisting with ad copy, checking code, or offering SEO suggestions, it is advantageous to work with AI to yield the best possible work.

I am well aware that I am not the first person to say this, but I think AI should be used strategically. I think it is a great tool to be used at the beginning and end of projects—the perfect brainstormer and a trusted verifier. However, I don’t think it is a capable substitute—at least not yet—for human talent…assuming the human is, in fact, talented 😜.

Now that I have laid out my brief AI professional philosophy, I want to make something really clear about my AI personal standard:

I have never before used AI to brainstorm, write, or edit any of the content I have written for Don’t Blink. My goal is to never use it in the future but I won’t go as far to promise that. Who knows what capabilities AI might come up with in the coming years (heck, just the coming months)? Then again, if the time does come when I feel the itch to use AI for this greatest personal project I have ever done, it will probably be the time to hang it up.

I don’t use AI for Don’t Blink.

But at this stage of the AI game, there is nothing it can do to help my writing when it comes to my blog. I simply still know myself better than AI does. Again, I am not naïve enough to say that this will always be the case, but at this point in time, AI would only make me sound stiff and generic.

Much in the same way that you can tell from a mile away that a social media post or email was written by AI, the same would hold true for my blog.

So again, one more time for those in the back of the room, I have never used AI for Don’t Blink. I respect artificial intelligence but I also respect my own brand and writing enough to not use it for my personal purposes. Don’t Blink.