It used to be bad enough when people would link their Twitter accounts and Facebook accounts together and send the exact same content simultaneously to both services. I cringed seeing a 50 word post that originated on Facebook get cut off halfway on Twitter. Or maybe even worse, I got turned off right away when I saw a tweet show up on my Facebook newsfeed with five different hash tags and a big Hootsuite or Tweetdeck logo accompanying it. Forget the fact that Facebook now has clickable hash tags, back then it just showed laziness and lack of understanding by the user over two different social media outlets.
Of course, over time this issue of duplicating content over different social media outlets has gotten worse. As new platforms have come in and gained popularity, people can now easily share the same content over three or four social networks at once. A year ago the annoyance I saw too many people do was take a picture on Instagram and send it out to Twitter and Facebook simultaneously. Besides the formatting nightmare that this reflected on the social sites other than Instagram, it just became tiresome to follow a certain person through various networks and know that you were always going to see everything they posted 3X.
Before I get to the main point/solution of this post let me say this: Sometimes we take awesome pictures that do need to be shared across all of our social networks. I get that. It happens with me sometimes and it also happens through the accounts I run at Grizzly Athletics. However, when this is the case post the picture separately on each respective account just so you can format it correctly. Not only will it make you look not so lazy but it will also make your posts look much cleaner and you will gain many more impressions, “likes’, retweets, etc.
When we do something worthy (or even unworthy) that warrants posting to all of our social media accounts, I firmly believe we need to document it in a unique way on each of our social platforms. So yes, preferably, when you go to Buffalo Wild Wings you need to cover it in a way that your Facebook, Instagram, and Twitter accounts all show something original from each other. A few months ago this principle that I am preaching would take quite a bit of work and require a lot of different shots with your iPhone camera. However, since then, a service has come along that has made this process easier.
Hands down, Vine is the coolest and fastest growing social media service available right now. About a month ago I gave a glowing review of the service so if you need a refresher on the details of Vine, check out that particular blog post. Anyway, not only is Vine a tremendous app by itself, but the content you record off of Vine can dramatically bolster your other social media outlets.
Just like everything else, please refrain from posting every single Vine you record directly to Facebook and Twitter. I would advise to never post a Vine on Facebook. It looks awful on the timeline, a lot of people on Facebook don’t get it, and most Vine videos rarely receive any “likes”. If you make a really cool Vine and your caption for it translates to Tweet-speak go ahead and post it to Twitter but make a general rule to only do this for 15%-20% of your Vines.
Okay, enough of all of my disclaimers! From time to time it takes me a while to get to the point. Anyway, with Vine you have a six second video of some story, event, or situation. Within those six seconds of video, you have hundreds (maybe even thousands) of images at your disposal. Remember back when you were a kid and it was so much fun to pause a video you were watching and capture still images?! Well you can do that with Vine only this time around the picture is clearer and with one simple move you can save it forever.
This move is simple. When the Vine video is playing, simply tap the screen to pause it. It will take some playing around but once you pause the video at the exact time that you want, activate the screen capture command on your iPhone. Now go to your camera roll, pull up the picture, and crop out the Vine interface surrounding the image. Save your work and you now have a perfect image that you were crafty enough to capture off of video. Cool, huh?
Use images captured from Vine videos to supply unique content to each of your social media outlets. Let’s go back to the Buffalo Wild Wings example. Let’s say you take a Vine that includes you entering the restaurant, sitting at the table with your friends, ordering from the waitress, scanning the numerous televisions, scoping out everyone’s orders, and finally smiling with a big plate of wings in front of you. Okay, you got the cool Vine video taken care of with you at BDubbs but now you got to document the experience on your other social networks too. Working directly from your Vine video, let’s get to work.
Let’s first start with Twitter. A perfect tweet for this occasion would be something like this: @BrentReser Watching the NBA Finals at BWW with @ImaginaryFriend , @FriendWhoDoesntExist , @WishIHadFriends #winning . Okay, now you use the Vine footage you took of your table to produce the picture that will go with this Tweet. Just pause the video right when it gets to the shot of your friends and go through the process I outlined. Attach that picture to your tweet and send away!
Time to move onto Instagram. Vine is PERFECT for making collages and this is what we are going to do for our Instagram image. For the make believe Vine video to Buffalo Wild Wings I mentioned six different scenes. Simply capture a photo from four of those scenes to make a cool collage (I am leaving out the two scenes that we are using for the other social platforms). You will have a nice montage of the actual restaurant, the waitress taking your order, the cool TV set up, and then the table full of everyone’s delicious wings. Give the collage a simple title such as A night out at Buffalo Wild Wings #BWW #Winning .
Now time to finish with the king of the social networks, Facebook. This one is all about you. Simply take the ending scene of the Vine video of you with a mile wide grin and a big plate of wings and capture it. Now post it to your timeline with a caption such as Great night at Buffalo Wild Wings. Time to devour these wings. Watch as this single original picture you put up garners numerous likes and comments.
It is important to form a consistent brand of yourself throughout all of your social media networks but it is equally important to establish it in a unique and fitting way through each individual service. Vine has made it easier to accomplish this goal. Be creative and give your followers something different through each one of your social platforms. Don’t Blink.