A Big Day in Social Media: Insta-Video

Okay, okay, okay….the joke is definitely on me. Last night I pretty much got down on my knees and waved my arms up and down in a “We’re not worthy” motion and glorified Vine as the solution to coming up with unique content across all social media channels. If that display of admiration didn’t sell how all-in I was with Vine there was that other post I wrote a little over a month ago christening Vine as the future of social media.

Today, just about 12 hours after writing my last post, Instagram made an announcement. No, not just some minor release about privacy settings or the addition of a new picture filter but rather they made “The Announcement”. In a move that made the social media world go berserk, Instagram informed the public that the service was now video capable. Introducing 15 second videos with 13 different filters, Instagram pretty much crushed the current version of Vine in multiple ways. Basically, Instagram came through with a big time walk off homerun at Vine’s expense.

A few things…

1. Instagram is now more powerful than ever before. The service skyrocketed to stardom about a year and a half ago and stayed on top for about 12 months. Once Vine went mainstream and other social services started to emerge, Instagram lost a little bit of its luster. Not anymore. Instagram has reclaimed its supremacy as the #1 social media app. It now challenges Facebook for the most powerful social media service period.

2. Competition is wonderful in any industry and the same goes for social media. When apps and services continue to push out top notch and improved products in response to a competitor’s latest version, we as consumers win. This is a great day in social media even if it makes me look like a total moron.

3. Don’t count Vine out yet. Although it appears that Instagram could have delivered that knockout blow, let everything settle for a month. Let’s see how well Instagram’s video feature functions. Can it keep up? Will videos load quickly? Will it do anything to mess up the main photo feed? Also, let’s be fair to Vine and give them a chance to respond. What will they come out with to combat this significant move by Instagram? Will they do anything to try to keep the Vine loyalists sticking around? This will be interesting to observe and we do need to let it play out a little bit before we erect a Vine gravestone right next to the Myspace one.

4. Don’t get me started on the people who are resisting this move by Instagram. Can you believe that some folks are upset that IG would introduce video? There are Instagram purists out there who believe the service should for the next 100 years be devoted strictly to still photos. They are the same people who whine about every update Facebook makes and still detest the Timeline. Come on, social media sites evolve over time, change is a constant in this industry.

5. Finally, my point from last night still stands (about the functionality of Vine, not necessarily its supremacy). You can use many images from a Vine video to create unique content across all of your other social channels. The one advantage that Vine has over Instagram video: When you pause an IG video, the annoying pause icon comes up in the right hand corner. This of course makes cropping it out impossible if you want to save the integrity of the whole picture. Vine still allows its videos to be converted into flawless images without the necessity of cropping out an annoying icon. At least I saved a little face.

Historic day in social media! Let’s keep with the competing and evolving of social networks, it is just too fun…even if it makes me look like an idiot. Don’t Blink.

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