Move over Snap Chat, there is a new darling of the social media world. Although not completely entrenched in mainstream use yet, in a couple months I think this little app will be on the iPhones of everyone who happens to own one. I give you Vine.

Vine is a video sharing application for the iPhone that takes six second videos. Yes, a very basic premise and I am sure many of you can rattle off a couple other video sharing apps that do similar things. I used cinemagram for a long time, an app that at first glance might seem like Vine, but not really. Vine differentiates itself because you film your videos in a “start and stop” type of fashion. You have six seconds to film whatever you want but you can space those six seconds over two days or two years if you want.

You see, to start creating your video you push the screen once in the actual app. It will then start filming. You let one second go by and then you hit the screen again and it stops it. You then press the screen again to resume filming…and then stop…and then start again. Of course you don’t have to start and stop over and over, by all means you can let the video run for the whole six seconds and post as is. But Vine is so cool because you can tell a story in six seconds.

This was my first ever Vine video.

Let me just give a couple examples. Let’s say you were cooking homemade pizza. You could take a half second shot of each step in the process of making that pizza. You can create a video that starts with a countertop full of ingredients that goes to a plain crust that goes to a crust with sauce that goes to a crust with sauce and cheese that goes to a crust with sauce and cheese in an oven that goes to a perfectly baked pizza at the end….all in six seconds. Or today I made the early morning drive from Spokane to Missoula. During the drive I shot different parts of the trip, culminating in a six second video that took me from Spokane to the Montana border.

However, not all of your Vine videos have to be so cut and dry and make perfect chronological sense like the two examples I just provided. The best Vine videos are the ones that incorporate random shots, utilize the actual iPhone user himself/herself, and bring an element of humor to the action. But let me not get too ahead of myself, let me explain the app a little more.

When you post a video it will go to a home feed type thing just like any other social media service. You scroll down and you view all the other videos that people you follow have uploaded. Videos are stacked vertically on top of each other with only one video fitting into the screen of the iPhone at a time. Whatever video you have situated in your iPhone screen will play. Complete with full sound, the video will start and finish…and then start again! Videos on Vine loop endlessly and that is a good thing because it takes a few views to capture everything that is jam packed into a six second video. Like other social services, hash tags play a large role. You can search any topic that strikes your fancy and watch endless six second videos that others have created on that said subject. Just another way to pass time on your iPhone.

Glimpse from the Vine video I did on my travels from Spokane to Missoula.

As I briefly mentioned, Vine comes with sound. This allows you to narrate your videos. With so many different shots you can produce, you can do some really fun things with narration to make yourself sound pretty cool. If you wanted, you could do a Vine video with 12 different shots and say one word for each of those 12 shots. The end result is a pretty trippy sounding video.

Vine will skyrocket in the social media world because it allows users to be creative. The amount of room that is available for people to experiment and let their artsy juices flow is on the same level as Instagram…perhaps even vaster. The limits are just endless on what all you can do. I know there are many talented and creative people out there that don’t even know that Vine exists but when they do, they will create some amazing content.

While there are many talented and creative people out there who don’t know about Vine’s existence there are also many people in general out there who don’t know about Vine’s existence. Probably about 5-7% of my social media friends (Facebook, Twitter, Instagram, etc) are on Vine. Of that 5-7%, only about half are active on it. I used to be in that half that had an account set up but didn’t touch it but I recently came to grips with the power and intrigue of it. I now post regularly. Just today I created a Vine account for our athletic department. Hear me now, this app will soon explode.

A couple drawbacks with Vine: First off, it is only available to iPhone users so it definitely excludes a large population of people. Secondly, you can only take shots from Vine’s video player. Thus you can’t import footage that you took with the standard iPhone video feature. But this app is so young and promising!! The future is bright and improvements will be made. I recommend that if you have an iPhone you should definitely jump on the bandwagon, download the app, and start Vining! Don’t Blink.