Geofilter Week

As fellow counterparts across the nation and marketers in general decide how best to use Snapchat On-Demand Geofilters, I took a stab at it last week. At Coastal Carolina University, we introduced our #CCU Geofilter Week.

Each day running from April 11 – April 15, a new geofilter was introduced. Before the filter went live, we would tease the location of where it would appear. After the filter was activiated for about 15 minutes, we then snapped it out to our audience and also showcased that particular day’s cool design on our Instagram and Twitter accounts.

It was, so to speak, a geofilter scavanger hunt as a prize waited at the finish line. Those students (and staff members) who snapped with all five filters and documented it received one of our #CCUSocialMedia t-shirts. How about we take a look at the different On-Demand Geofilters used throughout the week?*

Manic Mondays are the tough on us all. At least we could make things a little better at Coastal by activating a geofilter at the Lib Jackson Student Union on campus…

We started off the week in the Student Union (image was created from and appeared on my personal Snapchat account).

We started off the week in the Student Union (image was created from and appeared on my personal Snapchat account).

Our newest landmark on campus is a Chauncey bronze statue that was installed at the entrance of our athletic facilities earlier this academic year. Although the statue is a selfie-magnet already, we increased that traffic even more with Tuesday’s filter…

The Chauncey statue is very popular on campus. (image was created from and appeared on my personal Snapchat account).

The Chauncey statue is very popular on campus. (image was created from and appeared on my personal Snapchat account).

You can’t do something like this without including the main spot on campus. Knowing this, we activated a geofilter for Prince Lawn right smack in the middle of the week…

Prince Lawn is the most iconic spot at Coastal Carolina University. A geofilter here was a must The Chauncey statue is very popular on campus. (image was created from and appeared on my personal Snapchat account).

Prince Lawn is the most iconic spot at Coastal Carolina University. A geofilter here was a must (image was created from and appeared on my personal Snapchat account).

Earlier in the week I polled our social media audience on where they would most like to see a geofilter and the location that received the most votes was Kimbel Library. Good thing I had already designated a day of the week (Thursday) for some library fun…

Shhhhhh!! We are in the library! The Chauncey statue is very popular on campus. (image was created from and appeared on my personal Snapchat account).

Shhhhhh!! We are in the library! (image was created from and appeared on my personal Snapchat account).

Finally, we ended the geofilter campaign by honoring a CCU tradition. Every Friday, our dining services crew holds Fried Chicken Friday in our main dining hall. It always draws a large and enthusiastic crowd. Our final geofilter commemorated this special weekly experience…

Fried Chicken Friday is an institution at Coastal Carolina(image was created from and appeared on my personal Snapchat account).

Fried Chicken Friday is an institution at Coastal Carolina (image was created from and appeared on my personal Snapchat account).

Although a Kimbel Library filter was asked for the most before the campaign started, there was a clear favorite come Friday afternoon. As students marched into my office to show me their snaps and collect their t-shirt, almost all said the Chauncey statue filter was their favorite. This was great feedback for me as I will now submit that design to Snapchat in hopes that it will become a permanent community filter.

It was a fun week. The filters were well-designed (thanks Ron Walker), the students were engaged, and the results were good. I look forward to using On-Demand Geofilters again in the future. Don’t Blink.

* – All images used in this blog post are my own and were orignally posted on my personal Snapchat account.