At the end of February, I started helping out with a company called Courtharbor. Based in North Carolina, this business specializes in an innovative tennis product that will make any fan of the sport jealous that they didn’t come up with the idea.
The founders of Courtharbor created what is currently called a court divider. What it consists of is a durable HDPE frame that holds a 4 ½ foot long by 4 ½ foot wide cover. You place the court divider perpendicular from the baseline fence in a tennis facility and let it go to work. The apparatus will catch stray balls that would otherwise move from one court right into the middle of another court, thus interrupting whatever match, clinic, or lesson is going on. It is all about efficiency and uninterrupted tennis.
But it is also about branding opportunities. Courtharbor smartly constructed the court dividers in a way that any logo, slogan, hashtag, or quote can be placed front and center on the cover for every person at the tennis venue to see. How about that?! A product that specializes in both practicality and marketing!
However, even with such a dynamite product there was one issue: the name. Although the two words “court divider” describe what it is, it doesn’t really express the creativity and attitude of which the product embodies. It is also just way too generic. We decided that we wanted something catchy and fun, something that will capture the attention of the tennis community.
Today we introduced a major company promotion called Courtharbor Match Madness. Playing off of March Madness, we created an eight-line bracket for the placement of eight possible product names. One of the eight names that will fill the lines below will make it through to the single line on the right and replace “court divider” as the name of Courharbor’s signature product.
This Facebook-exclusive promotion started at noon today with the initial first round matchup. The potential names of Court King and Court Hub are battling it out against each other to make the semifinal round. Over the next few days we will unveil the six other potential names through the other three first round matchups. Our Facebook fans will decide which name advances to the next round by voting. It is easy to vote! When a matchup is live, our fans simply have to comment with the name they prefer underneath the post asking the community to vote.
As with any good social media promotion, participation is encouraged and rewarded. At the end of Match Madness, a drawing will be held. At stake is a Courtharbor gift package full of tennis goods. Making the chances of winning more interesting, users can earn entry into the drawing up to seven times. You see, each time someone votes, he/she will be entered into the drawing. With four first round matchups, two semifinal matchups, and a championship round, a person who lets his/her voice be heard each time will have seven chances to win the gift package.
This is a gigantic step for Courtharbor. A product name is absolutely crucial to a company. I humbly ask that you participate in Match Madness because we need your input. Click here to visit our Facebook page. While you are there, make sure to like our page but must importantly vote. Help decide the name of a product that some of you will probably hear a lot down the road. Don’t Blink.