About 5 years ago I started a holiday tradition that I still carry on to this day. Fed up and annoyed with mass texts that people would send simply saying “Merry Christmas” or “Happy Thanksgiving” I wanted to do something that would distance itself from the superficial crap that other people were sending out while at the same time giving my friends and family something to look forward to, laugh at, and maybe even enjoy.

Many of the people who will read this blog post have had the honor (or the horror) of receiving a holiday text from me. Some of you have consistently gotten them over the years, some of you may have just gotten your first one this Thanksgiving, and some of you may have received them before but not anymore. I estimate that I probably send it out to 75% of my current contact list. I try to leave off people who I barely know, people who are easily offended, and people who probably don’t want to put up with my BS. But all in all, I try to share my holiday spirit with everyone.

So what exactly is a Brent Reser holiday text? Well, as I said, I completely despise the impersonal mass texts that people lazily send out during the holidays. So what I decided to do was still reach my friends and family with a holiday greeting but do it in a way that took a little bit of effort. Thus, each major holiday I started to dress up in some ridiculous seasonal garb that matched the specific holiday, choose a cool setting to be in front of, take a picture, accompany the picture with an over the top message, and then send the picture/message out to my contacts.

Although my holiday texts are very goofy and ridiculous, I do take them very seriously. I start thinking about what I want to do several weeks in advance of the holiday. Then, as the holiday draws near, I will go to a party store and purchase supplies for my costume and props. I always spend more money than I should on stupid things that I will only use once for the sole purpose of the picture but I don’t really care. After doing something for five years, you have to keep coming up with different gags and ideas. I usually always take the picture on the actual holiday although a couple times in the past I have taken it the day before for the sake of time such as if I was traveling or if I would be at a place where I could not get my desired setting. My two main photographers of my picture over the years have been either my mom or my brother. I have driven both of them NUTS with the numerous takes I have them do, making sure I get the perfect picture. I mean I am sending it out to 200 people, I got to make sure it is looking good!

I always send holiday texts out on Easter, Fourth of July, Thanksgiving, Christmas Eve, and Christmas Day. In the past, I have also sent out holiday texts on New Year’s Eve, New Year’s Day, and Halloween. Everyone who has received my texts knows that each one will ALWAYS contain a couple of elements. I like to keep the integrity of my holiday messages within the friends and family that I send them to so I won’t disclose fully what those elements are over this blog but I will say it centers around a certain facial expression and a certain beverage. For most of the holidays, my messages will be on the goofier side but I do send out a classier one for the Christmas Day version.

Wow, I have not even got to the actual text part of the message. Accompanying the picture I send out is also a heartfelt, rather long, special holiday greeting from myself. Take the generic “Merry Christmas” text message and multiply it by a thousand to get what I put into it. Although the length of my message might be likened to a book and although many people probably exit out of the message after reading the first sentence, I just like to put the effort into it. As with the picture, there are a couple of constants that I make sure to always include in the text portion. Again, I won’t say exactly what those constants are but I always try to add some humor along with a genuine message. Oh yeah, I also like to include at the end a certain phrase that I am very fond of using…any guesses on that?

Over the years, my messages have evolved a little bit. With the amazing invention of the iPhone, no longer does it take 4 hours and a whole life’s worth of battery to send out my message to my contacts. The process goes much quicker now since the iPhone is much faster and I have the option to send it out to more than 10 people at a time. It is interesting to note, however, that I mostly still send my message out in groups of 10. With the ability of group messaging, I just don’t want to send out a message to 50 people and have a bunch of them replying back to everyone. Let’s just say that not everyone responds to my holiday cheer in an appropriate manner. In fact, the holiday message I sent out this Thanksgiving was the first one where I literally put a disclaimer at the very end reminding people that it was a group message they were receiving and to please take that into consideration if they decided to respond. One drawback of using the iPhone is the inability to insert music with my messages. In the past, I would always have a song/music accompanying the picture and text. It really added a lot to the overall message but unfortunately that option is no longer available.

I know many of you right now are wondering if I am going to include any past holiday message examples in this post. I am not. Again, these messages are reserved exclusively for my dear friends and family through their mobile devices. If you would like to see an example of one or if you would like to get on the list for future holiday messages, please text me to apply.

In closing, are there any other reasons why I continue to do these messages besides the fact that I hate the generic ones that people send out? The answer is yes. Believe it or not, many of my contacts who receive these messages actually enjoy seeing me make a fool out of myself. Many say that each holiday they anxiously await my special message…I am not making this up. Some say that it helps make their holiday. Others say they take it and immediately forward it on to their friends and family. As long as I can continue to add a little more joy to someone else’s holiday, I will continue to keep producing these messages. Don’t Blink.